Chinese Entertainment: Starting from 1996

Chapter 509 TV series profits 3.3 billion

Golden Harvest Entertainment actually earned more than 30 million in its first year of independent operation, which is quite impressive.

You have to know that Golden Harvest Entertainment is not like the entertainment agencies of later generations. It not only manages artists, but also trains trainees and even invests in and produces TV dramas or variety shows.

Recruiting and training trainees is very profitable. As He Jiong said publicly on a variety show, brokerage companies cast a wide net and don't care whether you can be trained or not. Their main profit is the penalty you have to pay if you stay.

One million is enough for one, and if there are more than ten of them every year, that means a huge profit of more than 10 million. However, the training cost is very low, so trainees can forget about having very good conditions.

Such situations have been brought up on the show and discussed openly. It is conceivable that this is no longer an unspoken rule in the industry, but a common phenomenon or even an explicit rule.

You have to know that everyone knows about some of the unspoken rules in the entertainment industry, but few people will talk about them openly.

He Jiong is a well-known good guy. The fact that he dares to talk about this matter publicly shows that this may form a complete industrial chain.

However, for Liu Zhou, he has never considered letting Golden Harvest Entertainment to be his trainee. The level is too low. It would be better to directly poach trainees who have debuted and become famous.

However, the current Golden Harvest Entertainment only has the artist management business, and its only source of income is the commission from its artists' film and television projects, commercial endorsements, and commercial performances.

The commission they get is more than 30 million, which means their artists earned at least 200 to 300 million last year.

However, considering that there are more than a dozen artists under Golden Harvest, and almost all of them are famous actors, including top artists such as Qin Hao, Fan Xiaopang and Liu Yifei.

A total of two to three hundred million yuan a year should be about the same. Putting aside the shares in Golden Harvest that they hold, the annual income of China's first-tier artists is currently only 20 to 30 million yuan. Those with higher commercial value, such as Fan Xiaopang, Jay Chou, and Liu Yifei, may earn more.

Liu Zhou didn't care too much about the situation of Golden Harvest Entertainment. After a brief understanding, he stopped asking any more questions.

The current revenue of Golden Harvest Entertainment is very impressive compared to other companies, but it is not enough for Golden Harvest. For example, the previous Golden Harvest Films had a profit of 2 billion yuan.

So there is no comparability at all. The brokerage business is not even an important business of Golden Harvest Group, let alone core businesses such as production and distribution.

If Zeng Jia was not a veteran of the Jiahe Group and still held shares in the group company, the general manager of Jiahe Entertainment would not even be qualified to attend today's meeting.

"Mr. Jiang, what's the situation at Jiahe Film and Television?" Liu Zhou looked at Jiang Xueruo and asked.

Jiang Xueruo, who was sitting upright, suddenly felt a little nervous when she saw Liu Zhou looking at her.

Logically speaking, she has been working in the industry for nearly twenty years and has also been the boss of a film and television company. She has seen many ups and downs.

But after she joined the Golden Harvest Group, she finally understood what a big company was and what it meant to be wealthy and powerful. It was completely different from the small-scale and petty-minded Zhouyi Film and Television before.

However, what impressed her most was the industry influence of Golden Harvest. After Zhouyi Film and Television was acquired, she initially served as the vice president of Golden Harvest Film and Television.

But even as a vice president, she feels that she is much more powerful than when she was the boss of Zhou Yi. Not only do all the major TV stations deliberately make friends with her, but even CCTV is very kind.

How could Zhou Yi have received such treatment in the past?

Even though Zhou Yi produced many popular martial arts TV series in the early 21st century, it was famous but had little influence in the industry. Its newly produced TV series could only be broadcast on local TV stations, and would only be broadcast on satellite TV if the local TV stations had good ratings.

It was precisely because of this drastic change that Jiang Xueruo seemed to have a second spring in her career and her work attitude became much more positive.

Her abilities are not weak to begin with, and with such a big platform as Golden Harvest, she can feel like a fish in water.

Jiang Xueruo's performance was naturally noticed by the higher-ups, so they had originally planned to hire a senior industry insider from outside to serve as the general manager of Golden Harvest Films, but later gave this position directly to Jiang Xueruo.

Jiang Xueruo did not disappoint everyone. Soon after she was promoted to general manager, she encountered a big project that was also valued by the group, "The Legend of Zhen Huan".

In the end, the results she delivered were undoubtedly outstanding. Not only did she personally serve as the chief producer of "The Legend of Zhen Huan", she also ensured the smooth filming of the TV series.

