Winner Takes It All, Resurrection 2009

Chapter 531: Breaking up the industry without moving individuals

"You know what, the design of the gold coin is quite nice."

"Like it? Take it back and play with it."

After the meeting, while waiting for the central bank to approve the interval, Yang Zhichao happened to come in to report on his work. Seeing that no specific results could be achieved for the time being, the others left one after another.

Yang Zhichao was left looking at the samples on the table. After playing with them for a while, he sighed sincerely that the company's business had developed to a stage that he could not understand.

In other words, simply making money to maintain a company's survival is a thing of the past. Today's Qingyun is more like a freak that relies on the state for its existence and is difficult to defeat by economic means.

Li Zehua is not very interested in the 50-gram Bitcoin gold coin. This thing is just a simple credit certificate and its real value is just that little.

"That would be disrespectful."

Yang Zhichao was not polite and put the money in his pocket, saying with a smile: "Next time you have such a good thing, remember to call me in advance."

Li Zehua threw him a cigarette and lit it. "When have I ever missed your share? By the way, what do you want from me?"

Yang Zhichao pursed his lips, "No big move, just a lot of trivial matters. Recently, the company has been promoting the online taxi booking service, and the talks with the airport group are going well, but we are still in the process of offline promotion.

The competition is getting more intense, and the promotion team below is almost becoming a fire brigade. Take a look at these reports, which are still in Shanghai. They have to fight four times a day, and they simply can’t handle it.

There are also these documents, which contain the inquiry documents from the Yanjing government, asking us to be more restrained and not cause trouble in the busy area of ​​the city center. "

Li Zehua picked it up and took a look, feeling a headache. "It's really endless. It's so difficult to make some changes in the taxi industry, not to mention the tobacco monopoly in the future."

As the president of the promotion and operation department, Yang Zhichao is more or less familiar with the business of each subsidiary. For example, the chain supermarket under Qingyun Retail has recently cooperated with Chichime catering delivery.

We are preparing to upgrade our errand running business in the same-city delivery field. It is normal to deliver water, vegetables, meals and documents, but it is not that simple when it comes to tobacco retail.

Because there is a restriction on regional sales, it is a quota system, not daily necessities that are sold openly. Tobacco companies in various places have their own interests and will not easily let outsiders get involved.

Qingyun's errand-running and purchasing model can break through this limitation.

Because there is an intermediate purchasing and distribution link between the sales outlets and the customers, there is a lot that can be done, not to mention whether the products are guaranteed to be authentic, just a centralized shipment to swipe orders.

The impact on the tobacco sales evaluation system is something that local departments cannot tolerate.

For example, a chain supermarket under Qingyun, in theory, its sales scope is the surrounding population, but after joining the same-city delivery field, often dozens of stores can cover the entire city.

While other convenience stores and supermarkets are still struggling to accumulate sales points and upgrade the nicotine product levels in their stores to get more best-selling items.

While Qingyun is worried about how to turn the hard-to-sell items under the quota system into cash, its retail business has been negotiating with the Monopoly Bureau on how to get more products across the full range of categories.

There is no other reason. It is because the production and sales locations are inconsistent. Each province has its own exclusive brand, and the tax payment and employment locations are different, so everyone’s interests are also different.

For example, if nicotine from Hunan Province is to be sold to Shanghai, the first thing to do is to issue a quota. You have to get along well with the local monopoly bureau and make a good exchange of interests. You can’t sell too much or too little.

If there are too many, it will easily impact the interests of the local monopoly bureau and will be openly restricted.

If it is too little, it cannot protect its own interests. After all, each provincial monopoly bureau has its own annual assessment. There are rewards for exceeding the target, and the income of the corresponding personnel will be reduced if the task is not completed.

In the past, interests were mainly coordinated through negotiations with local monopoly bureaus, and how to operate privately was another matter.

However, since the launch of Qingyun’s online public sales channel (and the corresponding drugs), the original profit distribution model has been broken.

Even if the Monopoly Bureau does not give it, Qingyun also has the means to obtain quotas through the brand's production site. Combined with the transportation channels of the smart logistics network, it is easy to deliver the products to the destination without anyone noticing.

