Reborn: Billionaire in College

Chen Pingjiang waved his hand: "I understand what you said, but there is a huge difference in the sincerity of the apology between one hundred a day and two hundred a day. If it is well managed, it will not only not become a black hole, but will convince people."

He pointed at Yin Yunxiang and said, "This is also to put pressure on you so that you can put the factory into operation earlier and increase production capacity earlier. Of course, you don't need to be responsible for this matter, and we won't embarrass you."

The slow delivery problem caused by insufficient production capacity is a hurdle that cannot be avoided.

To be honest, everyone in the superiors is watching me now.

Sometimes Chen Pingjiang feels a little embarrassed when he reads the car owners' forums on Autohome.

He really doesn't know how Lei Jun managed to get through it back then.

During this period, people from all walks of life in Jiuzhou have discussed the subsidy policy for large-scale users with delayed delivery for at least forty times, if not fifty times.

"Let's do it this way. After all, the price of our vehicles is there."

"Yes, Mr. Chen."

He does whatever his boss thinks. After all, the arm cannot bend the thigh.

12 month 28 number.

Accompanied by a group of senior executives of Jiuzhou Auto, Chen Pingjiang went to inspect the super factory in Lingang.

After preliminary preparations, the super factory has just begun construction.

The only feeling Chen Pingjiang had when he first came here was “big”!
Not to say that there is no end in sight, but at least it is difficult to see.

There were countless excavators and dump trucks working back and forth on the construction site. There were colorful flags and banners everywhere:

“Work hard for 180 days!”

"We must resolutely complete the construction task within the period!"

"..."

Yin Yunxiang and the relevant person in charge of the construction unit introduced: "At present, we have adopted a three-shift system, and work continues for 24 hours. In the construction process, we not only adopted many advanced technologies, but also used a lot of intelligent equipment, so that the progress and quality can be guaranteed. It is estimated that the prototype of the factory building will be ready in three months, and the construction of surrounding infrastructure is also being promoted simultaneously."

"Our Gigafactory covers a total area of ​​about 86 square meters, which is about the size of 120 standard football fields. In addition to the test track and logistics transportation section, there is also a parking lot for off-line vehicles in the outdoor area."

"Thanks to the experts from various companies, I have worked in the automotive industry for half my life, but this is the first time I have seen such a factory layout." Yin Yunxiang said proudly: "Compared with similar vehicle manufacturers at home and abroad, our Shanghai Super Factory is not large in area, but through rigorous and scientific production layout and dynamic line design, we will fully integrate traditional stamping, welding, painting and assembly processes in the future to build a highly intensive super factory."

…………

When the time quietly came to December 12st, people began to gather at the Shanghai Convention and Exhibition Center from 31 noon.

Among these people, there are media reporters, car reviewers, large users, and some suppliers of Jiuzhou S1.

Jiuzhou Automobile prepared for this new car launch for a long time, and prepared seventeen versions of the PPT copy alone.

Chen Pingjiang has experienced this kind of big scene many times, but the executives of Jiuzhou Automobile are not used to it yet.

Most of them have jumped from traditional car manufacturers. In the past, when new cars were launched, there was no so-called press conference at all.

But now press conferences have been ruined.

No matter what product is launched on the market, the media and users will be invited to take a look, as if it is an official announcement to the public.

At 2 o'clock in the afternoon, the huge conference hall was already full. Looking down, one could only see the mobile phone screens flashing with white light.

After a passionate BGM, the spotlights in the venue simultaneously shone on the center of the stage, revealing the figure of Chen Pingjiang.

The whole audience immediately burst into huge cheers.

People haven't seen Chen Pingjiang at a press conference for a long time.

After a brief opening welcome, Chen Pingjiang smiled and said, "Many people on the Internet have been guessing when the Jiuzhou S1 new car launch will be held. Some guessed early November, some guessed late November, and some guessed early December, but few guessed today. Because the new year is coming after tomorrow, in order to keep my promise, our team had to rush to set the launch date for the new car today."

A joke made many people smile knowingly.

The problem of insufficient production capacity of Jiuzhou S1 has been reported by many online media, including the previous Twitter post.

In fact, users are more or less mentally prepared to be able to sit here.

