Chinese Entertainment: Starting from 1996

Chapter 478: Raging Box Office Performance

"The single-day box office of Chinese-language films has exceeded 100 million yuan. It has finally arrived at this moment!"

——The huge characters on the homepage of Sina.com are matched with a huge poster of "Interstellar"!
"Single-day box office exceeds 100 million yuan, Chinese-language films have entered the era of super blockbusters!"

——Penguin News made the words “over 100 million in a single day” very obvious.

"Eight years ago, the first blockbuster Hero opened the era of commercial blockbusters in the domestic film market. Eight years later, after Avatar broke the 8 billion box office and reached a terrifying 8 billion, Interstellar grossed 10 million in a single day, and there is no doubt that the final box office will break the 1.04 billion.

Success is not accidental. Today, the domestic market has fully matured and officially entered the 10 billion era, which is also the era of super blockbusters! "

"Interstellar grossed 1.02 million yuan in a single day, Liu Zhou once again proved himself to be the number one commercial director!"

"Liu Zhou made 2.53 million yuan in box office in the first three days of the film's release, creating the best start for a domestic film and aiming for the record of "Avatar"!"

"It is just around the corner to become the domestic box office champion. Liu Zhou has taken back the record that belongs to us!"

……

Media outlets from all walks of life came out in full force to praise "Interstellar".

It is really shocking that "Interstellar" has grossed over 100 million yuan in a single day. Now, if a movie can finally gross over 100 million yuan, it is a huge success. Now people can get this box office in one day.

Although this is due to the factor of extremely high screening schedules, the quality of your film must be good enough to get such a high box office. Otherwise, even if you are given 100% screening schedule, it may still be a mess.

So no matter what, being able to earn over 100 million yuan at the box office in a single day is very remarkable. In the end, no matter how much the box office of "Interstellar" is, at least this achievement will be able to leave its mark in the history of Chinese-language films.

But now that "Interstellar" has exploded in both box office and reputation, more and more people feel that it seems to be able to break the record of "Avatar".

These media and ordinary audiences are not like some of their peers in the industry. They do not have any emotions of jealousy or hatred. They definitely hope that the domestic box office record will still be maintained by Chinese-language films.

Besides, the general trend right now is "Interstellar", and no media outlet wants to go against the trend, so now there is overwhelming positive news about this movie.

In addition to the media being shocked, people in the industry were also speechless, especially the bosses of the film and television companies, who were silent after seeing the data.

However, they all contacted each other afterwards without any prior arrangement. The approach taken by China Film and Golden Harvest was too stimulating for them.

Although they also hope that domestic box office records will be created by domestic films, their vision is obviously not so broad as to watch their competitors achieve this by breaking industry rules.

If "Interstellar" had defeated "Titanic" through normal means like "Red Cliff" did before it, they would have nothing to say and could only express admiration besides shock.

But now they can no longer remain indifferent. They themselves may not know whether they don’t want to see Golden Harvest and China Film Group break the rules or they don’t want to understand whether "Interstellar" really breaks the record of "Avatar".

But none of that matters; what matters is that they feel the need to do something.

Therefore, due to the stimulation of "Interstellar"'s single-day box office exceeding 100 million yuan, some other companies contacted each other in advance. If they still want to maintain such a high screening schedule, Golden Harvest and China Film will face greater pressure.

Of course Liu Zhou knew nothing about this matter, and he got up before eight o'clock the next morning.

Although he felt a little sore in the waist and eyes when he got up due to hard work until midnight last night, the roadshow plan had already been arranged, and Liu Zhou, as the leader, had to get up no matter how sleepy or tired he was.

On Monday morning, Liu Zhouyi and his group arrived in Jinling. After attending several programs on Jiangsu Satellite TV in the afternoon, they went to three or four movie theaters from six o'clock to after ten o'clock in the evening.

Because of the shocking achievement of "Interstellar" that exceeded 100 million in a single day, there were a lot more media and audiences participating in the show and going to the cinema for the roadshow today.

Faced with their enthusiastic questions, Liu Zhou answered them very patiently, which resulted in his voice becoming a little hoarse when he went to Hangzhou the next day.

But it was all worth it. On Monday, December 3rd, the screening schedule was inevitably adjusted down, but there was still 80% of the screenings available.

