Chinese Entertainment: Starting from 1996

Chapter 501 US$3.84 billion

As time comes to the end of January, the Spring Festival is about to arrive.

The Lunar New Year of 2011 is on February th, and the festive atmosphere is already strong.

For the film and television industry, the most important thing is of course the Spring Festival period.

In the past, the Spring Festival holiday was still part of the Lunar New Year period, which means that the Lunar New Year period lasted from the end of November or the beginning of December to the Spring Festival holiday, a full two months.

However, later on, Golden Harvest created a Spring Festival period with one blockbuster after another, which has now become an important movie period after the Lunar New Year and summer vacation periods.

The number of moviegoers in February of the past two years was also ranked third in the year, only behind December and July.

The Lunar New Year holiday season is already tense, with five or six blockbusters released in a month, and strong competitors every week.

As the movie can generate such high box office during the Spring Festival, it has naturally attracted the attention of many distributors.

Compared to last year's release of blockbusters such as "Moon" and "Sword Rain", this year's Spring Festival period is a little quiet.

The most important reason is that Golden Harvest did not release any blockbusters during this year's Spring Festival.

In the past, the Spring Festival period was almost always Golden Harvest's home turf, with a blockbuster released every year. Last year, films by two big directors, Zhang Yimou and Xu Ke, were released at the same time during the Spring Festival period.

The head-on confrontation between the two great directors caused quite an impact at the time.

However, this year Golden Harvest has focused its main energy on the Lunar New Year holiday, so no blockbusters have been arranged.

But the Spring Festival period is Golden Harvest's strongest period after all, so it certainly cannot be absent. Although there are no blockbusters, there is also a movie "Modern Times" directed and starred by Xu Zheng.

Since directing "Lost on Journey" and achieving great success under the operation of Golden Harvest, Xu Zheng has also become a cutting-edge director in the circle.

He originally wanted to strike while the iron was hot and continue filming the sequel to "Lost on Journey", but Liu Zhou suppressed his idea and told him to shoot the sequel after two years.

The Xu Zheng at that time was not the same as he was in the original time and space. Not many people in history trusted him to be a director. The box office of "Lost on Journey" was only 20 to 30 million, which was not considered a success and barely broke even.

Moreover, the nominal director of "Lost on Journey" was not him, but Ye Weiming.

So after filming "Lost on Journey", it was not easy for Xu Zheng to become a director. It took him two or three years to raise investment for "Lost in Thailand".

But now it’s different. He is the director of “Lost on Journey”, and the movie has earned over 100 million yuan at the box office. He became famous all of a sudden, and many film and television companies are trying to win him over.

Xu Zheng was not arrogant. He understood that a large part of the credit for the success of "Lost on Journey" went to Golden Harvest, and it was also Golden Harvest that gave him the opportunity.

Therefore, after he became famous, he did not turn around to cooperate with other companies, but still wanted to continue cooperating with Golden Harvest.

Although Xu Zheng was a little confused about Golden Harvest's decision to suppress the sequel to "Lost on Journey", there was nothing he could do as the film copyright was in their hands.

Since it is impossible to shoot a sequel, Xu Zheng, who is now full of confidence in being a director, certainly cannot wait for three or four years like he did in the original time and space.

Later, he found another script and approached Golden Harvest. After reviewing the script, Golden Harvest agreed to invest in the film, "Modern Times", which will be released during the Spring Festival.

In fact, this movie was produced in early 2010, but Golden Harvest’s major films were released in various schedules in 2010.

Although "Modern Times" was directed and acted by Xu Zheng, it is still not as good as other films of Golden Harvest.

But putting it in the Spring Festival period next year is not a bad treatment. At least Xu Zheng himself was very happy to hear that Golden Harvest was going to put his film in the Spring Festival period, and he felt that he was valued by Golden Harvest.

However, only the top management of Golden Harvest understood that the main reason for releasing a medium-budget movie like "Modern Times" during the Spring Festival, which is a basic period, is that the box office potential of this year's Spring Festival may not be as great as expected.

Because the 2010 Lunar New Year period was a bit too scary, the films of the four major directors were all crowded into this period, especially "Interstellar", which was aiming to break the box office record of "Avatar".

Now it has been proven that their original idea was correct. Although Chen Shiren's "The Orphan of Zhao" was a bit of a flop, the box office of "Interstellar" and "Let the Bullets Fly" far exceeded everyone's expectations.

