1977: The beginning of the blind date with the daughter of the king

Chapter 576: It was all Li Jiacheng’s fault!
"You bought so much wine?"

Looking at the amount on the agreement, Wells was speechless.

He rarely saw Li Changhe drinking wine.

"This thing will be a great tool for dealing with Westerners in the future. Believe me, if you give them a bottle of 82 Lafite, it will definitely be more effective than any other gift!"

Li Changhe said to Wei Er Si with a chuckle.

In Europe and the United States, besides drinking, the biggest use of wine is as a gift.

It is just like tobacco and alcohol in China in later generations. There is no doubt that the 82 Lafite will be the best gift of this kind in the next ten years!
"So you bought Latu for a gift?"

"That's about right. If our company wants to expand in Europe and the United States, wine is a necessity for the company's development. Instead of purchasing various products at that time, it is better to directly acquire a top winery."

"One more thing. When you are dealing with Lafite, see if you can get in touch with the Rothschild family."

Li Changhe reminded Wei Ersi again at this time.

When Weiers heard this, a trace of surprise appeared on his face: "Rothschild?"

"The former European financial family?"

"Yes, that's them!"

Li Changhe nodded.

"I remember they are a Jewish family, don't you dislike Jews?"

Wells asked curiously at this time.

He remembered that Li Changhe was quite disgusted with Jewish capital.

Li Changhe looked at Weiss and smiled and shook his head: "I just don't like Jewish capital in the United States. There are so many Jews in the world, I don't hate them all."

"The Jews in Europe are still quite useful to us."

"You know, Europe is different from the United States. The countries here are too scattered. England, France, Germany, Italy, Spain, Portugal, the Netherlands, etc. Each country is small, but they all have sovereignty. The political forces within them are also very scattered, and the left and right are in chaos."

"So if we rely solely on political power to expand in Europe, it will actually be very cumbersome. Just wrangling with them will be a big hassle."

"In comparison, the Rothschild family is less of a worry for us."

“After World War II, although the Rothschild family’s financial system was plundered by European countries, many of their industrial and mining enterprises were returned, and they also had their own political power in various countries.”

"If we can cooperate with them, it will have a very positive effect on our market development!"

"This is much more convenient than dealing directly with governments of various countries."

During World War II, the financial influence of the Rothschild family in all countries except Britain and Switzerland was destroyed, and the little mustache man was not polite to the Rothschild family.

After World War II, the first thing European countries did after recovery was to nationalize financial power. Almost all central banks of various countries returned to the hands of national governments, except for Britain and Switzerland.

Therefore, unlike the United States, the Jews in Europe do not have powerful financial capital groups. Even the Mediterranean Consortium, which was later jointly established by the Luo family and other Jews, failed to create a second powerful financial empire.

This is not only due to suppression by various governments, but also due to covert suppression from the United States.

After all, no one wants to see the former master's glorious rise again.

The dead Big Brother is the real good Big Brother!

But this does not mean that the Luo family will never recover. After taking back some industrial and mining enterprises, the Luo family still has strong strength in mineral energy and manufacturing, which is also the direction that Li Changhe needs in the future.

"I'm curious, where did you get this information? I feel like you know all the family information behind the scenes in Europe and America. Anyway, I haven't been exposed to this in school."

Wells said with emotion at this time.

He also had contact with talents from European and American higher education, but for this information, Wells felt that he was completely insignificant compared to Li Changhe.

"It's very simple. We can figure it out by analyzing the post-war economic model of Europe and the United States."

Li Changhe couldn't say that all this was dug out from his previous life?

But to be honest, before the Internet was fully opened up, a lot of information on it was indeed inaccessible to ordinary people.

It was perfectly normal for Wells to have such thoughts.

"It seems that I have to stay in Europe for a while longer."

Wells did not delve further into the matter, but just sighed helplessly.

Li Changhe assigned him so much work that he couldn't leave for a while.

"The more capable you are, the more work you should do. I'm counting on you!"

