Winner Takes It All, Resurrection 2009

"If you do it on a grand scale, the returns won't be great. It's better to do it step by step at the beginning. For example, Burger King in rural areas wins by the number of stores because there is no pressure on store rent.

Whether it is attracting investment, introducing franchisees, or fully direct operation in the early stage, it is not a problem. It can also increase traffic for the grassroots takeaway business in disguise.

Relying on the Pinxixi experience store, Qingyun Agriculture, Chichuimei restaurants and distribution system, joining Fengniao Express and Burger King, as well as JD.com's first-line stores, it will gradually form a sales network covering all towns and villages.

In this way, we can proceed step by step, first train a large number of excellent service management teams, and then expand to other cities after gaining a firm foothold. With a team capable of fighting tough battles, we will not be afraid of any changes in the market.

This system will be able to do more in the future. We don’t have to stick to fast food. When it comes to shaping the beverage brand itself, we need to consider all aspects comprehensively and make use of all resources…”

Coincidentally, Mr. Wang worked his way up from a grassroots food factory and was familiar with all the twists and turns involved. A few of them found a tea room to sit in and started a lively discussion on the spot.

It was just a tough job for the leaders of Guangdong Pharmaceutical. They had to arrange a general cleaning and hang banners early in the morning. They were almost ready to hire a singing and dancing troupe at the factory gate to welcome the inspectors in a lively manner.

I never thought that it would turn out this way. A few people came halfway to notify us to reschedule the negotiations. After a while, they called the main person in charge to come over, but when he arrived, he was not allowed to enter and had to wait outside for notification.

The matter is of great importance. Even Mr. Wang's chief of staff was guarding the door and refusing to let anyone in. Not to mention the top leaders of Guangdong Pharmaceutical, all they had to do was wait patiently.

Inside the room, Li Zehua poured tea and said, "How about you, Director Ling? You have considered everything carefully and pointed out the way forward for the development of our company."

After some respectful consideration, he finally laid out his ideas. After all, he would have to rely on support from both eastern Guangdong and Shanghai in the future, and Coca-Cola and McDonald's had considerable influence in the country.

Especially COFCO is caught in the middle. If it gives too much, it will be in vain. If it gives too little, COFCO may not be willing to come over in the future. Its attitude is very important, domestic cola and fried fast food chain.

Whether it can get back on its feet depends entirely on whether COFCO is willing to cooperate. If COFCO cuts off the source of funds for foreign investment at a critical moment, or directly stops supplying when the contract expires, then McDonald's and Coca-Cola will have to rely on domestic raw material supplies.

The production and distribution links will collapse on the spot. No other supplier can make up for the importance of COFCO, not even Qingyun.

Following this line of thought, Li Zehua carefully organized his words, "…In short, we are all family, and it is better to keep the profits than to let outsiders take all the profits.

One is the cola beverage industry chain, the other is the fried fast food industry chain. Shanghai and Guangdong each take one, add Runhua Qingyun, and then arrange an irresistible interest for COFCO, and the resource allocation will be easy.

In the specific implementation, we will fully respect the interests of all brother groups, strive to give priority to the income of local people and farmers in the process of development, and achieve common prosperity.
As we all know, the various beverages sold in fried fast food restaurants have a high brand premium. They cost three yuan a bottle outside, and you can sell three or four cups with some ice.

This will fundamentally solve the problem of initial losses for beverage brands. As long as we reach an agreement with COFCO, General Manager Qin and I can start immediately. The group has already opened hundreds of township stores in eastern Guangdong for testing this plan.

From the decoration style, service management system, employee training, various food supplies, from material selection, distribution, to cooking, all have detailed and extremely unified processes.

We guarantee that the taste, appearance, delivery speed and service process of each store can be more than 99% similar..."

President Wang admired his serious and meticulous work style. Only by being down-to-earth can one do business well. Over the years, he has seen many people who talk nonsense.

He can talk about macro issues for three days and three nights without repeating himself, but when it comes to specific implementation and how to solve difficulties, he knows nothing about anything. In short, all he asks for is policy guarantees and financial support.

It seemed that without the support of the government, nothing could be done. Sometimes he even wanted to ask, what's the use of beautiful flowers in the greenhouse? What matters is whether they can fight outside.

Therefore, he did not mention any issues regarding the introduction of supporting policies or provision of supporting funds at the government level, but instead focused on asking how Qingyun should solve problems when they arise.

Li Zehua was confident and handled the situation with ease. He even answered several important questions without hesitation: "It can be solved technically, with a cashier and food delivery system and high-definition cameras (with built-in tracking and alarm systems).

As well as accurately calculating the gross income of meals delivered, it can ensure that stores cannot commit fraud in the course of operations, and the relatively fair distribution model will encourage franchisees.

