Chinese Entertainment: Starting from 1996

Chapter 493 The explosive hit "The Legend of Zhen Huan"

After the Golden Harvest 40th Anniversary Gala ended, Liu Zhou continued to rest.

It was within his expectation that he would continue to be the richest man this year. When Forbes announced the list, it also sparked a heated discussion.

But after all, it is not like last year when he was first elected as the richest man in mainland China, so it is not as sensational as last year.

Moreover, Liu Zhou was busy with roadshows across the country at the time and had no time to pay attention to the news.

Before he was elected, Liu Zhou still had some ideas about being the richest man, but after becoming the richest man, he felt there was no difference, it was just an extra nice title.

It is still good in the past few years and in the next few years, because information dissemination is highly developed, so people who generally become the richest people in the mainland, such as Jack Ma, Lao Wang and Xiao Ma, will become more famous.

But before Liu Zhou was reborn, it seemed that the wealthy people kept their distance from the title of the richest man, and many of them tried their best to hide their wealth.

Liu Zhou was not afraid, because he was a role model set by his superiors, and he had never done anything illegal or disorderly. He had always been doing charity work, so unless he made a big mistake, no one could do anything to him.

The Forbes Rich List was released in early December. Now it is already the end of December, and the news that Liu Zhou retained his title as the richest man has long been overshadowed by other news.

What people are paying more attention to now is the domestic film market and the upcoming "The Legend of Zhen Huan".

Now that Golden Harvest’s 40th Anniversary Gala has concluded successfully, Liu Zhou can finally put his worries to rest.

Judging from the subsequent impact, the Golden Harvest 40th Anniversary Gala and Charity Conference was quite successful.

It is definitely not realistic to hold it every year as netizens suggested, but a small one every five years and a big one every ten years should still be possible. I just don't know if Golden Harvest will have the opportunity to hold a centenary celebration.

But by that time, Liu Zhou didn't know whether he would still be there or not, after all, he was only eight years younger than Jiahe.

After the 2011th, New Year's Day soon arrived.

That day happened to be Monday, and after a full week of screening, Let the Bullets Fly was about to enter its second week of screening.

"Interstellar" is about to enter its sixth week of release, which is also its second month of screening. It will also be the final sprint to see whether the film can break the box office record of "Avatar".

The current box office of "Interstellar" is 11.32 billion, which is 13.2 million away from the box office record of 1.9 billion set by "Avatar".

A box office of 1.9 million in one month is still a bit challenging.

After all, some movies may not be able to get that much box office even if they are released in the first month, not to mention that "Interstellar" was released in the second month.

At the same time, there are other recently released movies reaping the box office, which makes it even more difficult.

At present, Liu Zhou’s only hope is the promotion on the "News Broadcast" on January 2. By that time, "Let the Bullets Fly" will have been released for two weeks, and "If You Are the One " will have been released for three weeks.

The publicity effect should be best at this time, and this is the date set by Liu Zhou, Han Shanping and CCTV after a long discussion.

……

New Year’s Day 2011, Aobei Villa.

After coaxing the two children to sleep, Zeng Li and Liu Zhou went to the sofa to watch TV.

Although the New Year's Day holiday is becoming more and more important in China, major domestic TV stations do not hold New Year's Day galas. Perhaps only CCTV will sometimes hold some activities.

However, TV stations do not hold New Year’s Day Galas, but some TV stations hold very grand New Year’s Eve Galas the night before.

The New Year's Eve Gala was first initiated by Shonan TV in 2003-2004 and has been a huge success since its launch.

It's no wonder that Shonan TV is so awesome. They are able to surpass other provincial TV stations in the country and compete with CCTV. In addition to the high ratings of their TV dramas and variety shows, they have also made many innovations.

Among them, the New Year’s Eve Gala is undoubtedly a very typical one. From the simple first one, each subsequent one has become more grand than the last, and the star lineup has also become more powerful than the last.

Later, other satellite TV stations followed suit, and for a while, at the turn of the year, more than a dozen TV stations across the country were holding New Year's Eve parties. Now is the time when many players are competing for the top spot.

However, with more than a dozen TV stations participating in the competition, the appearance fees of some stars are getting higher and higher, especially those who are more popular, who will be scrambled for by TV stations.

So in the end, it all comes down to who has more financial resources.

After two years of competition, some TV stations could no longer bear it and had to give up. In the end, only Xiangnan TV, Oriental TV, Zhejiang TV and Jiangsu TV were left competing.

These four satellite TV stations will also be the four strongest satellite TV stations in the country in the future. Every year, the star lineups of their New Year’s Eve galas will be talked about by netizens.