The box office performance of Feng Kuzi's "If You Are the One 2" did not disappoint everyone.

Now is not like the future, when people might go to the cinema several times a year. Now many people only go to the cinema once a year to watch a movie.

The Lunar New Year period is not far from the Spring Festival period. The Lunar New Year period has earned more box office revenue, which will inevitably have an impact on the box office revenue of the Spring Festival period.

The 2010 Lunar New Year box office grossed a record-breaking billion yuan, largely due to those four blockbusters.

The first is Chen Shiren’s "The Orphan of Zhao", which earned 1.91 million yuan at the box office in the original time and space, but now due to the pressure from "Interstellar", the box office has not exceeded million yuan, and it barely earned million yuan.

This is a full 100 million yuan less box office than the original time and space, and it also caused poet Chen to suffer greater public pressure.

Then came If You Are the One 2, which was taken off the screen on January 3.82, a month after its release, with a total box office of million yuan, which is considered a very good result.

Not only did it make Feng Kuazi proud, but it also caused Huayi's stock price to rise significantly. The Wang brothers were undoubtedly very satisfied with this.

However, only Liu Zhou knew that the box office of If You Are the One 2 has actually decreased. Historically, it had a box office of 4.2 million yuan, but now it has only reached million yuan.

And this is not just a matter of 40 million less, but a gap of 300 million to 400 million.

There are already several domestic movies with box office revenues of over 300 million yuan, but only a handful have grossed over 400 million yuan.

But despite this, the box office of 3.82 million is already not low, otherwise it would not have driven up Huayi’s stock price.

The next movie is of course the runner-up of this year's Lunar New Year box office, "Let the Bullets Fly". Although it has been released for more than a month, it has also obtained the extension key.

At this time, "Let the Bullets Fly" has already earned 6.3 million yuan at the box office, which is far beyond everyone's expectations. No one expected that Jiang Wen's movie would be so popular this time, not even himself.

This movie is not only a box office hit, but also has very good reputation. Its score on Douban is even higher than that of "Interstellar".

If "Interstellar" had not broken the box office record of "Avatar" and had such a huge influence, "Let the Bullets Fly" would definitely be the most popular movie in this year's Lunar New Year period.

But even with the success of Interstellar, it still cannot overshadow the brilliance of Let the Bullets Fly. It can be said that Let the Bullets Fly has become a classic Chinese film, and it has also made Jiang Wen truly a god. In the past, Sunny Days made him famous and well-known both at home and abroad.

But it was this "Let the Bullets Fly" that truly brought him to godhood.

This movie can be said to be the only movie whose box office was not affected by the squeeze of "Interstellar".

The movie "Original Time and Space" took in 6.76 million yuan at the box office, and now it has also taken in 6.3 million yuan after being released for just over a month. However, it still has nearly a month of release time, so it should not be a problem to take in another million yuan at the box office.

The last movie is of course "Interstellar", a movie that is destined to go down in the history of Chinese-language films.

It was officially released nationwide on November 30th and broke the box office record of "Avatar" on January 28th.

In the three days after January, due to inertia, the movie box office was also not low, with a total box office of nearly 20 million in three days.

This also led to the closing of "Interstellar" with a total box office of 13.4 billion.

"Interstellar" has created a series of records, the most important and influential of course being the new box office record in Chinese film history.

In addition to this, it is also the first Chinese-language film to have grossed over 1 billion yuan in the country;
At the same time, it also set the domestic first-day box office record, the highest single-day box office record, the longest consecutive single-day box office record of over 10 million, and so on.

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If it weren't for the fact that "Let the Bullets Fly" was released for seven days in its first week, the first week box office record would also belong to "Interstellar".

"Interstellar" not only has high box office, but also has a good reputation. Its Douban score is as high as 8.5 points, which is considered the highest-rated Chinese-language commercial blockbuster.

However, for this movie, people are no longer paying much attention to its reputation, mainly because its box office performance is too dazzling.

When people think of this movie, the first thing that comes to mind is its record-breaking box office performance that broke the record of "Avatar".

Just like James Cameron's "Titanic", its box office performance that set a record in world film history is what impressed everyone the most, followed by the love story of Jack and Rose.

