Actor: Thank you.

In the era of big entertainment, that is, since 2012, before the intervention of major Internet platforms and several major real estate groups, including Tencent, Alibaba, LeTV, Youku, Tudou, Wanda, Evergrande and other super giants, China's film and television theater has been in a state of accumulating strength for a breakthrough.

This carnival among giants came to an end only when the top leadership conducted a tax investigation in 18.

Before 2012, the previous wave of explosive growth in China's film and television drama market mainly started in 1998.

Because that year, the masterpiece "My Fair Princess" was released, marking the arrival of the era of national idols and the era of "Four Dan and Two Bing" stars.

From 98 to 18, it has been a full twenty years of crazy development, and the three most important nodes are a woman and three costume dramas.

The three costume dramas, in addition to the first "My Fair Princess", there is also the masterpiece "The Legend of Zhen Huan" which was broadcast at the end of 11 and led the capital giants to start the carnival.

At the same time, this drama also ushered in an era of large-scale water injection of domestic entertainment TV dramas.

At the end of 18, the release of Ruyi’s Royal Love in the Palace announced that the era of the omnipotence of capital was over.

And the most important woman in these twenty years is Fan Bingbing!
From Jinsuo in 98 to Fan Bayi in 18, her growth history is the history of expansion and growth of the Chinese entertainment industry. From the beginning to the end, from a distance, it's all her.

This can be considered as a kind of destiny. What you get will eventually be returned.

Of course, at these important nodes, there is also a hilarious "clown"-level figure... Zhou Xun, who is also one of the four Dan and two Bing.

This sister's psychedelic actions include but are not limited to refusing to buy shares of Huayi before its listing, refusing to act in "The Legend of Zhen Huan", buying shares of LeTV, and participating in "Ruyi's Royal Love in the Palace".

If I write a book about how female celebrities in the entertainment industry faint, she would have to be on the first page.

The second page is Liu Tao...

I can only say that being uneducated is terrible. At the same time, I can only say that this sister is really blessed by God. With so many psychedelic operations, she is still a top star after 20 years.

At every major change in the Chinese entertainment industry, especially in the TV drama industry, there is an iconic costume drama.

This shows the important position of costume dramas in the film and television industry.

Before the second outbreak began, there were three relatively well-known private costume drama production companies in the mainland TV drama circle.

Sugar man, Zhouyi, joy.

These three companies are not like Big Beard, who have strong official backgrounds and support from large investment companies and film and television companies.

But he has also taken his own unique path.

In the first decade of the 21st century, apart from the super-big productions and costume dramas, the second-tier costume dramas were basically a passionate fight between the two companies, Tangren and Zhouyi.

Until Zhou Yi declined and Huanle rose, it turned into a fight between Tang Ren and Huanle.

Anyway, the sugar man highlights his strong life and ability to survive.

At this moment, Joy Films does not exist.

And now, the future boss of this non-existent company is talking to Zhang Yuan.

"Zhang Yuan, there's been a lot of news about you lately. I can hardly keep up."

A voice that sounded a bit yin and yang came from the other end of the phone, and its laugh sounded like the quacking of a drake duck.

"Screenwriter Yu, long time no see. How have you been recently?" Zhang Yuan rubbed his chin with a smile.

The caller was Yu Zheng!

The last "prey" in this farce that started with the crew of "Little Fish and Flower" finally took the bait.

Zhang Yuan never returns empty-handed; he has to fill the bucket before he can go home.

When filming "Kung Fu" before, Cheng Hao came to visit the set and had a meeting with the new crew, which allowed him to get acquainted with Yu Zheng.

After that, he proposed to set up a company together.

After all, at this time Yu Zheng was preparing to go to war with his teacher Li Huiming.

However, the cooperation he initiated has never received a response.

Yu Zheng is a very ambitious person. In his eyes, Zhang Yuan is just a young actor. Working with him will not bring him any of the three things: resources, connections, or funds.

So why start a company together?
It’s okay to look for him for filming in the future, after all, he is handsome and has a good image.

Yu Zheng didn't take it seriously.

Zhang Yuan was not in a hurry and did not contact him actively.

As the saying goes, it's not a good deal if you rush to do something.

Zhang Yuan knew very well that it would be better for him to come to him instead of looking for him himself.

After all, he knew very well that apart from his ability in film and television production, Yu Zheng's most outstanding ability was his ability in hype.

Hey, when it comes to hype, at this moment, who can compare to Zhang Yuan lying on the hospital bed!

Yu Zheng has been paying close attention to this matter these days. After learning that Zhang Yuan not only escaped unscathed but also received support from organizations such as the Film Association, he could no longer sit still.

Resources, these association companies are resources.