Or employees of directly-operated stores, provide the best quality service to consumers with the most enthusiastic and positive mental attitude, because the income they receive every month is enough to make everyone feel a sense of ownership.

In this 4231 distribution system, front-line employees will receive 4% of the profits from operating income, franchisees, front-line store managers and grassroots management will receive 3% of the income, and the company seems to only get %.

However, as the subsequent operating cash flow increases, the rental income will effectively make up for the profits of all parties. In return, Qingyun Real Estate will set up a new real estate company exclusively for Burger King.

Inject all the required commercial real estate into the company, and take out 30% to 40% of the shares to attract investors from all over the country to raise funds. In this way, you will have as much start-up capital as you want, and it will be difficult to fail.

The remaining 10% is used to attract local government agencies to invest, truly achieving one shareholder per town, thus eliminating external pressure at the root, even if McDonald's wants to rely on the power of the government to intervene.

These government offices that have received a steady stream of legal income will also resist all troubles in order to protect their own interests. "

At this point, Qin Xiangli added: "Not only that, right? I heard that Mr. Li has been in Yangcheng recently and has met with many manufacturing companies, especially furniture and home furnishing companies.

Qingyun is responsible for contacting all the people for the unified decoration style and purchasing kitchen equipment, tables, chairs and benches, no matter if it is the estimated 20,000 or 30,000 stores, or tens of thousands of stores in a township.

A flagship store in a big city costs millions for equipment and decoration, which means tens of billions in initial revenue. If they can do a good job in supply chain finance, Burger King probably won't have to spend a penny.

Get free deals at tens of thousands of stores!
You are good at doing business. You just made money out of nothing, without spending a penny. You built a sales system covering towns and counties across the country from scratch. All parties involved have to thank you for your kindness. "

"Why, jealous? Ten billion in upfront revenue, is it worth it for me to personally make a big move?"

Li Zehua chuckled, "You're not afraid to say it out loud. This approach can be used not only on Burger King, but also on milk tea shops. Who says you can't add cola to milk tea?

In the past, we didn’t have the resources in our hands, but now the recipe for Xiaoyao Cola has been figured out, so we can definitely try it out.

Don't glare at me, count it as a share of Runhua. With this sales channel, you can make more profits by selling Wanglaoji and other beverages."

Then he continued to Mr. Wang: “In terms of the cola formula, rural and urban, especially first-tier cities, I think this way, rural areas focus on the old taste with sufficient sugar.

Cities will promote sugar-free cola and reduced-fat cola as a new gimmick. As for the canning factories, once we have reached an agreement with COFCO, we will see which provinces have better water sources and more convenient transportation. "

Then he gave Qin Xiangli a look and said, "Qingyun and Runhua can definitely go hand in hand. Your Yibao and Wang Laoji will focus on Wahaha, Nongfu Spring, and Kangshoufu and Tongyi's tea drinks.

Xiaoyao Cola is fighting against the two giants of the cola industry. With a common goal, we can invest once and benefit multiple parties. We can hold shares in each other and advance and retreat together. How about that? "

"I knew you were going to take advantage of me."

Qin Xiangli thought for a moment and did not refuse. He even took the initiative to increase the bid, "Yuqing and Zhujiang Beer can also be included, but I want to borrow your personal connections to get Huang (Qing) Hai (Dao) Beer and that wedding wine."

No matter what, who doesn’t like flattery?
Xijiu (second tone) Xijiu, the name sounds festive.

What's more, Qin Xiangli didn't say anything. After taking over the brand, he immediately moved the headquarters to a place in Qin Province to contribute to the local economic development.

If you do it well, how much money you make is secondary. The key is the resources hidden behind it, which can last for at least 20 years.

Regarding this issue, Mr. Wang and Zhang Guanning remained silent and pretended not to hear anything. It was not easy for them to express their opinions. They could talk about it in private, but the best way to deal with it in public was to pretend to know nothing about it.

Li Zehua did not hesitate. There was no need to say much about the benefits. He just had to do it secretly.

“The problem of fast food restaurants is easy to solve, but with the sales channels of tens of thousands of stores, plus your small convenience store channel, it’s not that easy to make Xiaoyao Cola a success!
At the very least, we have to sell 100 million bottles a day to gain a foothold.”

In response to Zhang Guanning's question, Li Zehua did not elaborate this time, but only pointed out the general possibility of a breakthrough, "We still have to spend money, but not on traditional distributors.

Instead, it directly faces tens of millions of first-tier supermarkets, convenience stores and large supermarkets!

Everyone, please don't forget that the new retail model has emerged. The era of relying on distributors and channel agents to pressure goods and tasks and then making money without doing anything is outdated.

Qingyun has plenty of people and distribution channel resources. As long as the product quality is recognized by consumers through subsequent promotion, it can directly connect with all retail terminals.

