Actor: Thank you.

Chapter 904 Exclusive Broadcast
Whether it is a company or a country.

The overall style of behavior and future destiny will be largely influenced by the founder.

This is what is called the "soul".

Just like the Ming Dynasty, Zhu Yuanzhang was the reason for its success and its failure.

Most of the disasters of the Ming Dynasty were caused by Zhu Yuanzhang.

Abolishing the prime minister, enfeoffment of princes, harsh laws and punishments, and organizing secret agents all led to "backlash" later on.

Of course, we cannot deny Zhu's achievements.

Similarly, there have been 408 emperors in the past five thousand years. Guess which province has never had an emperor?
It is Shandong, the place where Confucius came from.

To be an emperor, you have to start a rebellion. How can it be as good as taking the civil service exam and having a stable job...

Founders and first-generation leaders are equally important to a company.

This is why there is a saying that "the Liu family is full of loyal and brave people."

Not only are Lao Liu and Xiao Liu "loyal and brave", Lao Lao Liu is the second person in China to hold a lawyer's license, and the earliest patent lawyer in China.

His famous cases include helping foreign giants such as Disney and IBM deal with domestic brand infringement cases.

Anyway, if foreign companies want to fight brand and patent lawsuits in the country, they will basically turn to them.

The same is true for Internet companies.

"Do you still recognize Youku's boss?"

After landing in the imperial capital, Zhang Yuan and Wang Yuan explained the situation in detail.

When Zhang Yuan first said he wanted to "invest" in Youku, he thought it was a last-minute solution as he had failed at Tudou.com.

I'm worried that they won't even let us in.

You said you know the owner of Tudou, that's normal.

After all, you are a shareholder.

But Tudou and Youku are fighting fiercely, aren't you going against their enemies?

He asked for some details.

Sure enough, Zhang Yuan had no plan to go to Youku’s office building.

Instead, like Wang Wei, he directly made an appointment with Boss Gu to have dinner outside.

When Wang Yuan heard this, he asked the question just now.

"I've known him for a long time. He even said he'd treat me to a meal."

"But I've been busy lately and don't have time."

"I have time now, it just happens."

Why are you still blowing it...Wang Yuan glanced at him.

People invite you, but you say you don't have time, and they act as if they have to see you.

In the evening, Zhang Yuan went to a high-end Cantonese restaurant that Jiang Zhiqiang had taken him to before.

It’s the place where I stole a bottle of 20-yuan red wine from Boss Jiang.

Because Boss Gu’s ancestral home is in Guangdong Province, we have to choose the flavors that people there are used to.

"Wow, long time no see." As soon as they met, the polite and smiling Boss Gu stepped forward and shook hands with him.

"You're a busy man."

"I've been dating you for so long, but I'm only free now."

Wang Yuan: …

wipe!
Listen to what CEO Youku said, he is telling the truth!

Have you really been dating him for a long time?

It was around the Chinese New Year last time when the State Administration of Radio, Film and Television issued the Internet Management Regulations that Boss Gu invited him to dinner.

"This place has a nice environment." After sitting down, he looked around and asked, "Who is this new friend?"

He quickly noticed Wang Yuan.

"Wang Yuan is a top student from Shanghai Jiao Tong University," Zhang Yuan introduced.

In fact, for his major, he only needs more than 400 points, not 500 points, to get into Jiaotong University.

Moreover, his father's best friend, Shanghai Film Group CEO Ren Zhonglun, is also a famous alumnus of Jiaotong University, so it was very easy for him to get admitted to the school.

Different from what happened before with Wang Wei, this time in front of Gu Yongqiang, Zhang Yuan directly mentioned Wang Yuan's life experience.

"His father is the vice president of Shanghai Film Group."

"My grandfather is Director Xu of the Shanghai Film Studio."

"Oh... nice to meet you!" Boss Gu stood up politely and shook hands with the other party.

