Reborn: Billionaire in College

"Mr. Chen...Mr. Chen, I am Tian Sixuan, the box manager. Please...allow me to introduce today's ingredients to you and this lady."

In the exquisite box, Chen Pingjiang and Wan Yuqian sat face to face, with a good-looking waiter standing beside them.

Chen Pingjiang realized that the waiter might have recognized him, and he was a little nervous. He nodded and smiled, "Okay."

Tian Sixuan pointed to a cart not far away, on which were placed various seafoods in wooden boxes.

"Twelve pounds of king crab just flown in this morning."

"Two catties and three ounces of black gold abalone."

"More than three kilograms of red hairy crabs. This amount is extremely rare among red hairy crabs."

"Eight pounds and three ounces of New Zealand drake."

"In addition, there are grouper, sea urchin and mantis shrimp."

Chen Pingjiang looked in the direction of the finger and saw that the store had indeed sold a lot of hard goods. Although he had eaten a lot of these seafood before, it was quite difficult to find such big ones.

"You all stay." Chen Pingjiang waved his hand.

Wan Yuqian asked, "Can you finish it? There are so many."

Chen Pingjiang laughed, "If Zhao Shaoyang hadn't said he was coming over, would you still be afraid that you wouldn't be able to finish the meal?"

At this time, the box manager said: "According to the ingredients you two selected, the chef has prepared today's dishes. The first dish is Typhoon Shelter King Crab, the second is Crab Meat Sashimi, the third is Cheese Baked Lobster, and the fourth is Steamed Grouper..."

"Mr. Chen, what is your drink of choice today?"

Chen Pingjiang thought for a moment, "Romantic Connie, what year?"

"We have the legendary vintage of 2005, which we bought from an auction not long ago. Other classic vintages include 90, 02 and 10."

"Then let's go with 05."

The 05 Romande Cognac has a rigorous structure, fine tannins, precise acidity and outstanding aging potential.

Of course, the price is also very touching.

After all the waiters left and left the box for Chen Pingjiang and the others, Wan Yuqian also laughed and teased, "I've known you for so long, but this is the first time I've seen you be so extravagant."

Chen Pingjiang laughed in silence, "I am more concerned about food, but not so particular about other things. Besides, today is our special day."

This meal is worth hundreds of thousands, which is nothing to Chen Pingjiang, except that he doesn't usually eat like this.

After the two of them broke through the window paper, the lively and outgoing Wan Yuqian came back, but with a hint of the immaturity of first love in her cheerfulness.

We talked about interesting experiences in college and when we first started our business, and also talked about work. There was a lot of overlap between them, and they complemented each other.

The two of them had been eating and chatting for less than fifteen minutes when Zhao Shaoyang came over, calmly rolled up his sleeves, picked up his chopsticks and started to fish the meat out of the hot pot.

"I just drank a lot over there, I need to eat something to fill my stomach."

Chen Pingjiang and Wan Yuqian were helpless about this light bulb that appeared in the middle of the journey.

"You two, eat, why don't you eat?"

Zhao Shaoyang asked puzzledly while eating voraciously.

After thinking for a while, Chen Pingjiang waved his hand to call the waiter out again, and then he coughed: "Don't call me senior sister in the future, call me sister-in-law."

Zhao Shaoyang: “?”

Wan Yuqian: “…”

The former was so stunned that he didn't even notice his chopsticks dropped as he was about to pick up food. He just stood there with his mouth wide open.

The latter was also quite surprised. He didn't expect that Chen Pingjiang actually planned to be open and honest with a third party.

Zhao Shaoyang came back to his senses and quickly put down his chopsticks, wiped his mouth, and said with a smile: "Oh, why did I hear the magpie when I went out today? This is a good thing, the meat is rotten in the pot. Our sister-in-law has both good looks and abilities. Brother Chen, you don't know how good our group's performance is this year. And you two know each other well, and you are a perfect match together."

No matter how thick-skinned Wan Yuqian was, she couldn't help blushing in the face of such blatant compliments, and glared at Zhao Shaoyang fiercely.

Chen Pingjiang laughed: "Since you already know everything, why don't you go back to where you came from? Why are you staying here like a light bulb?"

Zhao Shaoyang was startled. He didn't expect the root of the problem to be here?

He nodded quickly, raised his butt and walked away, "You guys talk first, you guys talk first..."

That look was so funny and ridiculous.

