Daming: Dad, you are really not good at governing the country

Chapter 348: Posting advertisements at the entrance of government offices will be charged based on the number of views!
At the beginning of the tenth year of Hongwu, Shangyuan County was like an ancient scroll, slowly unfolding before the eyes of the world.

The streets are bustling with people.

All kinds of shops are lined up one after another, and the noisy sounds are one after another, as if it is a symphony of earthly life full of fireworks.

The offices of the main officials of Shangyuan County were located near the center of the county.

It is majestic and solemn, like a silent historical monument.

The vermilion gate is like a portal to a mysterious world of power.

There are people coming and going in front of the door, it is very lively.

From time to time, people stop here and stare at the notice posted at the door, with curiosity or awe in their eyes.

However, when Zhu Yuanzhang's eyes fell on the notice to the vassal state written on the woodblock, his face instantly became overcast.

Zhu Yuanzhang was dressed in plain cloth and stood with his hands behind his back.

His brows were furrowed like a steep mountain, his eyes were as majestic as lightning, and revealed deep dissatisfaction.

The guards standing beside Zhu Yuanzhang were all silent.

It was as if he didn't even dare to breathe loudly, for fear of disturbing the emperor's anger.

Zhu Yuanzhang was a man of iron-like character.

He had an almost paranoid desire for control and a strong sense of responsibility for the governance of the Ming Dynasty.

In his mind, the country's order is like a carefully constructed building that does not tolerate any chaos or violations.

At this moment, in Zhu Yuanzhang's eyes, the notice from the vassal state was like a stone that had accidentally broken into the water, disturbing the calm water in his heart.

His eyes were fixed on the notice, and every word on the notice seemed to turn into sharp thorns, stinging Zhu Yuanzhang's nerves.

He narrowed his eyes slightly, and the wrinkles at the corners of his eyes were like ravines carved by time, deep and solemn.

Then Zhu Yuanzhang pursed his lips tightly and raised his chin slightly.

All these demonstrate his majesty and anger as the supreme ruler of the Ming Dynasty.

"We have already established the rules that only the government has the power to issue 'notices'.

Anything published by any other person or organization without permission cannot be called a "notice"!
This is to ensure the credibility and strong influence of the "notice" in the minds of the people, so that the people will take every word issued by the government seriously.

Now, the envoys from this vassal state actually dared to post this thing at the gate of the government office.

Could it be that those officials have begun to neglect their duties again?"

Zhu Yuanzhang's voice was low and powerful, like a muffled thunder exploding in the air, full of oppression.

Every word was like a heavy hammer, hitting everyone's heart, making the air around them seem to solidify.

During the Hongwu period of the Ming Dynasty, the most serious crime of "dereliction of duty" was "failure to implement practical policies."

If officials fail to perform their duties conscientiously, local governance will be in chaos.

If the people's livelihood issues pile up and are not properly resolved, it will be regarded as "lack of practical governance."

In this case, the officials concerned will certainly be severely punished.

The extent of the punishment will depend on the severity of the circumstances.

In serious cases, the offender may be sentenced to caning, with the sticks raining down on the body, leaving the skin and flesh exposed.

Or sentenced to prison, imprisoned in a dark cell, and deprived of freedom.

You may even be sentenced to death and die.

At this time, the sun was shining on the square of the government office, but it could not dispel the haze in Zhu Yuanzhang's heart.

He paced back and forth, and the stone pavement under his feet seemed to sense his irritability, making a slight creaking sound.

Zhu Gang, who was standing aside, clenched his fists from time to time and unclenched them from time to time, showing his inner struggle and thoughts.

It seemed that he was also thinking about how to deal with this thorny matter. At this moment, Crown Prince Zhu Biao hurried over.

Zhu Biao was dressed in gorgeous clothes and had a noble temperament, like a shining star.

He saw Zhu Yuanzhang's expression at a glance, and then glanced at Zhu Gang not far away, and he understood a little bit.

In order to prevent innocent officials from being implicated and punished, he signaled Zhu Gang with his eyes to explain quickly.

"Father, I think you may have misunderstood this matter.

What the envoys from the sixty-two Southeast Yi nations posted at the gate of the government office was actually an "advertisement".

The people of Yingtian Prefecture saw this situation for the first time, so it caused some unnecessary misunderstandings. "

When Zhu Yuanzhang heard Zhu Gang utter a new word that he had never heard of before, he was immediately confused.

He stopped, stared at Zhu Gang with a sharp gaze and asked, "Old Third, you always come up with something new for us! Tell me, what is this advertisement about?"

Zhu Gang did not dare to delay for even a second and quickly found a secluded corner to sit down and explain.

The breeze blew gently, bringing a slight coolness.

"In the Northern Song Dynasty painting Along the River During the Qingming Festival by Zhang Zeduan, there are various horizontal and vertical signs at the crossroads east of Bianliang City.

Written on it are information such as the store name, size, items, etc. Some are also accompanied by exquisite pictures, which can be said to be rich in pictures and texts.

Some shops will invite celebrities or calligraphers to write their signs to increase the shop's popularity and reputation.

For example, the great poet Su Dongpo once wrote an advertising poem for an old woman selling Sanzi.

Later, the old woman placed the poem board in front of her shop, and her business flourished and was crowded with customers.

In addition, some shops use couplets for advertising. The content of the couplets not only reflects the business characteristics of the shop, but also contains certain cultural connotations.

It's like an old-fashioned drugstore, with a big couplet hanging on the wall that reads 'Although the preparation is complicated, we will never save on labor; although the food is expensive, we will never reduce the material resources'.

It not only promotes the pharmacy's pharmaceutical philosophy, but also leaves a deep impression on passers-by.

With the invention and development of printing, print advertising gradually appeared.

Books published in the Song Dynasty often had a "brand" or "publication words" printed after the table of contents or preface.

The name, location and printing time of the bookstore that published the book were all marked, which was an early book advertisement.

A typical example of physical advertising is the Liujia Kungfu Needle Shop advertisement in the Northern Song Dynasty.

The title "Jinan Liujia Kungfu Needle Shop" was engraved on the advertising copper plate, and in the middle was a picture of a cute white rabbit pounding medicine.

The words "Recognize the white rabbit in front of the door as a reminder" are marked on the left and right of the pattern, and the text below explains the quality of the product and the sales method.

Following Zhu Gang's explanation, Zhu Yuanzhang's expression gradually eased.

He nodded slightly and fell into deep thought.

The sun shines on everyone, and time seems to stand still at this moment.

The area around the government office was still bustling with activity, but Zhu Yuanzhang and Zhu Biao were thinking about the future of advertising and the governance strategies of the Ming Dynasty.

At this time, the Supervisory Censor Yuan Kai expressed Zhu Yuanzhang's concerns, "But the red gate of this government office is where the government posts notices.

It is indeed inappropriate for a vassal state to publish an advertisement here."

Zhu Gang smiled and said, "Yuan Yushi, the city was under martial law due to the search for the assassin, which has affected the preparations for the merchant auction.

If the Southeastern Yi delegation cannot raise food in exchange for treasure notes in the short term, it will definitely affect the effectiveness of the auction.

The city gates, temples, and markets are places where people come and go.

Posting ads in these places will allow more people to see them, and we can also charge by pageviews.”

(End of this chapter)