A doctor who travels through two eras

As soon as Lingnan Hall’s announcement came out, President Zhu of the Yunnan Pu’er Tea Association broke out in a cold sweat.

Because what they counted was indeed this year's new Pu'er tea, but they forgot that Pu'er tea is not more expensive as it is new, but rather, more expensive as it is older.

To use the words of capital speculation, Pu'er tea will not depreciate over time, but will become more fragrant as time goes by, just like aged wine.

This is because new Pu'er tea often has a distinct bitter taste.

But after decades of aging, the tannins, tea polyphenols and other substances in the tea gradually oxidize, the bitter taste almost disappears, and is replaced by a mellow and soft taste.

The tea soup is as smooth as silk in your mouth, with a long-lasting sweetness.

In fact, those who are truly engaged in the Pu'er tea industry know that the concept that Pu'er tea becomes more fragrant as it ages is a big scam.

Because as the storage time increases, Pu'er tea not only loses its aroma, but also has no taste.

The aroma of some old teas is not as pleasant as that of new teas from recent years. In fact, the taste of tea becomes worse as it ages.

Not to mention the distant consequences, from a medical point of view, high temperature and high humidity can cause tea leaves to become moldy and produce the carcinogen aflatoxin. Drinking this kind of tea is equivalent to spending money to buy illness.

However, capital fabricates gimmicks such as "old tea handed down from ancestors" and "return of tea from Hong Kong warehouses", and takes advantage of consumers' pursuit of scarcity to label tea that is actually 3-5 years old as 20 years or 50 years old or more, increasing the price by 10 times or even times.

Like the famous "King" Fu Yuanchang Pu'er tea, this kind of tea produced before the liberation was sold at a sky-high price, and 200 grams of tea could be sold for more than one million yuan.

Is this kind of Pu'er tea still drinkable? This is just a financial game of passing the parcel.

President Zhu was in a dilemma now, because the number of new tea was easy to count, but the number of aged Pu'er tea was really hard to say, especially since the Pu'er Tea Association was only established in 2006.

Your association has only been established for less than 10 years. How do you know the quantity of Pu'er tea 20 or 30 years ago?

What if the Pu'er tea in Lingnan Hall is decades-old tea? Would you dare to say it is fake?

After figuring this out, President Zhu became worried. He smoked a cigarette and looked at everyone in the field:
"Everyone, what should we do next? Lingnan Hall is determined to sell tea. Although their quantity is not large, only more than a thousand tons, they have top-grade Pu'er tea."

At this time, Vice President Wang also looked at the dozens of members, or dozens of Pu'er tea merchants in the conference room.

“According to our preliminary statistics, if what Lingnan Hall said is true, and all of them are top-grade Pu’er tea like Mansong Laobanzhang, then the value of more than 1,000 tons of Pu’er is outrageous.

Let me give you an example. In Mansong Prince Mountain, one kilogram of raw tea costs RMB 5. If it is made into dry tea or refined tea, the price of one kilogram will be over RMB 10.

In addition, for example, the refined flower of Bingdao Laozhai Tea is now around 9 yuan per kilogram. Even if Laobanzhang is cheaper now, it still costs tens of thousands per kilogram.

Let's divide it by the average. Let's say a kilogram of top-grade Pu'er tea sells for 5 yuan. Is the price I set low enough? But when more than a thousand tons are added together, that's worth to billion yuan.

If they are not in a hurry to sell slowly, and hype and sell like us, then it is possible that so much tea can be sold for hundreds of billions. I want to ask you, are you afraid? Ah? Are you afraid?
We have worked hard for decades to drive up the price of Pu'er tea. How much Pu'er can we sell in a year now? How much money can we make? I'm afraid that if it were in your hands, earning several billion yuan a year would be amazing.

I am not bragging. Even though I am Yunshui Pavilion and have become the leader in the industry, the money I make from Pu'er tea is less than 50 billion yuan a year, and there are many shareholders who share the dividends with me. "

As soon as these words were spoken, everyone knew how serious the consequences of Lingnan Hall selling tea were.

This not only breaks their monopoly on Pu'er tea, but also lies in the fact that the Pu'er tea market pie is actually so big that if everyone gets a piece, everyone will have food to eat.

But Lingnan Tang's strong involvement in the sales of high-end Pu'er tea is going to take a big piece of the pie.