Connections, these people who speak for him are his connections.

As for funds...with resources and connections, will there still be a lack of funds?
Yu Zheng discovered that all the conditions he needed were gathered in an instant!
What are you still waiting for?
"You mentioned before that you wanted to work with me to establish a film and television company."

“Now, do you still have this idea?”

After chatting for a while, Yu Zheng asked very politely.

"Of course, I have admired screenwriter Yu for a long time and I am very happy to work with you."

"But I'm afraid that my strength and funds alone are not enough to start a film and television company of sufficient scale."

"So I thought, how about getting someone who can provide funding to work with us?"

"Hmm..." Yu Zheng hesitated.

"You can rest assured. I guarantee that you will be the largest shareholder of the company, but you will not have absolute control." Zhang Yuan explained the idea he had made long ago.

Yu Zheng has a big appetite. It is impossible for him to become a small shareholder, help others make money and drink the soup himself.

Zhang Yuan had already figured out his psychology, so he threw out a bait first, which was the largest shareholder.

He is not allowed to have absolute control, that is, the shareholding cannot exceed 50%. At the same time, it restricts him from having the final say in the company, preventing him from spending money and effort but being sidelined.

"Okay, let's find some time to talk in detail!"

After saying goodbye to him, Zhang Yuan immediately dialed a number.

"Hello, Mr. Zhao, long time no see."

The partner he was looking for was his earliest financial backer, Zhao Decai.

One cannot forget his old brothers when he becomes rich, let alone when he is not rich yet.

"Hey, I'm doing some construction here, it's really noisy, I need to find a quiet place."

As soon as I heard it, I knew that this person was at the construction site.

"I see you've been in the news lately, how are you doing?"

"Are you feeling better? Do you want me to bring a few female models to see you?"

The coal boss’ sick visiting gift is so down-to-earth... Oh yes, he has now started to transform into a general contractor.

From digging underground to building above ground.

But he still has money, and he has become a very rich person from a local tycoon.

The main reason why Zhang Yuan asked him to invest in Yu Zheng together was because he was trustworthy.

If something really happens, he will definitely help himself and not Yu Zheng.

Zhao Decai is a straight man who loves girls with big breasts, big buttocks, long legs, snake-like faces, and none of the high-class tastes.

Do you think he would have any good feelings towards a gay guy like Yu Zheng?

Besides, this guy has no foundation in the entertainment industry except himself, so he will never be turned against by Yu Zheng.

Being a coal boss and a contractor, he knows one thing best.

Leave professional matters to professionals, don't meddle in it, it's lethal.

Therefore, it is most appropriate for him to work together to restrain Yu Zheng.

"Mr. Zhao, the Chinese Paladin, for which we have invested in the copyright, will be broadcast by more than ten TV stations."

"It should be possible to make back your investment and generate profits soon. Just wait for the production company to contact you."

"Okay, that's a good thing." Zhao Decai didn't care about the "small money" of several million, but the successful investment could bring a lot of satisfaction.

"There is one more thing..." Zhang Yuan explained Yu Zheng's situation in detail.

"start a company?"

"Open it with you and a screenwriter, OK, how much does it cost?"

"Let me make it clear first, I'm working on a project right now, the payment is slow and I don't have much cash, so don't come to me if it's over 5000 million." The rich man replied generously but cautiously.

Zhang Yuan: …

You always count in tens of millions, who can stand that?

5000 million is enough to make a blockbuster movie. "It doesn't need that much, a few million will be enough, then it's % to %, and we'll each take %."

"Okay, it's just a little money, let's test the waters."

Zhao Decai still trusted him very much. After all, Zhang Yuan had never let him lose money.

"Oh, there's one more good thing." Zhang Yuan said mysteriously, "I'll get you a business deal soon."

"what business?"

"You don't do engineering, it's engineering work."

"How big is it?"

"Not small." Zhang Yuan thought for a moment, "And this job is quite special. It's not a residential building, nor an office building or a shopping mall."

"Ah, what is that?"

"You'll know when the time comes. I can't tell you now."

Things are accomplished through secrets, and failure is revealed through words.

Zhang Yuan was afraid that Zhao Decai would complain after drinking, so he deliberately didn't elaborate.

"Anyway, it'll just be a few weeks. I'll give you an answer."

"Okay!" Zhao Decai was as straightforward as ever.

As soon as the agreement was made, the phone started ringing again as before.

However, the reason for this series of fatal calls is somewhat different from the previous ones.

"Hello, is this Mr. Zhang Yuan?"

"We are Modu Beer, and we would like to invite you to shoot an advertisement for us. Are you interested?"

"We are Pierce Clothing, and we would like you to be our spokesperson..."