After handing over the matters here to Wells, Li Changhe led his men back to Hong Kong Island.

But as soon as I returned to the office, Wei Li came to me.

"Boss!"

"What's wrong, Werley?"

Li Changhe was sitting in the office, looking at Wei Li who walked in anxiously, feeling a little curious.

He rarely saw Wei Li so anxious.

"Boss, we are in trouble."

"Ok?"

"trouble?"

"Is there anyone else who can cause trouble for you, Wei Li?"

Li Changhe said jokingly with a smile.

Wei Li shook his head and then placed a document on Li Changhe's desk.

"Boss, this is the recent operation status of our 24-hour convenience stores. More than one-third of the stores have had disputes at night, and nearly ten stores have had fires at night."

"In addition, some of Wellcome's stores have had a number of negative issues, including selling inferior goods as good ones and food problems."

"Also, some of our evening customers have experienced harassment, robbery and other incidents while shopping."

"I suspect that someone is deliberately targeting our company's expansion and sniping us."

Wei Li said with a frown.

"Oh? Do you have evidence?"

Li Changhe asked seriously at this time.

Wei Li shook his head: "There is no clear evidence at the moment. These things that happened are actually not a big deal."

"Take the fire at night for example. It wasn't a big fire, nor was it arson, but it was a fire in a warehouse or store, and it was quickly put out." "In addition, the staff of some stores were bribed to deliberately create negative incidents for us, but the specific circumstances were not found."

"I think these methods are very similar to the methods used by some social groups to compete with each other, but I haven't found a clear force yet."

"In fact, even if you find it, there is nothing you can do. These methods are all small and insignificant. Even if you catch it, it's not a big deal."

"When we run into gang members, they just stay in jail for a few days and then come out. They don't think it's a big deal. But for us, the customer experience will get worse and worse, and our brand influence will be damaged."

"For this kind of thing, the best way is, first, to find out who is behind it, negotiate with them, and ask them to stop this kind of thing."

"Second, we will fight violence with violence. We will find the gangs ourselves, dig out these people, and then destroy them directly. At the same time, we will kill the chicken to scare the monkey!"

"Boss, I'm inclined to the second option. We should look for the person behind this. The society has more experience than us. We can definitely find one to help us solve this problem."

"But in this case, we will need to spend extra money. I need to set up a special department to deal with this force."

"Just like the compradors of the major foreign companies in the past, many of them were actually the liaisons between these Chinese community forces and the foreign companies. Often, they helped the foreign companies deal with such matters."

Wei Li said to Li Changhe seriously.

After listening to this, Li Changhe leaned back in his chair and said with a smile: "Do you think this can solve the problem?"

Wei Li then said helplessly: "It can only be said that this is the most effective way at present, but if you want to solve it completely, I guess you still have to find the person behind it."

"I think the person behind this is most likely Li Jiacheng's side. Ordinary social groups would not dare to touch our industry."

"The only ones who dare to do this are our competitors, and at the moment, that's Hutchison Whampoa."

"Hutchison Whampoa's ParknShop supermarket has also started the same expansion route as us. Their new president, Ma Shimin, used to be a mercenary, so he must be good at using these methods."

"I guess they want to do it in two ways. On the one hand, they use these little tricks to slow down our development. On the other hand, their convenience stores are also rapidly seizing the market."

If something like this were to break out suddenly in a short period of time, it must have been premeditated.

The company most likely to do this is undoubtedly Hutchison Whampoa, which is a competitor of Wellcome.

But at the moment, Wei Li can't find any evidence.

"It's a good idea for a club to handle another club, but there's one thing here. Can you guarantee that the club we find will do what we want?"

"For us, this kind of thing is nothing more than bribery. We pay them money and they do things for us, but we don't have the final say on how far they will go. They have the final say."

"Hong Kong Island's societies also have their own rules and regulations, and they won't act completely according to our will, so your method is effective, but it may not be completely effective."

"Boss, this is also a headache for me. Almost all the social organizations in Hong Kong are Chinese, and they have close ties with many families. In this regard, we have no advantage."