This year’s New Year’s Eve concert has just ended, and most of the entertainment news on New Year’s Day was related to the New Year’s Eve concerts of seven or eight TV stations.

The biggest winner is of course Shonan TV. Although its New Year's Eve concert was imitated by its competitors, Shonan TV, thanks to its platform advantages, not only has a large number of regular audiences, but is also able to invite the most popular stars.

Not to mention now, even in the future, Shonan TV has never lost in the ratings of its New Year's Eve concert.

Liu Zhou used to like watching this New Year’s Eve concert, but in this life he has become almost immune to such parties.

The reason why he and Zeng Li stayed in front of the TV on New Year's Eve was because "The Legend of Zhen Huan" was the first drama of the year broadcast on Dragon TV and Zhejiang Satellite TV.

As the most important TV drama project of Golden Harvest, Liu Zhou happened to be free today, so he decided to take a look at the version starring Qin Hao and Fan Xiaopang.

Compared to the original version, Golden Harvest's version of "The Legend of Zhen Huan" has a fictional historical background, and Golden Harvest spent some effort on this.

But Liu Zhou also felt that it was worth the extra effort. He really had no feelings for Qing palace dramas. Under the influence of so many shitty palace dramas, the twelve emperors of the Qing Dynasty all became wise rulers.

Now only Liu Zhou knows how popular "The Legend of Zhen Huan" is. He doesn't want to increase the influence of Qing palace dramas anymore, and the original novel also has a fictitious historical background.

At this time, the first episode of the TV series had already begun. Liu Zhou and Zeng Li did not speak. They snuggled together and watched TV quietly.

It has been a long time since the two of them have been alone in such a quiet way, so maybe the TV series is not important, and enjoying the time together is the most important thing.

The time we enjoy always passes quickly. Before we knew it, the first episode was over and the ending song "Phoenix Flying" sung by Liu Huan sounded.

The two theme songs of "The Legend of Zhen Huan", one is "Phoenix Flying" and the other is the opening song "Beauty's Tribulation", both of which are sung by Yao Beina.

"Red Beauty" was composed by Liu Huan, and he wrote the lyrics, music and singing for "Phoenix Flying". In fact, the OST of this TV series was given to him, and the crew spent several million on it.

"Looking forward to the bright moon, looking forward to the rising sun, looking forward to the spring breeze
But the wind is unstoppable, bringing rain and snow, destroying the plum blossoms and breaking their branches

The phoenix is ​​flying, its feathers fluttering, and it is far away without a trace. Listen to the drizzle of the parasol tree, its leaves rustling, and the wind sways the memory.
......"

"The lyrics are so well written and the singing is so good." Zeng Li listened very carefully.

"Liu Huan is a leading figure in the mainland's pop music field, and only he can sing this song with the weight of history and the desolation of the deep palace's bitterness and the end of the song."

"What do you think of the plot of the TV series?" Liu Zhou asked with a smile. Zeng Li was originally going to star in this TV series, but later she gave up because she was found to be pregnant.

"This drama is really well-made, the costumes and props are beautiful, the lines are exquisite, and the acting is good, but the pace is a bit slow."

"Just go slow. This isn't a show that's meant to be cool and fun. We have to wait until the foreshadowing is done and the palace fighting officially begins, then the fun will be stronger."

The drama "The Legend of Zhen Huan" has many advantages, the only drawback is that it is a bit too slow to start.

In fact, it is not completely slow to start. In the first few episodes, some conflict points and exciting points are set up, but they are not obvious, which is a bit unfriendly to some viewers who like high excitement and fast conflicts.

But it is precisely this slow-burning style that allows the entire drama to be told in a leisurely manner, making "The Legend of Zhen Huan" very interesting and never boring to watch, with new surprises every time you watch it.

It has even formed the "Zhenxue", with countless viewers watching the series carefully and repeatedly, digging out new details and performing various analyses and interpretations, and never getting tired of it.

Although today's audiences are not as picky as they were ten years later, if there is no major conflict in the first one or two episodes and they cannot attract them, they will give up.

Moreover, even in highly anticipated dramas, many viewers will fast forward or even skip some insignificant plots and focus on the climax.

This is even more true for online literature. Around 2010, there were no such things as the golden three chapters.

However, it is precisely because readers are more picky that authors are forced to write more amazing introductions and content.

However, the slow-burning style of "The Legend of Zhen Huan" is still somewhat unfriendly to the ratings, given that the TV series has not yet become a complete hit.

Before half past ten, Liu Zhou knew the ratings for the first broadcast of "The Legend of Zhen Huan", which was not high, only 1.6.