The reduction was not due to pressure from peers, but was previously discussed with major theater companies. After all, it is impossible to keep "Interstellar" dominating the theaters forever.

Even though it was a weekday and the screening schedule was lowered, "Interstellar" once again grossed 73 million that day, a drop of only 30%.

Then on Tuesday the 4th, the trend remained strong, falling by 71 million.

On Wednesday, the 5th, the box office dropped slightly, but still took in 66 million.

On Thursday, Saturday, we'll get another 68 million.

"Interstellar" was released for a total of one week and grossed 5.3 million yuan.

The movie's explosive box office performance has made "Interstellar" the hottest topic of discussion in the past week.

Not only was the media reporting on it crazily, but the internet was also discussing it heatedly.

Especially on Douban, which has become a gathering place for film and television enthusiasts, the number of discussion posts related to "Interstellar" has exceeded 500,000, and the number of participants has exceeded 50,000.

As Sina steadily implemented the development plan formulated by Liu Zhou for Douban, Douban was not only the largest and most authoritative rating website in China, but also a gathering place for fans of film, television, music, novels, etc.

In the past, most netizens in the relevant sections of various online forums were attracted to the more professional Douban. Now the only one that still has some influence is Tianya, but it is only supported by sentiment.

Now, the number of people who have participated in the rating of "Interstellar" on Douban has also exceeded 8.5, but it still has a high score of . You can imagine the super strong reputation of this movie.

During the weekdays, the box office of "Interstellar" did not drop by half and was even less than 40%, because of the quality and reputation of the movie.

However, although the weekend is approaching and no other strong competitors have emerged, due to pressure from some people, the film's screening schedule cannot maintain more than 80% as it did in the past week.

Liu Zhou and Han Shanping tried their best in this regard, there was nothing they could do about it, but they were both quite satisfied that the film's super high screening schedule could be maintained for a week.

Moreover, the crazy box office of 5.3 million in one week was beyond their expectations. Now even Han Shanping felt that the chances of "Interstellar" breaking the record of "Afadada" had greatly increased. To be honest, he still didn't have much confidence before the movie was released.

It's just that seeing Liu Zhou going all out for this, he was somewhat infected and followed suit, relying more on his determination, and now he sees more possibilities.

Although the screening schedule will be reduced to about six floors in the future, the cinema's screening schedule can be very flexible. "Interstellar" can be shown in the best showtime of the day, while other movies will be arranged in less popular showtimes.

Although Golden Harvest and China Film Group played a part in this, in fact, as long as the theater companies are not stupid, they will do the same.

Cinemas also need to make money. It is obvious that "Interstellar" can make money and the attendance rate is relatively high. If they don't arrange it in a good showtime, will they still show "The Laughing Man" in the prime time?
This movie was originally intended to fish in troubled waters, thinking that with only one movie, "Interstellar," released in the early part of this year's Lunar New Year holiday, it would be impossible for it to take up all the box office revenue and get more box office revenue.

But I didn't expect Golden Harvest and China Film Group to be so ruthless and directly schedule such a high number of screenings, which meant that "Big Laugh" could only get single-digit screenings.

This is not even as much as the filming of "Love Is Not Blind", which has been released for more than 20 days, and the screenings are almost all scheduled late at night or in the early morning.

So, although "The Lonely Man" was released only one day later than "Interstellar", its box office was indeed not even a fraction of it, earning only over 10 million in box office revenue in six days.

"The Laughing Man" can also be regarded as the first cannon fodder of "Interstellar".

Although the screening schedule of "Love Is Not Blind" has been reduced and it has been released for more than 20 days, the box office of the Lunar New Year holiday is also larger.

"Love Is Not Blind" and "Interstellar" are also completely different types of movies, so "Love Is Not Blind", which had almost exhausted its box office potential, did not perform badly after entering December.

From November 30th to December 6th, "Love Is Not Blind" took in nearly 30 million yuan at the box office despite having single-digit screenings, which is more than the newly released "The Lonely Man".

"Love Is Not Blind" was released for a total of 4.2 days, and the total box office has reached million.

Because this movie did not apply for an extension key, it will be taken off the screen on December 10th, and its box office potential is not much, so the maximum box office increase will be 10 million.