Chen Pingjiang changed the subject and said in a blank voice with a hint of self-mockery: "When I said I wanted to take a car, many people in real life and online said I was crazy and that I was floating. A common argument was, 'Just because a mobile phone is well made doesn't mean I can make a good car. How many parts does a mobile phone have? How many parts does a car have?' Another argument was, 'There is no hope for purely domestically produced cars in China. The only ones that can barely survive are joint venture cars.' In fact, at that time, no one was optimistic about my car-making."

Many people in the audience smiled faintly, because some of them had thought so in the past.

You are a rich man, why don't you work in the Internet instead of cars?

The domestic automobile industry is in such a rotten state that new energy vehicles are controlled by some car companies that cheat on subsidies. Under such circumstances, you still want to join the market. Are you not cool enough or what?

"The ridicule against me is far from over," Chen Pingjiang said. "When more people knew that I was going to make an SUV, and a medium-to-large SUV, or even a high-end medium-to-large SUV, almost all the complaints were gathered. No one was optimistic about us, and even there were voices of opposition within our company."

"These people are not without reason... Even today, what is the landscape of the high-end mid-to-large SUV market? Let me analyze it for you." As Chen Pingjiang pressed the remote control in his hand, car brands appeared on the big screen.

"The domestic medium and large SUV market has always been dominated by high-end German and Japanese models. Volkswagen, Audi, BMW, Mercedes-Benz, Lexus, Toyota, etc. These models are the flagship products of their respective brands, and they also have the top car performance, configuration, and brand reputation of these brands. Chinese brands have been trying to break through the 20 threshold, not to mention large SUV products above 30. In this field, we are zero!"

"I, Chen Pingjiang, either don't do it or do it to the best of my ability. Jiuzhou Auto is the first domestic brand to seriously make high-end medium and large SUVs!"

As the applause spread, Lei Jun, who was watching the live broadcast, smacked his lips and said to the secretary behind him: "It's recorded, this is good. I need to learn how to mobilize the audience's emotions when giving a speech." Old Ma, who was far away in Hangzhou, had to admit: "The tone of the entire press conference was set at once, and no one dared to laugh at them anymore. They played the 'patriotic card' and 'breakthrough from zero'!"

It wasn't until the applause died down that Chen Pingjiang pressed his palms together and continued, "The second question our team faces is the price. That's right, this is also the most criticized point. The general view is 'Why is your domestic car so expensive?' To be honest, I couldn't refute it when I heard it for the first time. Because this is the basic perception of consumers. Everyone thinks that Chinese-made cars are not as good as foreign cars. Here I also want to diss my domestic counterparts. They must change their bad habits of not striving for progress."

"It is very common sense that as a Chinese brand, if we sell a medium-to-large SUV for more than 30 yuan, there will be no sales. This is because people think you are not worth it and your brand power is not good enough."

"But I, Chen Pingjiang, want to do the opposite. I look down on mid-range SUVs worth 30 yuan. Jiuzhou S1 was designed to compete with luxury cars worth millions."

Everyone gasped. Although they knew that the Jiuzhou S1 would not be cheap, they were still shocked when they heard Chen Pingjiang say that it was comparable to a million-dollar luxury car.

Everyone wants to see how awesome this car is that Chen Pingjiang can keep saying it is comparable to a million-dollar luxury car!

"OK, we knew what kind of cars users wanted when we did market research in the early stage. The needs and pain points of Chinese consumers are: we want a bigger car, better configuration, and enough appearance."

"In addition to spacious interior space, we also need more features: built-in Wi-Fi, voice recognition and full-car massage seats, etc."

"As for the power system, we chose the extended-range system. Now we are in the transition period of automobile electrification. It is very important to let consumers enjoy the benefits of electricity and the long driving range of oil at the same time. Besides, we also need to take care of the vast number of users in the north."

"In response to the above user needs and pain points, the Jiuzhou S1 is not only a full-size SUV, but also a family travel vehicle suitable for the whole family. It not only has a variety of practical functions, but also has full-cockpit voice interaction, massage seats and other product concepts to create a 'mobile home'."

Regardless of whether it is offline or online, many people are paying attention to this press conference.

In addition to serious car users and potential car buyers, die-hard fans of Orange mobile phones and even die-hard fans of Chen Pingjiang also came.

What’s even more frightening is that relevant persons in charge from major domestic and foreign automobile companies were watching the live broadcast of the press conference together.

If it were just any domestic brand today, naturally no one would pay so much attention to it.

