Actor: Thank you.
Chapter 461 Sponsorship
"When I went to Mango TV to participate in a program, I heard that you were roommates with one of their hosts?"
After thinking about it, Zhang Yuan spoke cautiously.
"Yes, you know Nana?" Li Xiaoran's worry disappeared when she heard him say that, and she asked curiously.
Look, after being sold, he is still counting money for fun.
Just say how simple-minded and dull this person is.
Her current roommate is Xie Na.
Because Xie Na's boyfriend at the time was Liu Ye, and Liu Ye and Li Xiaoran's agent was both Chang Jihong, so they knew each other and became friends.
When Zhang Yuan went to Mango TV before, Xie Na had hinted at it to him.
If you introduce her to film and television resources, she will introduce a female friend with fair skin and good looks to him.
I'm talking about Li Xiaoran.
In the early days, Xie Na was actually having a miserable time and even had difficulty getting food.
Seeing this, Li Xiaoran let her live in the house he rented and provided her with food and drink, which was very considerate.
Later, Xie Na's situation gradually improved. After all, Liu Ye introduced some resources to her, and the job at Mango TV also provided her with a stable income, so she slowly started to save money.
And after Xie Na acted in a few dramas, she realized that she was not suitable for this line of work. The reason why people chose her to act in the drama, in addition to Liu Ye's face, was more because she had a good popularity as the host of Happy Camp.
Although Xie Na is crazy, he is not stupid. He has figured out the sources of his wealth and abilities.
But at this juncture, something happened.
Li Xiang, the top variety show host of Mango TV, got married and therefore withdrew from "Happy Camp".
The show's ratings plummeted due to her withdrawal.
Therefore, Mango TV started its own bold move to stir up the heat for the host auditions!
In those days, He Jiong was still a newcomer, and it was Li Xiang who brought him into the industry.
The number one sister left, and He Jiong, Xie Na, and Wei Jia competed, and their stay or departure was decided based on the number of audience votes.
The result was obvious, Teacher He naturally stayed.
Xie Na, whose career had just started to take off, was forced to leave the show that made her famous.
This made her panic!
She has understood that Happy Camp is the source of her fame.
Without this show, she would be like a stream without a source, a castle in the air, and it wouldn't be long before she would be forgotten by the audience.
In fact, Mango TV is just creating hype and doesn’t really want to drive her and Wei Jia away.
In addition, given Teacher He's personality, there is no way he would let the little girl around him go out and wander around. He will always help.
But some people are just like that, she got anxious!
When you are anxious, you panic; when you are panicky, you get confused; when you are confused, you start to act recklessly.
In fact, this person's bottom line is not very high, and he likes to be clever and take shortcuts.
You know, Brother Hua said she was mentally ill, and Jackie Chan said she had a problem with her brain. The two big guys' evaluations of her were surprisingly consistent.
Moreover, these two Hong Kong big brothers are both people who like to be in the spotlight and rarely criticize others in person.
You can tell about this person's emotional intelligence and ability.
Just at this time, Li Xiaoran, who lived in the same room with her, complained to her that she was being pursued by a big shot and was very annoyed.
Thank you for asking. Great! I must grab this opportunity!
Li Xiaoran was really unlucky. Her boss and roommate colluded with each other and tried to push her into the fire pit for their own interests.
In fact, this is in line with human nature.
What does it have to do with me whether you live or die?
I'm not your parent, and your missing limbs has nothing to do with me.
Besides, there are many people in this world who sell their children, let alone bosses and friends.
"No way." After hearing what Zhang Yuan said, Li Xiaoran immediately shook his head and refuted.
"I have a very good relationship with her, and she has been eating and drinking at my expense over the past few years, and I have never asked her for money..."
Zhang Yuan spread his hands.
"I'm just guessing. After all, you said it yourself. The boss knows everything you say and do, including your eating, drinking, defecating, urinating, interests, hobbies, food, clothing, housing, and transportation."
“It’s impossible to do this unless you have someone like him around you.”
Li Xiaoran is not a fool. She is the type who is too lazy to study hard or even use her brain.
Now that someone has reminded me of this, I thought about it a little more and realized that something was wrong.
"Wall paint, I think Zhang Yuan's analysis is good." Brother Kun put down his chopsticks and his expression gradually became serious.
"It's impossible for that person to hide opposite your house with a telescope every day, so how can he have such accurate and well-informed information?"