But for a romantic comedy movie with a cost of only 4.3 million, if the box office can reach million, it is also a huge profit.

Even if the publicity and promotion costs of 1.6 million are added, the total cost is only 1.3 million, and Golden Harvest can get at least million in box office revenue, making a net profit of million, not to mention some other copyright income.

This is also one of the reasons why colleagues can't stand the success of "Interstellar". It's too enviable.

From Zhang Yimou and Xu Ke's "Moon" and "Sword Rain" during the Spring Festival at the beginning of the year, to "Those Years" and "Chinese Partners" during the summer vacation, and then "Ip Man 2" during the National Day vacation.

Now in the unpopular November period, there are dark horses like "Love Is Not Blind", and finally with "Interstellar", the box office champions of almost all periods of the year are won by you, Golden Harvest.

The total box office revenue in that year is undisputedly number one, and is more than the second, third, fourth and fifth places combined.

How can this not make colleagues jealous?
So even though Golden Harvest is powerful and has close ties with China Film, they still had to create some obstacles for "Interstellar", and there was already a subtle trend of them uniting.

Liu Zhou wasn't quite sure about this, but even if he was, he wouldn't care.

Golden Harvest didn't use any tricks to achieve such a far-reaching result. It was all built up through one movie after another. It can be said to be fair and just.

Moreover, even if several other companies unite, Jiahe is not afraid. If they use tricks, Jiahe is not weak and has its own ways to deal with it.

If it was just a head-on confrontation through movies, Liu Zhou would not care at all. If he lost, it would be because he was not as skilled as his opponent, and Golden Harvest could afford to lose.

At this time, Liu Zhou had already brought the main creators of the film to Chengdu. This would also be the last stop of their roadshow. Afterwards, Liu Zhou, Liu Ye and Fan Xiaopang separated.

He led one team, and the two of them led another team, and they went on separate roadshows, hoping to complete the remaining second- and third-tier cities in the next week.

After working non-stop for a week, Liu Zhou was already a little tired.

But now that he has made a roadshow plan, he has to stick to it no matter how tired he is.

In a hotel in Chengdu, Liu Zhou, who had just had a conversation with Fan Xiaopang, got up and opened his laptop after taking a break.

He needs to set aside some time every night to deal with company matters. It is already the end of the year and work is even busier. Even if Liu Zhou wants to be lazy, he can't.

Fortunately, both Sina and Golden Harvest Group have been back on track and there have been no major new moves. Liu Zhou mainly looks at some financial statements to understand the situation of the two companies.

Sina Group has currently shifted its focus to Sina Video and Sina Weibo, followed by Sina.com and Sina Games. The wireless value-added business that previously contributed most of the profits to the entire group is slowly being cut off.

Sina Video is still one of the top video websites in the industry thanks to its first-mover advantage and huge holdings of film and television copyrights. Even though Tudou and Youku have gone public and have become wealthy, they have not been able to pull Sina Video down.

As for Sina Weibo, there is no need to worry. It is now the only dominant platform. Even Penguin Weibo has been shut down by Pony Ma.

Sina Games still adapts its games based on Zhou Shan Literature's online novels. Although it does not want to become an industry leader like Penguin Games and NetEase Games, it has also become a well-known company in the gaming field.

Now all it needs is a hit game to rank among the top three, on par with Penguin and NetEase.

However, Liu Zhou did not let Sina Games continue to focus on online games. With the popularization of smart phones, mobile games will also be a big trend in the future.

Penguin Group had set its sights on Riot Games early on. Even with Liu Zhou's reminder, Sina still failed to compete with Penguin, so "League of Legends" was still acquired by Penguin Games and has now become a hit.

However, "League of Legends" was snatched away by Penguin, but there is another popular game "PlayerUnknown's Battlegrounds".

This game developed by South Korea's Bluehole was once comparable to "League of Legends". Even when it was at its peak, the popularity of "League of Legends" dropped sharply due to LPL's failures in the world championships, making it the most popular game among netizens at the time.

Coupled with the mobile games derived from it, it can be said that Sina Games can be fully satisfied in one go.

This time, Liu Zhou asked Sina Games to develop the game from scratch and then take all the profits.

(End of this chapter)