Siheyuan: Rebirth of a comfortable life starts with Shazhu

Lou Xiao'e's business is a bit scattered now, and the only thing she can show off is a TV product.

The research and development of key televisions is still controlled in the old city.

For Lou Xiao'e, this is actually a question of whether she can transform into a butterfly.

Lou Xiao'e thinks about many things.

Her main business now is still based on business.

The research center she set up in Hong Kong Island has developed some small products over the years.

Because of her wealth and charity, the people of Hong Kong gave her the title of electrical appliance tycoon.

But Lou Xiao'e knew that it was just the self-entertainment of Hong Kong society.

Are there any absolute giants in any particular industry in Hong Kong? Yes, such as the Bao family in the shipping industry.

In Lou Xiao'e's opinion, the advantages and disadvantages of this family are equally obvious.

First of all, this company is only in charge of transportation, so the company's operations level can focus only on shipping issues.

How many new ships are added and how many new routes are developed every year.

That's what this company has to think about.

In recent years, with the prosperity of global trade, the Bao family's business has been booming.

But this is also the shortcoming: the Bao family’s shipping industry has no moat.

Although it is difficult for an individual to reach the level of the Bao family in terms of financial resources.

But the shipping industry has never been a track where an individual businessman can play for a long time.

Lou Xiao'e played a substitution game, that is, she put herself in the shoes of the Hong Kong bigwigs she knew.

Thinking about her own business, if she reaches the other party's level, then what choice should she make in setting the business strategy.

When she put herself in the shoes of the Bao family, she found that there were very few options.

The world trade economy is booming now, so the shipping industry can make a lot of money.

Business is always a cyclical thing, whether it is good or bad.

As for the Bao family's shipping business, he did not have any control over it, nor could he have any control over it, whether upstream or downstream.

Let the Bao family go to the major cargo transfer stations and buy a few ports at this time.

His family can't do this.

If we cannot occupy one of the two upstream and downstream areas of resource extraction and terminal operation, we will not be able to gain a firm foothold in the shipping industry.

If we transform and develop into other industries, the risks will be too great.

Although it may be glorious for a while, it is also possible that you cannot take care of both ends.

In contrast, the Huo family has not been very active in recent years. It seems that every industry their family is engaged in has been challenged by latecomers.

But their business tentacles have already penetrated into the blood vessels of Hong Kong Island.

The shadow of his family can be seen in every aspect of Hong Kong Island.

Moreover, with Hong Kong Island as its cornerstone, its business with countries around the world may not seem amazing, but it is stable.

In other words, this company has completed its business layout.

And because she has a good relationship with Sijiucheng, Lou Xiao'e also has a good relationship with the Huo family.

In the yacht club organized by Mr. Huo, Lou Xiao'e got the title of honorary vice president.

Of course, for now, this is because Mr. Huo cannot join the foreigners' yacht club, so he gathered a group of rich people to entertain himself.

But it is also undeniable that he hangs out with some of the best businessmen in Hong Kong Island every day.

This was very helpful in broadening Lou Xiao'e's horizons.

So now Lou Xiao'e can think about the issue of industrial planning.

If any businessman wants to become a business tycoon, then he must have a main development direction, that is, a flagship product.

It is simply impossible to gain a foothold in the market and have her own moat by relying solely on small household appliances and the electronic game industry, where she is still burning money.

People are always unsatisfied. In the past, Lou Xiao'e only wanted to control her own destiny. Later, the Lou family went bankrupt, and her mother earned wealth that she could not have imagined when she was a child by relying on the low manufacturing costs in the mainland.

Even now, Tan Yali seems to be semi-retired, but she still earns a lot of money every year.

But to put it bluntly, that industry does not require much technical content and the entry threshold is too low.

One day, Tan Yali's business may be taken away by lower-priced products.

Tan Yali didn't care. Anyway, the money she earned was enough for her eldest grandchildren to spend.

Lou Xiao'e's current industry is actually facing the same problem as Tan Yali's.

It is by relying on the low manufacturing costs in the mainland that we can expand our market overseas.

She has no core technology.

To put it bluntly, Lou Xiao'e is now just a middleman businessman.

Not much of an entrepreneur.

This is also her shortcoming.

If Lou Xiao'e wants to change all this, she has to choose an industry to delve into.

Now, the telegram that He Yuzhu sent to her can be said to have touched Lou Xiao'e's heart, and this is the reason why she was most happy.

He Yuzhu proposed a concept in the telegram, "integrated kitchen solution", which sounds like something very high-end.

From kitchen utensils, tableware to various cabinets and other things that a kitchen should have, they can be made as a whole.

This is still a new trend in the world today.

This doesn't mean that you can ask a designer to draw a blueprint and then fill it with kitchen utensils from various brands.

Instead, we market the concept of the overall brand from nothing to something, and from something to everything.

If she could successfully implant the concept that when building a kitchen, one must choose "Mrs. Ho's" kitchen utensils into the subconscious of the middle class, then her family's business could last for decades.

This is the moat of her business.

After the reform and opening up, especially around the new century, our mainland home improvement market also fell into a brand circle.

The same faucet may cost tens of dollars if produced domestically, but it may cost thousands of dollars if it is produced by Hans family.

There are also hinges, door locks, and even paint.

Our own companies are forced to have no choice but to register a foreign brand, and then increase the price of products that originally cost a few dollars or tens of dollars by more than ten times and market them.

The key is that most families still recognize this.

Let’s not talk about anything else, just the tiles.

This is also the most stupid thing.

It is obvious that for thousands of years in human history, it is the foreigners who have regarded our porcelain as a luxury item.

But later on in the domestic decoration market, no one would buy a house without a foreign name.

It can be said that most of them are just a waste of money.

From a business perspective, Lou Xiao'e also wants to earn the IQ tax of ordinary people.

Why not make money if you have the chance?

Time flies when we are busy.

"Mr. Lou, Mr. Mu from the Plastic Flower Factory requests a visit." Just when Lou Xiao'e had been in seclusion for a few days, thinking about where to start her business, the front desk called her and someone wanted to see her.

For Lou Xiao'e now, she has money in her hands, and many banks are begging her for loans.

Therefore, it is not difficult to set up a prototype production chain for kitchen appliances.

For some electrical appliances, you can purchase patents and conduct research and development.

For some things that were not patented, she directly bought several small factories.

For example, bowls, hardware, etc. (End of this chapter)