"That's impossible. If it were me, I would never do such a thing as betraying my friends." Li Xiaoran still found it hard to accept.
"That's right. Not only you, Brother Kun, but also Bingbing and I would not do such a thing." Zhang Yuan pointed at them.
"That's because we don't have to betray our friends and we have the ability to do well."
"That's right!" Chen Kun raised the glass of beer, clinked it with his, and then drank it all in one gulp.
"Then what should I do now?" After a long time, Li Xiaoran held his chin with both hands, his face full of worry.
Being harassed is not pleasant, but being betrayed is even more unpleasant.
"The easiest way is to move. If you can't afford to offend someone, you can at least avoid them."
Faced with a guy like Sun Donghai who is ruthless and has a strong background, there is no better way except to hide.
Not to mention that Li Xiaoran is also a child of a compound.
First of all, her relationship with her family is average, and even if she had a good relationship, it would be useless.
Her father was just a pilot, not a high-ranking official.
Moreover, Zhang Yuan clearly remembered that in an interview in the previous life, Li Xiaoran said in person that when she wanted to break up, Mr. Sun rushed directly to her house, pointed at her parents and cursed them, and even almost got into a fight.
They are not afraid at all.
"Well, this is the only way." Brother Kun thought about it and felt that he could not help.
Fan Bingbing on the side pushed Zhang Yuan and then gave him an approving look.
With the way Fan Xiaopang is acting, how many big guys will target her?
It's just that this person is very smart and smooth, and knows how to shirk responsibility, unlike Li Xiaoran who is honest.
Having a few drinks and touching the arms and waist a few times is no big deal.
Moreover, at a dinner party, it is easier for you to deal with it if you are open and forthright. The more you hide, the more those big guys will want to mess with you and conquer you to prove their ability.
Fan Bingbing felt that Zhang Yuan did a great job. After all, they were in the same circle and she knew how difficult it was to be a beautiful woman.
The meal lasted a long time, and in the end, Fan Bingbing had to catch a plane before the party ended.
Li Xiaoran thanked him with a smile, and they exchanged phone numbers.
"Well, see you on the crew later." Zhang Yuan held the car door and said goodbye to Fan Bingbing.
"See you at the crew... By the way." Fan Bingbing suddenly looked at him with his fox eyes flashing: "If I get into trouble, will you help me?"
"It depends."
"Why are you still so unsure about your answer?" Fan Bingbing put her hands on her hips, looking a little dissatisfied.
"It depends on what kind of trouble it is." Zhang Yuan narrowed his eyes at her: "It also depends on what kind of return you are willing to pay."
"Yo..." Fan Bingbing grabbed his collar and pulled him in front of her. They were only about ten centimeters apart.
"What do you want in return?" she said in a low voice.
"If you are willing to work for me and earn money someday, I will definitely help you with anything."
"You wish. I thought you were just after my beauty, but I didn't expect you were actually after my money." Fan Bingbing reached out and pinched his cheek.
"What if I want to have both the man and the money?"
“Oh, come and get it if you can.” Fan Bingbing let go of him, then closed the car door, but lowered the window and said, “I’ll wait for you!”
Waving goodbye to the departing vehicle, Zhang Yuan put his hands in his pockets and walked leisurely along the riverside of the mountain city back to the hotel where the crew was staying.
While Fan Bingbing was busy with her announcements, he was not idle either.
When Zhang Yuan returned, Ning Hao was holding a meeting with everyone.
This was the first time he organized such a large crew.
The so-called large crew actually only has a few dozen people.
But it was already terrifying for him.
Because most of the crew members are newcomers with little experience.
Many of them were his previous partners when shooting commercials.
But advertising and movies are completely different things. There are many more things to consider for movies, and they are much more complicated.
"You're back, go try on your makeup first."
Ning Hao took him to the dressing room and changed him into a night suit.
It's the same set used to steal jade.
"handsome!"
"Okay, okay, no need to change it, it's already good enough."
Ning Hao was very satisfied.
"The same set of equipment looks like a petty thief when worn by Xiao Bo, but looks like a big thief when worn by Zhang Yuan."
Huang Bo on the side grinned.
"Hey, you know, he is the perfect match for the woman played by Fan Bingbing."
"He doesn't even match Brother Dao played by Brother Hua."
"Then this is called Beauty and the Beast!" Liu Hua replied in a Tangshan accent with a bulging belly.
