Winner Takes It All, Resurrection 2009

"You've become completely wealthy now, and it's not easy to see you. How are you, busy man? Have you been living a carefree life recently?"

Liu Qiangdong is a very honest person. When you have no money, he looks down on you. But when you have money, he is still the same and remains sincere.

Li, who was teased, was not angry. He asked him to sit down and poured him tea, knocking on the table and saying, "The headquarters in Yanjing is a bit shabby, I'm sorry for the hospitality."

But his next sentence gave away his thoughts, "Look, even the table you use for drinking tea is a common item. I heard someone say that you just got a fine wooden table in your tea room.

You don't drink tea often, so instead of keeping such a nice thing as a decoration at home, you might as well bring it to me to save face.

You won't suffer any loss. There will definitely be many big shots coming here to drink tea in the future. I will promote you when one of them comes, so that everyone will know about your righteousness. How about that?"

"Damn it, I knew you called me here for no good reason. You even targeted my coffee table, didn't you?"

Liu Qiangdong smiled bitterly and waved his hand, "Okay, okay, as long as you don't mind that it was sent by the big cat, you can send someone to take it back."

Li Zehua was about to save face, so he laughed and said, "Then I won't be polite."

The two of them were not talking about the coffee table at all, and soon brought the topic back to the main topic. Liu Qiangdong thought about Qingyun's recent big moves and couldn't help frowning and said, "Are you so short of money?"

"We really need it. I met with several companies before the meeting and set a plan for going overseas for the whole year. We need at least 30 to 50 billion to fill the hole."

Facing Li Zehua's understatement, Liu Qiangdong was horrified and waved his hands repeatedly, saying, "You think too highly of me. I can't even afford 30 to 50 billion even if I sell it."

It is also said that JD.com's new round of financing was finalized before the New Year. The C round of financing totaled US$15 billion, led by the well-known Big Cat Fund.

At this point, Liu Qiangdong reacted, "You want me to come forward and connect with Big Cat?"

"That's about right. After the economic crisis, American capital relaxed many restrictions in order to stabilize Big Cat. Over the years, Big Cat has accumulated hundreds of billions of dollars in reserves through selling energy. It's such a huge amount of money. Who wouldn't be jealous?

If we allow Wall Street to set up the scheme and pocket all the money, it will not be good for anyone. I am just doing a good deed and helping the big cat escape disaster.

It's better to join Qingyun than to be frozen in time in the future, right? "

Li Zehua did not hide anything from him and told him his plan in detail. After finishing the work, he complained: "The industrial fund is a money-eating beast. You don't even know that now when I go to sleep, all I can think about is the pain of where to find the money!

There are more than 60 projects in more than 300 industries, involving tens of thousands of core enterprises. To achieve full localization, they need funds, introduce new technologies and equipment, and conduct subsequent research and development to gain competitiveness...

I am so desperate that I want to take the money from my micropayment account and use it myself.”

Dong Ge was too lazy to pay attention to his high-level Versailles, and just frowned and said: "I'm afraid that the Big Cat Family Fund will not accept the proxy shareholding method. They are typical stubborn people who will not take the bait unless they see the benefits.

Take the investment in JD.com for example. When we first started talking about convertible bonds, we were going to give them extra protection. In case JD.com doesn't develop as expected, we have to give investors a bottom line guarantee.

I never thought that the people from Big Cat's family who came to negotiate didn't care about these things at all. They thought we were not sincere enough and were planning to set a trap for them. Where do you think they have such a train of thought?"

What can we say about financing? There are many ways to play, such as convertible bonds, debt-to-equity swaps, direct equity investment, and various guarantees with bottom-line agreements. The conditions all depend on how the two parties negotiate.

To put it simply, convertible bonds mean that Big Cat Fund invests a sum of money in JD.com. In case JD.com fails to go public in the future, or the stock price after listing is not as expected, Liu Qiangdong will take responsibility.

Leave a way out for the Big Cat family. If it doesn't work, turn it into a loan and pay the principal and interest every year. JD.com, Qingyun, Tomorrow, and Gaoling Capital have all signed such conditions.

This is enough to show how kind and confident Liu Qiangdong is. He is a strong man who has emerged by relying on his sincerity and drive.

