Chinese Entertainment: Starting from 1996

Chapter 517 Profits and Storm

With the explosion in ratings of "The Voice of China", the first thing Zhejiang Satellite TV did was to adjust its advertising fees, which increased several times.

As advertising fees increase, advertising space becomes more sellable. After all, companies that want to advertise are not fools. Seeing that "The Voice of China" has become a hit, if they don't act now, the TV stations may raise prices later according to their nature.

Zhejiang Satellite TV was grinning from ear to ear about this, not only because they could earn huge advertising revenue, but also because they made the right bet.

They have more detailed data analysis of the program and know that this is not a flash in the pan and that the audience is really interested in this variety show.

Not to mention anything else, the host alone is eye-catching.

The host of "The Voice of China" is still Hua Shao from the original time and space. He is a young host highly praised by Zhejiang Satellite TV.

Jiahe had no objection to this. Although Sina Video also signed Liu Yan and Dapeng, they were not professional hosts after all.

It's okay to host some evening parties occasionally, but I'm still not capable of being a TV show host.

Although Hua Shao's reputation was not good later on, Liu Zhou would definitely not pay attention to such trivial matters as who would host the show, and even if he knew about it, he would not interfere.

Firstly, Hua Shao is really good at hosting "The Voice of China", and secondly, he needs to give face to the TV station, and he doesn't have any qualified talents under his own company.

Hua Shao does have some stuff. He developed his own way of reading the advertising slogans at an extremely fast speed. After the show was broadcast, some careful netizens did some statistics and found that he read more than 200 words in less than a minute.

Moreover, he speaks clearly and every word and sentence can be understood, but it is difficult for the brain to keep up.

But this does not affect the spread of the advertisement. On the contrary, it creates a lot of hype and makes the advertisement popular.

With this skill, Hua Shao, with the help of "The Voice of China", became famous and attracted a lot of attention.

There is no doubt that this is a very successful marketing model!

The program flow of "The Voice of China" is similar to the original version. After the host appears, the show begins directly, the contestants come on stage, and then the contestants' backstage confessions are played, while relatives, friends and Hua Shao are waiting and watching backstage.

Four mentors sat on special chairs with their backs to the stage, selecting contestants based solely on their singing voices. There were also one or two hundred audience members on the scene acting as the atmosphere group.

Because this is the first season, Golden Harvest really did not engage in any shady dealings with the program this time. This is their first time stepping into the music industry, and they also want to select some singers with real talent.

So starting from the auditions, everything is based on ability, and then when it comes to the actual recording stage, the selection is completely handed over to the four mentors, and Golden Harvest does not interfere at all.

There won't be a situation where the instructor looks confused and the chair turns by itself.

After the original show "The Voice of China" became a huge hit, the production team did a lot of weird things, which made many mentors unhappy.

People like Li Wen and Chen Yixun even publicly criticized the Voice of China program crew.

There was also the season with Wilber Pan and Lao Xue. The former's salary was 30 million, comparable to that of superstars, while Lao Xue, who was much more famous than him, only received 12 million, less than half of Wilber Pan's.

But the money was not so easy to get, because he did not have complete control over whether the chair he was sitting on could turn or not.

During one incident, the camera caught him turning his chair around without his knowledge, which made him look visibly embarrassed.

Liu Zhou doesn’t know whether Golden Harvest Productions will make some operations in the future, but he will set a bottom line for the program.

Variety shows will inevitably have some routines in order to gain ratings, but this should not affect the fairness of the show. At the very least, the choices of the four mentors should be respected.

For example, this time, the program also has some routines.

Many of the first few people who appeared were dressed in down-to-earth styles. There were middle-aged uncles dressed like country men, mothers, bar singers, and music teachers.

A contestant like this will definitely not pass the ordinary talent shows. He or she can either go to the big stage for the people, "Avenue of Stars", or come to "The Voice of China".

Why do they let these contestants who are dressed simply and have ordinary identities and occupations go on stage first? It is also to intentionally create a gimmick, and at the same time to tell the audience that the production team has not deceived the audience. "The Voice of China" is a variety show with no threshold.

Moreover, the appearance of these players does have a strong appeal to the audience, which makes them feel very involved. After all, they naturally feel that those players are very close to themselves.

