Chinese Entertainment: Starting from 1996

Chapter 586 Spring Festival

Although Jiahe's income is high, its expenses are also considerable.

The first is the construction of cinemas and the establishment of distribution channels for Golden Harvest International in Europe.

Fortunately, although the investment in these two areas is not small, the theater companies and distribution companies can cope with it with their own profits, so there is no need for the group company to allocate more funds to themselves.

In addition, Golden Harvest Group has another major support, which is the construction of Golden Harvest Film and Television Industry Base.

This requires pure blood transfusion from the group.

Nearly one billion yuan was invested in it last year, most of which was transferred from the profits contributed by Golden Harvest Films and Golden Harvest Films.

Then in 2012, there were some investments in film and television drama projects. Finally, after deducting the company's operating costs, the company had billion left last year.

The main reason why there are so many is that Golden Harvest is too strong in the film production field.

Not only can they achieve high box office in China, many of these movies are similar to Hollywood movies and are aimed at the global market.

Some movies may not get very high box office overseas, but even the smallest bit of money still counts and adds up to a lot.

Not to mention, many of Golden Harvest's films have achieved good box office results overseas.

Of course, the 1.3 billion yuan in profits did not all lie in Golden Harvest’s accounts.

Some money has not been collected yet, but because it was considered a project from last year, the revenue and profit were included in last year's financial report.

For example, "The Flowers of War" and "Flying Swords of Dragon Gate" are currently in theaters.

The box office revenue of these two films did not recover so quickly, let alone the overseas box office.

In addition, this year, about 1 billion yuan of funds will be invested in the Golden Harvest Film and Television Base.

All of these need to be paid from the group's profits, so 1.3 billion may seem like a lot, but there is actually not much left.

However, these profits do not include Hollywood's Summit Entertainment.

Summit Entertainment produced seven or eight films last year, including blockbuster films such as "Now You See Me" and "The Hunger Games".

Last year's profit for the whole year was also as high as more than 300 million US dollars, equivalent to more than 2 billion yuan.

Golden Harvest has such a high market value, which has now exceeded the 100 billion mark, and Summit Entertainment has made at least half of the contribution.

Although Summit Entertainment is only a subsidiary, its revenue is no worse than that of the entire domestic group, and its profit is no worse than that of the domestic group.

And because it is an American company, domestic investors inevitably have a certain filter in their minds, which is why everyone is so optimistic about Golden Harvest.

After carefully studying the annual financial report disclosed by Golden Harvest Group, the outside world has to admire it.

It seems that every business segment of Golden Harvest has never failed, and every subsidiary has made considerable profits.

Taken individually, they are all leaders in the industry.

Moreover, the financial situation of Golden Harvest Group is very healthy, even unnaturally healthy.

For a company with such a high market value, its debt is less than 5%.

This has attracted more investors to pursue Jiahe stocks. Even some investment institutions that focus on stable investment or value preservation have begun to buy Jiahe stocks.

There are very few companies in China as healthy as Jiahe.

For example, Wanda Company is thriving now, but its debt ratio has reached at least 70 to 80 percent.

If it weren't for the bank loans, the company would fall apart in an instant.

Of course, as a real estate company, high debt is quite normal, but we are afraid that some companies will be insolvent.

……

The market value of Golden Harvest Group exceeded 2012 billion yuan, which was the biggest news in China before the Spring Festival in .

This has brought the film and television industry into the eyes of more people.

The impact is that not only is Golden Harvest's stock price rising, but the entire film and television market is rising, and the stock prices of several domestically listed film and television companies are also rising.

This made Wang Zhongjun, Wang Changtian and others laugh so hard that they couldn't stop.

Only Yu Dong fainted in the toilet from crying again.

He now regrets more and more taking Bona to list on Nasdaq.

At the same time, this has further strengthened the determination to delist Bona from the US stock market.

At the same time, when the country was in an uproar because of the Golden Harvest Group, Liu Zhou came to Los Angeles to avoid trouble.

The Golden Harvest Group is so popular, and Liu Zhou, as the boss of Golden Harvest and who already has many fans, is even more popular.

These days, too many media want to interview him, including those from the film and television industry, the financial industry, and the Internet industry. Even some central media and CCTV have invited him.

Liu Zhou had no choice but to turn down interviews from other media after accepting interviews from CCTV and a large central media outlet.

But at this moment, he was the password to traffic. Even if they were rejected, they still persevered in pursuing him for an interview.

