Return to 88: Starting from Marrying My Sister-in-law

This year has been particularly difficult for Wan Yan Electronics.

From the sharp drop in chip prices at the beginning of the year to Jiang Wanli's ambitious plans to regain the VCD market share he lost last year, the situation has been very different.

However, the market environment turned out to be even more challenging than last year.

Chip prices have plummeted.

This is a good thing for the entire VCD industry.

A single decoding chip, such a tiny thing, accounts for less than one-thousandth of the entire VCD's volume, yet its cost accounts for one-third to one-quarter of the entire VCD's factory price.

The exorbitant price of over 100.

Moreover, the currency unit is the US dollar.

This is also why the selling price of VCDs in the domestic market remained high last year and the year before, preventing them from achieving maximum household penetration.

However, since the beginning of this year, more and more global chip giants have realized the importance of decoding chips.

When VCD players based on it became bestsellers in the mysterious land of the East.

And like a tornado, it went abroad and swept across the entire East and Southeast Asian markets.

The data was transmitted to the West.

It immediately caused an exclamation.

Major global chip giants are gearing up and announcing that they will join this feast led by the advent of VCD players.

Everyone wants a piece of the pie!

Everyone wants a bite of fatty meat!
Everyone wants to drive their competitors out and prevent others from getting a seat!
As a result, chip prices began to plummet at a speed visible to the naked eye!
从年初的100美金一枚芯片出头，到3月份的65美金一枚芯片出头，再到6月份的25美金至35美金左右的芯片拿货价格……

It kept falling.

Jiang Wanli only saw what was in front of him; the drop in chip prices finally gave him a reason.

This was to adjust his previous confidence in his pricing of VCDs at WanYan Company.

Previously, due to its excessively high price, it attracted a pack of wolves who devoured the tiger. Those shameless copycat manufacturers and despicable counterfeit manufacturers unified their actions and sold VCDs for just over 3000 yuan each, squeezing costs to the limit. However, its original price included the cost of developing VCDs, and at one point, the retail price of Wanyan VCDs was set at an exorbitant 5600 yuan.

As a result, although his Wanyan Company was well-known and was the first company in China to launch a VCD format player, its sales and market share were far inferior to those shameful copycat manufacturers and despicable counterfeit manufacturers that came later.

But how can he admit that his pricing strategy is wrong?
He was the inventor of VCD.

He is an inventor in the field of technology who is hailed by domestic media as the "Father of VCD".

He did nothing wrong; the only ones at fault are these shameful copycat manufacturers, despicable counterfeit manufacturers, the imperfect domestic patent law, and even some insidious villains who are deliberately targeting him behind his back.

There was no roll call!
But if anyone takes it personally, then that's who we're talking about!
Because his own shareholding in Wan Yan Company was not large to begin with.

He was able to serve as chairman and president of Wanyan Company since its establishment because of his excellent technical skills, his tough methods, his popularity, and the fact that the company has been inseparable from him, Jiang Wanli, since its inception.

So he can't lose.

You cannot make mistakes, and if you do, you cannot admit them.

admitted.

Once the myth is broken.

So, can he continue to serve as the chairman and president of Wanyan Company?

It's hard.

Extremely difficult!

So he's prepared to go all in!
At the beginning of the year, he seized an opportunity due to the sharp drop in chip prices. He raised funds through bank loans, increased his investment in advertising, and also appropriately reduced the retail price of his company's Wanyan brand VCDs. With these two measures, he thought he would quickly turn the tide and regain the lost domestic VCD player market.

But what was the result?

He made a huge mistake again.

Chip prices plummeted, so he lowered his prices, but others lowered them even more drastically. He invested huge sums of money in advertising and promotion all over the world, but others invested even more.

Moreover, we must specifically mention Xianke, BBK, and Little Prodigy.

Let's not even mention Xianke; it's a long-established science and technology innovation enterprise backed by the Shenzhen State-owned Assets Supervision and Administration Commission.

In the past, they made laser discs and occupied half of the domestic market. Now they have transformed into VCD players, and their technology and storage capabilities are no less than those of Wan Yan.

But he didn't like the last two. One was BBK, and the other was Little Prodigy. Both were newly established companies, and the kid was behind both of them.

That's right, they specifically mentioned Lu Yang here.

His wariness of Lu Yang reached its peak when he discovered that Lu Yang was behind both of these companies!

As expected, their goal was to bring him down and seize power!

Therefore, he had to fight back!
We must never back down!
It's impossible for me to hand over the reins of the company!