Wang Yuan also noticed that Zhang Yuan's way of speaking had changed.

Since Wang Wei hadn't mentioned this before, he couldn't say anything.

Wang Wei generally regarded him as an ordinary young director.

In fact, even if Zhang Yuan didn't say anything, according to common sense, business banquets are all about asking each other questions.

You should ask it.

At least you have to pass on the conversation, otherwise why would you let people shout it out themselves?
"My father is Zhang Erhe!"

None of this is appropriate.

But Wang Wei's attention was only on himself and his new love, and he didn't care about others at all.

Boss Gu is different. He is very mature, careful and good at dealing with people.

"Mr. Gu, I met your former employer a while ago." Zhang Yuan said while eating roast goose and drinking brandy.

"Who?"

This person has too many former employers.

"Boss Zhang from Sohu."

“When I ran as the torchbearer, he took the baton.”

"Oh, that's quite a coincidence." Boss Gu said calmly, but he immediately started to think about it in his mind.

Everyone knows that there are certain rules for ranking in such major events. He can be ahead of Zhang Chaoyang...

People didn't know that he was a temporary replacement, so they first created confusion and performed a little trick that seemed casual.

I know he is careful and thoughtful, so I have to take advantage of that.

"I heard someone say at dinner that Sohu is also developing a video website."

"It's a pity that we only met once during the torch handover, and I didn't have time to sit down and chat with Boss Zhang."

"Mr. Zhang is a workaholic. You may not be able to chat with him." Boss Gu added.

There was a hint of solemnity in his eyes.

Because Zhang Yuan mentioned Sohu's video website.

To be precise, Sohu Video is not something it is currently developing or is about to develop, but it has already been developed a long time ago.

At the end of 04, shortly after Gu Yongqiang left, Sohu launched an early video website called Sohu Broadband.

In 06, it was reorganized into Sohu Podcast, which is the earliest video sharing website among the four major portals.

Podcasts are already very similar to the major video sites today.

After YouTube was acquired and dozens or even hundreds of video websites of all sizes emerged in China, including Tudou, Youku, Liujianfang, and Ku6, Sohu also turned its attention to this industry.

It is listed as a strategic development project within the company.

This is how Sohu Video, which is about to appear, came into being.

Boss Gu knows Sohu very well, and has many old acquaintances who are still around and are well aware of these things.

And he knows Zhang Chaoyang better.

The former boss was efficient, quick to act, and had far more capital than he did.

Coupled with the move of becoming an Olympic network sponsor, Sohu has attracted a large number of new users and traffic.

Gu Yongqiang is under a lot of pressure.

I think he has made a lot of contributions to Sohu's success today.

I just didn't expect that we would become rivals so soon.

Zhang Yuan didn’t talk much about Zhang Chaoyang, this was just a “starting move”.

Just like when he was having dinner with Wang Wei, they talked about Yang Lei before getting down to business.

Speaking of Sohu, it is just to give Boss Gu some psychological strength.

Because the subsequent copyright war was instigated by Sohu, and Zhang Chaoyang was so ruthless that he didn't even answer Gu Yongqiang's call, making an attitude that he was going to challenge the entire network.

Zhang Yuan believed that Boss Gu should be very familiar with this person's style.

Boss Zhang is ruthless when doing things.

"Boss Gu, Director Wang and I just happened to have a new project."

"A situation comedy, low-budget, aimed at young audiences."

"I checked and found that there is currently no TV series or movie in China that is exclusively broadcast on a single online video platform."

"I think we can try to bring this concept from the TV series field to the website."

"How about making the first TV series in the country to be broadcast exclusively on the Internet?"

The word first appeals to most people.

Boss Gu raised his eyebrows and showed some interest.

Moreover, Zhang Yuan specifically mentioned sitcoms and low-cost films.

Unlike Wang Wei who is extravagant, Boss Gu is very good at controlling the budget.

