Return to 88: Starting from Marrying My Sister-in-law
Chapter 571 VCD is not popular yet, but the copycat is already on the way [asking for monthly votes]
There is no caring secretary around to help run errands.
Lu Yang even lost interest in going to work.
This is not...
He had just punched in in the morning, and before noon, the chairman was already packing up to go home.
As a result, he was blocked by the president.
Wei Shu wore a cyan suit on the upper body, a knee-length skirt with arm-wrapped suit on the lower body, a white shirt underneath, and red-bottomed black high heels. She was accompanied by her secretary and the manager of the market research department. She knocked on Lu Yang's office door and said, "Are you busy? Something's going on."
She knew that Lu Yang was packing up to go home, but she pretended not to see it.
Lu Yang glanced at her.
Then it fell on the secretary of the president's office and the female manager of the market research department behind her.
Seeing that these female subordinates were actually laughing with their hands covering their mouths, he immediately frowned and asked, "What are you doing?"
"Be serious, everyone. Look at what you are like. Don't you know how to learn from your president?"
"Okay, come in."
Lu Yang straightened his clothes and sat down upright in the boss chair in front of the desk.
"Say it!"
"whats the matter?"
Wei Shu walked to his desk swiftly, swept the scattered documents on his desk aside without blinking, and then put the information in his hand in the middle.
"This is the latest research data from the company's market research department. Since Wanyan Company launched the VCD video player three months ago, it has been highly evaluated within the industry.
These are the domestic manufacturers that may be imitating this VCD player, including an assessment of their R&D progress. The progress we have learned through multiple channels is all here.
At present, the subsidiary of the group headquarters, Xiao Shen Tong Electronic Technology Co., Ltd., should be the first company to launch this imitation VCD. "
After saying these words, he paused.
She added with a slightly more serious expression: "But we must also be alert to the possibility of latecomers taking over. We need to be extremely cautious in pricing to avoid making wedding dresses for these latecomers."
This is why it is important to do market research.
Intelligence is very important.
This VCD from Wanyan Company is a cross-era video playback format. Its appearance has broken the balance of the video market. If there is no change, then those old-style VCRs and CD players will definitely not be able to compete with it. Since they can't compete with it, they can only join in. And the first ones to react are often the manufacturers who started out making old-style VCRs and CD players in the market.
The mainland is close to the mainland and has the fastest market feedback. While large foreign manufacturers are still waiting and watching, many small manufacturers in the mainland may have already been moving towards the VCD video playback format. Their small ships are easy to turn around, and because many small factories may have been OEMs in the past, they only need to adjust the production lines to imitate Wanyan's VCD in a very fast way. To put it bluntly, they only lack the difficulty of imitation. So, is it really difficult to imitate it?
the following……
This can be illustrated by one piece of data.
Lu Yang decided to use Little Prodigy as a carrier to produce a VCD video format player with an MPEG standard decoding chip as the core, and then he pushed Xiao Jun to take charge of the Little Prodigy company.
It took just over a month in total!
This even included the second round of financing and the adjustment of the company's equity structure. However, under the leadership of Xiao Jun, the little prodigy took only two and a half months to give Lu Yang a satisfactory answer.
By disassembling the Wanyan brand VCD player and restoring it 1:1 starting from each component, and achieving 100% restoration so that it can still be used, then looking for suppliers for each component, and finally restoring a VCD video player based on MPEG standard decoding chip that belongs to the little prodigy from the samples provided by the supplier.
What is the difficulty here?
The paper has made it very clear that the difficulty lies in how to release the video and audio content stored in the decoding chip based on the MPEG standard.
If we want to develop this technology ourselves, we may need to invest tens of millions of dollars, and then gather a group of electronic talents, spend several months or even more than a year, and when we have inspiration, we can develop this technology.
What are the benefits of imitation?
The advantage of imitation is that there is a ready-made thing here. You don’t have to worry about the triggering of inspiration. You just need to copy the homework, copy it, take it apart and copy it again, take it apart again, and copy it again. If it doesn’t work once or twice, it will work ten or a hundred times, and one day you will be able to copy it clearly.
The little prodigy was just a copycat, so it spent two and a half months restructuring the company's equity, downplaying the existence of Lu Yang, the former major shareholder, and then began copying homework. After completing the copying, it was already preparing to launch a VCD player of its own brand on the market.
But if you can copy homework, so can others, right?
Lu Yang has the ability to foresee, but his ability to foresee only allows him to be two or three steps ahead of others at most. These two or three steps do not mean that they can determine who will become the king of the VCD/DVD market in the future.