But this car was made by Chen Pingjiang, which is a guarantee in itself.

And in the previous year, Jiuzhou S1 won many awards at auto shows of all sizes and achieved remarkable results, which was enough to attract people's attention.

Chen Pingjiang spent a full ten minutes introducing the story behind Jiuzhou S1 as if he was telling a story, but it made those who had been paying attention to it feel very empathetic.

Laymen watch the excitement, while insiders watch the door.

It was also the first time that the heads of NIO, Xiaopeng and Li Auto learned that the Jiuzhou S1 was actually an extended-range electric vehicle.

In fact, the extended-range electric vehicle is nothing new.

世界上第一台增程式汽车出现在100年前。即便是到了2000后，也陆续出了雪佛兰沃蓝达、宝马I3、奥迪A1e-tron增程版、去年广汽传祺也推出国GA5增程版。

However, without exception, these cars failed to gain market recognition, and their sales were sluggish after they were launched on the market, leading to their gradual discontinuation and delisting.

There are many reasons for this. For example, the country has not subsidized new energy vehicles, and local governments have not implemented license plate restrictions. At this time, extended-range electric vehicles have little advantage except for their relatively low fuel consumption, especially the noise after the engine is started and the thermal efficiency of the extended-range vehicle are not outstanding. In addition, the high price is also one of the factors restricting its development.

But Kyushu S1 adopts the extended-range type.

Chen Pingjiang's voice continued: "Our Jiuzhou S1 adopts an extended-range electric drive system, equipped with a 1.2T range extender + a large-capacity battery pack (40.5kWh) + a dual-motor four-wheel drive system. This design allows it to be driven by an electric motor like a pure electric vehicle, and to extend its range through power generation by the range extender, which completely solves the range anxiety problem that was common among pure electric vehicles at the time."

“I personally think this is a revolutionary solution to range anxiety!”

"It may not be the optimal solution for the future, but it is definitely the most suitable for the present. The extended-range technology breaks the concerns of consumers about long-distance travel by electric vehicles, which is especially suitable for China's vast territory and the lack of popularization of charging facilities. The pure electric range is 180 kilometers, the extended-range range is 620 kilometers, and the comprehensive range exceeds 800 kilometers, far exceeding the range of pure electric models of the same period."

now……

In the barrage of Douyin live broadcast, car enthusiasts have started to debate the extended-range power design.

It is difficult for these people. There are so many people in the live broadcast room and the barrage of comments is refreshing so fast. It is really not easy for these people to find the people they want to confront among the massive amount of comments.

"I waited for a year, and it's still an extended-range model. Is this considered new energy? To put it bluntly, isn't it still gasoline? Liar!"

"The person above, please stop being so cowardly. If you have the guts, please post your payment receipt."

"I really can't stand the brainless fans. The iron must be hard to forge. It is an industry consensus that the extended-range hybrid technology is backward. Look at how many extended-range cars there are in the world now? Refueling and converting electricity to drive is just like taking off pants to fart compared to directly refueling, isn't it?"

"You know nothing! Customer experience is the most important thing. I think this is good. It can achieve pure electric driving for short distances and solve the range anxiety by refueling for long distances. In addition, as a license plate restricted city, it can also enjoy the policy of green license plate and purchase tax exemption."

In fact, this kind of confrontation does not just take place in the live broadcast room.

Weibo has already exploded with discussion.

Countless car company executives jumped out to criticize.

Feng Bohan, CEO of Volkswagen China, posted: "Extended-range electric vehicles have certain value from the perspective of individual vehicles, but from the perspective of the country and the earth, they are the worst solution."

Unexpectedly, users did not buy it.

"Whether it is an extended-range or pure electric car, a car that meets the current needs of the people is a good car. It has the driving experience and green license plate of a pure electric car, and the convenience of refueling and the advantage of replenishing energy of a fuel car. It does seem to be a good choice at the moment."

"I have something to say. I'm from the Northeast. My second aunt's second son bought an electric car last year, which is said to have a range of 150 kilometers. After I got it and tested it, it can only run 100 kilometers at most. In winter, it can only run half as long. I won't name the car."

"I am a bus driver and a tram driver. We drivers are either charging or on the way to charge every day. Sometimes we have to change the battery twice a day! This is unimaginable if we drive long distances."

"..." (End of this chapter)