Wang Wei doesn’t think highly of the low cost, but for him, it is a “selling point”.

It’s the first independently broadcast drama, and he can also cooperate with the “young master” of Shanghai Film Group, and the cost is not high… Boss Gu thought about it for a while and found it quite interesting.

But he frowned again.

Because he discovered a problem.

A very important question!
Tudou.com is in Shanghai!
Close to Shanghai Film Group, Zhang Yuan is also a shareholder.

With such a good thing to offer, why go far away?
There won’t be any trap in this matter!
"Why do you give priority to cooperating with us Youku on this project?" he asked implicitly.

Then Zhang Yuan and Wang Yuan looked at each other.

Boss Gu was puzzled and saw the helpless looks on their faces.

"Let me tell you the truth." "We actually talked to Wang Wei before we came to meet you."

“Oh.” When Boss Gu heard this, he realized that Youku was not his first choice.

But this actually made him feel a lot more relieved.

This is only reasonable!
It would be right to find Wang Wei first.

"But this person is arrogant and not interested in low-budget projects."

"And based on my judgment, he was not very nice to me because of his personal relationship problems."

“I think the basis of cooperation is mutual understanding like you and I.”

"But the personal relationship between him and me is very ordinary."

Of course, Boss Gu knew about his rival’s divorce.

"Also, his ex-wife is my friend." Zhang Yuan added.

"understand."

There was a disagreement in private, so the deal didn't go through, and now he came to me... Gu Yongqiang knew what was going on.

The biggest doubt that had been lingering in my mind just now was almost resolved.

This is why Zhang Yuan must find Wang Wei first.

Because it is reasonable to find potatoes first, otherwise it will look weird and make people think of something.

Zhang Yuan knew that his ideas were out of the ordinary, but not too out of the ordinary, otherwise people around him would not be able to keep up.

Some things have to be done step by step.

We talked about the details of the film again.

Sitcoms are still quite cheap. Even though labor and commodity prices have gone up a lot in recent years, the budget for this show is only $500 million.

That’s 20 to 25 per episode.

"What I mean is, Mr. Gu, you pay 300 million and get the exclusive online broadcast rights for this drama."

"From now on, this drama can only be broadcast legally on Youku. It is illegal to broadcast it on other platforms."

Wang Yuan, who was standing by, thought that Zhang Yuan was quite amazing.

The total budget is 500 million, the website will provide 200 million, and let him figure out the rest of the budget himself, or rely on advertising placement to solve it.

If we ask Youku for 300 million, doesn't that mean we can get all the money together at once?
This is quite a nice thing to do.

But things were not as simple as he thought.

I spent 300 million to buy the exclusive broadcasting rights for a low-budget sitcom. Am I not being taken advantage of?
Boss Gu won't make a decision on a whim.

He is very knowledgeable. Currently, the online broadcasting rights of TV series cost only tens of thousands of yuan per episode at most.

"Soldier Assault" was so popular, but the online copyright only sold for a few hundred thousand.

You ask for 300 million right away, that's too scary.

Besides, this drama hasn’t been aired yet, so I don’t even know whether it’s good or not.

If it turns out to be a terrible movie, not only will it have no publicity effect, it will also damage Youku’s reputation as a “high-quality content”.

"300 million is too much and is not within the consideration of our platform," he said bluntly.

After some discussion, the price was negotiated to 100 million.

This number has far exceeded Wang Yuan's expectations.

And there is a prerequisite for the other party to be willing to give this number.

That is, Zhang Yuan said that he would pay for the shortfall in the budget himself.

Now the ratio of Youku, Zhang Yuan and the website is 1:2:2.

The key is that Zhang Yuan got involved.

Boss Gu has always been paying attention to the trends in the film and television market, otherwise he would not be so familiar with the prices of online copyrights.

Recently, "Crazy Racing" raked in 1.6 million at the box office.

"The Perfect Match" earned 5600 million.

The newly released "Slam Dunk" earned over 2000 million in the first three days!