This person is from Northeast China, but the role requires a Hebei accent, so he started to familiarize himself with it in advance and also speaks in the Hebei dialect in daily life.
It can be seen that it is very professional.
"Haozi, I think our crew is a bunch of unreliable staff members with a bunch of reliable actors."
"That's absolutely right, he is the most unreliable!" Huang Bo pointed at Ning Hao.
Everyone finished putting on makeup while having fun, and then went back to Ning Hao's room for a meeting.
Some people sat on the bed, some on the floor, and some on the windowsill. There wasn't even a proper meeting room.
"Haozi, it's over, there's a problem with the car." Producer Bao Shihong walked in with the phone.
The protagonist in the film is named after him.
"what happened?"
"It's just a car crash scene. Didn't you say you wanted to borrow the Ferrari?"
"I contacted the dealer, but the money was not enough, so I changed it to a Maserati."
"As a result, Ferrari headquarters in Italy responded to the dealers that their brand of cars cannot crash in the movie."
"Fuck!" Ning Hao cursed.
Zhang Yuan didn't care.
Ferrari is famous for its arrogance. It often blacklists this person and that person, and has a lot of rules.
This is how old Italian state-owned enterprises are. Even the famous Ferrari-Ford dispute was caused by founder Enzo Ferrari.
Decades ago, when Ferrari was facing bankruptcy and Ford proposed a takeover, Henry Ford II went to Italy to meet and negotiate with Ford, but was treated with contempt by Enzo.
In fact, Ferrari didn't think highly of this American bumpkin at all. He approached Ford just to raise his own value so that he could sell it to Fiat, also an Italian brand, at a high price.
Henry Ford II was furious after being insulted. After returning home, he gathered the strength of the entire company and decided to defeat the opponent in Le Mans.
In order to get revenge, the world's leading car company at the time did not set any budget for the racing project.
As long as I can kill Ferrari, I will pay any amount!
Later, this incident was adapted into a movie "Ford v Ferrari", starring Christian Bale and Matt Damon, and it did well at the box office.
It just so happened that the racing king Schumacher dominated the F1 field in recent years, winning five world championships in a row from 00 to 04, which made Ferrari very proud and he was in a bad mood.
Moreover, Ferrari actually has a close relationship with China.
Michelle Yeoh's later husband, Jean Todt, was the Ferrari team manager during Schumacher's era. Without his support, Schumacher would not have won so many championships.
The place where Todd and Michelle Yeoh first met was the Shanghai International Circuit.
Of course, after Schumacher was forced to retire, except for the occasional burst of glory, Ferrari has since become the famous "Red Circus" in the racing circle, with all kinds of ugly behaviors.
"Nothing at all?" Ning Hao scratched his head vigorously: "Just a slight bump."
"Even if there's a scratch, they won't allow their car to have a negative image."
"What should I do?" Ning Hao looked helpless.
"Come on." Zhang Yuan said with a smile: "Why not just change the brand?"
"I'll help you find a brand sponsor." Zhang Yuan said confidently.
"Really... which one?"
"BMW, okay?"
“That’s great, and it’s also a premium brand.”
Ning Hao was not talking nonsense. Back in 05, BMW was an absolute luxury car.
Under everyone's expectant gaze, Zhang Yuan took out his cell phone and dialed a number.
"Hello, Director Feng, haven't seen you for a few days."
When everyone heard this name, they were alerted.
"This is related to Feng Xiaogang, right?"
"Who else could it be? They are all famous, and he is the only director with the last name Feng."
"After all, he's a popular actor, so the people he knows are different."
Everyone cast envious glances.
"Director Feng, I need your help with something."
For his previous films "Cell Phone" and "A World Without Thieves", Feng Xiaogang sought sponsorship from BMW.
So Zhang Yuan knew that he was very familiar with the people in BMW China.
"We don't need any sponsorship money. We are just a small crew. Sponsoring a car will be enough."
Zhang Yuan expressed his demands.
But unexpectedly, Feng Xiaogang suddenly hesitated.
"Yuan, it's not that I don't want to help you, it's just that... my relationship with BMW isn't going well right now."
What's going on?
This has to be said to be Brother Hua.
In "A World Without Thieves", he and Liu Ruoying, a pair of thieves, stole the BMW car from Mr. Fu Biao's family at the beginning of the film.
After all, it was the main sponsor, so Director Feng gave it a lot of shots.
So far, nothing wrong.
But the bad thing is that I have done it.
