Full-time: Starting from Ye Xiu vs. Faker

Chapter 426: Attention from PSG, the main competition
"After seeing this, gentlemen, do you still insist on limiting our investment partners to the European continent?"

While watching what was probably the highest level of fierce competition in the qualifying round, some managers from the Paris Saint-Germain team looked at each other, and finally the one sitting in the first place made the conclusion.

Wait, the team?
Why are they joining in the fun when they have nothing else to do?
They really are qualified to join in the fun.

In the Internet age, how to continue to cultivate a stable audience for sports games among the new generation of young people under the impact of new entertainment activities represented by electronic games has become an urgent problem to be solved by many leagues and clubs.

Even a super giant like football, although its voice in the minds of the new generation of young people is still terrifying, it is still inevitably declining compared to previous eras.

Perhaps in the short term, or even for a few years, decades, these traditional sports leagues will still be able to maintain their lofty status due to their huge size.

However, if we really rest on our laurels and don't try to keep up with the times, it will be very disadvantageous for our future.

Therefore, traditional sports, including new media arrays, have never stopped exploring the Internet and mobile Internet.

When it comes to the operation and development of the media array, most leagues and clubs are already trying to do their best.

But this alone still seems not enough.

While thinking about ways to break the deadlock, clubs like Paris Saint-Germain have very keenly shifted their attention to the field of e-sports.

They feel that this emerging field may be a great help in helping them break through.

E-sports has several advantages over other fields:

First of all, although e-sports has nothing to do with football in terms of specific competition events, it is essentially a competitive sport.

In terms of operations and other aspects, there are definitely similarities with traditional sports such as football.

In such a not too unfamiliar field, PSG believes that it can handle it with more ease and is not easily fooled.

Secondly, although e-sports has a strong development momentum, it cannot be compared with these traditional sports in terms of scale.

Just for the PSG club, the total value of the players is close to 1 billion euros.

If we add up the worth of all the League of Legends players in the world, no, not just League of Legends, but all the current e-sports players in the world, it is hard to say whether it can compare to that of PSG.

Although there is a huge gap in size, the other party’s voice on the Internet is not much worse than traditional sports, especially among young people.

It goes without saying that this is a very promising business.

PSG is known for its generosity and decisiveness in the football field, so it acted decisively.

They first started with the area they were most familiar with and invested in a French FIFAonline club.

As a football club, isn't it natural for it to invest in football games?

However, as one of the few non-Tencent e-sports projects on the market, FIFAonline's audience is not only not as large as that of a large number of emerging e-sports projects,

What’s even more terrible is that nine out of ten people who can play and pay attention to this game are already the audience of football matches.

In other words, PSG went through so much trouble thinking they could bring in some new players, but when they looked closely, they found that they were all the familiar old Deng.

Therefore, after testing the waters within its comfort zone, PSG has already set its sights on those "mainstream e-sports projects" that have less connection with traditional sports and have a louder voice.

The League of Legends, which currently has the highest global popularity, seems to be a good choice.

However, this time, there was some disagreement within PSG on the sponsorship object.

Which league or team to cooperate with?
Originally, PSG was planning to negotiate directly with LEC. After all, they are close to the LEC and can be controlled more easily.

Moreover, LEC's strength seems to be very good, and the runner-up region sounds quite prestigious. If they can win the championship at the end of the year in one go, their future will be even brighter.

But after FIFA's lackluster attempt, some different voices emerged within the organization.

After all, Europe is the base camp of the five major leagues, a place where football culture is highly developed and the market is highly saturated.

In other words, the base.

If LEC is really taken as the core development target, then there doesn't seem to be any big difference with FIFA.

We need to go to countries where the market is big enough, the opportunities are abundant, and most importantly, the local football culture is not that prosperous and strong, or even where the football level is not that strong, in order to achieve good publicity effects.

This sentence is almost naming two countries that are "imperfections in the ointment".

The other members of PSG thought the same, so they included inspections of LPL and LCS into their plans.

The performance of this world championship is naturally a very important channel to understand.

After the qualifying round, the department within PSG that is responsible for this aspect has indeed gained a certain understanding of the e-sports field, which was originally extremely unfamiliar to them.

But the direction of this game surprised them a little.

China's LPL showed strong dominance in the qualifying round with only one fourth seed, proving the value of the region.

But in LCS, TL has been losing battles like a madman, and now it is not even sure whether it can secure a place in the next round.

Considering that the LCS second seed is said to be an expeditionary force from the LPL, PSG immediately began to have some doubts about the strength of the LCS region.

And LPL...seems like a good choice?

There is no need to elaborate on how attractive the Chinese market is.

As for the competitiveness of LPL, judging from the information obtained from various channels, it is currently at the world's top level. It has even made initial progress beyond its home country and is radiating its influence to the world.

This is quite an achievement.

In addition, the boss Tenghai is located in China, so the prospects of this region are undoubtedly promising.

"Then... let's start with China? Should we start with a certain team or directly try to cooperate with the competition area?" A representative looked at the live broadcast screen.

It just so happened that the time of their meeting was the time of the first confrontation between LGM and SSG.

They definitely can't understand the game content of LOL, but thanks to the detailed and clear sidebar of League of Legends, they can understand what is happening to a certain extent.

Just now, the LGM team from LPL took the lead in breaking through, with the top, mid and jungle teaming up to attack the top lane and get a double kill, changing the kill ratio to 2:0.
It seems that certain advantages have been accumulated in the early stages.

"It's a shame, gentlemen. If we want to compete for the position of the LPL region's chief partner, we may not be able to beat these guys."

A list of companies that are currently negotiating or have already negotiated with the LPL to reach a high level of cooperation has been drawn up, including internationally renowned companies such as Mercedes-Benz and Audi.