There is no doubt that the business war will come, and human brains will definitely beat dog brains out.
At this time, preliminary market research is very important. Only by locking the enemy and finding out where the enemy is can we know ourselves and the enemy and win every battle.
Lu Yang flipped open the investigation report on the table and read it from top to bottom. He found that they were all VCD brands that he was familiar with in his previous life. So he pouted his mouth and said, "What a bunch of scumbags. Who do you think can be our opponent among them?"
Although he attaches importance to it in his heart, Lu Yang must first despise the enemy and boost the morale of his subordinates in the company.
Sure enough, when the secretary in the president's office heard Lu Yang describe the competitors in the information as a bunch of scum, such domineering words suddenly lit up her eyes. The girl looked at Lu Yang with eyes full of admiration.
The other female manager of the market research department, who was a little older than her and also a senior executive in the company, was a 30-year-old woman wearing thick black-rimmed myopic glasses. She imitated Lu Yang and pouted her lips slightly.
Thanks to the obstruction of the glasses frame, people cannot see clearly the expression in her eyes at the moment.
Otherwise, Lu Yang would definitely criticize her. It would be fine if you didn't worship her, but you dared to make fun of your boss. Don't you want to do this job anymore?
Wei Shu was the most direct. He rolled his eyes at Lu Yang and said, "Among these rotten fish and shrimp, there is a company that even you are very optimistic about. If it is really that bad, then how about selling all the shares that our group headquarters invested in it?"
Who could this company be?
In fact, many people should have understood that there is no doubt that the only company that has been invested in by Lu Yang, holds shares in the company, and would choose to enter the VCD market at this time is BBK, which was founded by Duan Yongping after he left Xiaobawang.
This is a real big shot, and he will be hailed as the godfather of domestic consumer electronics in future generations.
If Lu Yang had not appeared, this real boss would have left the Little Overlord Electronic Industrial Company, which he had brought to glory, two years later. After being squeezed out and excluded by the founder, he would have left in anger with his sales team and founded the equally glorious BBK Electronics Co., Ltd. in later generations.
Starting from imitating the Subor learning machine, it launched its own BBK learning machine.
Two years later, with a solid foundation, it turned to enter the VCD market and also took the lead in the VCD market. It was one of the few companies in that era that occupied the top three in the VCD sales market and was able to land smoothly and transform safely in the later market. Later, it became bigger and bigger, incubating the two major mobile phone brands OPPO and vivo, and was hailed as the godfather of national consumer electronics.
This is how they present themselves.
Capable people can always seize the trends and opportunities of the times at the most critical moments, no matter how the times change or how the surrounding environment changes.
Take a look at this survey material.
The appearance of Lu Yang, the time-space butterfly, has changed Duan Yongping's fate, forcing him to leave Xiaobawang two years earlier. However, after leaving, he quickly led people to establish BBK.
Also done well.
Although the BBK learning machine is not as popular as the learning machines of the two companies, Little Prodigy and Little Talent, which were founded by Lu Yang himself!
After all, they are among the top three, and have crushed their old company, the Subor Learning Machine, under their feet.
How many people have this ability?
Moreover, you see, they have discovered a business opportunity again and have set their sights on the VCD player market with the sharpest eyes, just like Lu Yang, the reborn cheater.
At most... Lu Yang just played his cards a little earlier than others? !
According to the information obtained from this survey, although BBK has not yet officially launched its own BBK VCD brand player, it has already started to build a new factory and actively contacted parts suppliers from all over the world, including C-Cube, a company founded by North American Chinese Mr. Sun Yansheng. At present, this company is the only one in the world that can provide digital video compression and decoding chips that are completely based on the MPEG standard.
Lu Yang and Sun Yansheng are friends.
Both parties are shareholders of Wanyan Company.
It is easy to investigate this information.
Of course, there is an even simpler way. Lu Yang is also a shareholder of BBK Electronics, which was founded by Duan Yongping. As long as Lu Yang wants to know what major moves the company will make in the near future, he can just make a phone call and ask.
Therefore, there is no need to question the authenticity of the investigation data in his hands.
"Mr. Duan, you can do it!"
"I thought he would temporarily focus the company's attention on the BBK learning machine, and try to completely defeat his former company, the Subor Learning Machine, to avenge the fact that he was ostracized in the past."
"Hey, Mr. Duan is Mr. Duan. Even he has seen that the VCD market will definitely be hot in the next few years."
Lu Yang chuckled: "Well, let them compete fairly, and we as referees don't have to worry about it."
As he said that, he pressed the document with his hand.
He didn't mention the female president at all, who just joked with him and asked him to sell off the shares that the group headquarters had invested in BBK.