"So for this kind of thing, I can only come to you to discuss countermeasures."

Wei Li said seriously at this time.

He knew very well that a foreigner like him might be able to get a say with the Governor's Office, but it would be a headache to deal with these Chinese communities. Sometimes, not only would he spend money, but what he feared most was wasting it.

So he approached Li Changhe about this matter.

In fact, it doesn't cost much to find a social organization, just a few million. With Wei Li's status, he could easily get it approved, but he still found Li Changhe in order to solve the problem once and for all.

He is a foreigner and has little influence on the social groups in Hong Kong Island, but his boss's family, the shipping tycoon family, is an old Chinese family.

Wei Li felt that the other party must have more channels in this regard than he did.

After listening to this, Li Changhe sat there and thought for a while.

Then he looked at Wei Li and said seriously, "For this kind of thing, it's useless to just look for the society. That would just be passive defense."

"You mean, if we take the initiative, we can deal with the other side in the same way?"

Wei Li asked softly at this time.

Li Changhe smiled and shook his head: "That would be a low-level move. Even if we use the same method against ParknShop, the customers will undoubtedly be the ones who suffer in the end."

"Their customers are actually our customers, so this tit-for-tat approach may seem effective, but it is not the most effective one."

"Then Boss, what should we do?"

Wei Li confused Li Changhe. He always felt that his boss seemed to have his own ideas, but they were different from his own.

"Some things, if we take advantage of the situation, I think it's our chance!"

"In fact, the core point of this matter is still the recognition of customers. The competitors have done so much, in essence, just to make the customer group disappointed with us, and then switch to other supermarkets."

"Then, can we, on the other hand, take advantage of the situation and come up with an image plan that is beneficial to us?"

"Boss, what do you mean?"

"Since our competitors can find actors in our store, can we also find them ourselves?"

"You can find a few actors and have a similar accident in our store, it can be more serious."

"Then, as soon as the accident happened, we immediately dealt with the aftermath, paid compensation, held people accountable, and disclosed to the media that someone was deliberately damaging our image and engaging in vicious commercial competition by deliberately harming customer safety. Such behavior must be strongly condemned."

"This kind of thing must be made public. We will actively admit our mistakes, investigate strictly, and make serious compensation."

"At the same time, we continue to criticize the bad image of our opponents and expose all the things we have encountered recently."

"Do you think that in this case, is it our image that is bad, or is it the other party's image that is bad?"

"If you ask the newspapers to guide the public a little bit, for example, publish a few more articles, such as "Business competition cannot be based on despicable means" and other suggestive articles to guide the public, what do you think the reputation of the Li family and ParknShop will be?"

"Regardless of whether this was done by Li Jiacheng or not, as long as it has been publicized and the public believes it, then it was done by him and he cannot defend himself."

"What do you think?"

Wei Li nodded immediately after hearing this: "That's right. Once this kind of thing gets out of hand, his best option is to stay put. He will definitely be blamed for it anyway."

"Besides that, we also need to take this opportunity to strengthen our customers' perception of us."

"I have set up a security company in Macau. We took this opportunity to introduce the security company and tell all customers in Hong Kong that Wellcome will introduce formal security forces in the future."

"In addition to providing security in supermarkets, we also provide door-to-door service at night. Each of our convenience stores has a security guard. For customers who order products worth a certain amount, our staff will deliver the goods to their door at night to ensure the safety of the customers."

"For these security personnel who are assigned to deliver the items, we will give them a percentage of the amount of each delivery as a bonus."

"Finally, as you said, we should find social organizations to eliminate those who are targeting us."

“I think a three-pronged approach is the most appropriate solution.”

Li Changhe said calmly to Wei Li.

He had been thinking about how to bring security personnel to the property. After all, such an action should not be too obvious. But now, the opportunity came to him.

Li Changhe didn't know whether it was Old Li who did this. If it was really him, he really wanted to thank him!
But, this is the way to express gratitude.
(End of this chapter)