No matter how much Coca-Cola's entire series is given to agents or how much they can earn, it is none of my business. I only focus on one point.

That is how much money a store can make from selling a bottle of Coke, while selling a bottle of Xiaoyao Coke will definitely make at least 10 cents more. Don't underestimate this number as long as it can bring about a traffic-generating effect.

Frontline sales outlets will vote with their feet.

And I plan to continue to optimize the profit-sharing model in this area. Runhua and Qingyun can work together on store display advertisements, freezer and other material support, and joint activities. "

Qin Xiangli asked in confusion: "Directly connect with stores without agents? Can Qingyun handle this business model?
If there is a backlog of goods, and there is no agent to hold the goods, the performance will probably not be good. Besides, how do you calculate the cost of this activity? There is one agent in each county, and you only need to connect with a few thousand nationwide.

If you go straight to the point, millions of end customers will come to you. It's no joke, especially when it comes to matters that involve their own interests. The store will keep complaining even if it's just one dollar.

The additional audit and financial costs for this are not a small amount.”

The biggest advantage of the agency model lies here. You only need to take out a portion of the profits, then you can stock up on goods as much as you can afford, collect the money in advance, and use the agents' money to grow and develop.

You can also offload the trivial matters of the stores to the agents. The audit costs of connecting with the finances of a thousand stores and one agent are not on the same order of magnitude.

However, this is not a problem for Qingyun Group, which has millions of employees, because this is Qingyun's competitive advantage.

After Li Zehua briefly explained the future JD.com online purchasing rebate system, which completely relied on the mobile Internet big data for automatic connection, review, invoicing and rebate model.

The big guys thought about it for a moment and understood everything.

Qin Xiangli nodded repeatedly, "This way, there will be no middlemen making a profit from the price difference, and the revenue of first-tier stores will increase dramatically, which will give them more motivation to sell Xiaoyao Cola and other drinks in the same series.

All we need to do is focus on building brand awareness and consumer recognition, which is indeed a smart move.

By the way, I will build a similar system for Runhua later.

I'll go back and see where to start making changes."

“No problem. In order to promote the new product, I have already made arrangements with the Xie family in Siam. Starting from the fourth quarter of this year, Qingyun will take over the entire East Asia and Southeast Asia except Siam.

All Red Bull general distributors in all regions and subsequent production channels will also be transferred to Qingyun. I paid a huge price for this.

But who makes us the best strategic allies? COFCO counts as a share, and Runhua should also participate in the shares. However, you don’t have to interfere in the production management. You just need to take care of the current products on the market.

Regardless of whether it's true or not, if they still rely on their connections to mess around all day long, just kick them out!"

Li Zehua easily threw out another trump card. This is the advantage of having a lot of resources. He can win over the giants in the industry at any time to cooperate for mutual benefit.

Before they could open their mouths to scoop up the goodies from their bowls, he quickly said, "In the early stages, we will pair Red Bull with Yao Xiaoyao Cola, and then we will launch a joint sales campaign with Runhua Foods.

I will then arrange the sales channels of Pinduoduo and IKEA to promote each product, and advertise on CCTV and the Internet. I will book out all the venues in the fourth quarter and strive to make the brand famous in the shortest possible time.

As for the funding issue, please ask Uncle Wang to take care of it. After all, the headquarters of Wanglaoji, Jianlibao, Xiaoyao Cola, Zhujiang Beer and Dongda Red Bull are all in eastern Guangdong.

By the way, Uncle Zhang, I will depend on your sincerity. I am a businessman, I will choose where there is profit. Uncle Wang from Pengcheng next door has said this many times, but I have not given in yet. "

Mr. Wang smiled and nodded at him, readily agreeing, and then looking at Zhang Guanning, "This young man is commanding your army. The province can handle 30% of the problem, and the rest is up to you.

Done, next year, haha, I didn’t say anything. "

Zhang Guanning understood immediately and said, "Although most of this year's revenue has been given to Qingyun Semiconductor, I will risk it all for the better development of Yangcheng in the future.

Director Li, Director Qin, just tell me how much financial subsidies are needed to settle all of these in Yangcheng. Just tell me a number and I will not even blink an eye. I will solve it even if I have to sell everything I have!"

Li Zehua and Qin Xiangli smiled at each other. It would be a shame if they didn't take a bite of this God-given opportunity...

As a result, the head of Guangdong Medicine, who was waiting for the result in the tea room next door, didn't even have time to say a word before the entire group was packed up and sent away.

When he heard the news, he tried to awaken the remaining affection in the boss's heart, but Mr. Wang stopped him with one sentence, "Everything is for the overall development of this province..."

