Return to 88: Starting from Marrying My Sister-in-law

Chapter 586: Old 1 and Old 2 fight, Old 3 is gone

Chapter 586: The first and second brothers fight, and the third brother is gone
Star City.

A week after returning from the United States, at a high-level meeting of Wanyan Electronics.

Jiang Wanli announced in public.

The company will raise huge amounts of money and will soon launch two rounds of major strategies to cope with the increasing competition from cheap copycat VCDs on the market.

First, an additional investment of 5000 million will be used to promote the company's brand.

Create the nation's first classic VCD brand.

Secondly, 3000 million yuan will be invested in the subsequent research and development of VCD.

Yes, you heard it right, he thinks he can do it again.

Once the chip contract was signed during this trip to the United States, production costs were compressed to the utmost and profit margins were fully opened up.

Do you know what that means?

This means that if the brand company does not pass these profits on to consumers, then for each VCD sold, it will have an additional net profit of at least 500 to 900 yuan.

The difference is whether the product uses the first generation of the two decoding chips, GL-450 and GL-480, or the more advanced second generation.

And given the size of Wanyan Company.

Even if sales data does not increase, the net profit will increase by at least tens of millions every month.

It's enough for him to use for marketing.

Build Wanyan Company into a high-end VCD brand, and deeply imprint its high standards and high quality in the minds of consumers.

Yes, he had never thought about following the crowd after returning to China.

Others are lowering their prices.

He refused to surrender.

"The herd mentality has led to the proliferation of VCDs. If everyone lowers the price, then bad money will inevitably drive out good money. If we cannot guarantee high standards and quality, how can we provide people with comfortable home entertainment electronic products?"

"We are a technology company. To stay ahead of the times, we must innovate. But how can we innovate without profits?"

"I know some of you are unhappy."

"I think everyone is lowering prices. They are all selling at 2800 yuan per unit, and some have even lowered the price to 2500 yuan. And it is expected that after this chip storm, some companies will continue to pass on profits to consumers and lower the price to 2200 yuan, 2000 yuan, or even below 2000 yuan. What can we use to compete?"

"You have to remember that from the very beginning, we were not on the same path as them."

"This is a group of robbers."

“And we are the pioneers.”

"The first mover has the advantage of the first mover, which is technology, while the advantage of the robbers is that they do not follow the rules, do not care about quality, and pass inferior products off as good ones. They care about short-term profits, while we care about long-term profits."

"Remember, there is always a shortage of robbers in the market, but there is always a shortage of pioneers."

"Okay, I'm done."

"You can all go down now. I have an appointment with Secretary Du of the District Committee and Manager Wei of the Industrial and Commercial Bank of China for tea this afternoon. Anyway, from now on, we will no longer be short of money. Cheer up and act according to my instructions."

Jiang Wanli's passionate speech was like a shot of chicken blood, and it convinced the senior executives of Wanyan Company.

Of course, some people may still have opinions.

But if you have any opinions, you can only keep them.

Because this is Jiang Wanli's one-man show.

As for, does this statement make sense?

Well, only time can tell!
"Director Lu, why don't you give it a try and exert some influence at the board meeting..."

“I still think it’s too risky.”

"At present, no one can convince President Jiang. We can only rely on you, President Lu. Only if you take action, there is a glimmer of hope to overturn President Jiang's decision and make him reconsider the company's next strategy."

This was a call from Mr. Xing, one of the top executives of Wanyan Company and the vice president of the marketing department, who called Lu Yang after the meeting.

You can’t say it’s snitching!
But it did show that he strongly disagreed with Jiang Wanli's arbitrary decision.

"Lao Jiang is a very stubborn person. Once he decides on a strategy, no one can convince him otherwise."

"Neither can I."

“Unless you completely fall out with him at the board meeting.”

"Well, let's put it this way. You should pay close attention to the company's future strategic situation and see if we can reverse the previous decline under the leadership of our CEO Jiang. Maybe we are just worrying too much, CEO Xing, don't you think so?"