The data for the first broadcast is actually not bad, it can even be said to be very good, firmly ranking first in the same period. Now, a TV series with a viewership of over 1 is considered excellent.

But this is only for other TV series. Considering the weight and sensation caused by "The Legend of Zhen Huan", this result can only be said to be mediocre.

You should know that the premiere of "New My Fair Princess" not long ago had a viewership rating of 2.4. Although its reputation plummeted afterwards, its viewership rating also dropped significantly, and is only around 0.7 so far.

However, the ratings of the first broadcast of "The Legend of Zhen Huan" were not as good as "The New My Fair Princess", which inevitably makes people question it.

However, "The Legend of Zhen Huan" is not without advantages. The ratings of the first broadcast were not as good as others, but thanks to the performance of the actors and the exquisite costumes and props, its reputation completely crushed the others.

"The Legend of Zhen Huan" has a high score of 8.9 on Douban, while "New My Fair Princess" scored 4.5 in the same period, a difference of nearly twice.

Therefore, the outstanding reputation did not cause "The Legend of Zhen Huan" to suffer some negative impact due to the "failure" of its first broadcast.

Jiahe and the two TV stations that have invested heavily, Dragon TV and Zhejiang Satellite TV, firmly believe that word-of-mouth will drive ratings.

"The Legend of Zhen Huan" did not disappoint everyone's expectations. As the plot gradually unfolded, although the ratings did not rise fast enough, they have been steadily rising step by step.

After more than ten days of broadcast, the influence of the TV series gradually spread after it went through the initial struggle period, the ratings began to soar, and in the later period of the broadcast, it became completely popular.

The ratings of "The Legend of Zhen Huan" have increased from 1.7 in the first broadcast to an average of 3.7 now, and the highest rating has exceeded 4.2, reaching .

At the same time, the TV series’ playback volume on Sina Video has easily exceeded 100 million, which is not an exaggeration.

However, the popularity of this TV series cannot be fully reflected by its ratings.

The TV series was not only popular, but also went beyond the circle of friends. People were discussing "The Legend of Zhen Huan" on Weibo, Tianya, and Douban, and the imitation of Zhen Huan style became a popular trend.

It took almost a month for "The Legend of Zhen Huan" to go from being popular to being out of the circle, which was longer than everyone expected.

But it was precisely because of this month's accumulation that after the popularity of "The Legend of Zhen Huan" completely broke out, the TV series became astonishingly popular in terms of scope and height.

"The Legend of Zhen Huan" has become another phenomenal TV series that has become popular all over the country after "The Disguiser", and its influence is even greater than that of "The Disguiser".

Apart from Golden Harvest and the two TV stations, the biggest beneficiaries are the actors and actresses of this TV series.

Qin Hao and Fan Xiaopang became instantly famous. They may have played many classic roles before, but it is very rare for them to have such a great influence on the public.

Such classic characters usually only appear in TV dramas, and there are very few characters in movies that are remembered by the public.

This was also the first time for Qin Hao, after all, he had never acted in a TV series before.

He used to be very popular and had a strong box office appeal, but in terms of national popularity he might not be as good as Huang Xiaoming.

Although Huang Xiaoming's performance in movies is not as good as Qin Hao's, he has appeared in many TV series in the early days, and many of his roles left a deep impression on the audience.

And now, Qin Hao has completely made up for his shortcomings in popularity through "The Legend of Zhen Huan". If he can get one or two better TV roles, his foundation will be completely solid.

Compared to the male lead, the female lead is undoubtedly more outstanding, so Fan Xiaopang also received more attention.

And because "Interstellar" is currently in theaters, she is already a very popular actress during this period.

Now that "The Legend of Zhen Huan" has been released, it's like adding fuel to the fire, making it even more popular.

Fan Xiaopang has been in the industry for more than ten years. Although she has played many impressive roles, her most popular role is Jinsuo.

Until she had to retire, the role of Jinsuo was her best-known role.

But now it’s different. Zhen Huan will be her most popular role. How can a maid compare with a leading female character?

At this time, it is not an exaggeration to call Fan Xiaopang the most popular female star in mainland China.

Of course, in addition to the male and female protagonists, "The Legend of Zhen Huan" also has the Queen, Concubine Hua and other popular characters, especially Concubine Hua. Even the female protagonist Zhen Huan cannot overshadow her.

It can be said that the drama "The Legend of Zhen Huan" made a large number of people famous.

But that's all later. The popularity of "The Legend of Zhen Huan" was within Liu Zhou's expectations, and he was more concerned about the movie.

(End of this chapter)