Aoki Entertainment.

In the chairman's office.

Although it is late at night, the place is still brightly lit.

"Mr. Shen, this afternoon a paparazzi photographed Bai Xingjian and Yin Yunhan meeting in a cafe somewhere in Beijing. According to what the paparazzi filmed, Bai Xingjian seemed to have given Yin Yunhan three scripts."

Shen Bowen's female secretary, Zhu Qiuqing, reports to him.

"Three scripts?"

Hearing this, Shen Bowen frowned immediately: "Is Bai Xingjian planning to start a new project? But isn't this the right time for the promotion of "Dying to Survive"? Can Bai Xingjian spare some time to manage a new project?"

"I'm afraid Bai Xingjian is trying to set off a smoke bomb to harm us again." Shen Bowen said in a gloomy tone.

Isn’t the movie “Labyrinth of Desire” the product of Bai Xingjian’s random thinking?

Shen Bowen's current situation can be considered as a lesson learned.

But before he had finished speaking, there was a knock on the office door.

"Enter."

As soon as he finished speaking, Zhang Hongtao walked in from the door, his breathing still a little unstable.

"Mr. Shen, I heard that the preview of "Dying to Survive" has been cancelled."

Zhang Hongtao panted and said, "Phoenix Pictures does not plan to hold a preview event for "Dying to Survive" this time."

"what?"

Hearing this, Shen Bowen was immediately surprised. "What's going on? I Am Not the God of Medicine won't hold a preview event? Is this news true?"

Zhang Hongtao nodded heavily, "It's true! It's very true! And according to sources, the movie "Dying to Survive" is not actually a comedy, but an emotional movie close to real life."

"what?"

Hearing this, Shen Bowen was a little confused again: "I Am Not a God of Medicine" is not a comedy, but a romantic film? Zhang Hongtao, are you kidding me?"

Zhang Hongtao shook his head vigorously. "Mr. Shen, this news is absolutely reliable. It is said that during the filming of "Dying to Survive", many staff members were in tears during many scenes!"

"Are you really not crying from laughter?" Shen Bowen expressed his doubt.

"That's not true!"

Zhang Hongtao said solemnly:

“So I suspect that Bai Xingjian deliberately canceled the preview event for “Dying to Survive”. After all, many netizens now think that this movie is a comedy, but after the preview event, many people will know the content of the movie, so wouldn’t the comedy gimmick be gone?

So according to my personal guess, the reason why Bai Xingjian canceled the preview event of "Dying to Survive" was to keep the gimmick of the comedy film until the day when "Dying to Survive" was officially released, and then come up with a shocking reversal.

This is really a very clever marketing move!"

Hearing these words, Shen Bowen was a little dazed.

Obviously, he was also surprised by the contents.

"I can only say that he is worthy of being Bai Xingjian. This is indeed a marketing plan that he could come up with."

Shen Bowen complimented Bai Xingjian somewhat reluctantly, but then he changed the subject and said teasingly with a smile:
"But what's the use now? The news has been leaked, and we have guessed most of the plans. Bai Xingjian is still too naive!"

After Shen Bowen laughed for a while, he said to Zhang Hongtao: "If what you said is true, then we will have a lot of room for maneuver next."

"It's true! Absolutely true!"

Zhang Hongtao patted his chest and promised: "Mr. Shen, the news I told you tonight couldn't be more true. I guarantee it with my year-end bonus this year, if..."

"Alright, alright, no need to do this."

Shen Bowen couldn't help but waved his hands with a smile, interrupting what Zhang Hongtao was about to say.

"Since you are the one who got all this information, then the task of spreading this information is now given to you. Can you complete it?"

Shen Bowen asked Zhang Hongtao.

"Guaranteed to complete the mission!"

Zhang Hongtao nodded vigorously.

It's just spreading the news, it's so easy!
After Zhang Hongtao left the office, Shen Bowen also planned to go home from get off work. After all, it was already around ten o'clock in the evening.

But before that, Shen Bowen still planned to make himself feel comfortable.

So he waved to his secretary Zhu Qiuqing, "Come here."

