Reborn: Billionaire in College

The fill light cast a pale halo on the host's face. Sweat beads slid down her chin, which was covered with hydrated skin, and part of her makeup was smudged.

She grabbed the beauty device on the display stand and tapped the metal body with her nails. "Look at this micro-current probe, folks! Tap it every three seconds and your nasolabial lines will disappear! Three, two, one!"

"Link up! Link up!" The assistant behind him jumped to the edge of the camera holding a prompter and shouted loudly.

The number of likes in the upper right corner of the live broadcast room suddenly began to soar.

The atmosphere of the entire live broadcast was brought to a climax.

The host's voice gradually became hoarse due to overuse, but his right hand continued to gesture: "Family, the final countdown is five seconds! After five seconds, restore to 399! Four! Three!"

Various barrages hit the screen like a rainstorm.

Some fans were sending gifts, and special effects took up the entire phone screen.

"There are only 200 left!"

The anchor suddenly opened his collar, revealing the rose tattoo below his collarbone, looking very bold.

"I can't give this price a third time!"

"Buy a beauty device and get a seven-piece set for free! Buy it! Buy it! Buy it!"

"Family members and sisters, you will earn money if you buy it!"

"..."

Xu Fangjuan excitedly placed an order, then swiped her phone to jump to the next live broadcast room.

A series of classic lines popped up.

"This pair of jeans usually sells for at least 599 in shopping malls. Today we invited the manufacturer to the site."

"Manufacturer representative, can you tell me how much cheaper your jeans can be for your family?"

"399!"

"399? You are too insincere, aren't you? Are you going to bully my fans in this way?" The anchor waved his hands in anger. "No, absolutely not. If you do this, we won't cooperate anymore."

The manufacturer's representative asked aggrievedly, "Then how much do you say?"

The host: "It has to be 199! And I'm taking not just one, but two home."

"Are you crazy? We will lose a lot of money. No, no, no."

"This is my live broadcast room. Do you care if I give benefits to my family? Let me make it clear first. If you disagree, I will communicate with your boss."

"..."

In the living room, Chen Pingjiang listened to the various "familiar" live broadcasts that kept popping up on his mother's phone, and asked his father in confusion, "How long has my mother had this symptom?"

Chen Guangming shook his head helplessly. "Half a month, right? There was no sign before. Last time I went to the park, I saw an old lady bragging about it. After I came back, I became addicted. Come to think of it, it's all your fault."

Chen Pingjiang: “…”

He didn't expect that in the end, the live streaming sales strategy would be used on his own family.

Douyin officially started live streaming to sell goods at the beginning of last month.

This move also officially indicates that Douyin has begun to fully develop its e-commerce business.

Live streaming e-commerce has broken through the static display mode of traditional e-commerce. Through the integration of "live streaming + e-commerce", it has reconstructed the relationship between "people, goods, and places", making the consumption scene more immersive and immediate.

Consumers have shifted from passively receiving information to actively participating in interactions. The anchors have enhanced the sense of trust and urgency in shopping through real product displays, real-time Q&A and limited-time promotions.

Although it cannot be said that it has strangled traditional e-commerce in the past, it has opened up a new track. Once Douyin e-commerce was launched, it quickly became popular.

"What are you two whispering about?" At this time, Xu Fangjuan's voice came.

Chen Pingjiang quickly spread his hands and said, "Nothing, I was just chatting with my dad."

Xu Fangjuan rolled her eyes. "Do you think I didn't hear it? I'm not sick, I just have an addiction to shopping. Sometimes I know that the tricks are fake, but I always feel like I got a bargain."

Chen Guangming curled his lips, "We have no shortage of food or clothing at home. The things you bought last time have been kept in the storage room without even unpacking them. Isn't that a waste?"

Hearing this, Xu Fangjuan wanted to defend herself, but she felt powerless and could only pat her head in frustration. "When I bought it, I thought it would be useful in the future, so I bought it on a whim. After I sent it back, I forgot where I put it. Anyway, I can't use it now."

Chen Pingjiang couldn't help but want to laugh. He certainly knew that this was online shopping syndrome.

People cannot help but buy things even though they know they don’t need them, especially when there are sales promotions and they particularly like to hoard daily necessities.

There is a short-term sense of pleasure when shopping, but some regrets afterwards.

In short, it is not a big deal. An average family may not be able to afford it, but it is a small problem for Chen Pingjiang.

There is always a pension of 100 million yuan in the bank card of the two elders, which is considered as Chen Pingjiang's filial piety.

"Mom, just buy whatever you like. Dad, the same thing. Just buy any new fishing rod you like. We couldn't afford to buy one before because our family wasn't well off. Now that we're better off, why should we be so hard on ourselves?"

Chen Pingjiang wanted to give his parents a lot, but they didn't need it and couldn't spend it.

People are always like this. They may spend millions or even tens of millions on a stranger girl without blinking an eye, but they don't take good care of their family members.

After the three chatted for a while, Xu Fangjuan suddenly changed the subject and asked, "I went to Cong Nini's house to see her grandson a few days ago. I heard that your whole family took the children to spend a day in Xiao Ge's villa?"

Chen Pingjiang chuckled, which was considered as his agreement.

Hearing this, Xu Fangjuan couldn't help but give a thumbs up, "You are awesome, I was wondering why the Ge couple went on a trip during that time? It turns out that you two had discussed it."

She no longer had the precautions or temper to interfere in her son's private life.

As long as nothing gets out of hand, it's fine.

Although he is their own son, Chen Pingjiang's status and position are there, and he is also old, so as parents they can't restrict him at all.

Not only does it make others annoyed, it also causes family conflicts.

In that case, you might as well live your life well.

"It's all handled by Ge Mengshi. She also wants the children to get along well with each other when they grow up. Anyway, it's good this way. It solves a lot of my problems."

Xu Fangjuan: "What are you going to do, Yan Yan? I always feel that it's a bit unfair to treat other girls."

Chen Pingjiang sighed, "Let's wait a little longer. Sooner or later, she will find out. I will take all the beatings and scoldings, but the children are innocent anyway. Later, I plan to buy an island abroad and build a few villas. We can go there regularly for vacation every year."

Chen Guangming was amazed when he heard this.

He really does what he wants.

But I have to admit that from a man's perspective, it has a fatal temptation.

It is not uncommon for wealthy people around the world to buy islands.

For example, Zuckerberg bought 2000 hectares of land near Hawaii to build a private estate, which some people also said was a doomsday bunker.

Money is something that you cannot bring with you when you are born and you cannot take with you when you die. It only has meaning when you spend it while you are alive, otherwise it is just a pile of waste paper.

There are very few noble people who can donate all of it. (End of this chapter)