Well, facing the super boss who was about to go north to take charge of the overall work of the institute, Guangdong Pharmaceutical had no ability to resist at all and could only go back to draft a cooperation plan and submit it to the State-owned Assets Supervision and Administration Commission and the Governor's Office for approval.

Before leaving office, General Wang brought many benefits to Guangdong Province, and before leaving, he did not forget to give instructions to Zhang Guanning and others in person.

When it was Li Zehua's turn, he said in a deep voice: "You have done a good job, especially on the proposal to pay excess housing taxes every year beyond the standard area used by individuals and families.

With your strong support, even if the parties have complaints in their hearts, they will not say much.

You have done a good job, but sometimes you have to learn to hide your shortcomings, be careful about everything, and not let the conspiracy of a few villains succeed..."

His words could be said to be a true expression of his feelings, because after arriving at the hospital, his first and foremost task was to resolve the huge problem of the linkage between a certain industry and the income and expenditure of his younger brother's group after the unification of heaven and earth.

Since ancient times, it has been extremely difficult to take money out of other people's pockets, let alone that there will be no money every year in the future. If Difang Group wants to develop, it cannot do without money.

After the unification of heaven and earth, the bulk of the main income went to the upper level. The only gap was the sales expenditure of a certain industry. The most important task in 2013 was to plug this biggest loophole.

The higher-ups also knew that enforcement was difficult, so they took a large chunk out of it, with economically developed regions especially seeing the loudest opposition (before 2017, prices in third-tier cities and below were very low, as you can see for yourself).

As the ancients said, a forced melon is not sweet. If you want to maintain long-term stability, you must find a new source of income growth for your brother.

Reasonable taxation beyond the 25 square meters per capita for the first set and 80 square meters per household has become one of the feasible options based on current national commodity housing market statistics if the new policy is implemented.

It can increase hundreds of billions of revenue for various places every year. We don’t want this part and will give it all to our younger brother.

In this way, backward regions that have not benefited from a certain industry, or have not yet benefited from it, will naturally not object to the additional income they receive.

The areas that have suffered the most understand that this is the general trend and they cannot resist it. Now that they have received compensation from the second set of houses or those exceeding the standard, they have taken advantage of the situation and accepted the consequences.

The parties who suffer the consequences are those wealthy people who own a second home or even treat their property as financial management and make frantic purchases, thereby pushing up prices in disguise.

However, in front of Qingyun Real Estate, they are all little Karami and don’t even have a say.

Because as of the end of May 2012, Qingyun Real Estate owned more than 5 million square meters of commercial residential and commercial real estate projects in first- and second-tier cities alone.

But Li Zehua, this reborn person, has a broad vision, a keen eye, and is magnanimous in distributing benefits, far beyond the imagination of ordinary people.

Even if it is the highest-end in the industry, the excess amount will be subject to a levy of nearly 200 yuan per square meter per year, which means tens of billions of expenses will be paid each year.

The bulk of the expenses are in first- and second-tier cities, where 2‰ to 5‰ of the assessed price are charged per square meter on an annual basis. Based on a price of 8 yuan per square meter in the center of Shanghai, this comes to 160-400 yuan per square meter per year.

The average fee is 25 per person, and households with an average area of ​​less than 80 square meters do not need to pay. It will have no impact on the vast majority of owner-occupied families, so they will not object.

It is only necessary to pay the fee for the second set or if it exceeds the standard. The principle of holding on behalf of others is that the certification does not recognize the person, even if there is a private agreement.

As Qingyun was a role model, everyone thought it would oppose it, but unexpectedly, Li Zehua made a direct public statement: Hand it over!
The largest stakeholder took the lead in investing, and the rest were dumbfounded. The parties who secretly held shares were even more quick to act and quickly disposed of the excess homes in their hands.

However, American capital hates it deeply because once it is implemented, their dream of reaping benefits through super-leasing will be stillborn.

That's why they took ruthless action against Qingyun. Although the initial test of public opinion was countered, the subsequent measures are destined to become more and more ruthless.

After all, under this distribution model, what will follow is a major reshuffle of financial institutions, and it will not be so easy to infiltrate and support spokespersons at will in the future.

Because it involves the core issue of where the profits come from, American capital is good at using other people's money to do their own things, but I have never heard of the tradition of spending their own money to help others do things.

Having lost their target for harvesting and without a source of income, the influence of American capital in Dongda has plummeted. However, Ou Meng has occupied a great deal of their energy, and at Ermao's house, the arrow has been drawn to the string and has to be fired.

He had no time to deal with Qingyun at all, so he could only think of a way to solve the problem of Li Zehua himself at the source. Unfortunately, it was becoming increasingly difficult to take action now. The Five Military Governor's Office alone had sent a large number of people to protect him.

Li Zehua's treatment is comparable to that of a giant panda among humans. No one can easily approach him, which makes American investors very anxious... (End of this chapter)