But Big Cat’s train of thought was a little different. He thought that JD.com was planning to play dirty tricks on him. What if it turns into bonds in the future? Can that little interest be compared with the actual skyrocketing valuation?

Take JD.com as an example. In 07, JD.com received its first RMB sponsorship of 500 million from a certain company (actual payment was 200 million), and the condition offered was 40% of the shares.

In other words, JD Multimedia's valuation was only RMB 07 million in 1250, but by the time Qingyun acquired a stake in it in 09, its valuation had reached over million US dollars.

When Big Cat invested in JD.com at the end of 11, it invested US$15 billion in cash and other resources, and the post-investment valuation only accounted for 20% of JD.com's shares, which means the valuation has reached US$75 billion.

Compared with the original time and space, JD.com, which has been fully supported by the Qingyun Group, has developed better. Its total revenue in the whole 11 years exceeded 1000 billion, of which there were more than 2500 image stores in townships alone.

The most important thing is that at this time, JD.com not only established a firm foothold in China, but also successfully expanded overseas with Qingyun, and successively launched its own shopping mall business in Lijiaopo, Siam, and Malaya.

Throughout 2011, JD.com's total overseas business revenue exceeded 40 billion RMB. Although the proportion is small, it is of great significance. This means that JD.com, which follows the path of Amazon's self-operated heavy asset investment, has a promising future.

At the same time, this is also the key factor why the Big Cat Fund is willing to invest US$12 billion to focus on investing in JD.com. With the Big Cat market as a link, JD.com can still successfully enter and gain a foothold.

“Let’s talk about this first. If they can recognize JD.com’s valuation of USD 75 billion, then Pinxixi, which has ten times the revenue of JD.com, should also be able to make a lot of money, right?
I am really poor. Besides, the Big Cat Fund is backed by their largest energy group. If we can get back a large number of stable oil shares, we can also fill up the refining shares. "

Then he mentioned the plan he had made with the four major groups a few days ago regarding the crude oil business. “Although futures can make money quickly, the domestic chemical industry needs to develop stably in the long term and avoid being strangled by others.

We must expand multiple sources of oil and ensure energy security. Only when we have the lifeline of energy in our own hands can we speak with confidence!"

Facing Li Zehua's plan, Liu Qiangdong was filled with emotion, "You guys, every time you do something, you make such a big plan behind the scenes, okay, okay, I will take the lead and listen to them.

I am very interested in Qingyun, but I cannot guarantee whether the oil trade will be successful in the future.

And I’m afraid that the people of Big Cat will not agree with your proxy shareholding model.”

"That's fine. Just issue some restricted shares without voting rights. As long as they don't interfere, there's no problem making money together."

Li Zehua not only wants to take the money and energy of the Big Cat family, but also has his eyes on the Big Cat family's vast market. Qingyun Electronic Technology Group and Qingyun Power Technology Company have a large number of electronic products and new energy hybrid vehicles.

Waiting to open up the big cat market at any time.

The most important thing is to stop Wall Street at all costs to prevent the hundreds of billions of dollars of high-quality assets of Big Cat from being seized by Wall Street. Historically, Squid Capital has shown goodwill through this round of crying wolf.

Wall Street absorbed hundreds of billions of dollars of investment from the big cat in the primary market alone. After making up for the losses, it used the money to build an iron cage for the big cat. Then it turned around and put the big cat in it.

Hey, guess what, that cage is just the right size.

He is doing good things to avoid the capital of Big Cat being wiped out in the future. If Big Cat doesn't give him a one-ton gold medal when all the zhicai comes out in 14, it would be a shame for his contribution.

By the way, there is also a company called Dajiang Technology that is gearing up to test drones with Damao. They will test their drones to see how important they are in the future drone market. It would be nice if they could just use it as an advertisement to show the effect!
After the deal was done, Liu Qiangdong also asked about the Southeast Asian market, and consulted on the impact of the cancellation of domestic subsidies for home appliances in rural areas on the home appliance business.

Li Zehua frowned and said, "It's difficult. I'm not talking about the overseas market. For that, you just need to prepare the funds and acquire those high-quality companies that have been eliminated in the capital bubble.

In half a year at most, you will find that the market has as much as you want. Don't worry, with Qingyun you have an entry ticket, and no one can stop you from buying anything you want."