Fortunately, Li Zehua is not interested in this little money and is not willing to offend the Monopoly Bureau because of it. However, his subordinates also need to eat, and some popular brands sell well and are often out of stock.

If the company cannot provide the supply, some people below will take risks and enrich themselves through private channels. Since the benefits are attractive to them, simply blocking them will not be very effective.

Therefore, the company is also negotiating with the Monopoly Bureau, hoping to reach a result that benefits both parties. However, it is not so easy to reach an agreement when you are trying to take food from someone else, and the situation is still dragging on and there is no progress.

Li Zehua was also very annoyed, but in modern society, people come out to seek wealth, not to seek fame. He couldn't openly overturn the table, not to mention that the people standing behind him were not small fry.

Anyone who can monopolize the vehicle license plate business in an area has some power. It is easy for Qingyun to deal with one person, but he is still a little inexperienced in dealing with the entire industry.

"We can't go on like this. We're hit every day, and the transport management department is biased, stopping and checking us at every turn. Recently, the speed of reviewing the issuance of dual certificates for online ride-hailing vehicles has also slowed down.

There is a deliberate intention to delay posting it.”

These things should not have been raised by Yang Zhichao, but because Yunyunbang had a great demand for additional transportation resources to cooperate with Qingyun Agriculture's strategic adjustments, Zeng Haiyang went to negotiate with the truck manufacturer.

We are preparing to reach a strategic cooperation on a series of issues including unified procurement in the future, sources of funds for car purchases, financial operations for car purchases, etc. What's the point of just making money from drivers buying cars?
Through the Qingyun platform, we can concentrate the expected purchase quantity, stockpile raw materials on a large scale in advance, make positive operations in the futures market in advance, and even rely on Qingyun's channels to reach out to overseas raw material suppliers.

The right way is to make targeted arrangements in advance and take control of the upstream of the industry.

He was busy and had no time to take care of the online car-hailing business. It happened that Yang Zhichao was the rotating vice chairman in Shanghai, so he entrusted him to handle the problem.

Old Yang is unlucky. He missed out on good things and couldn't avoid troubles.

Li Zehua was also troubled by this. “Online car-hailing dual licenses and offline competition, nicotine monopoly, and drug channels are all difficult to resolve, but they all involve ride-hailing.

It is the core of Qingyun’s retail business, and there is no way to avoid it. We can only move forward with gritted teeth.”

After thinking for a while, he said, "In the final analysis, it is because the interests of various places are difficult to coordinate. No matter how the new business volume of online ride-hailing is divided, some people will be dissatisfied."

In fact, online ride-hailing services are a supplement to offline operating forces and are an incremental force, not a grab for existing resources. However, this source of revenue previously belonged to local governments.

After Qingyun entered the market and brought in state-owned capital, it was inevitable that a portion of the profits would be directly transferred from the local government to the finance department in exchange for support at a higher level.

Coupled with the impact on the existing distribution model, the interests of the original beneficiary groups were damaged, although Qingyun adjusted its strategy in time and won over and divided some of them.

But the core of the problem has not changed. It is difficult for key figures who once relied on the taxi market to steal huge profits to change their positions through small favors.

Qingyun Group's plan to actively promote the traffic management department's involvement in transportation management has come to a standstill due to the non-cooperation of many places. No one has any idea what to do next.

"In the final analysis, the problem still lies with those core figures. In my opinion, it is better to kill a few of them as a warning to others before they form a united force.

The remaining people will not dare to continue to target the company. "

Yang Zhichao's opinion represents the common voice of many people within the group. Even many investors hold similar views. In this day and age, if there is no competition, how can the original system be made to give up its share?
Qingyun was lucky before, as they had chosen blank markets that no one had explored. Now that it has grown bigger, how is it possible for it to continue to develop secretly?

Li Zehua knew this truth very well, but the problem was how to control the degree of it so as not to become like Ali in history, completely out of control and become a pawn that Squid Capital attempted to interfere with?

In the logistics and express delivery industry, Qingyun took the lead in integrating Fengniao, SF Express, JD.com, and Tongda Express, becoming the de facto largest logistics and express delivery alliance surpassing the post office.