"I am the general manager of Aojia Leather Shoes, and I would like to invite you to be the image ambassador of our company..."

……

Dozens of brands, big and small, formal, informal, famous, and counterfeit, called his cell phone.

It's because he's tired.

No one asks about the poor and downtown, and the rich have distant relatives in the mountains.

Now that he is famous, naturally people come to him to give him money.

But...

He called Cheng Hao directly.

"Do you miss me?" my good sister answered the phone and asked gently.

"Of course I do, but I'm still in Hengdian and can't go back."

"Okay, let's talk business. Why did you look for me?" Cheng Hao replied very soberly.

"I plan to leave my business activities to you."

"What do you mean?"

"My advertising, business performances and other money-making methods are all under your supervision and arrangement."

"Really?" Cheng Hao said excitedly.

Doesn’t this mean that you are putting half of the most profitable jobs under your own management?
"Oh, that's not right!" But she reacted quickly.

"You've just become famous recently, so there must be a lot of advertisements looking for you. You don't care about it yourself, but you want to throw it to me!"

She was smart after all and figured it out in a few seconds.

"Have you had any drama recently?"

"No." Cheng Hao replied dejectedly.

I've eaten, drank and slept with you, and now you want me to work for you, you shameless man.

"We have just set up a management company together, and Wang Baoqiang doesn't have that many activities for you to handle."

"That's great. Use me as a training ground, Boss Cheng."

Seeing that he gave a suitable reason, Cheng Hao no longer resisted.

"Then I'm doing the job of an agent, I want a commission!"

"Fuck you." Zhang Yuan yelled deliberately, "I discuss big deals worth hundreds of millions with you every night, and you actually care about this little money."

"I have no use for your hundreds of millions. I throw them away every time. They don't count." Cheng Hao replied with a pout.

Talking about this topic at the same time and listening to his voice, Cheng Hao felt a little hot in his lower abdomen.

"I have a use for all these advertising fees. How about this, after the New Year, I will help you find a few dramas and subsidize you."

"Okay, how many companies are looking for you now?"

Zhang Yuan gave a brief account of the situation.

“So many companies!”

"If you take all of them, you will make tens of millions right away!"

Cheng Hao was shocked. He thought he earned a lot. One play was equivalent to an ordinary person's salary for more than ten years.

But compared with Zhang Yuan, the money he earns from an advertisement is enough to support him in filming movies for ten years.

"I'll take them all for you, hurry up and shoot!" The money-grubbing side of Cheng Hao that had been suppressed in his heart was completely aroused.

"No." Unexpectedly, Zhang Yuan flatly refused.

"You've finally gained some fame now. If you don't cash in quickly, you won't be able to make any money once your fame fades!" Cheng Hao said anxiously.

"Monetizing fame is a science." Zhang Yuan explained to her patiently.

“How to answer and when to answer are very particular.”

"Advertising endorsements are also an important part of shaping a star's personal image, and we can't do it carelessly."

Top luxury, luxury, high-end, mid-range, low-end, fast-moving consumer goods… These endorsement levels correspond to the artist’s fame and market appeal.

If you don't get the right endorsement, or if you get an endorsement from a brand that goes against the country, you will easily be criticized and it will affect your acting career.

"If I want to take it, I can only take it from regular brands."

"And it has to be a big brand of the same type, a brand with the highest market positioning, and you can only take on one in the same category."

Cheng Hao sighed, this means at least 90% of the endorsements will be eliminated.

It's all pure silver...

"Also, contact these brands first and choose them. Don't sign a contract with any of them and delay it."

"Why is this?" asked the good sister puzzled.

"In a month or two, A World Without Thieves will be released."

"Early next year, Kung Fu will also be released. Do you understand?"

"Understood!"

The net worth of TV actors and movie actors is naturally different!
With the support of two blockbuster films, even if it is just a supporting role, the endorsement fee will increase significantly.

"In short, quality is more important than quantity."

"Scarcity makes things valuable, and the same goes for endorsements."

"Got it."

Cheng Hao felt a sense of peace in his heart.

This tranquility comes from a sense of security.

"He always arranges things properly so that I don't have to worry."

“Although busy, it doesn’t bother me or drain my energy.”

Thinking of this, this tranquility also gave rise to a hint of warmth.

"I'll take care of it for you. You're on the set, so take care of yourself."

"When you get to the capital, I'll cook for you."

"Okay." Zhang Yuan thought, he couldn't let her get tired.

Forget about the complicated dishes, just give me the food below...

Two days later, Zhang Yuan completed the discharge procedures, dressed up a little, avoided the reporters, and returned to the crew alone to shoot the few days of scenes that had not yet been completed.

I'm back again! (End of this chapter)