Liu Zhou was helpless about this and had to hide outside.

It just so happened that during this period, the scale of the preview of "Joker" was expanded, and the word-of-mouth response was good, so he, as the director of the preview film, was needed to promote it and do some Oscar-related public relations.

"Joker" was completely completed in mid-October, and then, under Warner's arrangement, began to be screened in Los Angeles in late November.

After more than a month, the film had been previewed in most cities in the United States, with at least one or two screenings.

Now that the Oscars are approaching, the screening scale of "Joker" will be expanded to two hundred cinemas.

After arriving in Los Angeles and participating in several TV shows, Chen Jiahua also worked with Warner’s public relations department to personally experience what Oscar public relations is all about.

It sounds very high-end, but it is actually very simple and crude. To put it bluntly, it is just giving money away in a fair way, and of course, a movie disc is also given away.

There are too many Oscar judges, more than 3,000 in total, so it is not a rare thing that Chen Chong is an Oscar judge.

It’s not because he is so good, but because he is a Chinese actor, and there are too few Chinese actors in Hollywood.

Of course, it is impossible to send award PR to every judge, so we can only take targeted measures.

This time, "Joker" won three awards: Best Film, Best Director and Best Actor.

For Warner, of course the more awards "Joker" wins, the better, so that the film's popularity can be increased and more box office revenue can be achieved.

However, their focus is still on Best Picture, which is the ultimate prize.

For Liu Zhou, the focus is of course on the award for Best Public Relations Director.

Fortunately, he had Summit Entertainment behind him to provide help, and "The Hurt Locker" was able to win the Oscar for Best Picture.

Although this was partly related to the rising anti-war sentiment in the United States at the time, Summit Entertainment's public relations also played a significant role.

Therefore, Dingfeng Entertainment has some experience in this area.

As for the Best Actor award, Joaquin Phoenix needed to put in some thought. In order to deal with this matter, Liu Zhou did not return to Beijing until the day before the Spring Festival.

At this time, "The Flowers of War" and "Flying Swords of Dragon Gate" had also been officially completed.

The final box office of "The Flowers of War" in mainland China was set at 10.16 billion yuan, with Hong Kong taking 1.8 million yuan and Taiwan taking million Taiwan dollars.

The movie has also finished showing in North America, where it grossed $11 million, which is a pretty good result.

Then in Asia, except for one market, Southeast Asia and South Korea together took $16 million.

These countries and regions also seem to have little favorable impression of the first edition.

The film has not yet been released in Europe, Australia and other regions, but the box office in these regions combined should be around 10 million US dollars.

In this case, the overseas box office of "The Flowers of War" will reach about 1.75 million US dollars, and the global box office will reach about million US dollars.

Compared to the original time and space where the film only earned a domestic box office of over 600 million yuan, the box office of "The Flowers of War" in this life was more than twice as high.

The final box office of "Flying Daggers of Dragon Gate" in mainland China was 8.2 million, while the box office in Hong Kong was even lower than that of "The Flowers of War", at only 1.2 million. Wanwan took million Taiwan dollars.

Martial arts movies are not only unpopular in mainland China, but also have little market in Hong Kong and Taiwan.

If it weren't for the gimmick of 3D, the participation of Jet Li, and the distribution of Golden Harvest, the box office of "Flying Swords of Dragon Gate" in these two places would be even lower.

However, compared to its tepid box office performance in Hong Kong and Taiwan, "Flying Daggers of Dragon Gate" was a huge hit in Southeast Asia and other regions.

At the end of December, the film was also released to other parts of Asia.

Southeast Asia has always been a stronghold of martial arts films, especially Jet Li's martial arts films, which are very popular among them.

Now, after nearly a month of release, "Flying Daggers of Dragon Gate" has already earned $13 million.

One region also earned nearly 10 million US dollars.

The first-run market mainly relies on Jet Li's appeal. The original "Shaolin Temple" was a big hit in the first run, and many of Jet Li's subsequent kung fu films also sold well in the first run.

Except for Jackie Chan, perhaps no other star in China is more popular than Jet Li.

Although "The Flowers of War" was banned in one market, it even caused a bit of strain in the relationship between Golden Harvest Group and Sony.

However, the ban on "The Flowers of War" was not initiated by Sony, but by official departments.

Now that "Flying Daggers of Dragon Gate" has not violated any taboos, a first-rate distribution company is certainly not afraid to release this movie.