For the senior executives of Wanyan Company who are interested in getting closer to him.

Lu Yang welcomes everyone.

But I won’t believe it completely and hand over my cards like that.

Don't be in a hurry, let the bullet fly for a while.

"Director Lu, I'm afraid it's too late."

"fine."

"Okay, since you said so, I will observe for a while. If there is anything wrong, I will call you again. Don't worry, I will definitely protect the company. Alas, Mr. Jiang, such a good and promising company, don't let him destroy it."

Lu Yang couldn't even suppress the smile on his face.

He knew that the middle-aged man opposite him had probably already given up everything and didn't care if Lao Jiang knew about it.

What does it mean?
It means you are firmly on the side.

This shows that Jiang Wanli is arbitrary and self-willed, and is definitely unpopular in the company.

If this is the case with the top levels, what about the middle and lower levels?
"You can't say that this old man is completely wrong. Just based on his remarks, even I feel a little excited."

"Building brands and going high-end is definitely the trend of electronic products in the future."

"Isn't there a saying that goes, 'Well,'"

“Third-rate companies make products, second-rate companies make brands, and first-rate companies make standards.”

"Wanyan Company already has the standard. If we build up the brand, won't we be invincible in the VCD industry?"

"good."

"It's a pity that our CEO Jiang has never heard of this saying: Sometimes when running a business, being one step ahead is advanced, being two steps ahead is a pioneer, being three steps ahead... being fifty steps ahead, I'm afraid you can only regretfully become a martyr."

"The country is not rich, and the people are not rich either. The consumption level is here. It's a pity that our CEO Jiang came up with the idea of making high-end brand phones at this time. Alas, it's tantamount to chronic suicide."

"We can't create high-end brands, let alone standards. Before joining the WTO, trademark laws and patent laws were just for show. Where did the idea of setting standards come from?"

"Hey, Lao Jiang, Lao Jiang, you were just born at the wrong time. If you were born 10 years later..."

"No, without you, someone else would have come forward to invent VCD. After all, it is not something with very high technical content. The times are changing. Since you cannot adapt to the trend, you will be eliminated by it."

"So you can't blame me next time..."

Just say it!
All movements of Wanyan Company are under Lu Yang's control.

For example, Jiang Wanli is not unwilling to lower the price of his company's products, but he wants to observe the market first. If the copycat phones in the market do not lower their prices, then he will not lower their prices either.

The average retail price of copycat phones on the market is 2800 yuan, so he sells it for 3800 yuan.

The average retail price of copycat phones on the market is 2000, so he sells it for 3000.

In short, it is a level higher than the copycat phones on the market.

Without it.

Highlight your originality.

Highlight the brand of Wanyan Company, which is different from others.

This is not wrong at all.

But the mistake killed everyone on the ship.

In Jiang Wanli's eyes, counterfeit and low-quality VCDs are from all manufacturers on the market, including Little Prodigy, BBK, and Senko.

This applies to all factories, big or small.

But in fact, there are indeed many low-quality machines on the market, but most of these low-quality machines are cross-industry, or assembled machines made by small workshops.

For example, those who work in real estate, sell water, sell milk, sell sand, dig coal, raise pigs...

Those who have some money have seen the future prospects of this industry and are trying their best to get a piece of the pie.

technology?
nonexistent.

quality?

What quality do you want?
People who come here to make a quick buck don't care about these things at all, so reputation is totally unimportant.

Jiang Wanli may look down on these small factories that make quick money, but he must not look down on Little Prodigy, BBK, and Senke, the VCD manufacturers that are truly determined to take root in this industry.

Compared with the foundation, background, R&D team, technology, and capital...

He can't guarantee victory anywhere.

"who is it?"

"Who gave him the courage?"

"You dare to sell it for 1000 more than us?"

"Hit him."

"Surround him completely."

