Video spoilers history, starting with the blitzkrieg on Poland

A new sky appeared.

The aerial camera swept over the crowd of people.

Tens of thousands of runners wore colorful sportswear.

The starting gun sounded, the noise exploded, and the crowd surged over the starting line like a tide.

The dull thud of running shoes, the cheers of the audience, and the passionate commentary of the host.

Mixed into a wave of sound that makes your blood boil.

The picture gradually moves away, and the marathon team looks like a long winding dragon.

The team followed a carefully planned course, passing through the city’s landmark buildings, beautiful parks and ancient neighborhoods.

And Tianmu officially began to explain:
[When you open your Moments recently, you may have an illusion. 】

[People across the country are either running a marathon or on their way to run a marathon. ]

[From bustling first-tier cities to bustling county towns, you can see the agile figures of marathon runners. ]

[In 2024, the grand event of 26 people competing for 3 places in the Wuxi Marathon directly made "3.45% winning rate" a hot search. ]

[On April 4, 21 races across the country will be held on the same day. 】

【Even the track is not enough, netizens joked.】

[Tickets for well-known events such as the Wuhan Marathon and the Wuxi Marathon have long been hard to come by. ]

[The entry quota has become a "hot commodity" in the eyes of runners. 】

[Marathon events held in some county towns are also extremely popular. ]

[For example, the Linquan Half Marathon in Anhui attracted 1.5 participants, which even exceeded the scale of some major cities when they held their first marathon.]

【According to the "2024 China Road Running Event Blue Book" released by the Chinese Athletics Association. 】

【A total of 2024 marathons and half marathons will be held across the country in 696. 】

[Including 10km races and other events, there are a total of 749 road running events throughout the year. ]

[On average, there are more than two road running events held every day in some corner of the country.]

[This craze has even spawned a new profession called "marathon private rabbit". 】

[The running companion charges 6000 yuan per race, and a monthly income of 4 yuan is not a dream! 】

[The marathon craze has already broken out in 2024, and in 2025, the marathon craze will remain. 】

What makes marathon so popular?

[Do you really think this is just a political achievement project that local leaders follow? ]

【Today, let us explore the economic code behind the marathon. 】

[First of all, the marathon, a long-distance running event that is now popular all over the world, has a legendary origin story. ]

[In 490 BC, the powerful Persian Empire launched a large-scale war of aggression against Greece. ]

[In this war, the Persian army advanced rapidly and soon reached the Greek town of Marathon.]

【As an important gateway to the Greek capital Athens, Marathon has an extremely important strategic position. Once it is lost, the consequences will be disastrous.】

[The Greek army and civilians rose up in resistance, and with their tenacious fighting spirit and excellent tactics, they created a miracle of defeating the majority with the minority and the strong with the weak.]

【Successfully won the Battle of Marathon.】

[In order to get the good news of victory to the capital Athens as quickly as possible, the general ordered the messenger Pheidippides, who was good at running, to take charge of the task.]

[After receiving the order, the wounded Pheidippides immediately ran towards Athens at full speed.]

[When Pheidippides, covered in blood, finally ran to the central square of Athens, he was already out of breath.]

[But he still used up his last bit of strength and shouted excitedly:]

[“We won!”]

【Then, he collapsed to the ground exhausted and stopped breathing.】

【And this was the seed of the modern marathon.】

Outside the sky.

Han Dynasty.

Liu Che looked at the scene of the modern marathon craze played on the sky screen.

The origin of marathon is also taken seriously.

"This marathon originated from the victory reports of Greek warriors, but now it has evolved into such a nationwide craze. It's interesting, really interesting!"

Wei Qing stepped forward and bowed.

"Your Majesty, this sport can strengthen the body and rally the people, which is somewhat similar to the military training of our Han soldiers."

Liu Che nodded in agreement, "Yes, the men of the Han Dynasty fight on the battlefield relying on strong physique and tenacious will."

"This marathon is open to everyone, regardless of social status."