In order to increase brand exposure and highlight the characters, Brother Hua discussed with the director and added a scene.
When he drove out of the villa area, the security guard saluted and let him go without checking at all.
As a result, Brother Hua turned back and patted the car and said.
"Does driving a good car mean you are a good person?"
Just this one sentence cost me my life.
After watching this movie, many viewers associated BMW with bad guys.
BMW is really pissed off.
Directly broke off cooperation with Feng Xiaogang.
However, it is unclear whether he is a bad person or not, but the market data of that year showed that among luxury car brands, the owners of BMW and Land Rover had the lowest average education level...
"Why did Brother Hua get cheated by the brand again..." Zhang Yuan put down the phone helplessly.
He raised his head and looked at a dozen pairs of flickering, expectant eyes, and froze in embarrassment.
Hey!
I tried to pretend but failed.
But he immediately remembered.
The average education level of car owners is low... The education level of the people around me is...
An idea suddenly occurred to him and he called Zhao Decai again.
"Yes, I like BMW the most, and I have several." Fatty Zhao replied happily.
You see, the market research was accurate; it is indeed the favorite of the coal bosses.
As soon as he talked to Fatty Zhao, the local tycoon waved his hand.
"I'll ask the driver to drive you directly there."
Zhang Yuan told him to just bring the oldest one and he wouldn't feel bad if it got crashed.
Clap, clap, clap... Ning Hao clapped his hands.
"It has to be our investor. The relationship is strong enough and the problem was solved with just one phone call."
"It's done. Remember to fix the car after the shoot and don't cause any trouble for me."
"Of course, of course." Ning Hao hastily assured.
"By the way, Haozi, there is one more thing. We need to add a voiceover to this film." The producer said again.
"Brother Hua took care of it."
"I know. Baleno has sponsored us with a lot of clothing."
Zhang Yuan: …
Brother Hua, please stop it!
There is BMW in front and Baleno in the back.
Don’t be so kind anymore, the brand can’t stand it!
Liu Dehua is now the spokesperson for Baleno and has signed a contract for more than ten years.
The Baleno brand has won various industry awards in mainland China since 99 and has excellent sales.
But after 06, it suddenly fell off a cliff.
Because "Crazy Stone" was released in 06...
The Baleno incident has even become a classic negative case in the advertising industry.
"Haozi, I have a suggestion." Zhang Yuan raised his hand and said, "Contact the brand."
“Ask them clearly about their needs and requirements, and don’t just add ads randomly, which can backfire.”
"Okay!" Ning Hao agreed immediately.
The others looked at each other.
They found out that Ning Hao had the final say in the crew before.
But after Zhang Yuan came, it seemed that the highest command authority fell into his hands.
Ning Hao had to listen to him too.
"He's popular, capable, and rich."
"Hmm." Several old men muttered.
The next morning, as soon as Zhang Yuan got up, Ning Hao came to his room.
“I have contacted the brand.”
“At first, people didn’t pay much attention to us.”
"Later I told them you were also on the set."
"The people from Baleno asked if they could let you do the oral broadcast."
Ning Hao laughed.
Originally, Baleno was giving face to Brother Hua and ignored them.
I basically didn't think about how much advertising effect they could bring, I just gave them some clothes as "alms".
But when he heard that Zhang Yuan was there, he immediately became interested.
The contrast between the before and after was so great that he almost sprained his waist.
"Oh, I have to ask first." Zhang Yuan thought for a moment: "I am the spokesperson for Adidas. I don't know if it involves similar competition clauses."
"Okay, I'll go back right away."
Zhang Yuan also called Cheng Hao and asked her to consult the company’s cooperating lawyer.
It’s not bad after asking.
Baleno is a fast-moving consumer goods brand, while Adidas is a sports brand.
The brand positioning of the two is staggered, so according to Adidas' contract, it is not considered a breach of contract.
He felt relieved now.
"Saving one life is better than building a seven-level pagoda!"
"Benelu must thank me very much."
"Otherwise, if Huang Bo were to go up..."
Brand, Baleno!
Play now!
He also muttered that Benedict praised him.
I didn't expect the return to come so quickly.
"It's far." Ning Hao ran back to his room and said with his eyes wide open.
"Baleno said that if you are willing to help with advertising, we can talk about endorsements."
Zhang Yuan scratched his chin.
"I'm going to make money before the filming even starts?" (End of this chapter)
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