Upon hearing this, Zhu Qiuqing tactfully put down the documents she was working on, walked to the desk, kicked off her high heels, and then crawled into the space under the desk.

……

The next day.

early morning.

Bai Xingjian had just sat down at his desk at Phoenix Pictures when his cell phone suddenly rang.

I took out my cell phone and saw that it was a call from Zhao Hongcai, the director of "Dying to Survive".

After some pleasantries, Zhao Hong explained the purpose of his call:

"Boss Bai, if the preview of 'Dying to Survive' is cancelled, then the popularity of this movie during the promotional stage will be reduced. Although I believe that with your influence and the influence of Phoenix Pictures, we can definitely bring back the popularity after 'Dying to Survive' is released, who doesn't want to add icing on the cake?"

Zhao Hongcai’s idea was very simple. He hoped that Bai Xingjian could organize some other offline activities after canceling the preview of "Dying to Survive".

Like fan meetings and stuff like that.

After all, Zhang Chuanjun has lost so much weight and maintained it for such a long time, so he should be given a chance to show off, right?
Otherwise, if he has to wait until May 1st to show it to the public, Zhang Chuanjun will definitely get sick.

As for Bai Xingjian, he already had a vague idea before this.

Now that Zhao Hongcai happened to come over and have such a conversation, Bai Xingjian immediately decided to put his idea into practice.

"Director Zhao, what do you think of my plan?"

After telling Zhao Hongcai some of the plans he had in mind, Bai Xingjian asked.

Zhao Hongcai on the other end of the phone was now blushing.

He said with a trembling voice: "Absolute! Mr. Bai, your idea is absolutely amazing! If this can really be implemented, then the popularity of our movie "Dying to Survive" will definitely explode!"

Zhao Hongcai's tone was full of excitement and excitement.

He sighed in his heart: "As expected of Bai Xingjian! This guy is simply a peerless genius!"

"Don't be so sure. We'll see when the time comes."

Bai Xingjian spoke a few brief words, gave Zhao Hongcai some tasks, and then hung up the phone.

"Absolutely, absolutely, absolutely! Mr. Bai's idea is absolutely amazing!" After hanging up the phone, Zhao Hongcai started dancing in the living room of his home.

His wife came out of the kitchen with breakfast, glanced at him, and felt a little puzzled.

"Don't just stand there and laugh foolishly. Come and have dinner." Zhao Hongcai's wife said, and then sat down at the dining table.

Zhao Hongcai came here happily and kissed his wife on a whim.

"Yue~What are you doing?" His wife almost vomited out her breakfast.

Both of them are in their fifties. As the saying goes, a kiss between a middle-aged couple can cause nightmares for several nights.

This is exactly what is happening with Zhao Hongcai and his wife.

But Zhao Hongcai didn't care at all, "What else can I do? I'm in a good mood, so I'll just have breakfast."

Looking at the full bowl of porridge on the table, Zhao Hong felt that he could eat it all this morning!
……

4 month 15 number.

A few days after the trailer for "Dying to Survive" was released.

The official account of "Dying to Survive" released an announcement on Weibo.

【@Official Weibo of "Dying to Survive":
Hello, everyone! Regarding the screening arrangement of "Dying to Survive", we have decided to cancel the original preview event. But don't worry, we have prepared a unique actor meeting for you! At that time, the main creative team will communicate with you closely and share the story behind the film.

Please stay tuned and experience this journey full of unknowns together! 】

The content is relatively simple.

The movie "Dying to Survive" has also been the focus of everyone's attention during this period, so after this Weibo post was released, it immediately aroused heated discussions among countless netizens.

[What? The preview is over? I was planning to watch the comedy starring Xu Zheng and Bai Xingjian in advance, but it seems I have to wait until May 1st! ]

[I feel a little disappointed. I originally wanted to grab a ticket to see it first, but it would be nice to see the real people at the fan meeting. I just hope there is no online live broadcast or anything like that. If I could see Xu Zheng, Bai Xingjian and Zhang Chuanjun offline, I could brag about it for at least a year! ]

[Cancel the preview and change to a fan meeting? What new tricks does Phoenix Film want to play this time? 】

[Please pay attention to the word "unique". I suspect this is the same promotional method as "Squid Game". 】

[Huh? What do "Dying to Survive" and "Squid Game" have in common? Are they going to have Xu Zheng sell drugs on the spot? Zhang Chuanjun buy drugs on the spot? Are they just performing a skit here?]