It is true that PSG is a big company, but after all, the team itself spends a lot of money and cannot be compared with these real industrial brands.

"What about the club side? Are their top three seeds in contact?"

"Their situation... is also quite special. The top three seeds are basically from China. They are formed by the reorganization or establishment of branches of established e-sports clubs with at least seven or eight years of history. They have their own fan base in China." "They are also very cautious about accepting our investment and sponsorship."

The atmosphere was a little tense.

PSG has never been short of money. If the money can produce results, they will definitely not be stingy with their wallets.

But the problem is that LPL is not too short of money right now.

"Why? Is it a shame to be named by us?" Some people were unhappy.

"That's not the case. It is said that one of their teams gave up the naming rights too rashly. Then, because the brand name was too weird, it became the laughing stock of the region. Other teams took it as a warning, so they are extremely cautious about the naming rights."

"What brand name has such lethality?"

"It is said that if translated literally, it means 'old stepmother'..."

silence.

"...What about the fourth seed? Are they also resisting?" Someone looked at the live broadcast again. During the time they were studying, the two sides had fought fiercely several times.

It seems that both sides have casualties, but at least whether it is the numbers representing the number of kills or the overall economic numbers, LGM is the one that is more ahead.

Read the error-free version at 69shuba! 6=9+shu_ba is the first to publish this novel.

This is also a strong team...

However, when talking about LGM, the representative who had done his homework had a strange look on his face: "They... on the contrary, they are actively looking for new sponsors, and they are unusually enthusiastic about the issue of naming rights."

"Why? Could it be that..."

"Yes, they are the team named 'Old Stepmother'..."

……

Outsiders have no idea what PSG talked about that day, but after that, LGM was officially on their list of key focus groups.

However, the LGM players did not have time to pay attention to these things in the short term. They had just finished the game, and although they had clearly won, they did not seem to show much joy.

"They are still hiding! Is this acceptable?" Hai Chao complained during a temporary online meeting of the four teams that night.

“Even with the change of players, we can still fight with you guys on equal terms, and some of their personal abilities are even better than ours. This proves how terrifying this team is.” Ye Xiu shook his head. There wasn’t much smile on his face today.

LCK hid something, and SSG chose to hide something in this game that did not affect the prospects of promotion.

Before the game, SSG's starting mid laner pawn suddenly announced that he would rest for one game due to illness, and was replaced by SSG's substitute mid laner crown.

Nine out of ten times if someone suddenly says he's not feeling well before a game, there's something fishy going on.

Considering that SSG has basically booked a spot in the finals, it is entirely possible to suspect that they chose to hide in the qualifying round in order to perform well in the group stage.

But for LGM, the most shocking thing was that their substitute mid laner Crown was actually able to play quite well in the game.

Although compared to Pawn, he was obviously not as confident and decisive, and his mentality did not seem to be that strong.

But he has solid basic skills, excellent operation and reaction, and excellent tactical execution.

Facing this SSG team that replaced its generals at the last minute, LGM has also been making rapid progress during this period, otherwise the fact that the main players lost to the substitutes might have really become a stain and a cliché.

Compared to LGM, who was fully prepared and had done their homework, SSG, who temporarily replaced their mid laner, obviously had some problems in running-in and made some low-level mistakes.

In addition, although their preparations for LGM were extensive, they were basically based on public regular season and playoff game records.

SSG had no record of how much LGM had improved during the month of preparation.

In addition, LGM did not encounter any opponents in the qualifying round that required them to use all their strengths, so SSG’s research on LGM was not that thorough.

All in all, the game was won, but the LGM players were not very happy.

"That crown... has strong personal abilities." Although he was very reluctant to admit that he and the other player's substitute had a back-and-forth fight, this was obviously not the time for Hai Chao to be stubborn.

Crown played a little indecisive and immature, but his basic skills were very good and he had strong discipline.

How should I put it? There is a bright future ahead.

Hai Chao felt a little scalp-tingling when he thought that a substitute could actually display such fighting power.

"Don't worry about it. You played well today and showed your tactical skills. That's more than enough." Yu Wenzhou consoled him. He now seemed to be showing signs of being promoted to the chief military strategist of the entire region.

He was still very satisfied with LGM's performance.

No matter how much SSG has hidden, it is already good enough to win.

As for more, let’s wait until the main competition, when the two major competition areas officially collide, and then we can ask for advice.

By then, there will be plenty of opportunities to force them to reveal their trump cards...

……

“I’m sorry, Chanyoung. I screwed up.”

Crown, who suffered a bitter defeat in his first world-class competition, didn't even dare to raise his head, for fear that Ambition's baseball bat would hit him on the head in the next second.

But although An Bixin's face didn't look good, he was surprisingly calm: "It's okay, you played well, brother is still very satisfied."

Crown, who was called up temporarily, was able to play like this, which had already met his expectations. If it weren't for the loss, An Bixin would not be stingy with his praise.

By the way, he glared at Ruler who was also like a quail on the other side.

In this game, the difference in bottom lane power between LGM and SSG was visible to the naked eye.

But Ruler was a little afraid to play in this game, and Guohao decisively invested a lot of time in the bottom lane, preventing SSG from finding any opportunities.

Ruler has to take some blame.

However, there were still games to be played, and losing this game was not important to the overall situation, so An Bixin finally did not choose to get angry.

"It seems that although their top three seeds are indeed incredibly strong, this fourth seed is not as scary as imagined..."

Inferring the combat effectiveness of LPL, it seems that there is still a lot of room for improvement.

Then I'll give this game to you.

Let's go to the finals, bye...

(End of this chapter)