Siheyuan: Rebirth of a comfortable life starts with Shazhu

"... I don't know about other places, but in Hong Kong, they are competing with each other now, and they are using every possible means.

If they seize on a small problem, they will start smearing you in all kinds of ways.

For example, companies over there all have so-called public relations departments, which are to protect the reputation of their own companies and to deal with peers. "He Yuzhu briefly talked about some disgusting things about peer competition in Hong Kong Island. He didn't know whether Comrade Lao Ai and others knew about it. After all, there were also people who discredited their peers before liberation.

But we have had collective enterprises here for twenty years, and even if many people have not forgotten, they do not pay too much attention to the harm that this malicious competition has caused to the enterprise.

Just like in later generations, many good collective enterprises were killed by public opinion.

Just like MSG...

In other words, at the beginning, it was all collective corporate thinking, and everyone simply thought that as long as they made good products, there would be no need to worry about the lack of a market.

Who would have known that they would not fight a quality war or a price war with you, but would directly smear you and destroy your entire industry.

He Yuzhu smiled bitterly and said: "We definitely can't be like our foreign counterparts. Most of the public opinion and propaganda outside is created for us by agents.

There is not much we can do, just try our best to ensure there are no quality issues.

We must also seize breakthroughs in research and development.

Only by achieving product generation difference can we gain market voice.”

He Yuzhu is not being sympathetic, but this is really the current market situation.

He originally thought it was too simple.

I thought that as long as I made a good product, I could export it and earn foreign exchange.

After all, toys, electric fans, rice cookers and so on were all developed in that way in the past.

But now the more he analyzed the work he was doing, the more anxious he became, and sometimes he felt a sense of urgency that made him unable to wait any longer.

The television industry is different.

For products like toys and small household appliances, it is essentially market competition between businesses.

If you have a little creativity and innovation and the market recognizes it, you can sell it and generate foreign exchange.

As for televisions, at present, they are a comprehensive reflection of a country's industrial strength.

Therefore, the competition you face is not one-sided competition among companies, but capital, a large group of people who will try every means to strangle you in the cradle.

The key is that other factories already have a base.

Just like the small TV companies, they cannot sell their products outside, but they still have a market in their own country.

The Sijiucheng TV factory now has no base.

So we can only take a gamble and move forward courageously.

He Yuzhu figured out these truths when he chatted with those old men these days.

According to Old Man Hong and Old Man Fang, this is the best era, because we can now catch up with all foreign technologies, and it is not too difficult.

If we work harder, we might be better than foreign companies.

After all, we are concentrating talents to do big things.

And this is the worst of times.

We have only enemies outside, but few friends. Especially in the markets where televisions are to be marketed, those places are all enemy territories.

You can imagine how difficult it is to snatch meat from a tiger's mouth.

“Okay, I’ll call a meeting tomorrow and get everyone together to discuss this.

As for the market, we can only count on agents.

But we can't fall behind.

…………” Comrade Lao Ai understood He Yuzhu’s anxiety. In fact, when it comes to the TV industry chain, everyone else has a way out.

He and He Yuzhu had no way out, so the pressure he was under was much greater than that of He Yuzhu.

If He Yuzhu fails in this matter, the most he can do is go to another factory. He is still young and has the capital to make a comeback.

But Comrade Lao Ai no longer has that capital.

He Yuzhu walked out of the office and breathed a sigh of relief.

He still has great passion, and the reason is nothing but the big events in the next two years. Again, this is the biggest and best opportunity for our products to go global.

It can be said that it is better than inviting any world superstar to advertise on TV.

Is there any greater propaganda effect than the restoration of friendship between the two major countries in the world?
But he has to make the entire TV industry chain feel this urgency.

There is only one chance. If you miss it, you will have to wait another twenty years.

We have to wait until the reform and opening up, when people become wealthy and can afford these home appliances.

That is, after we have our basic foundation, we can then reduce costs, engage in price wars, and defeat all foreign companies.

According to the battlefield, He Yuzhu's attack was a surprise attack.

And those after the reform and opening up can be considered wars of attrition.

What He Yuzhu is facing now is definitely a huge risk.

But if it succeeds, the profits will be great.

As for the subsequent war of attrition over television sets, we all know the outcome. Although we won, it was a pyrrhic victory.

This is all He Yuzhu's job today. His current work is a bit complicated.

Like the toy factory, there is no movement at all now.

No one is willing to give in on light industry and foreign trade.

The division of the farm will also take time to complete.

So on the TV industry chain side, He Yuzhu has not officially taken office yet.

After all, the R&D department has just been established, and we have to wait for it to work overtime and come up with some small innovations.

Only then can it be put into production and hit the market in one go.

The TVs currently being produced are all black-and-white TVs of around 11 inches that meet domestic demand.

That's the equivalent of running-in.

You can't use this obsolete product to grab the market in Hong Kong Island, right?
The R&D department is now focusing on a color television that is being independently developed by a factory in northern Hebei. They are preparing to perfect this product and have it be the first product that the Sijiucheng Television Factory will launch in Hong Kong Island.

He Yuzhu was sitting in the car, and when he reached the intersection, he whispered, "Lao Mo, please pull over.

Come and pick me up at 7 o'clock tomorrow to go to the toy factory."

There was always a hint of fatigue in He Yuzhu's voice.

The toy factory, which was originally the easiest to deal with, has now become a big problem.

This made He Yuzhu feel powerless.

There's nothing you can do about it, you have to live in the world.

Originally, the toy factory was a joint venture between the street and the steel rolling mill. Later, the two companies withdrew for the development of the toy factory, and the toy factory was placed under the jurisdiction of the foreign trade department.

There is a problem here. In the past two years, the products produced by toy factories were mainly exported.

But as society develops, the pockets of urban residents are becoming richer and richer.

Therefore, a small number of toys and scooters that are exported will also be produced and put into the urban market.

And the proportion of the above is getting bigger and bigger.

So now the light industry is targeting us.

The light industry accused the foreign trade department of having a toy factory under its jurisdiction, which was an abnormality because, in theory, the foreign trade department had no management qualifications.

Part of the reason here is because of foreign exchange, that is, light industry wants to get a piece of the pie.

What's more, the toy factory can expand production.

That means more people can be arranged, and this is something that some people in the foreign trade sector are concerned about. Who doesn’t have a few relatives and friends?

In this situation, Light Industry was originally in a position to win for sure.

But there is still a problem. All the patents are in the hands of a trading company jointly established by the Foreign Trade Department and Lou Xiao'e. (End of this chapter)