This has become the "public enemy" of all Pu'er tea merchants.

Vice President Liu Xiaode was so angry that he slammed the table and cursed:
“Guangdong people don’t follow the rules when doing business. Even if you have Pu’er tea and want to sell it, you have to ask our opinion to see if we can buy it first.

If he sells it directly himself, he will destroy the market and break the market stability we have worked so hard to establish. Isn't he afraid that the Pu'er tea market will collapse and his tea will fall into his hands? "

Everyone in the venue was talking about it, and their faces looked as ugly as if their parents had died.

President Zhu knocked on the table and signaled everyone to be quiet: "Okay, let's talk about how we should respond.

The Lingnan Hall has been hiding in Huadu and has never opened branches outside. Even if we want to cause trouble for them, there is no way.

I called an old friend in the relevant department of Huadu, hoping to put some pressure on Lingnan Hall. But he told me that Lingnan Hall is a major taxpayer in Huadu and even in the entire Dongguang Province, and it is not easy to touch them.

Then our only option is to defeat them commercially, but how? Let's discuss it together.

Lingnan Hall is going to hold a Pu'er tea ordering conference in a few days. If they really win the bid, we will not only lose face, but also make all our money."

The reason why the people in the Pu'er Tea Association are so anxious and afraid of competition is actually their own fault.

In order to monopolize the high-end Pu'er tea market, we must firmly grasp one point: "Scarcity makes things valuable."

Therefore, the supply of high-end Pu'er tea has always adopted hunger marketing, with small quantities released each time, resulting in a situation where "tea is hard to come by" in the market.

The consumer’s mentality is that the more you can’t buy something, the more they think it is a good thing and they want to buy it.

When supply and demand are unstable and demand exceeds supply, prices will also rise, and they will continue to rise year by year.

Then when it got to me, I felt embarrassed.

If they supply in large quantities or engage in a price war with Lingnan Tang, the high-end Pu'er tea market will surely collapse once it loses its mystery and scarcity.

But if they allow Lingnan Hall to sell high-end Pu'er tea, then who will the Yunnan people sell their Pu'er tea to?
After all, the Pu'er tea market is just a niche market. The market is so small that if someone cuts off a big piece of the cake, the rest will be a mess.

What to do? This is a big problem facing all tea merchants.

At this time, a member stood up, and Niu Jianyu said:

"Everyone, we can't talk now. We could have sat down with Lingnan Hall and taken all the tea leaves from them. But Vice President Wang just said that it would cost at least 50 to 60 billion.

I can't afford so much money anyway.

Even if everyone divides the beach and each of them takes 10 billion or 20 billion, who among you can come up with so much money? Lao Zeng, do you have it? Lao Li, you have a lot of money, can you come up with several billion in cash at once? "

Everyone in the meeting room hurriedly shook their heads, and many people were thinking that even if they could afford it, they would not pay.

People are not united, and this has always been the tradition of the Chinese nation. Our people are good at internal fighting but not good at external wars.

As the old saying goes, one Chinese is a dragon, and a group of Chinese are a group of insects.

Seeing that everyone agreed with his opinion, Niu Jianyu continued:
“Since literary struggle doesn’t work, then we can only resort to physical struggle. We have no way to stop Lingnan Hall from selling tea leaves, and it’s too late to file a lawsuit, so we can only fight it out.

We should make full use of the advantages of our Pu'er Tea Association. Didn't Lingnan Hall accuse us of bullying others by taking advantage of our power in the notice? Then let's bully them and show them.

You said you are Mansong? Bullshit!

You said you were from Iceland? Nonsense!
You said you are the Phoenix Nest? The rice field? The Tianmen Mountain? Stop kidding.

Let's go there. Didn't Lingnan Hall invite everyone to hold a tasting event? They also generously said that accommodation is all-inclusive. So let's go in the name of the Pu'er Tea Association!
But no matter what kind of Pu'er tea they bring out, we deny it outright, saying it's all fake tea, inferior tea passed off as good quality. We give them a total denial.

What are we? We are the Pu'er Tea Association, an authoritative organization.

Regarding Pu'er tea, do we professionals understand it, or does he, a Cantonese guy who sells ginseng and cordyceps, understand it? Let's see who the people and the media trust more. "

Someone in the meeting hall exclaimed: "Calling a deer a horse?" (End of this chapter)