"Wherever there are Wanyan brand VCDs, there must be our Little Prodigy brand VCDs. Wherever there are Wanyan brand VCD ads, there must be our Little Prodigy brand VCD ads. Keep an eye on him and don't give in." "Isn't it just a waste of money?"

"He only has a few dollars. We have plenty of money in our account. Brothers, don't come back to see me until you kill him."

Following Jiang Wanli’s domineering speech.

After returning to China, Xiao Jun also made a domineering speech at the high-level meeting of Little Prodigy Company.

Targeting without any hesitation.

We must fight the enemy in close combat with bayonets without any hesitation.

The knife saw blood.

"Our friendly competitors are already taking action, but are we just going to sit there and watch?"

"No."

"That's right, so we have to take action. I now declare that the year-end dividend will be cancelled, and all the company's cash flow will be used for promotion. Don't wait for the first and second brothers to fight and kill our third brother."

"Ha ha ha ha……"

"What are you laughing at? Be serious. I'm talking seriously. In terms of financial resources, we are not as good as the little prodigy, and in terms of technical reserves, we are not as good as Wanyan Company, but we have the best sales team, the most mature promotion concept, and you who are most willing to work hard. Let's work hard and I will make sure everyone has a good New Year."

Following Jiang Wanli and Xiao Jun, Duan Yongping also convened a mobilization meeting for all employees of BBK Electronics to encourage all employees in the company.

"Are you kidding me that we are knockoffs? Are we specializing in making inferior products?"

"Okay!"

"Jiang Wanli looks down on those of us who eat his leftovers and ridicules us. Now even the little prodigy, BBK, has joined in the fun and wants to seize our low-end market. So let's beat them up."

"Everyone has it. Contact our dealers and increase the rebate by 10%. Go after them now."

At the high-level meeting of Pengcheng Xianke Electronics, Chairman Ye also gave a passionate speech.

We vowed to compete with Little Prodigy, BBK, Wanyan Electronics and others in the VCD market.

The business world is a battlefield. If everyone else is competing and you don’t, you will be the one who dies. If everyone else is competing and you don’t, you will also be the one who dies.

Whether passively or actively, this war without the smoke of gunpowder is a bloody one, and no VCD manufacturer can stay out of it.

It is foreseeable that some small-scale ones are already entering the countdown to death.

The shuffle takes only a moment.

"I really didn't expect that a VCD would cause such a heated argument. It was like a blood-thirsty fight, with no one willing to give in."

"Take Xingcheng for example. Whether it's the bus station, the train station, or even the long-distance buses, they are all covered with VCD advertisements for Mr. Jiang's Wanyan Company."

"And I don't have much free time. When I walk on the street, I occasionally receive free plastic fans. Even the advertisements on both sides of the fans are VCD advertisements of their Wanyan Company. Don't you think it's weird?"

"Really? Is it necessary? It's already saturated."

This evening.

Du Lingling made a small complaint about this matter during her conversation with Lu Yang.

Of course, it wasn't just complaints. She called today specifically because she wanted to discuss something with Lu Yang.

"Xingcheng is the location of Wanyan Electronics' factory. No matter how you look at it, it is the base of our CEO Jiang. If even Xingcheng's base is lost and the market is squeezed out, then our CEO Jiang... will lose all his face and reputation."

"It seems that our CEO Jiang is anxious. He should do more advertising and make it more saturated. We should understand him."

Lu Yang smiled and comforted Du Lingling on the phone.

"Huh! You know I don't mean it?"

Du Lingling hummed softly on the phone.

"What do you mean, sister?"

Lu Yang said calmly.

"Well, to be honest, even if Mr. Jiang messes up Wanyan Company, I'm not worried, because I know you will definitely come to cover for him, right?"

"Why?"

"You have invested more than 200 million yuan in this company. I know you. You can't just throw so much money away. There must be some factors that I don't know about that made you spend all your money to grab his company shares. Good brother, am I right?"