Finally, there is South Korea, where the film also earned more than three million US dollars at the box office.

As for Europe and the United States, the box office of "Flying Daggers of Dragon Gate" was not very good.

Seeing that the box office was not good, Summit Entertainment decisively took the movie off the shelves and prepared to sell the movie discs under Jet Li's name.

Ultimately, the overseas box office of "Flying Swords of Dragon Gate" was almost entirely in Asia, totaling $26 million.

To be honest, the overseas box office of the movie was almost entirely supported by Jet Li, and there is a reason why he was able to receive such a high salary.

Combining overseas and domestic box office, the global box office of "Flying Daggers of Dragon Gate" reached 1.3 million US dollars.

This result is considered to be very excellent.

As the Spring Festival approaches, another important movie schedule, the Spring Festival schedule, is also coming soon.

This year, Golden Harvest once again sent Xu Zheng to compete in the Spring Festival.

Xu Zheng's "Modern Times" during last year's Spring Festival was not a failure at the box office, but that was because Xu Zheng set too high a tone before the film was released, and the quality of the film was average.

This caused his reputation to suffer a backlash.

So even though Xu Zheng brought the sequel to Lost on Journey, Lost in Thailand, this time, he was much more humble and didn't dare to brag before the release.

After "Lost on Journey", Xu Zheng's ambition began to grow, but he did not expect to suffer a Waterloo in "Modern Times".

Therefore, this time "Lost in Thailand" is his comeback work, and he has placed great expectations on it.

Xu Zheng also put a lot of effort into this movie.

Golden Harvest did not let his efforts go to waste and once again released "Lost in Thailand" during the Spring Festival.

However, there are few rivals that can compete during this year's Spring Festival.

The Spring Festival period at that time was not like that of later generations, where almost all movies were released starting from the first day of the Lunar New Year.

During the current Spring Festival period, new movies are released on the second, third, fourth and even fifth day of the New Year.

Golden Harvest looked at the film schedule and found that there was not a single film that could be a hit.

The highly anticipated film "Inverse War", co-starring Jay Chou and Xie Tingfeng, was released on the second day of the Chinese New Year. However, as a Hong Kong film, even with the two little kings, its online popularity was limited.

There is also a movie called "Eight Stars Reporting Happiness" which was released on the third day of the Chinese New Year. It was adapted from the hit comedy of the same name starring Chow Yun-fat and Chung Chung in the 1980s.

Yang Mi from the original time and space also participated in this movie. Because she showed off her figure in "The Island", this low-budget horror movie earned more than 70 million at the box office.

There is also a blue bikini in this movie.

However, she did not sign a contract with Meiya in this life, so naturally she will not appear in this movie.

Generally speaking, none of the Hong Kong films adapted from previous classic Hong Kong films have high box office, and the quality of the films is generally poor.

So there is nothing to worry about "Eight Stars Announcement". Even if popular actors Zhen Zidan and Gu Zai star in it, it is the same.

On the contrary, the two Hollywood movies, Mission: Impossible 4 and Journey to the Center of the Earth, pose a greater threat to "Lost in Thailand".

Mission: Impossible 4 is the best movie in this series.

It took in more than 200 million U.S. dollars at the box office in North America, and also beat the latest war blockbuster "The Day of the Landing" directed by "The Taegukgi" in South Korea. This movie is known as the film with the highest investment and the largest scale in South Korean film and television.

At the same time, this film has surpassed the previous three films at the box office around the world, and it is also the best-selling film in China.

Although Tom Cruise is a little old, he is still a handsome old man and is equally charming.

However, "Mission Impossible 4" was not officially released until the sixth day of the Lunar New Year, which did not affect the early box office revenue of "Lost in Thailand" at all.

"Journey to the Center of the Earth" was a bit of a flop. As the first action-adventure film fully produced with digital 3D technology, the results were not very satisfactory.

It's a bit of a waste of the huge global popularity of this famous work of the same name.

Therefore, during the entire Spring Festival period, the only threat to "Lost in Thailand" is Tom Cruise's "Mission Impossible 4".

However, only Liu Zhou knew that no other movie would be a threat to "Lost in Thailand".

Perhaps no one would have thought that such a road comedy would actually generate more than 1 billion yuan in box office revenue.

Now that "Lost in Thailand" is released a year earlier, Liu Zhou still believes that the film can replicate its previous box office miracle.

(End of this chapter)