Only after leaving the box did Zhao Shaoyang breathe a sigh of relief.

Oh my god, I didn't expect these two people to get involved with each other. It's really a miracle.

But if you think about it, you can understand it. They are talented and beautiful, and they know each other well.

"Tsk tsk, with a temper like Senior Sister Wan, only Boss Chen can tame her. No one else can even think about it. He really made a contribution to the majority of male compatriots."

As for the sensitive identities of the two, Zhao Shaoyang didn't care. It was not something a little Karami like him could control.

……

In the box.

"Why did you just tell him directly?"

Wan Yuqian felt a little shy, but also a little happy.

Her and Chen Pingjiang's sensitive identities meant that this relationship would only be an underground one, and they could not tell their family and friends about it. Now that a third person knew about it, it was more like a witness to this relationship.

No matter what the future holds, Wan Yuqian feels that it is worth it at this moment.

At her age, and as a senior executive of a large group, she has no shortage of money, fame and fortune. All she lacks is a close lover who can hold her in the palm of his hand.

From her family's perspective, she was undoubtedly willful. She refused her family's arrangements and insisted on her own way, embarking on a road that was destined to be bumpy and difficult.

But only she herself knows how happy she is now.

Does it matter whether you regret it or not?

How could a man who had seen an eagle fall in love with a crow?
This is like a person who has worked in a large company. It is difficult for him to work in a small company unless the small company has something more beneficial to him. Because when the vision is broadened, the ambition and aspiration will also increase, and he will want to see further.

Wan Yuqian had been conflicted before, and she had tried to comfort herself not to be too crazy, not to be the third party, and not to let this relationship deteriorate.

But unfortunately, there are two things that cannot be hidden.

Cough and love.

……

…Douyin e-commerce has been online for two months and has made rapid progress from the beginning, and is now even more unstoppable.

This is even without any deliberate announcement from TikTok.

The free opening of Douyin stores has attracted a large number of merchants originally from Taobao and Pinduoduo.

These small businesses have one thing in common.

The cost of attracting customers is high, product homogeneity is serious, and there is vicious competition among peers. More than 95% of them are struggling on the brink of death.

Douyin naturally became an undeveloped virgin land.

In addition, Taobao’s daily active users are only 5 million, while Douyin’s daily active users are approaching million. This is a terrifying and huge gap.

Many Internet users expressed similar sentiments when chatting about this matter with colleagues and friends.

They downloaded TikTok to watch videos or learn English or other knowledge, but one day TikTok pushed a video of a product to them with a purchase link next to it.

But this thing happened to be something they were interested in, so they placed an order.

These people were veteran users of Taobao and had been 88 members for many years, but after this shopping experience, they couldn't stop.

"As a man, I think that Douyin e-commerce is a dimensionality reduction attack on Taobao. Shopping through videos and searching specifically are two completely different experiences. I am a person who hardly buys things, but I bought a few items while browsing Douyin."

“There is indeed a big difference between people looking for goods and goods looking for people.”

"I bought a broken one on Douyin, but I just wanted to buy it."

"It's amazing. Although I hate the live broadcast environment of Douyin, which is so noisy, I really can't control my hands and place orders crazily. I have to hesitate for a long time when shopping on Taobao."

"I am the best example. I planned to get a cat, so I searched Douyin for tips on raising a cat. Then I saw product sales videos one after another, and I couldn't help but buy a lot. Although I could also open Taobao to search, as a novice cat owner, I didn't know what to buy."

"..."

As similar remarks became more and more popular, more people finally noticed the nuclear-level power of Douyin e-commerce.

The relevant store merchants on Taobao and Tmall naturally know this as well.

Now Taobao and Tmall are becoming more and more centralized, and the top merchants almost monopolize the traffic. Small and medium-sized merchants need to spend a lot of money to stand out, and it may not necessarily bring positive returns.

In this case, they are more inclined to invest in Douyin.

At least TikTok is "decentralized" to some extent.

Compared with traditional e-commerce platforms, content-based e-commerce such as Douyin has several obvious advantages, which can even be said to be a "dimensionality reduction attack."

On traditional e-commerce platforms, consumers will only think of opening the app to search for relevant content after they have consumption needs.

Consumers who use Douyin do not have a clear shopping purpose, but the embedded advertising product videos are arranged based on their interests, targeting consumers' potential consumption demands and impulse consumption scenarios - this creates new demands in the absence of clear shopping consumption needs.