Lu Yang was silent for a while and then said, "Sister, I know it but I won't say it out loud."

"Are you angry?"

"I'm not angry."

"That's good. Don't worry, little brother. I won't tell anyone."

Lu Yang: "..."

After Lu Yang didn't speak for a while, Du Lingling whispered on the other side of the phone: "Why aren't you talking?"

"I'm listening to you."

"You said you're not angry, well, let me tell you something serious."

"What's the matter?"

Du Lingling pondered for a moment and said, "Jiang Wanli contacted me again and wanted me to introduce him to a manager at the Agricultural Bank of China. I think he wants to get another bank loan. He got 5000 million from ICBC last time. How long has it been? I think he has almost used up all the money."

"It's fine to introduce someone to him, but don't interfere with the subsequent loan procedures."

"I'm not that stupid."

Du Lingling pretended to be a little angry, and asked in confusion: "Aren't you afraid that he will ruin your company?"

"I'm not afraid of him squandering money, I'm afraid he won't. This little money won't be a big problem. When he owes the bank 300 or 500 million, we'll see. I might... well, I'll take action against him through the board of directors."

Plans can never keep up with changes. We need to analyze each case based on its specific circumstances. At least from the past one or two years, VCD players will continue to be popular in the market.

The market share of Wanyan brand VCDs has not been squeezed to nothing, and it has not fallen at all. So even if Jiang Wanli owes the bank three or five hundred million through Wanyan Company, it will not be a big problem.

Unless one day, VCD is iterated.

"But I don't have the patience to wait until the DVD comes out before resolving Wanyan Company's equity issue. I have to think of a way to get rid of this trouble before that."

"Old Jiang, Old Jiang, if you follow the old path of your previous life, I am not worried. I am just afraid that you will be influenced by me, the time-space butterfly, and occasionally have a divine stroke, and then you will make Wanyan Company a dead end, neither up nor down. And you have dozens of VCD invention patents that seem to be useless now. If I want to buy them at a low price, it will be difficult. Even you will make it difficult for me, right?"

Before he even hung up the phone, Lu Yang had already started pondering on his own, falling into deep thought.

The VCD market is changing rapidly, and the price war is far more intense than the same period in his previous life. The big fish eat the small fish, and there are not as many copycat machines on the market as in his previous life.

Many people have seen that major VCD manufacturers such as Little Prodigy, BBK, and Senko are not so easy to deal with.

Moreover, these major VCD manufacturers have a tacit understanding and keep the prices very low. They don't earn much themselves, so they directly scare away many people who want to make a living in this industry.

We are not stupid. Your big factories only make a net profit of two or three hundred yuan per unit. Our small workshops are not as good as your big factories in saving costs. Especially the purchase price of many electronic components is definitely higher. So what can we earn?
What else can you earn?
Earn nothing.

Therefore, now, due to the early start of the price war, the low-end copycat mobile phones on the market are far less prosperous than in the same period of the previous life.

"I'm dead."

"Well, I'll come see you sometime."

"No, take care of your wife first, she's pregnant. I'm not that stingy."

Du Lingling said resentfully on the phone.

"Sister, are you jealous?"

Lu Yang couldn't help but pull up the corners of his mouth, and said in a gentle and magnetic voice: "How about I give you one too? My dear sister..."

"You're going to die."

Du Lingling said coldly on the phone: "I have goose bumps all over my body."

Then he stamped his feet and said, "Don't provoke me. If you provoke me, I will give birth to a child for you to see. Let's see what your stinky brother can do..."

Du Lingling was clearly smiling.

But Lu Yang felt sorry for her and couldn't help but want to interrupt her.

So I blurted out: "I'm not kidding."

The person on the other end suddenly stopped talking.

Until a long time later...

"Are you...are you still there?"

Du Lingling was very nervous.

"I am still here."

Lu Yang was also a little nervous.

"We'll talk about having kids later, when I don't want to do this anymore."

"I will resign..."

"Go somewhere where no one knows me."