Return to 88: Starting from Marrying My Sister-in-law

"Dear friends, welcome to the CCTV Advertising Investment Conference. Let me introduce to you the advertising frequency bands and investment rules of CCTV for the next year.

We expect that the advertising time of CCTV-1 throughout the day will be divided into three frequency bands, namely the prime time, the evening time other than the prime time, the early morning time and other time periods with slightly lower ratings that are not in these three frequency bands.

Let me give you a detailed introduction below.

First of all, during the prime time, from 7:30 p.m. after the evening "News Broadcast" to the few minutes before the weather forecast is broadcast, audiences across the country will watch our CCTV- programs.

This is prime time.

These few minutes are the most precious, so we have divided it into several sections in detail, using a scientific approach, from 15 seconds to 42 seconds, to meet the needs of advertisers as much as possible. Based on the principles of fairness and justice, we will provide you with detailed information on the prime-time advertising slots that have been divided.

And you can take a look first.

First, select the advertising duration you need and the order in which they will be broadcast, and then bid based on the duration and order in which they will be broadcast.

Now, I announce that the official start time of the auction will be set in 15 minutes. Before that, you can speak freely. "

As the director of CCTV's advertising department, Tan Xisong has already taken the stage to speak.

And Lu Yang also got the second booklet in his hand.

Compared with the first internal booklet, this second booklet only roughly divides all the prime-time advertising slots into several advertising durations, without any detailed introduction to these durations, the ratings they bring, and the rationality of their broadcast duration.

“So, this first booklet is still somewhat useful.”

"Look, this ad is only 15 seconds long. Although it is short, it is the last ad in the 5-minute prime time, and it is right before the weather forecast. Although this position is not as good as the first ad after the end of CCTV's "News Broadcast", in my opinion, it is more worth shooting than those 30-second or 40-second ads that are neither too early nor too late and stuck in the middle of the prime time."

"Oh, what a pity. My goal today was to win the bid. Otherwise, I would have bought it."

Lu Yang rolled up the booklet in his hand and tapped his thigh.

At this moment he was crossing his legs.

Xu Siqi, who was sitting next to him, said playfully, "Boss, if you feel it's a pity, why don't we take it down as well? After all, you have more than just the Little Prodigy company under your name."

CCTV did not have a winning bid this year, but the largest advertiser was Little Genius, owned by Lu Yang.

Since he has decided to vigorously promote the Little Prodigy learning machine next year, it would not be appropriate for the Little Talent to compete with the Little Prodigy at CCTV.

Moreover, Xiao Tiancai's reputation has now spread. What dealers across the country lack now is not the manufacturer's advertising, but the goods provided by the manufacturer are totally not enough for them to sell.

Instead of spending money on advertising, what Lu Yang should do now is to expand the production scale of Xiaotiancai learning machines.

but……

It seems that except for the little genius.

I can also plan ahead and reserve a spot for the VCD that is expected to be launched next year. Our chief engineer Jiang Wanli is now in high spirits and is very confident that he can produce a finished product if given half a year. Now it is less than three months away from New Year's Day, but even if this advertising spot is not used in the first few months, it still makes sense to shoot it in advance.

As soon as I thought about it.

Lu Yang smiled and said, "Interesting, I'll listen to you."

He is not short of money now.

To win the bid for CCTV, you have to spend at least several thousand dollars.

But this money was paid by three parties: him, Mou Qizhong, and Xiao Jun.

The basis is the proportion of shares held by each of the three parties.

So when you break it down, Lu Yang doesn't have to pay that much.

And if you want to get this 15-second advertisement, it shouldn't cost much, just a few million, definitely not 1000 million.

Of course, Lu Yang had no choice but to let Wanyan Company pay for this money.

At present, this company has just been registered and completed financing. It has not even built a factory yet, and the laboratory has not even designed the appearance of the product.

At this time, it is really too early to mention its advertising promotion.

However, Lu Yang did not decide to give up on it. Instead, he decided to advance the money to shoot it. As for whether Wanyan Company will really use it next year, this is Wanyan Company's business. After discussion by the board of directors, the answer will be known. Before that, this advertising space belongs to him, Lu Yang.