In recent years, grassroots culture has been prevalent, and the grassroots people chasing their dreams and making counterattacks is a drama that everyone never gets tired of watching.

In fact, not to mention now, even in the era of traffic seven or eight years later, everyone likes to watch the grassroots counterattack.

For example, Yang Chaoyue from Rocket Girls 101 is most attractive because of her grassroots and down-to-earth qualities. And Mao Buyi from "The Next Generation of Stars" is known as an example of talent defeating capital.

But he was able to win the championship of "The Next Top Banger" not only because of his talent, but also because of his grassroots status.

There is even the basketball and rap Kun who was ruined by the majority of old friends on Bilibili. One of the main reasons for his popularity at that time was that he fought against capital alone. As an independent trainee, he crushed those trainees with company backgrounds.

These may be marketing or deliberately created characters by the program team, but judging from the program effect in the end, the audience always likes this routine.

Most variety shows are packaged. Although dark horses cannot be ruled out, they are extremely rare.

Therefore, the program crew will not hesitate to arrange some scenes that are popular with everyone, which not only attract the audience but also are very popular.

The program team will never go against the audience.

For example, in "Sisters Who Make Waves 3", Wang Xinlin brought a wave of memories that made her extremely popular, and she immediately had a lot more shots. Also, everyone likes to watch Ning Jing and Naying fighting, but the two just don't want to fight, so the program crew has to make things happen for them to fight.

Knowing that many TV programs have a lot of routines, he does not participate in any TV programs except some talk shows.

To promote his movie, he would rather go on roadshows than participate in variety shows like "Happy Camp". They have invited Liu Zhou several times before, but he refused and let the movie actors participate. One has to admit that "Happy Camp" is indeed a very good promotional platform.

Later, as Liu Zhou's status grew, they stopped inviting him, knowing that it was impossible for him to participate in a more playful entertainment program like "Happy Camp".

Most of Li Wei's production team of Golden Harvest Productions are backbones poached from Xiangnan TV, so they are very familiar with this routine.

Therefore, as soon as these contestants appeared on the stage, they attracted the attention of the audience.

Of course, the core attraction of "The Voice of China" is the interaction between the mentors and contestants, especially the part where the contestants choose the contestants and the mentors compete for them, which makes the audience feel very novel and can't help but immerse themselves in it. What makes them feel most addicted and novel is the only mother in this episode who made all four mentors turn around. Her voice is very explosive, and even Liu Huan is very optimistic about her.

In order to get this contestant, the four mentors used many strange tricks, and Chen Yixun even announced 32 concerts next year.

In the original version, Yang Kun said that there would be 32 concerts, but that was just bragging for the show effect. But Chen Yixun will really have 32 concerts next year.

However, Chen Yixun still lacked a trick, and finally Han Hong played the same-sex card under this contestant who was a rich mother.

Where have the audience ever seen four big stars personally go out to grab people like the uncles and aunts in the vegetable market?
In the past, the judges and guest stars of talent shows always looked down upon the contestants with a condescending attitude, but they had never seen anything like this before.

So the more I watch it, the more I like it.

After several contestants came on stage, many viewers were able to taste some of the characteristics of the four mentors.

Liu Huan, the big brother of the mainland music scene, is mature and steady, a representative of professionalism. He is the one who explains many professional terms and can be called the treasure of the show.

The person in charge of hosting the event is Han Hong, who has a straightforward, hot-tempered and overbearing temper.

Yu Chengqing livens up the atmosphere, loves to joke, and is the main person competing with Han Hong for people.

Chen Yixun's current personality is relatively gentle and easy-going, mainly because Han Hong's temper is too straightforward, so he needs him to cooperate, otherwise some players will be embarrassed by Han Hong.

However, Chen Yixun is not always gentle and easy-going. When he meets a contestant he likes and approves of, he will grab the favor, and he will do so without mercy, just like when he competed for the mother just now.

Even though the four mentors cooperated very well in the first episode and joked with each other, they had actually been working together privately for a while.

Moreover, the content of the first episode was not the first to be recorded. The order in which the contestants went on stage was shuffled and edited later. After all, this is a recording, not a live broadcast.

The biggest selling points of "The Voice of China" are the contestants and mentors. If there are no problems in both aspects, the success is almost half achieved.