Haha, he is stupid! ?
BBK is a golden chicken that lays golden eggs. With the talented Duan Yongping, this company will only get better and better in the future, and its shares will only become more and more valuable. Lu Yang is determined to hold on to it no matter what, and will never touch it until the time is right.
"such a pity!"
"My shares in BBK are still a little short!"
"Although Duan Yongping is not a very possessive person, he must prevent the power of the company from falling into the hands of others at this stage. Every failure makes one wiser. He has already been excluded from the Little Overlord. Unless this boss achieves financial freedom one day and wants to enjoy life with the money, I am afraid he will not let me own more shares of BBK no matter what. Well, let's leave it at that."
Lu Yang thought secretly in his heart.
He does not hold many shares in BBK Electronics, only 18%. It's not that he does not want to hold more shares, but Duan Yongping is only willing to accept that much of his shares. Any more would not be happy. When he left Subor Electronics, he took an elite team with him, and the entire elite team would have shares in the new company, leaving not much for investors. According to Duan Yongping's idea, he and his founding team must hold more than 70% of the shares of the new company in order to firmly grasp the absolute management rights of the new company and prevent the power from falling into the hands of others.
Because that's what the Company Law stipulates. Only if you own more than 67% of a company's shares can you be considered to have absolute controlling rights. The rights you can exercise include unilaterally amending the company's articles of association, increasing capital and expanding shares, merging/dividing/dissolving the company, changing the main business, etc. Having absolute controlling rights in a company is equivalent to "complete control" of a company, and any proposal made cannot be vetoed by other shareholders.
What if there is no absolute controlling stake?
If the shareholding is lower than 67% and higher than 51%, the company management party with relative controlling rights can only exercise daily management rights, including executive appointments, annual budgets, ordinary transactions, etc., but not unilateral amendments to the company's articles of association or handling of fundamental matters of the company. When the company encounters major decisions, if other major shareholders disagree, it may lead to difficult decisions and ultimately affect the company's development.
Of course, this possibility is generally low.
When the management of a company really owns more than 51% of the company's shares, then when it wants to make major decisions, it only needs to win the support of a small number of other shareholders. It doesn't have to be too many. As long as this small number of supporters can own a total of no less than 16% of the company's shares, plus the management's more than 51% of the company's shares, it can still exercise the same rights as having absolute controlling rights.
However, Duan Yongping had obviously suffered a great loss in this regard when he was the general manager of Xiaobawang, which left him with a great psychological trauma. So he went a little too far in correcting the wrong. When discussing cooperation with Lu Yang, he was unwilling to leave Lu Yang too much room for investment in order to prevent Lu Yang, the capitalist, from taking over the company.
When Duan Yongping was the general manager of Subowang, he led his team to build Subowang from scratch into one of the few domestic electronic technology companies with a market value of over 10 billion yuan in just a few years.
There is absolutely no problem with their team.
They have a wide network of contacts. Not only Lu Yang has taken a fancy to this team. The entire mainland business circle, especially in Guangdong Province, has a lot of people waving money, wanting to invest in this elite team that can make Little Overlord a success.
What can Lu Yang do?
If he does not want to lose this investment opportunity and give it up, then he can only accept the investment plan proposed by Duan Yongping, which is to hold 18% of the shares in addition to the founding team, and occupy the largest shareholding in addition to the 70% shares owned by the founding team. This is the reward Duan Yongping gave to Lu Yang in the beginning, to repay him for squeezing him out of Xiaobawang and letting him see the ugly face of his old employer in advance.
Wei Shu smiled and said, "Really? I'll ask the people from the market research department to withdraw, then?"
Then he turned his head and said, "Xiao Liu, did you hear what the boss said? You don't need to collect this information anymore."
The 30-year-old Manager Liu poked the thick-rimmed glasses on his nose and nodded, "President, I heard what the chairman said. I will go down and tell them to put down their work and do other things..."
Lu Yang waved his hand: "Wait, why are you in such a hurry? Let them do their work first. The market research department has so many people and there is no other work for them to do. What else can they do if not do this?"
Just kidding.
However, he still owns 42.6% of the shares in Xiao Shentong. Even though he released 25% of the shares through capital increase in financing and sold 15% of his own shares privately after dilution in the same proportion, he is still the company's major shareholder. He is in a position of absolute influence among many shareholders. Isn't he more powerful than BBK, which only owns 18% of the shares?
To put it more bluntly, the success of the little prodigy is Lu Yang's success, and the success of BBK is just Duan Yongping's success.
Do you know how to choose?
(End of this chapter)
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