Eagle-eyed and wolf-watching

Chapter 1472 The Queen’s Newspaper!
December 7, Yijing Palace
An Miao leaned back on the sofa and leisurely read the Yijing Daily, which she owned. Three months ago, Yijing Daily successfully became the best-selling newspaper in Yijing by virtue of its low price strategy of three cents per copy, and it could sell at least two thousand copies every day.

Although it has achieved some success and occupied a certain market share by relying on the low-price strategy, the low-price strategy also caused Yijing Daily to make no money at all.

The reason why Yijing Daily can still survive is entirely because the Second Manufacturing Bureau prints newspapers at cost price for Yijing Daily in order to please An Miaoyi. Even so, Yijing Daily does not lose money.

Although An Miaoyi, in charge of the treasury, did not care about these small things, but under An Miaoyi's arrangement, Yijing Daily had to be responsible for its own profits and losses. Therefore, in order to improve the treatment of himself and his colleagues in the newspaper, the editor-in-chief of Yijing Daily, Zhang Chengjie, proposed to An Miaoyi the idea of ​​raising the price of Yijing Daily!

Zhang Chengjie plans to raise the average price of Yijing Newspaper from the current three cents to five cents. In this way, even if the sales volume declines, the revenue of Yijing Daily will increase significantly. While he and his colleagues in the newspaper can earn more, they can also generate income for the treasury!
Originally, when Zhang Chengjie reported to An Miaoyi, he thought An Miaoyi would most likely agree, but the reality was that his request was flatly rejected by An Miaoyi··············
The reason why An Miaoyi started a newspaper was actually related to Ye Baode, the former general manager of Dadongsheng Trading Company!

In this era, there is a severe shortage of entertainment options. Men can still go out for a walk, drink tea, listen to music, and have fun outside, but ladies like An Miaoyi can only stay at home all day long.

Therefore, many ladies like to play cards and mahjong, but whether it is playing cards or mahjong, people will get bored after playing too much. It happened that at this time, Ye Mingsheng started publishing a newspaper in order to improve the literacy rate of the people and make people aware of the importance of science and technology.

In order to increase people's interest in newspapers, novels began to be serialized in newspapers. At the beginning, they were all martial arts novels, but as the market was explored in depth, some romance novels also received a warm welcome in the market. Some businessmen and literati also focused on this section to create better works.

An Miaoyi was born into a powerful family. Although she is now calculating and ruthless, when she was young, she had a superior family background so she had no worries about food and clothing. She only needed to learn music, chess, calligraphy and painting every day. This also led to An Miaoyi being an artistic girl who loved romance when she was young.

Therefore, since An Miaoyi saw romance novels in the newspaper, she has developed a strong interest in them.

At that time, An Miaoyi's favorite novel was called "Tears on the Shirt", but unfortunately this novel was relatively niche and not many people read it. The author couldn't make any money so he stopped updating it!
But An Miaoyi herself liked this novel very much, so in order to please An Miaoyi, Ye Baode took the opportunity to open the Yijing Daily, and serialized the novel "Tears in the Shirt" in Yijing Daily, which made An Miaoyi admire him greatly...
After Ye Baode plotted rebellion, An Miaoyi also took over Yijing Daily. Originally, An Miaoyi did not have too many ideas about Yijing Daily. She just wanted to sign several of her favorite authors to Yijing Daily, allowing these people to create with peace of mind and satisfy their own entertainment needs.

However, as time went by since she founded the newspaper, An Miaoyi gradually realized the importance of newspapers in guiding public opinion!
Compared to the Great Zhou, Ye Mingsheng was very lenient with public opinion, and was only rarely convicted for his words! Therefore, some people would use newspapers to ridicule and mock him, and some political figures would be involved. If this happened in the Great Zhou, you would definitely be finished, not only would you be punished, but your family would also be implicated.

Although such things do happen in Daqian, the tolerance level is relatively high. As long as you don't insult someone by name, you can basically get away with it. So this leads to some people using metaphors and sarcasm to attack others!
In addition to attacking others, newspapers can also whitewash some people through guiding public opinion!

Because there has always been a saying among the people that Ye Mingsheng has the eyes of an eagle and the back of a wolf, and is a traitor who has stolen the country, and An Miaoyi is the reincarnation of Baosi, who has brought disaster to the country and the people, and the two of them together are a tyrant and a witch. So after realizing the role of newspapers, An Miaoyi also consciously let Yijing Daily whitewash herself...

For example, An Miaoyi instructed the Yijing Daily to write more about her kindness and compassion, how she provided subsidies to the elderly and children, and how she comforted the widows of fallen soldiers. She also had to write about how loving she and Ye Mingsheng were over the years, and how they supported each other along the way.

Finally, regarding some people who insinuated that she was Bao Si, An Miaoyi also asked the Yijing Daily to fight back in public opinion, saying that these were all shameless rumors and slander!
In addition to fighting back in public opinion, An Miaoyi is also merciless to those who dare to satirize her. At the very least, she will FS you in the newspaper industry, and at the worst, she will directly arrange for her subordinates to have a heart-to-heart talk with you in private to let you know why the flowers are so red.

Because of An Miaoyi's actions, no one in the newspapers dared to say a word against the queen. Everyone praised the queen for being so kind and benevolent!
Although it was intentional or unintentional, the Yijing Daily has become an important magic weapon in An Miaoyi's hands today!

As the queen of Daqian, An Miaoyi, who was in charge of hundreds of thousands of taels of silver in the treasury, didn't care at all whether a small Yijing Daily could make money. If it weren't for the fact that the treasury was a little tight, if Yijing Daily lost money, it would be criticized by Murong Qingwu, who was in charge of palace affairs.

In addition, the Dali Temple, the Ministry of Justice, and the Censorate are currently discussing a bill on unfair competition at the request of Ye Mingsheng. An Miaoyi is worried that she will run into this opportunity, otherwise she will simply sell Yijing Daily for only one cent per copy and completely overwhelm other Yijing newspapers.

So after hearing Zhang Chengjie's suggestion that the price increase would reduce the sales of Yijing Daily, An Miaoyi was too lazy to listen to Zhang Chengjie's next words and directly rejected Zhang Chengjie's idea!
After being rejected by An Miaoyi, Zhang Chengjie kept explaining that the price increase would not have much impact on sales volume, and it would also allow the newspaper to earn an extra 100 or 200 taels of silver for the treasury every year. However, for An Miaoyi, 100 or 200 taels of silver was not a lot of money at all. Any piece of jewelry she bought was worth more than that...