But when it comes to the impact of the home appliance business in rural areas, he can't help but frowning, "At the plenary meeting, several proposals from me and my friends were passed.

Including the crucial unity of heaven and earth, it was implemented without any suspense with 99% approval.

Only the proposal for continued subsidies put forward by friends in the home appliance manufacturing industry in Guangdong Province was rejected, mainly because the gossip outside was too loud, so loud that it had begun to affect normal trade.

Especially the Chinese and Koreans, who are jumping up and down like ungrateful people, saying that domestic industrial subsidies affect the purpose of the WTO and make foreign companies suffer unfair treatment in competition.

Damn it, these people even produced a bunch of data to support their claims, which made the Ministry of Commerce and the Ministry of Finance very embarrassed. In addition, American and European investors also came out and said they would conduct an anti-dumping investigation. The higher-ups had no choice but to agree to cancel the subsidies. "

"This is a huge problem. This year's sales growth forecast may have to be cut by more than 30%."

Liu Qiangdong sighed, "What should we do now?"

Li Zehua picked up his phone, took a look at it, and put it down again. "No big deal. We can only go abroad to explore the market potential in Southeast Asia. What's more, with such high interest rates on micropayments, local consumer enthusiasm has been completely stimulated.

According to various data, the purchasing power of the Southeast Asian consumer market will inevitably usher in a new round of large-scale explosion in the next two years, and JD.com can also take advantage of the opportunity to increase its investment in the local area. "

Everything has its pros and cons. Micropayment and Minsheng Financial Holdings' series of layouts in Southeast Asia have raised the bubble valuation of core resources and raised large-scale financing directly from ordinary investors.

Although the interest burden is heavy, it is not as fast as the terrifying growth rate of asset valuation. It can be regarded as creating superficial prosperity in disguise. After all, there is a lot of money lying in the accounts of various companies.

We need to invest in various industries to create more value, because in the early stages of the bubble, investing in any core industry can enjoy passive high premium appreciation even if you do nothing.

When a company makes money, it will be more motivated to make larger investments. Investment will create more jobs, and accordingly everyone's income will also increase a lot, and their desire to consume will also be stimulated.

This has created a short-term, abnormal period of prosperity. Regardless of whether there is an industrial chain with global competitive advantages to support it, or whether it can last, these are not issues that ordinary people should consider.

In short, the economies of Southeast Asian countries will surely achieve rapid development in the next two to three years, and Qingyun, which has invested heavily, has already taken the lead after gaining support from core groups in various places.

The domestic manufacturing groups following behind it will inevitably get the fattest piece of meat in this new round of expansion cycle.

As for the industrial chains of Chicken and Korean wanting to join forces to share a piece of the pie, that is simply a dream. In terms of normal competition, companies from both countries may not be able to beat the high-quality and low-cost domestic products.

Not to mention that there is a complete system controlled by Qingyun that is biased, and a large number of Qingyun employees can intercept in advance through internal consumption guidance.

For example, issuing coupons for designated products and shopping vouchers for e-commerce and physical shopping malls means not opening the threshold to goods from the two countries.

It is also possible to magnify the hidden dangers of the two countries' products and make tinted judgments through WeChat technology, Douyin interactive entertainment and other platforms controlled by Qingyun.

There is no need to even make up stories. Just cutting off the beginning and the end can destroy the companies of both countries. For example, rural areas in Southeast Asia often suffer from power outages, which has a great impact on the daily use and maintenance of household appliances.

Well, the Internet media controlled by WeChat can focus on reporting similar incidents and the huge problems of the products of companies in the two countries, which will affect the senses of the vast majority of people.

Then focus on attacking the superior after-sales maintenance of the products of the two countries, and highlight the timeliness and high efficiency of domestic products (Qingyun has many people). After a comparison, is there any need to say how consumers will choose?

As for the local core groups in Southeast Asia, each of them has its own huge interests in Qingyun. If a fight really breaks out, is there any need to say who they will help?
"In short, with the support of these core groups, the expansion of the group and its partners in Southeast Asia will be smooth, if not unimpeded."

Li Zehua has always been unscrupulous when it comes to competitive advantages and tactics. Liu Qiangdong was sweating profusely when he heard this. "You have no bottom line. If you play tricks on others like this, will we ever meet again in the future?