Don't forget, he also has a Meisite clothing factory.

This is where his wealth began.

Lu Yang had said before that he would not give up on this garment factory. If there was a chance to make it bigger and stronger, that would be great. But even if there was no chance, he would continue to run it.

I would even spend money to keep it.

Now, the Meishi Special Clothing Factory has not reached the point where Lu Yang needs to spend money to maintain it, but it is no longer as profitable as before. In comparison, it is not as good as other industries owned by Lu Yang, but it can still be said that it is not profitable.

That's a lie.

Has anyone ever calculated how many workers it employs now and how many rural families it supports, enabling them to have enough food and meat?

Lu Yang never calculated it.

But he has a scale in his heart.

This scale exists because the people of the hometown need it and because of the need for Meisite Clothing, until the villagers in Shanghuai Village and the surrounding villages all despised it, abandoned it, and no longer wanted to process it, until they found better ways out and better jobs to support themselves and their families.

And at that time, perhaps, Meister's service would no longer have any value.

But it’s too early to say that now.

At the very least, in the past few years, Meisite Clothing has remained the first choice for people in my hometown to work near home without having to travel far.

Lu Yang decided that he would try to launch a few Meister brand clothes in the early spring of next year. He would use his advanced knowledge to integrate into the designers' thinking, invite some celebrities to endorse the products, and put the advertisements on CCTV.

Just use this 15-second ad for a few months. If it works, then continue to run it. If it doesn’t, then give way to the newly launched VCD.

"pretty."

"It's a perfect idea."

Lu Yang snapped his fingers and said, "Yes, let's do it."

Xu Siqi next to him looked at him in confusion.

Lu Yang had already instructed her, "You are free, right? Then you will represent me in holding up the sign later."

"what?!"

Xu Siqi was confused again: "No, boss, you asked me to hold the sign on your behalf for such an important occasion, are you kidding me?"

What she wanted to say was, aren't you afraid that I, a girl, will hold up the sign randomly?
But she didn't dare say that.

I was afraid that the boss would get angry and pick her up and throw her out of the meeting place.

That would be a big embarrassment.

Lu Yang rolled his eyes at her and said, "You little secretary, can you still do your job? It's just holding up a sign, what's the big deal, huh?"

The remote control is in your hand, do you really think you can hold it randomly?

Xu Siqi pouted and said, "Hmph, okay."

She didn't notice.

In fact, some people envy her.

This person is Yin Mingzhu. Since she has officially joined CCTV, she can no longer stay with her good sisters and Lu Yang after the auction officially started. She returned to where she should be as a staff member.

But she never gave up and continued to pay attention to her good sisters and...well, that stinky guy.

She wants to know everything about the other person.

I want to know how the other party will perform today and why Minister Tan values ​​him so much. Is it because of his strength?
So what is strength?
"Okay, the time is up. If you all have no objection, then I declare that the 1993 CCTV prime-time advertising space auction will officially begin..."

"Below is a set of 42-second ads."

"It will be broadcast after the News Broadcast ends..."

"You can refer to this year's advertisement for the Little Genius learning machine."

"Mr. Lu is also here."

"After the advertisement of the Little Talent Learning Machine was broadcast on CCTV, it caused an extraordinary response. Thanks to our high ratings, it quickly entered thousands of households and became a hot-selling electronic product this year."

"The Little Genius learning machine is a combination of learning and playing. Children, with the Little Genius, you can also become a little genius."

Accompanied by a familiar advertising slogan.

There was intense applause at the scene.

At the same time, the enthusiasm for bidding was also aroused. When some entrepreneurs at the scene were looking at Lu Yang with their eyes, someone had already made a bid.

"I'll offer 1500 million."

"Boss, can you please give me, Qiu, a favor and let me win the first prize?"

Everyone here is an entrepreneur and a person of status. It is understandable that some people choose not to have a bitch and use their face to exchange for benefits.

Unfortunately, taking the initiative also depends on the occasion. Entrepreneurs are often shameless, and even if they have shame, they cannot become entrepreneurs.

"Confucius Mansion banquet wine?"