She was also mainly responsible for the subsequent negotiations with the TV station and Sina Video, and sold "The Legend of Zhen Huan" for a good price.

Later, "The Legend of Zhen Huan" became a huge hit and broke the circle of TV series, which undoubtedly demonstrated that her abilities are becoming more and more outstanding.

The success of "The Legend of Zhen Huan" also allowed her to gain a firm foothold in Golden Harvest Group. The fact that she was called to the meeting was the best proof of this.

Jiang Xueruo, who was notified to attend the meeting, was undoubtedly very excited, as this proved that she had entered the core senior management of the group.

The thought made her feel a little unreal. Two years ago, she was a frustrated person who was in court with her ex-husband and her company was on the verge of bankruptcy. In less than two years, she became a powerful figure in the industry.

Jiang Xueruo undoubtedly attaches great importance to this hard-won opportunity.

So after being notified, she began to prepare for the meeting, trying to leave a good impression on the big boss Liu Zhou.

She had joined Jiahe Group for more than a year and had never met Liu Zhou, but she had already heard of his reputation.

Not only is he the richest man in the country, but more importantly, he was the one who brought Golden Harvest Group to its current heights. All the power that he possesses now was given by him.

Therefore, even though she is a generation older than Liu Zhou, she still can't help but feel nervous when facing Liu Zhou.

But Jiang Xueruo was not a rookie after all. She took a deep breath and said slowly:
"Mr. Liu, Mr. Zhang, last year, Golden Harvest Films invested in and produced six TV series, among which Before the Dawn, The Eternal Number, and The Legend of Zhen Huan were all excellent works with great reputation and high ratings.

Especially "The Legend of Zhen Huan" is a groundbreaking work, and it is now negotiating copyrights with overseas TV stations.

In addition to the main investments, the company also participated in the investment of eight TV series. None of them were hits, but they all made money, with a total profit of more than 15 million.

Of course, the most profitable are the TV series that the company invested in. In addition to the three hit TV series, the remaining three TV series also made a total of nearly 10 million.

We bundled the marketing of "Before the Dawn" with "Insidious", so it became popular in the first, second, and third rounds before it was aired. In addition, we made a total of more than 40 million from the interstitial ads and the online copyright sold to Sina Video.

The cost of this TV series was only 12 million yuan, but it directly made a profit of over 30 million yuan.

The same is true for "The Unforgettable Number", but because it is an anti-Japanese war drama, it is less popular with TV stations, but in the end it also made a profit of 24 million. Finally, there is "The Legend of Zhen Huan", which cost 100 million yuan to invest, but also made the most profit.

The TV series has a total of seventy-six episodes. Shanghai Satellite TV and Zhejiang Satellite TV jointly won the first round of broadcasting rights for the TV series at a price of 320 million per episode plus part of the advertising revenue.

Then we negotiated with Sina Video to sell them the online copyright of the TV series at a price of 550,000 per episode.

The transaction amount of the first round and online copyright set a record in the industry, totaling 2.85 million yuan. After deducting the publicity expenses of 1.75 million yuan, the profit was million yuan.

As the TV series ratings soared, the subsequent advertising revenue and patch ads also earned 35 million.

Finally, the rights for the second and third rounds of broadcasting have been negotiated and contracts have been signed, with a total sale price of just over 40 million.

So the TV series "The Legend of Zhen Huan" earned us 2.5 million, and this does not include the profits from overseas sales, which are still under discussion.

All in all, Golden Harvest earned nearly 2010 million in 3.3.”

At the end, Jiang Xueruo's voice couldn't help but become louder. This result was undoubtedly very outstanding.

This is also an important reason why she is so motivated to work at Golden Harvest. Her results are so good. Compared with her previous work at Zhouyi Film and Television, there is a world of difference.

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After hearing Jiang Xueruo's report, Liu Zhou couldn't help but nodded with satisfaction.

After six or seven years of hard work, Golden Harvest Group has completely established a firm foothold in the field of TV dramas. Apart from those hit TV dramas, other projects in which it has a major control or a stake can also bring in considerable profits.

Of course, the ones that really make money are those hit projects, whose profits are comparable to or even exceed those of a blockbuster movie.

In fact, even up to now, TV series make more money than movies, especially hit TV series, which make more money than blockbuster movies.

Of course, this is based on the fact that they are all production companies. Companies like Golden Harvest that can both produce and distribute are counted separately.

However, if Golden Harvest only takes the production share, it will not be much better, especially when Golden Harvest had six or seven blockbuster movies last year.

