Reborn: Billionaire in College

Chapter 588 BYD’s Bottom Line

Seven days later, Chen Pingjiang went to Shenzhen as promised.

When the Wang brothers met Chen Pingjiang, there was a hint of confusion in their smiles.

Everyone knows the main reason why Chen Pingjiang came here this time. Isn’t it to discuss production capacity?
It’s just that this problem… has no solution at the moment.

"Mr. Wang, I haven't seen you for a few months, but you're still as charming as ever." Chen Pingjiang walked up and shook hands with the two men cordially.

Wang Chuanfu smiled and said, "No, no, I'm old. Besides, even if I still look handsome, I can't catch up with Mr. Chen. Who in the business world doesn't recognize Mr. Chen's handsomeness?"

Chen Pingjiang waved his hand: "Hey, actually I am a real talent, but everyone is too impetuous and only sees the surface."

The group of people burst into laughter at Chen Pingjiang's humor.

The atmosphere among the crowd was relaxed yet also restrained.

Both sides know that the subsequent negotiations will probably be a stalemate, so they are trying their best to create a good atmosphere.

The group first visited the production line of Jiuzhou S1. Chen Pingjiang picked ten new cars that had just come off the production line and signed his name on their hoods. There was no need to worry about the signature being washed off because a special paint pen was used.

"These ten cars will be used as prizes for a lucky draw at the new car launch event."

"I have to accept it." Wang Chuanfu smiled and shook his head.

It is not without reason that some people outside praise Chen Pingjiang as the "God of Business" equivalent to Inada Kazuo. He can do so many fancy things at a mere new car launch.

Is it useful?

Of course it is useful.

Now, people who don’t like cars, didn’t pay attention to the new car launch, and are not potential customers of Jiuzhou S1 will all participate in the online live broadcast.

This incident will inevitably be widely reported. To the outside world, it is another successful marketing, and to the audience, it has gained a wave of popularity.

Wang Chuanfu patted the marketing vice president who was accompanying the team and said, "Learn from this."

The vice president of marketing smiled and nodded repeatedly.

"We've finished touring the production line. Mr. Wang, would you mind talking to me for a moment? We can just find a meeting room."

Hearing this, Wang Chuanfu waved his hands and said, "Why are you in such a hurry to have a meeting? Let's go eat first. You've been tired from the long journey and have been wandering around the factory for a long time. Fill your stomach first."

Chen Pingjiang was helpless. This Old Wang was really a cunning person.

If you have done all the work to save face and substance, won't you leave yourself with no room to perform later?

After having a good meal and a few drinks, BYD arranged for them to go sing karaoke, and it was not until midnight that Chen Pingjiang returned to the hotel. He did not even have the chance to ask a single question.

…………Late at night, in Wang Chuanfu’s mansion, the two brothers sat around the tea table and talked about what happened during the day.

Brother Wang Chuanfang wanted to laugh when he thought of Chen Pingjiang's expression during the day. "Only you can make him lose face, but things have to be resolved. What are you going to do tomorrow?"

Wang Chuanfu spread his hands and said, "You ask me, I don't know either. Anyway, I just want to delay him for another day."

Wang Chuanfang shook his head and sighed, "Yin Yunxiang has a problem with us at BYD. When he was in Shenzhen, he would always nag me. I was almost annoyed to death by him. Just as he returned to Dongjiang, Chen Pingjiang came and he definitely reported him behind his back. After all, we at BYD are also shareholders."

Wang Chuanfu picked up the cup and took a sip of tea: "Times have changed. When we started as partners, I was attracted by Chen Pingjiang's name, and I wanted to promote BYD's development through Renren's software technology. But Jiuzhou S1 has landed, and we haven't taken off yet. The offensive and defensive situations have changed!"

"In the current cooperative relationship, we are no longer partners, and BYD is more like an OEM. In particular, some people on the Internet continue to criticize us, saying that we are a small street factory that is unreliable. Well, Jiuzhou Automobile's first model is bound to have defects of one kind or another. When the car has problems, you will see that consumers will not think it is Chen Pingjiang's fault, but will slap their thighs and say, 'It's all BYD's fault for its poor car manufacturing technology. Chen Pingjiang found himself a stupid teammate.' We are the ones who take the blame."

In the past two years, BYD has made great efforts in independent research and development, and there have been some results, but they are not amazing.

The secretly developed blade battery uses a lithium iron phosphate (LFP) chemical system and directly integrates the battery cell into the battery pack (CTP technology) to improve energy density, safety and space utilization. It will not be commercially available until 2019 at the earliest.

The lithium iron phosphate batteries that are currently being promoted have been widely used, but their energy density and low-temperature performance still have shortcomings, and they have not yet broken through the integrated design of blade batteries.

At present, BYD's research and development direction is still to gradually transition from lithium iron phosphate to ternary lithium batteries, while providing vehicle endurance, exploring the energy efficiency optimization path of hybrid technology and laying the foundation for DM-i.

Although the third-generation DM technology has been developed, we have to admit that it is still far from the expected goal.

The most intuitive performance is:
“542战略”(5秒加速、4驱、2升油耗)虽然在纸面数据上达到了,但亏电状态油耗约8-10L/100km,与宣传的“2L油耗”差距较大,实际使用经济性不足。

Compared with the same fuel-powered car, the hybrid model using the third-generation DM technology is 10 yuan more expensive. In the final analysis, the complex three-engine structure leads to high manufacturing costs and a lack of terminal price competitiveness.

The remaining minor problems are far from being controlled, such as the sense of frustration when switching between oil and electricity, and poor control of noise and vibration.

Compared with competing products such as Roewe eRX5 and Trumpchi GS4 PHEV in the same period, others have lower fuel consumption and lower prices.

All in all, Wang Chuanfu himself has little confidence in the new models "Tang" and "Qin" that are about to be launched on the market.

BYD's internal closing meeting has changed its wording, characterizing the third-generation DM technology as a "technical touchstone for the niche market."

Wang Chuanfu sighed, "Originally this cooperation was like a marriage between two evenly matched families, but now the other party's net worth has skyrocketed, and we have lost our status in the family. I can see my wife is about to run away, but I can't offer her anything good to keep her heart. In this case, let's turn a blind eye, as long as we don't really get a divorce."

It is better to die a good death than to live a miserable life. Once the cooperation is terminated, BYD’s stock price will first crash, and it will inevitably be labeled as unreliable by consumers.

If I have to describe it, it's like the later Ceres.

If Huawei directly withdraws and terminates the cooperation, Celes will inevitably collapse.

"Is it settled?" my brother asked.

"It's settled." Wang Chuanfu nodded, making up his mind. "Let's talk about it tomorrow. I think Chen Pingjiang is a good guy and he won't turn his back on me. But my bottom line is that we can't give all the production capacity to Jiuzhou S1. If we give it all to him, what will happen to our own cars? Will BYD really become a foundry for others? What future do we have in that case? And if we become wage earners and lose our own driving force, that would be a disaster. By then, we will have no capital to sit down and negotiate together." (End of this chapter)

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