Fortunately, he knew his limits and did not try to seize the postal boss's regular business. Instead, he actively coordinated the conflict between the two sides.

In the field of mid-to-high-end delivery, Pinxixi, JD.com, and even the latest entrant Dangdang.com have all given up a certain share to the Post Office. The drone delivery strategy led by Qingyun has also actively sought the participation of the Post Office, which recognizes the strength of Dajiang Technology and is also interested in drone delivery in mountainous and remote areas.

With the investment and the common interests they had, and Qingyun's deliberate concessions, the relationship between the two parties was fairly good, especially after the Southeast Asian branch allowed the Post Office to acquire a stake and successfully expanded abroad.

The contradiction is even smaller.

Li Zehua tried every means to protect the interests of state-owned assets from being damaged. Ultimately, it was because Qingyun still could not do without the protection of Dongda Capital, not to mention that it now has few listed companies under its umbrella.

Even if it is successfully listed at the highest market value in the future and has control over assets worth thousands or trillions of dollars, Qingyun is still a small player in front of the first-mover advantage of Youtai Capital and Jiaobenji European Capital.

The world is a place where the strong prey on the weak. Qingyun, who suddenly emerged, might be targeted in a financial crisis, even if he had foresight and made arrangements in advance to avoid it.

So what?

Normal economic means cannot cause serious damage, who can resist if Squid Capital turns the table? For example, if a company controlled by Squid Capital in the past launched a forced takeover, how can it resist?
They don't even have to spend too much money. They can just force the government of the country where they are located to sell it publicly through legislation. Don't you agree?

All the management were arrested for various reasons and people were sent to take over by force. How should Qingyun respond?
What happened to Tik Tok Interactive Entertainment in the United States in its previous life, and the detention of senior executives of Huaban for a meeting abroad, all illustrate the cruelty of competition. Qingyun is not worthy of becoming the main enemy of Yutai Capital at this stage.

But after waiting a few more years, when the layout of Internet finance and public opinion control is completed and it becomes threatening in Southeast Asia, South America and Africa, will Squid Capital still sit idly by?
Therefore, when Qingyun was choosing a host, he was fully focused on helping Dongda expand its capital and would not easily make any choice that would harm Dongda's interests.

Even if it is the interests of a subordinate industry of a transport management department, they would rather suppress the conflict at the lower level than easily pass it on, let alone before the upper level publicly expresses its position.

Do something extraordinary.

Because it is easy to offend a transportation management department, Qingyun is qualified to make the government office where the investment is located make concessions, but what about the future?
You can't defeat all competitors in every industry you enter, right?

That would only offend everyone. When the decisive battle comes, a lot of internal voices will jump out to oppose it. How will Qingyun cope with it?
"We still need to be cautious. Don't target specific groups of people unless it's absolutely necessary. Competition should be focused on the industry itself. Even if we have to eliminate a group in the end, we shouldn't specifically target individuals."

Li Zehua thought about it and decided to suppress his original intention and think about the problem from a global perspective. "The old industry will be eliminated through market competition, and the higher-ups will not have a say.

As long as we grasp the profit distribution standards of the online car-hailing business and tilt it appropriately towards the grassroots, we will naturally attract most people to join and use it when enough people are involved.

The benefits are big enough, for example, if five million, eight million, or even more people rely on online ride-hailing services to support their families, when they pay taxes, the higher-ups have to respect the facts even if they are reluctant.

As for the twists and turns of the competition, let it go. Isn't it that the dual-card card system is trying to force the group to compromise? Then find the problem from within, make the process solid, and let them have nothing to criticize.

Of course, those who deliberately make things difficult must be punished.

Apart from that, don’t do anything radical. As long as we continue to win over the middle and upper levels of the transport management department and allow more people to participate and benefit, over time someone will naturally stand up and speak for us.”

Li Zehua has the confidence to say this because he has more bargaining chips than in the original time and space. If we only look at the online car-hailing itself, he may have to further exploit the driver group in order to have more money to bribe more people.

But it’s different now, because behind him there is a new energy market that is about to emerge.

Once online ride-hailing services are promoted nationwide and even gain a foothold abroad, BYD's hybrid or pure electric vehicles, Era New Energy's batteries, and Qingyun Power Technology will all have a dream start!