Secondly, content e-commerce eliminates the threshold of active search in shelf e-commerce, making it easier for consumers to place orders and conduct transactions.

Although Taobao is also learning from Douyin's operations and launching sections such as short videos and live broadcasts.

But the nature of the platform determines that people will not open Taobao when they don’t want to buy something.

Moreover, in the Internet world, whoever occupies more user time is the king, and naturally has higher stickiness, which increases marketing and consumption opportunities. In this regard, Douyin has an absolute advantage over traditional e-commerce platforms.

When a small and medium-sized business newly opens a Douyin store, the traffic from video clicks on products throughout the day is more than that of a Tmall store that has been in business for several years, and the conversion rate is not low either.

Although Alibaba's Jack Ma, Zhang Yong and others don't want to admit it on the surface, they already know in their hearts that TikTok has impacted the foundation of traditional e-commerce.

Hangzhou, Alibaba.

Everyone in the conference room looked unhappy.

"Last month, Alimama's payments decreased by about 7 percent in the quarter, and many merchants put their marketing expenses on Douyin." Jiang Fan shook his head helplessly.

Alimama is a brand collection of a series of paid promotion methods in Taobao and Tmall, including but not limited to the Through Train.

Lao Ma nodded and said in a deep voice: "The current situation is indeed difficult for us. For high-end users, we cannot compete with JD.com, which has after-sales and logistics as its moat; we cannot compete with Pinduoduo in terms of price; at the same time, we are also hit by content e-commerce companies such as Douyin."

He changed the subject, "But we are unable to break off relations with Douyin at present, which is a very despairing thing. Although Douyin's closed loop is complete, the mainstream shopping idea is still to use Douyin to promote products, search for reviews on Xiaohongshu, and place orders on Taobao because of the good after-sales service. We can't afford to offend Chen Pingjiang even if we want to offend anyone. Moreover, we still have to buy traffic from Douyin for this year's Double 11. The only thing to be thankful for now is that our conversion rate is much higher than Douyin's."

This is a very despairing thing.

Obviously, he hated the other party, but he was too powerful and brought too many benefits, so he had no choice but to beg him.

Everyone knows that what Lao Ma said is true.

In the past, the e-commerce industry was divided into three parts, with Taobao being the largest. In the future, we will have to accept the fact that Douyin e-commerce exists and is rising.

Of course, Taobao will not die, but it will only become more and more difficult to do business.

Zhang Yong sighed, "Taobao and Douyin are two different types of platforms. Taobao is a shopping platform, and Douyin is a short video platform. This definition is based on the basic business of these two platforms. Although we are also doing live broadcasting, live broadcasting is an extension of the shopping experience for Taobao, but it is the main business for Douyin."

He paused, and then continued: "The two platforms also have different logics for pushing traffic. Taobao pushes traffic based on a thousand-faced algorithm, user consumption ability, purchasing habits, etc.; Douyin pushes traffic based on interest and behavior habit algorithms."

"One thing worth noting is that live streaming e-commerce is not about catering to demand, but about creating demand. Many of the users who consume in live streaming rooms are impulse buyers, not necessity or demand buyers. This is actually creating incremental growth."

After the meeting, everyone present had no choice but to accept the fact.

Although Douyin e-commerce is just getting started and the GMV data is relatively small, it has huge potential and may grow into a behemoth comparable to Taobao and Tmall in the future.

Everyone doesn't like it, but there's nothing we can do about it.

Douyin is like a rich girl with too many resources available to her. It has the huge resources of Shanhe Holdings and countless solid backing.

What's more, it has huge traffic itself.

So, Lao Ma suddenly shifted his gaze to Peng Lei and remembered what she said in the last meeting.

Does that mean... in the end, I still have to go find Chen Pingjiang to shake hands and make peace?

As he thought about it, he felt that it was no longer interesting.

From the 1990s to the present, we have worked hard all the way to build our current huge foundation and Ali's business empire.

I didn't expect that my base would be invaded by others, and I had to pretend to be nice and maintain good relations with them.

It's just... quite boring.

Thinking of this, Lao Ma felt a little bored.

"During this period, I will find an opportunity to communicate with Chen Pingjiang in person. Haha, after all, I have known him for so many years, but I have never really communicated with this number one Internet figure in China."

Hearing this, everyone looked over in surprise.

Everyone knows that a seemingly simple meeting actually represents something extraordinary. (End of this chapter)