Therefore, after experiencing a failed marketing strategy and market competition in the first half of the year, he began to brew a new plan in the second half of the year!
This plan requires raising funds from banks again to further increase the company's already substantial debt!

He has already persuaded Mr. Sun Yansheng on the other side of the ocean!

Regarding Sun Yansheng.

He didn't care much about how Wan Yan Company ended up; what Sun Yansheng cared about was whether his C-Cube (Scholes) company's chips could be exported to the East on a large scale.

to this end.

Jiang Wanli also agreed to Sun Yansheng's series of conditions.

For example, WanYan Company will continue to adhere to its chip exclusivity strategy.

Sun Yansheng's C-Cube (Skopp) has been designated as the sole decoding chip supplier!
Therefore, when faced with the exchange condition proposed by Jiang Wanli, Sun Yansheng agreed almost without hesitation that Jiang Wanli could fully represent him in voting at the board meeting.

This is also a way to kill two birds with one stone.

With the money, Wan Yan Company will continue to expand production, continue to capture more VCD market share, and continue to purchase more decoding chips produced by its C-Cube company.

Therefore, for Sun Yansheng, this was a win-win situation, and he benefited greatly from the exchange. Naturally, he unconditionally supported Jiang Wanli's bold move.

But what about Lu Yang?
He is the company's actual largest shareholder, but because the second and third largest shareholders have joined forces, their shares are above his. Moreover, the second and third largest shareholders also control the company's core laboratory data. The importance of Jiang Wanli alone is self-evident, and his status as the first founder is unshakable.

So, considering everything, if Lu Yang chooses to turn against his partner at this point, he really doesn't have many cards left to play.

Jiang Wanli had also anticipated this.

He anticipated that Lu Yang wouldn't directly break ties with him at the shareholders' meeting in the next few days, and that they would completely part ways. He was betting on this last and only opportunity. Anyway, if the board of directors voted by show of hands in the usual way, as long as he obtained Sun Yansheng's control overseas and had a majority of shares, he could still firmly keep the company's power in his own hands.

Meeting?
The meeting was just a formality!
In the end, things will remain the same; it's all up to Jiang Wanli, and no one can influence his decision!

If that's the case, then why did Lu Yang even come to participate?
Are you trying to curry favor with someone who doesn't respect others?

No way! If someone wants to gamble everything and dream of turning their life around, then let them take the plunge!
It would be best if we lost even more decisively this time!
That would save me from dragging my feet like this. Maybe it will be a few years before I can finally take back the company.

Since Lu Yang didn't want to participate or flatter others, he naturally had to send someone else.

So when he left Pengcheng to go to Beijing to accompany his wife during her postpartum period, he specifically requested that Wei Shu, the female president of the group company, be his escort. But Wei Shu clearly saw through his intentions as chairman, so she didn't want to go either. Coincidentally, the group's headquarters building, the Century Building, was having its completion ceremony, and provincial and municipal leaders needed to be received. Since he, as chairman, couldn't attend, Wei Shu, as the group president, had to be present.

Doesn't this provide a ready-made excuse?

So Wei Shu used this excuse to shift the blame onto Xu Siqi, the secretary Lu Yang had sidelined at the company.

In October, the golden autumn, Changsha was still as hot as an oven.

After getting off the plane, Xu Siqi was in a daze and hadn't figured out what was going on when Wan Yan Company, which had already received the official letter, sent a car to pick her up.

When I arrived at the company...

Jiang Wanli discovered that: 1. It was not Lu Yang himself; 2. It was not Wei Shu, the female president of Century Group whom he was familiar with; 3. It was not any of the core senior executives of Century Group.

Instead, a very young, inexperienced girl showed up!
He may know him, but for such an important annual shareholders' meeting, they only sent out a vase. Isn't that a bit too much?
Therefore, he immediately flew into a rage.

Without giving Xu Shiqi a friendly look, he dialed Lu Yang's number with a dark expression.

What about Lu Yang's side?
Having nothing to do these past two days, and wanting to avoid his sister-in-law, he reconnected with his two cronies, Xiao Jun and Mou Qizhong.

The three of them are currently enjoying life on the top floor of the Kunlun Hotel.

In front of you, a large group of bikini-clad beauties are swimming in the private swimming pool.

The three of them lay on wicker chairs by the pool, eating melon seeds, chatting, and casually admiring the spring scenery of the pool from above.

"Tsk tsk tsk..."