Golden Harvest put a lot of thought into the auditions, so almost all of them are talented, capable and distinctive contestants.

In Liu Zhou's opinion, the four mentors are no less good than the original ones, and as they get to know each other better and become more familiar with each other, they will surely perform even better.

Therefore, with gimmicks, certain routines that the audience likes, and high-quality and novel program content, "The Voice of China" became an instant hit even though it was only the first episode.

The advertising fee for Zhejiang Provincial TV in the first episode of the program was RMB 100,000 for 15 seconds. Now that the program has become popular, they have directly increased the advertising fee to RMB 300,000 for 15 seconds, a three-fold increase.

All advertising costs added up to nine million for one issue.

This is just the beginning. In the future, the ratings of "The Voice of China" will definitely rise again, and advertising costs will continue to rise.

According to Liu Zhou's estimation, there should be no problem in increasing the price to nearly 20 million per issue, especially for the final, it is not impossible to collect more than 20 million in advertising fees.

The first season of "The Voice of China" has more than ten episodes, and the total advertising costs are conservatively estimated to be 200 million yuan.

Golden Harvest gets 1.5% of the advertising revenue, which is at least million yuan, which means that Golden Harvest Productions has at least million yuan in profit.

In other words, both Jiahe and Zhejiang Satellite TV made the right bet. If Jiahe had cooperated with Beijing Satellite TV, it would have earned at least 30 million less.

For Zhejiang Provincial Satellite TV, the 50 million yuan spent will definitely be earned back, and even a big profit. The other hidden benefits brought by another ace program are countless.

However, for the leadership of the TV station, revenue is not the most important thing. It was the hit variety show "The Voice of China" that really ignited their hope of catching up with Hunan Satellite TV.

Although they had set this goal before, they still felt somewhat powerless when facing the Hunan Provincial Satellite TV. They even didn't know how to spend the money, which was very frustrating.

Now with "The Voice of China", Zhejiang Satellite TV has a flagship program. If it has another one and can raise and stabilize the ratings of the TV series, it will have great hope of catching up with Hunan Satellite TV.

In fact, for Golden Harvest Productions, the revenue from "The Voice of China" is not just the naming fee, sponsorship fee and transaction fees with TV stations.

The online rights to the show could also make a lot of money.

The online copyright of "The Voice of China" was definitely sold to Sina Video, but they did not bargain for the price, and the price they offered was also very sincere.

The price for one episode is three million. There are fifteen episodes in the first season of "The Voice of China". Golden Harvest Production can earn another 45 million from Sina Video.

This price will definitely be incredibly cheap in the future. When a variety show is popular, video websites will have to spend at least 200 to 300 million yuan to acquire the broadcasting rights.

However, 45 million is considered a relatively high price nowadays, but seeing that the TV station’s broadcast is so popular, it will definitely bring a large wave of traffic to Sina Video, so it will not be a loss even if it costs 45 million.

All in all, Golden Harvest Productions made at least 200 million yuan in profit from "The Voice of China", which can be said to be a huge profit.

In addition to the huge profits, Golden Harvest's productions also became an instant hit, once again consolidating Golden Harvest's brand image that its products are always of the highest quality.

Major domestic TV stations have also paid more attention to Golden Harvest productions. Since Golden Harvest Group has set up a company specifically to produce variety shows, it will definitely not just produce "The Voice of China".

They don’t even dare to think about “The Voice of China”. Zhejiang Satellite TV will definitely do everything it can to get the subsequent broadcasting rights.

But other variety shows produced by Golden Harvest can be won, so we have to compete again.

Seeing how popular "The Voice of China" is, not only Shonan TV feels a little regretful, but the other three TV stations are also regretting it to the core.

Especially Beijing Satellite TV, they were just one step away from winning "The Voice of China", but in the end they lacked the courage and had to give up.

Otherwise, the current glory of Zhejiang Provincial Satellite TV would have belonged to them.

But no matter what, with the popularity of "The Voice of China", it has stirred up the domestic variety show market in one fell swoop.

The success of Golden Harvest Productions allowed more people to see that private enterprises were also capable of producing variety shows, and for a time, it also caused a stir in the variety show industry.

(End of this chapter)