Not to mention other things, just Golden Harvest Films made a profit of 3.3 million last year. Apart from Golden Harvest, China Film and Shanghai Film, no other company in China can achieve such a high total profit.

Of course, Golden Harvest Films has indeed exploded this year. It has never had such high profits before. The highest profit was just over 2009 million in . That year was because of the launch of three hit TV series, "Going West", "The Disguiser" and "Snow Leopard".

The main reason why the box office was so high this year was that "The Legend of Zhen Huan" made so much money. The TV series alone contributed seven levels of profit.

So in fact, whether it is a movie or a TV series, if you want to make big money, it has to be a big production.

Not to mention the first round of "The Legend of Zhen Huan", even the second round transaction price is higher than the first round of some TV series.

Moreover, this TV series is about to be released overseas, and it will also be the first TV series released overseas by Golden Harvest Films.

"Yes, it seems that Golden Harvest Films is not to be outdone by Golden Harvest Films. If they tell others that the TV series has made a profit of 3.3 million yuan, they will definitely be shocked." Liu Zhou said with a smile.

"It's mainly because I encountered the TV series "The Legend of Zhen Huan" this time, but I think such TV series are hard to come by. If I want to have such a high profit again this year, I will have to rely on luck."

"Mr. Jiang, don't underestimate yourself. What plans do you have for Golden Harvest Films this year?"

"Yes, Mr. Liu." Jiang Xueruo's expression became more serious when she said this, "The first one is for "Palace" with Yang Mi as the female lead. Yu Zheng came to us to seek cooperation in this TV series.

I read the script, and the most novel part was the time-travel plot. I thought the script was pretty good. In the end, we negotiated that Golden Harvest Films would be responsible for the funding, and Yu Zheng's team would be responsible for the production and take a small share of the investment.

Another one was a collaboration with Tangren Film and Television. They took a fancy to an online novel "Startling by Each Step", but the copyright of the novel was in our hands. Cai Yinong came to us personally and wanted to buy the copyright of the novel.

She and I are old rivals and acquaintances. I am optimistic about Cai Yinong's vision. After she came to my house, I read the novel myself and felt that it had great value in changing the world.

Finally, after consultation with Cai Yinong, the two companies cooperated to produce this project. The cooperation model was similar to that of Yu Zheng. We, Golden Harvest, paid for the production and Tangren produced it, and they took a certain share of the investment.

But they had one more requirement, which was that we couldn’t interfere with the production of the TV series, and the cast had to be arranged by them.”

After listening to Jiang Xueruo's story, Liu Zhou was somewhat speechless, and couldn't help but asked with a smile:

"Since you've read the novel of 'Startling by Each Step' and the script of 'Palace', don't you think there are similarities between the two?"

Jiang Xueruo couldn't help but raise her eyebrows. She didn't expect that Liu Zhou, as a big boss, would actually know about the two TV series. But she still said slowly:
“I can see that Yu Zheng may have plagiarized a bit from “Startling by Each Step”, but this just shows that the subject matter should be very good. I think the ratings of these two TV series should not be bad.

When the time comes to promote the film, I will put Tangren and Yu Zheng in the foreground, and let them experience any public opinion storms. I think they will be happy to do so, and we at Golden Harvest will just quietly make money in the background.”

Liu Zhou couldn't help but nodded at Jiang Xueruo's explanation. She had a good vision. The ratings of "Palace" and "Scarlet Heart" were indeed very popular.

These two TV series should be considered the two most influential TV series this year, even the annual ratings champion "Temptation to Go Home" cannot compare to them.

The two TV series also directly made Yang Mi and Liu Shishi top stars and promoted them to first-line actresses.

However, the two TV series in the original time and space also caused quite a stir. There is no doubt that Yu Zheng plagiarized, and in order to gain the right to speak or disgust Tangren, Yu Zheng came later but was the first to arrive, worked overtime to finish the filming, and then released it first.

Cai Yinong is not a good-tempered person, and seeing that the evidence was so blatant, the two of them started a war of words online.

Fortunately, it has little impact on "Startling by Each Step". If it caused the ratings of "Startling by Each Step" to flop, Cai Yinong would definitely not let this matter go so easily.

"Although both of these projects are controlled by Jiahe, they are both in cooperation with other companies. Don't we have a key project brewing internally?"

"Yes, Mr. Liu, this is the third project I will talk about. It is also the most important project of our Golden Harvest Films this year."

(End of this chapter)