However, with the rise of short videos, some bloggers felt that the heroine Rousi was too despicable after in-depth research.

But this is somewhat sensational. If we delve into it this deeply, many of the male and female protagonists in some literary classics will be scumbags, which is too one-sided.

The characters created by art are inherently complex and cannot be generalized based on current cognition.

"Interstellar" has not only achieved extremely dazzling box office results in mainland China, the film's screenings in Hong Kong and overseas are almost coming to an end, and the overseas box office results are also very good.

The movie was shown in Hong Kong for a whole month and was taken off the screen the day before New Year's Day, with a total box office of 52 million.

It not only became the box office champion of Hong Kong movies in 2010, but also became the annual box office champion of Hong Kong, surpassing a number of Hollywood movies. It was also the only movie in Hong Kong that year to exceed million in box office.

From this we can see that the Hong Kong film market has become increasingly depressed.

"Interstellar" can be said to be the mainland movie with the best box office performance in Hong Kong.

In addition, it is also the mainland film with the best box office performance in Taiwan.

"Interstellar" was released in Taiwan for two months and earned a total box office of NT$3.6 million, which is equivalent to more than million yuan.

Moreover, the movie is currently being shown in theaters under the distribution of Golden Harvest. If it suits the tastes of Taiwanese audiences, the movie can usually be shown for quite a long time.

Therefore, the final box office of "Interstellar" in Taiwan is very likely to exceed 100 million RMB, which will create history for mainland films.

Apart from the domestic market, the most important overseas film market is North America. The film has been released in North America for nearly two months and has now been taken off the shelves.

The final box office of "Interstellar" in North America also exceeded 80 million US dollars, reaching 82 million US dollars, becoming the Chinese-language film with the second highest box office performance after "Crouching Tiger, Hidden Dragon".

Liu Zhou was very satisfied with this result. He had never thought that the box office would exceed 100 million. It is very difficult for a purely Chinese-language film to get a box office of over 100 million US dollars in the most xenophobic North America.

Even though "Crouching Tiger, Hidden Dragon" won it, there are various factors involved. Have you seen any other movie that has achieved a box office of over 100 million US dollars since then?
Not to mention breaking 100 million, even the box office revenue of 50 million was only "Hero". After the martial arts craze passed, movies that could earn tens of millions of dollars at the North American box office were rare.

Therefore, the fact that "Interstellar" was able to earn 80 million U.S. dollars at the box office in the field of science fiction films, which is Hollywood's forte, can be said to be a very good result.

Due to the good box office results, the value of other copyrights of the film has also increased. Currently, Summit Entertainment is operating other copyrights of the film, which will also be a source of income.

Apart from North America, the film's screenings in other overseas regions have either ended or are coming to an end.

The Asian region, including Japan, South Korea and India, contributed a total of nearly 50 million US dollars in box office revenue, with Japan's market being the largest, with a box office of nearly 20 million US dollars.

Then there is Europe. Generally speaking, blockbusters that perform well at the North American box office will not perform too badly in Europe.

Moreover, the European film market is more receptive to Chinese-language films. With the full distribution of Lionsgate, the film has also achieved a box office of 50 million US dollars in Europe.

Then add in South America, Australia and even Africa, the total box office revenue was nearly 30 million US dollars.

Therefore, the total overseas box office of "Interstellar" reached 2.1 million US dollars, which also surpassed "Hero" and "Crouching Tiger, Hidden Dragon" to become the highest-grossing Chinese-language film overseas.

Adding the 13.4 billion RMB from the mainland, 3.6 million HKD from Hong Kong, and 1.74 million NTD from Taiwan, the total is equivalent to million USD.

In other words, the total box office of "Interstellar" reached 3.84 million US dollars, making it the highest-grossing Chinese-language film.

With a box office revenue of 3.84 million US dollars, if nothing unexpected happens, it will be able to rank among the top 2010 world film rankings in . This is also the first time that a Chinese-language film has ranked so high.

Although the movie has not yet finished its overseas screening, the box office revenue will not increase much even if it increases further, and the final box office will not exceed $400 million anyway.

The reason why "Interstellar" has such a great influence in China is not only because it broke the box office record, but its outstanding box office performance overseas is also an important factor.

After all, for the mainland film industry at that time, overseas achievements were always a bonus, let alone such outstanding results.

(End of this chapter)