But I love it, please keep up the shamelessness."

Later, he couldn't help but ask: "Have you ever thought about what would happen if everything goes as you expected in two years and completely collapses, and you are faced with the plummeting core high-quality assets everywhere, what if those local groups

What will happen if someone tries to take advantage of the local tyrants' deep-rooted network of personal connections and force his way into a share of the top spot?
Not to mention that there are also the hungry squids outside, the chickens and the sticks ready to rush in at any time. Can you stop so many hungry wolves?"

Li Zehua smiled calmly, "If you dare to eat meat, I will be prepared to be beaten in advance.

Don’t forget, if the company continues to grow at its current pace, by 2014/15, Qing Yun will have at least million employees in several major countries in Southeast Asia, if not million.

This is the unbreakable foundation. With them around, Qingyun Group will not collapse.

Don't forget, there are hundreds of allies like you behind Qingyun. We go out to sea in a group, not alone. If something really happens, anyone who dares not go will be doomed to be attacked by all of us.

What a powerful force this is!
As long as we unite, those local cliques won't be worth mentioning at all.

As for the entry of American capital, who does it count as? If the University of Tokyo really stands up, can it still be bullied at its doorstep?

At worst, we can just turn the table over and have a big fight. We have the confidence to do that. At worst, we can start all over again. Do those American-funded bosses who are used to a life of luxury dare to do that?"

The words were full of murderous intent, and even Liu Qiangdong was a little intimidated. He smiled bitterly and said, "I really don't know what to say about you. You are very aggressive when we just met.

You were always ready to turn the table over, and even Temasek was scared of you.

Your current net worth is not one trillion, but at least five hundred billion, and you are still like this. I really don't know how you manage to maintain your original intention. If it were someone else, they would have been busy enjoying themselves long ago.

I am afraid that something big will happen that will affect my wealth and enjoyment, but you seem to be eager to make a big move."

“Because our definitions of success are different!”

Li Zehua spoke naturally, "Some people are content with a small fortune, some people just want to have something to eat, but I'm different, I have a bigger appetite than those people on Wall Street.

What they pursue is absolute control, but I hope that everyone in the world can open their doors and do business peacefully. Whoever does not allow me to participate in the game, I will make it impossible for them to survive.

It’s that simple, really!”

After that, he said to Liu Qiangdong: "After going overseas, I can't guarantee anything else, but JD.com will definitely get the best conditions, but in return, you should give us 5,000 front-line positions."

Liu Qiangdong was puzzled, "What do you mean?"

"It's nothing, don't worry, these people promise to strictly abide by the local laws and all the rules and regulations of Jingdong at ordinary times, but at the critical moment, they are a huge key force that can be deployed at any time.

Just understand, don't spread it. Although I have informed every company that is preparing to exit on a large scale, it is better if you don't tell anyone. It can be used as a trump card to save your life at a critical moment."

Li Zehua said that he was willing to trust his allies in Southeast Asia, but deep down he didn't trust anyone. He only trusted his own people who shared the same origin, pursuits, and core interests.

Liu Qiangdong was dumbfounded. "How many people do you want to cram in? JD alone needs 5,000. If we can get all of them, it will take hundreds of thousands of people."

"That's about right. If all these people were kept in the Qingyun system, it would be too conspicuous. It would be better to disperse them."

Li Zehua didn't take it seriously at all. "Just remember to make arrangements later. By the way, remember to mortgage your share of the industrial fund to a bank and get another two or three hundred million US dollars.

There will be a big rally in the crude oil market recently. You can’t go wrong if you listen to me. Try it and double your assets easily.

How about you set aside a portion of the profits you earn to support me for two years?"

"Two or three hundred million dollars, easily doubled!"

Faced with such a huge temptation, it would be a lie for Dong Ge to say that he was not tempted. But when he thought about how close Li Zehua was to the Five Military Governor's Office, these so-called 5,000 people might become...
He didn't dare to imagine further, but considering the long-standing friendship between the two families and the huge profits, he compromised.

"You are indeed a good brother. I was right about you. Haha, let's go. A few friends are here. Let's get drunk tonight!"

Seeing that his goal had been achieved, Li Zehua immediately burst into laughter... (End of this chapter)