"You two lecherous bastards, no wonder you don't want to leave. Have you finished your business?"

Lu Yang was dragged here by Mu Qizhong after he made several phone calls.

There's no way to avoid it.

In addition, he also has an older sister-in-law at home who always seems to dislike him, and he also dislikes her. Since they both dislike each other, it's better to see each other less often.

So he took advantage of Mu Qizhong's invitation to go out and relax.

But Xiao Jun doesn't seem to welcome him.

Weird.

It wasn't like this before.

While enjoying the bikini-clad beauty next to him stuffing grapes into his mouth, Mu Qizhong boasted that with him on the job, what couldn't be done?

He hadn't even said two words yet!
Lu Yang's personal phone, which was placed next to him, rang.

It was a call from Jiang Wanli.

Lu Yang frowned as soon as he picked up the phone, not really wanting to answer.

"Who is it?"

Mu Qizhong said with dissatisfaction.

Xiao Jun, wearing floral shorts, leaned closer, his face full of confusion.

Because this situation rarely occurs with Lu Yang, he was surprisingly reluctant to answer when someone called his private phone.

"It can't be... another lover, can it? I'm warning you, you've already wronged my sister once, you can't continue to wrong her."

It means, you have a wife, and now you have my sister as your confidante, you should be content!
Lu Yang rolled his eyes at Xiao Jun.

Then he reached out and pushed his head, turning it around.

Don't show it to him.

Then he turned to Mu Qizhong and said, "It's Brother Jiang. I haven't been too keen on talking to him lately."

"What!?"

Mu Qizhong didn't react for a moment, "Which Brother Jiang?"

Lu Yang said calmly, "General Manager Jiang of Wanyan Company, Brother Jiang Wanli, is trying to raise funds to go all out again. He lost in the first half of the year, so this time he may play even bigger than in the first half."

Then, with a hint of helplessness, he added, "Do you believe it? It's highly likely that his plan will run into ours this time."

In that case, it will be like fighting with your own left hand against your own right hand, and even if you win, it won't be honorable.

Of course, if we lose, someone will probably have something to say.

This was all part of Lu Yang's scheme!
"Isn't that like throwing meat buns to a dog, never to be returned? That old man has managed Wan Yan Company downhill ever since. They even have to go to the bank to raise tens of millions of yuan. How can we compare to our abundant capital?"

"spell?"

What can he use to fight?

"The VCD market has already been divided up by our little prodigy, Shenzhen-based Xianke Electronics, and Dongguan-based BBK Electronics. Our three companies have taken more than 70% of the market share. Now that he's only just realized this, he's planning to gamble everything and try to grab market share again. Isn't it too late?"

"Maybe we shouldn't answer it? I get annoyed just looking at that old man."

Mu Qizhong and Xiao Jun took turns criticizing Jiang Wanli, making him seem utterly worthless.

Before they sold their shares in Wanyan Company to Lu Yang, they were also shareholders on the company's board of directors and had voting rights on major events. It was because of these voting rights that they suffered a lot of frustration from Jiang Wanli, the company's founder, who acted arbitrarily.

After hearing this, Lu Yang smiled and simply put the phone back, neither answering nor hanging up, letting it ring indefinitely.

I called several times, but no one answered.

In the president's office upstairs at Wanyan Company in Xingcheng, Jiang Wanli's face grew increasingly dark, until he finally roared, "Bastard!"

"boom!"

"Clang."

The mobile phone, as big as a brick, was slammed to the ground with force, bounced up, and crashed into the door of the CEO's office, leaving a dent in the wooden door.

Cell phone parts were scattered all over the ground.

Because the door was open, the other executives of Wan Yan Company who witnessed everything didn't dare to even breathe loudly.

After venting his anger, Jiang Wanli took a deep breath and said, "No need to wait until tomorrow."

"Right now, immediately, call that girl into the meeting room and have her hand raised for a vote."

"The process is complete."

"I need you to finalize the financing plan this afternoon and submit it by tomorrow at the latest. We've already contacted the bank, so we can get the funds as quickly as possible and implement the company's autumn promotion plan."

As he spoke, he closed his eyes. "If people look down on us, then we must prove ourselves, understand? If we don't do well this time, everyone, including me, will pack our bags and get out."

He had already exhausted all his options. If he still couldn't get Wan Yan Company back on the right track this time, it would mean that Jiang Wanli was really not cut out to be a CEO.

What's the point of lingering on when you've squandered a winning hand? (End of Chapter)