[It should be said, this is indeed possible, after all, the lead actor of "Dying to Survive" is Xu Zheng! ]

[So is Phoenix Pictures planning to do something big? Is the reason for canceling the preview not because of insufficient budget? ]

[Hahaha, Phoenix Pictures’ budget is not enough? This is the biggest joke I have heard this year! ]

Netizens on Weibo were talking about it.

The relevant parties who knew the news were also a little confused at the moment.

"Meet-up? You didn't even have a preview, why are you suddenly thinking of having a meet-up?"

In a large flat somewhere in Beijing, Xu Zheng’s wife Yang Shan sounded rather puzzled.

Xu Zheng saw the purpose of this meeting at a glance. He smiled and said, "The cancellation of the preview ceremony will have a great impact on a movie. After all, the preview ceremony can bring a lot of popularity to the movie. Now that President Bai has changed the preview ceremony to a meeting, I think he has also considered the impact on popularity."

"So a fan meeting can generate more attention than a preview? That's impossible, right?"

Yang Shan's tone was somewhat skeptical.

Before marrying Xu Zheng, Yang Shan had been working in the entertainment industry for many years, so she was naturally quite familiar with some of the rules in the circle.

"Didn't the Weibo post say that it was a 'unique' fan meeting? This situation must be very different from an ordinary fan meeting, right?"

Xu Zheng said tentatively.

Although he has not received any news in this regard, Xu Zheng still maintains unconditional trust in Phoenix Pictures and Bai Xingjian.

"It's just a meeting, how many new things can it come up with?" Yang Shan sneered, obviously not believing that this meeting could be any different.

"Well, it's useless to say anything now. Let's wait for the notification from Director Zhao."

Xu Zheng smiled and did not continue arguing with his wife.

……

In the "Squid Game" IP Paradise.

Bai Xingjian and his team, as well as some key creative personnel from "Dying to Survive", have gathered here.

“Is the fan meeting for “Dying to Survive” really going to be held in this amusement park? This is too big a deal!”

Sun Anmeng, the producer of "Dying to Survive", glanced at the various buildings in the amusement park and said in a shocked tone.

"A unique meeting must be special."

Zhao Hongcai glanced at Bai Xingjian and couldn't stop smiling.

When I was talking to Bai Xingjian a few days ago, he was also surprised after hearing these contents.

After holding it in for such a long time, Zhao Hongcai can finally relax.

"So what is the specific process of the meeting?" Sun Anmeng asked expectantly.

Bai Xingjian also noticed her question and said, "The process is actually no different from a normal fan meeting. The only difference is that fans who come here can experience the games in Squidward Games with the actors of Dying to Survive."

Bai Xingjian’s idea is actually very simple.

Anyway, the IP amusement park of "Squid Game" is already planning to open, so before it opens, it might as well link up with "Dying to Survive".

Didn’t Zhao Hongcai think that there would be no popularity without a preview ceremony?

Then the collaboration with "Squid Game" should bring enough popularity, right?
"It sounds very touching!"

At this moment, Sun Anmeng's eyes were shining.

The main thing is, who doesn’t know “Squid Game” now?

I don’t know how many people want to play the games in this drama, but unfortunately there is no suitable venue.

Sun Anmeng now wants to experience the games in this amusement park.

In addition to Sun Anmeng's current state, the other crew members of "Dying to Survive" are in the same state as hers.

After all, it was their first time here, and the first time they knew that "Squid Game" actually had an IP amusement park.

The impact of these contents on them is undoubtedly huge.

"I've already begun to imagine the surprised expressions on Xu Zheng and the others' faces when they arrive here."

Sun Anmeng smiled brightly, her mind was no longer on the fan meeting of "Dying to Survive". (End of this chapter)

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