"Mr. Qiu?"

"do not know."

"We, Qinchi Wine Industry, offer 2000 million. 1500 million is enough to win the best advertising position in CCTV's prime time throughout the year. This is too much of a disrespect for those of us present. 2000 million should be reasonable. Everyone, can you give me some face?"

"2000 each time, 2000 million each time. Mr. Wang from Qinchi Wine Industry has already offered 2000 million. Is there any higher offer?"

"I'll offer 2100 million. Since Mr. Wang from Qinchi Winery thinks that 2000 million is worthy of CCTV's top bidder, I'll add another 100 million. Mr. Wang, it's your turn now?"

"I take back what I said. I'll add another million, 100 million."

"2300."

"I'll offer 2400 million."

"Humph, Kongfu Family Wine is willing to pay 2500 million. I hope you can make it happen."

"I'm paying 2600 million on behalf of Confucius Mansion Banquet Winery."

"The Sun God is willing to pay 2650 million."

"2660."

"Is there any higher offer? Mr. Qiu from Kongfu Banquet has already offered 2660 million. 2660 million for the first time, 2660 million for the second time..."

There is no doubt that the competition for the bid today is mainly concentrated in the liquor industry and health products.

Only these two industries rely most on advertising.

For them, the value of advertising may determine the annual sales of their products.

Therefore, other entrepreneurs have already given up at this time, and the words "watch the show" began to be written on their faces.

I wish the price was a little higher.

It doesn't matter if I get hurt. It's better for both of us to lose. This way, when I bid for other advertising spots later, I will have one less competitor.

Lu Yang also felt that it was about time.

He nudged the secretary next to him with his elbow: "What are you standing there for? Why don't you raise your sign?"

what! ?

Xu Siqi subconsciously raised the cards in her hand, but forgot what to say.

Because Lu Yang didn't tell her how to say it.

"2660 million for the second time, is there a higher number?"

"Miss, are you holding up the sign to make a bid?"

The auctioneer on the stage hadn't finished speaking yet.

The voice of the advertising director Tan Xisong could be heard from the main seat below the stage: "This lady is Mr. Lu's secretary. Since she is holding up a sign, Mr. Lu must have something to say."

At once, everyone looked back.

They all looked at Lu Yang, who was sitting with his legs crossed next to Xu Siqi, who stood up and held up a sign.

Someone is nervous.

Someone is looking forward to it.

Because everyone knows that this young man is very strong. How strong is he?

There may not be many people present who are qualified to carry shoes for each other.

After all, what kind of strength does it take out 10 billion yuan to invest in building a building?
The rows are already full.

Lu Yang stopped pretending, smiled contemptuously, raised his hand and said, "I'll give you 30 million."

These 3000 million are just stuck at the psychological bottom line of the Confucius Mansion Banquet in the original time and space.

Even if it is 3000 million, they have to go to the bank for a loan, and they are betting everything they have. If they succeed, they will be prosperous, but if they fail, the winery will go bankrupt.

But if the amount exceeds 3000 million, they will not even have the chance to risk everything and take this gamble.

Because no one knows whether this is Lu Yang's bottom line. This young man shouted out such a sky-high price. Even if someone present can represent the company to continue to pay for one more round, will the second or third round be enough?

Not only will it still be doomed to fail, but it will also offend this young man who is already very powerful in the country.

Everyone can't help but think more.

"3000 million for the first time, 3000 million for the second time. Mr. Lu has already offered 3000 million. Is there anyone who can offer a higher price? This is a rare opportunity. It's 42 seconds long. It's the first ad at 7:30 after CCTV's News Broadcast. People all over the country will see it. Whoever wins it will be the winner of the bid today."

"Is there any higher one?"

"Everyone, 3000 million for the second time, 3000 million for the third time, bang, congratulations, Mr. Lu, you have won this auction, the first advertisement at 7:30 after the CCTV-42 News Broadcast, seconds in length, it now belongs to you."

"Congratulations, Mr. Lu, for winning the highest bid in this auction. Let's give Mr. Lu a round of applause."

"Now let's start the second round of bidding..."

(End of this chapter)