As a result, the country's hope of overtaking others can also be realized, a brand new one dominated only by Eastern capital and traditional American capital.

Monopolizing a market worth over one trillion US dollars and taking the lead in the redistribution of resources in the unprecedented reshuffle of major industries is a new era that everyone dreams of!

No one can resist the temptation to take over the European manufacturing industry in one fell swoop. G2 may really be able to gain a foothold in the future.

Yang Zhichao doesn’t know much about these things, mainly because the exchange of interests is too deep-level and he is not involved much, so his view on the issues is inevitably limited.

"Before, they said they would kill the monkey to scare the chicken, but now they won't even allow us to kill the chicken to scare the monkey. We can't just watch the chaos continue, can we?"

Li Zehua did not answer but asked, "Let me ask you, how much can online ride-hailing drivers earn per kilometer, and how much do passengers pay?"

Yang Zhichao said without hesitation: "After the commission is taken, the driver gets about 1.6 yuan per kilometer, the passenger pays 1 yuan per kilometer, and the company's subsidy is about 0.8 yuan (the extra 0.2 yuan is the commission, and the book transaction does not involve actual transactions)."

"Where's the taxi?"

“Generally, the price is more than double this.”

Yang Zhichao said: “It seems that there are minimum mileage price caps in various places, but in actual implementation, due to the lack of supervision, drivers generally choose to let themselves go.

Bad incidents such as taking detours, charging a flat price, not using meters, or simply adjusting meters, making consumers pay more in disguise, and even refusing to carry passengers often occur.

If there is heavy rain, snow or ice, the price will soar. It seems that raising the price during festivals has become an unspoken rule..."

Historically, the online ride-hailing industry has been resisting pressure from above and focusing on sending data out. In the early days, it was picky about Beidou navigation and made pointed comments, which was enough to bring down offline operating groups.

Qingyun holds more advantageous cards in his hands. In fact, as long as he proceeds step by step, he will only do better than in the original time and space.

But Li Zehua is very ambitious. He wants not only to defeat his competitors, but also to completely take over the market share of the original group.

Encouraging the traffic control group to seize the authority to investigate and punish from the transport management department is a blatant conspiracy. Instead of letting Qingyun charge forward, it would be better to find a stronger department to intervene.

Once successful, the regulatory authorities will lose the authority to investigate and punish unlicensed vehicles, and will be like a tiger without teeth.

The above will obtain a large market that can support the future development of new energy, the regulatory authorities will obtain 30% of the annual operating vehicle profits, and Qingyun will take over the entire market.

Investors are happy because they can reap investment interest through rising stock prices due to the skyrocketing market share.

As for the entire industry being wiped out, who cares?

No one stipulates that an industry can exist for thousands of years.

Some people have already seen through Qingyun's plot, but in the face of an open plot, it is difficult to stop it with individual strength. Those with vision are already seeking to break out of the transportation management system.

Those who are short-sighted are still inciting the people below to add fuel to the fire and cause trouble, not knowing that everything they do is being recorded by people with ulterior motives, who are just waiting to catch them all in one fell swoop after the higher-ups make up their minds to make changes.

Li Zehua was not in a hurry. “So you see, there are so many problems that have been exposed. Now it is a matter of tightening the pockets of some people little by little because it involves different distribution models.

Local government offices often attach great importance to the income provided by offline operating groups, but don’t forget that the groups also invest in land finance, industrial investment, and even local external construction debts.

Both can provide decisive support to many regions. In the pursuit of a better era of economic development, which is more important, a group or a department? "

He is just waiting for the cities where Qingyun has invested to come out and express their stance. Don't underestimate this force, because any one of these cities is the most important part of their province.

With their words, the following things will be much easier to handle. Once a trend is formed, the higher-ups can make decisions and fundamentally resolve the hidden dangers.

Otherwise, how many people would Qingyun offend if he attacked city after city?
Yang Zhichao seemed to understand, "You mean, we should just keep the status quo and wait and see?"

Li Zehua nodded, "Do what you normally do in the future, maintain the public opinion offensive, drag the other party into the debate, and wait for the benefits to be distributed, and the winner will naturally be decided." (End of this chapter)

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