"If the Han Dynasty can also promote this trend, it will surely encourage the people to be martial and strengthen the prestige of the Han Dynasty."

"But, I am also very interested in the marathon economy that Tianmu mentioned."

"How can we make money by hosting events?"

And in the Tang Dynasty.

Li Longji said with emotion: "People today are so enthusiastic about long-distance running. People all over the country are actively participating. It is really amazing."

"Since I ascended the throne, I have ushered in the Kaiyuan Era of Prosperity. The people live a prosperous life and have the leisure to participate in such activities."

"I'm just curious, how can this small running event create such a craze?"

Gao Lishi smiled and said:

"Your Majesty, in my opinion, this event is fun to compete in, it can improve physical fitness, and it can also bring people together to share joy, so it is naturally attractive."

Li Longji seemed to be thinking about something.

"Now that the Tang Dynasty is prosperous, it's time to let the people have more fun."

“Perhaps we can hold similar events in Chang’an to let the people feel the vitality of our Tang Dynasty.”

……

The sky curtain also continues.

[In order to commemorate him, a long-distance running event was specially set up at the first Olympic Games held in Athens, Greece in 1896 and named "Marathon".]

[The distance of the race is the same as the distance Pheidippides ran in the past.]

[Originally, the marathon was 40 kilometers and 200 meters long. Later, in 1920, after precise measurement, it was corrected to 42 kilometers and 195 meters.]

[From then on, this distance became the standard length of the marathon.]

[In the 1984 Los Angeles Olympics, the women's marathon officially became an Olympic event.]

【The influence of marathon has further expanded around the world. 】

[But what really made it "out of the circle" and transformed it from a sports event into an economic event was China in the 21st century. ]

【There are marathons and other long-distance running events all over the country! 】

[Why are cities, big and small, so crazy about marathons? ]

[The answer lies in the modern business logic of "traffic monetization". ]

[In today’s world where people are increasingly emphasizing fitness, maintenance, and exercise, running is the simplest and most basic form of exercise. 】

[It attracts countless participants.] [And the marathon competition attracts this increasingly large group of fitness runners.]

【They have strong spending power! 】

[The direct income of a medium-sized marathon exceeds 10 million. ]

[The Wuxi Marathon's sponsorship fees alone amounted to millions, and the registration fees of 3 runners were even more lucrative. ]

【But it’s just small change.】

【The real code of wealth lies in indirect consumption. 】

[During the event, competitors and spectators from all over the country and even the world will flock to the host city. ]

[We filled up 90% of the hotels, ate at all the popular restaurants, and also bought out all the sports equipment stores. ]

[In addition to participating in and watching the games, they often visit local scenic spots and taste local specialties. ]

【Thereby boosting consumption in local tourism, catering, accommodation and other industries. 】

【During the Wuhan Marathon, local Adidas sales soared by 200%. 】

[Orders for professional running shoe brand HOKA have exceeded one million! ]

[In addition to direct consumption, the advertising effect is also very obvious. ]

[Tianjin put the "Tianjin Eye" into the racetrack, and Fujin used the rice field scenery to create the Madaogongcheng advertisement. ]

[Essentially, it turns 42 kilometers into "city advertising space."]

[After all, compared to the sky-high advertising fees during CCTV's prime time, marathons can both earn money and gain publicity, making them the most cost-effective.]

[Merchants will naturally not miss this carnival. ]

[Sports brands are vying for sponsorship rights, financial institutions are handing out flyers at supply stations, and even auto companies are trying to take advantage of the traffic from the “finisher’s package”.]

[Take the 2024 Xiamen Marathon as an example, the event has 21 sponsors. ]

【Sponsors gain brand exposure and promotion opportunities by sponsoring marathon events. 】

[For enterprises, this is an efficient marketing method that can enhance brand awareness and reputation and promote product sales. ]

[What’s even better is that this economic feast has also given rise to industrial chain innovation. ]

[Official pacers used to be volunteers, but now they have been upgraded to "private rabbit" services. 】

[Runners need both professional training plans and short video follow-up. ]

[It also promoted the development of related service industries such as event operation, event services, and sports training. ]

【Beijing Marathon service market has therefore expanded to 20 billion. 】

[This Matthew effect of "the strong get stronger" makes it difficult to get a ticket for top events such as the Beijing Marathon and the Shanghai Marathon. ]

【Emerging cities rely on their unique tracks to break through. 】

[For example, when Zhuzhou held its first marathon, it played the differentiated trump card of "running at industrial heritage sites".]