This is still a movie.

As a TV series, "Lost" is the most popular movie at the moment.

The principle of the Golden Buddha on the Jade Throne and the Stipunk Effect are all circulating on the Internet.

The number of views of slices or pirated uploads on Youku is also very high.

The common point of these works is that they all have Zhang Yuan’s investment behind them.

Another thing they have in common is that they all made money and became famous!

Business people, especially those in the Internet industry, all say on the surface that they do not believe in metaphysics.

In fact, this group of people are the first to burn incense every year.

Just like there is a puffed snack in Taiwan called "Guaiguai", which is a food similar to the island country's rice crackers.

All programmers in Taiwan will put a pack of "Guaiguai" on their computers or servers.

It means "pacify the machine spirit".

Don't run and get a blue screen.

Besides, this is not metaphysics.

Isn’t this “big data”?

All the movies he invested in made money, which shows that he has good vision.

So when they heard that Zhang Yuan would pay for it personally, and it would be a lot, they were very surprised.

No one jokes with their own money.

Gu Yongqiang gained a little more confidence.

The three of them toasted, and they reached a preliminary agreement.

All that's left is to continue communicating and let your people handle the details.

Zhang Yuan shook the red wine glass.

300 million was never his goal.

It is also impossible for him to "give" such a popular project to the other party.

Ask for a high price and pay low.

You can spend less money and get the exclusive online broadcast rights.

And you don’t have to buy it year after year, you can directly own the copyright for online broadcasting.

But Zhang Yuan asked for the right to use the TV series IP.

There was only one thing he wanted to make sure of.

This series, which has received over 10 billion views on the entire network in its first season, is firmly in our own hands.

It is guaranteed that even Wang Yuan cannot skip him and reach a deal directly with any video website.

Just be a bait in the first season.

With these 10 billion views and the IP in my hands, I have enough bargaining chips to negotiate with anyone in the future.

Just ask any platform whether 10 billion views are attractive.

The deal was done and the food and drink were in place, Wang Yuan was very happy.

This is not something that can be accomplished just by having money.

No matter how rich the coal bosses are, they are still fooled all the time.

You need connections and relationships to do this.

Zhang Yuan didn't save any gold or silver over the years, but he did save some people's hearts and a dozen houses...

"Boss Gu, I'll treat you next time."

After making an agreement with the other party, they waved goodbye.

After Wang Yuan went out, the dry and hot wind of the imperial capital in summer passed, and his brain, which was still a little drunk just now, finally reacted.

"It's done!"

That's it.

This is my first business project. The money is in place and the network channels are also open?
"Let's go to the airport."

"what?"

"Ah for what?"

"Aren't we done talking?"

"Aren't you going back to the Magic City?"

Wang Yuan scratched his head and said, I thought we were going to go to a bar or nightclub to celebrate and then take a night off.

"I also have to rush to Hengdian, and I have to start from Shanghai."

"Going to Hengdian?"

"There's a play, and I'm going to make a cameo appearance. It's agreed upon."

Wang Yuan thought this was too diligent.

Isn't this the reason why they are successful?
"After returning to the Magic City, you will first write the script, select the cast, and arrange the shooting scene."

"When you're ready, let me know and I'll call Mr. Gu to see if he needs to come and check on the site."

"If you take the money, you have to inform the owner."

"Remember to update the progress at any time and report to Youku."

"Hey... um?" Wang Yuan nodded repeatedly after hearing this, but then he reacted.

When he spoke, why did it feel like my leader was assigning me work?
Never mind, he has the ability to handle these things, so we have to listen to him.

After everything was arranged, Zhang Yuan asked his assistant to call and book a hotel in Shanghai.

Check in and rest directly after landing.

The next day, he got up very early.

In the morning, we took a bus to Hengdian.

At the film and television base, the filming of "Chinese Paladin 3" is in full swing...

(End of this chapter)