【But there are also hidden worries under the carnival. 】

【Runner fainted during the race due to lack of supplies.】

【Chaos at the finish line for medals. 】

[There were even large-scale hypothermia accidents.]

[These are all reminders to organizers: safety is the bottom line of the marathon economy. ]

[In order to ensure the safe and orderly conduct of the marathon event, the organizers need to strengthen the organization, management and safety of the event. ]

[Professional medical team, graded supply stations, and smart heart rate monitoring are all indispensable. 】

【While pursuing economic benefits and event influence. 】

【Ensure the life safety and physical health of every participant. 】

【In this way, the marathon economy can go further and more steadily. 】

[After all, the tragedy of Pheidippides running to death in ancient Greece must never be repeated in modern times. ]

【Fortunately, more and more cities have realized this. 】

[Only by making runner experience and safety guarantees a golden signboard can this economic long-distance race be truly sustainable. ]

……

Barrage:

"There are indeed more and more people in my circle of friends who like running. "

"More than 40 people signed up for the Wuxi Marathon, many of them with their families, so there were more than 40 people in attendance."

"There are too many marathons. Africans and middle-aged people are running out of options. Laugh and cry."

"No wonder hotels are so expensive these days. Even the cheapest hotels are 500-600 per night."

"My family's hot pot restaurant is booming. For the first time in my life, I feel the impact of a large-scale event on an individual."

"No wonder they work so hard. They have money and traffic. I would do it too."

"From this perspective, poor people are not qualified to run a marathon. I'd better stay at home."

"You are wrong. The threshold for marathon is very low. It is the most friendly to amateur sports enthusiasts."

"Is it difficult? Running more than 40 kilometers is a bit scary."

"A marathon is very simple. An average person can definitely finish it after three months of training."

"I call myself Nanshan Zidane. I signed up for a city football match with my team, but I couldn't even touch the ball. Now I'm running..."

"A full marathon hurts your body, but a half marathon is good."

And outside the sky.

At the end of the video, Zhu Yuanzhang also said with a smile:

“I never thought that running could drive such a huge economy and attract so many people to participate.”

Zhu Biao nodded in agreement: "Father, this marathon can not only strengthen the body, but also promote exchanges between different places and drive commercial prosperity. It is indeed worthy of attention."

Zhu Yuanzhang turned to look at Zhu Biao, remembering that Tianmu had once predicted that Zhu Biao would die early.

There was some concern in his eyes: "Biao'er, you are usually busy with government affairs, and your body is a little weak."

"You can practice running more in the future to build a strong body so that you can better shoulder the responsibility of governing the country."

Zhu Biao smiled and replied, "Father, you are right. I will definitely follow your instructions and strengthen my training."

After a short pause, Zhu Biao said, "Father, I have an idea."

"Look at Wuxi City. A single event would attract thousands of people to the streets, and merchants would gather there. Even the business of the wine shops, inns, and cloth shops in the city would become prosperous."

"Now that our Ming Dynasty intends to move its capital to Xi'an, why not hold a marathon-like event in Xi'an."

"During the event, merchants and people from all over the country gathered in Xi'an."

"It will allow them to appreciate Xi'an's local conditions and culture, feel its potential as a capital city, and warm up for the relocation of the capital."

"It can also boost local economic development, which is killing two birds with one stone."

A hint of approval flashed in Zhu Yuanzhang's eyes.

"Biao'er, this is a brilliant plan."

"But you should still focus on resting. Hand over the specific matters to others and let them take care of them for you." (End of this chapter)