A doctor who travels through two eras

At 12 o'clock in the evening, Anthony's team was still meeting to discuss preparations for the first tuberculosis trial in the United States.

Assistant Carol is in charge of media work, and it is her turn to report:
"We have invested a total of $1000 million so far, and have placed advertisements in major newspapers and radio stations across the United States. In addition, we have also invested a large amount of money in new media such as television stations for promotion.

In addition, directors of approximately 300 hospitals across the United States, as well as medical representatives, will arrive in Boston tomorrow to visit our first clinic tomorrow.

I need to remind you that whether the iboperitone tablets can be successfully promoted depends on whether the first consultation starting tomorrow is successful, especially the number of patients is the key among the keys. "

Professor Anthony stroked his forehead with some concern, but Professor Theodore didn't care at all:
"I have absolute confidence in the Epyridamole Tablets. After all, I have personally tracked this Chinese medicine for a year and it is amazing. So there is no need to worry about the first visit. As long as it is effective, the effect will be seen immediately.

You may have noticed that Lin's guideline is a six-month course of treatment, but perhaps because this is the first time that ethopride tablets have been used, 70% of patients can turn negative in four months, and 4% can turn negative in three months. "

Anthony looked at another assistant at this time:
"Clifford, how is your investigation going?"

Clifford also looked relaxed and said with a smile:

“Hey guys, you don’t have to worry at all. I recently got the hotel occupancy rate statistics for Boston and surrounding satellite cities such as Quincy, Lynn, and Waltham.

Currently, all the more than 100 inns and hotels of all sizes are fully booked, with occupancy rate reaching 50%. In the same period last year, the figure was 45%, and last month's figure was %.

This means that countless guests have flocked in from all over the country in a short period of time. It's impossible that these people came here just for the Boston lobster, right?

According to a random survey conducted by a team of college students we hired, almost 90% of the people who stayed in the hospital came for the tuberculosis clinic, the first one opened in the United States at Massachusetts General Hospital.

So ladies and gentlemen, we can now open the champagne at halftime, we are rich, haha, the advertising we put in and the promotion of medical associations at all levels are effective. "

"Oh, that's great~~~"

Immediately, people in the small conference room cheered and some whistled.

Professor Theot heaved a sigh of relief when he heard this:

"OK, that's good. As the Chinese say, everything is ready except for the east wind. Then we will wait for the patient statistics tomorrow. Anthony, stop frowning, you are such a pessimist."

Professor Anthony smiled bitterly and said:

"This is the first time that developed countries in Europe and America have attracted the attention of drugs from third world countries. Moreover, in the eyes of Americans, China is the representative of backwardness and ignorance. I am really worried that patients will not be able to accept drugs produced by such a country."

Professor Theodore knocked on the table and reminded:
"Anthony, you are wrong. Epyridamole tablets are produced in Hong Kong, the United States. Theoretically, they are Made in the UK. This is what is written in our advertising and clinical guidelines."

At this time, the door of the conference room opened, and assistant Austin walked in excitedly:

"Professor, I think we can't wait until 8 o'clock tomorrow. There are already many people waiting in line outside the hospital. This group of people is clamoring for us to release our number first."

"what?"

Everyone in the room stood up in surprise.

World-class hospitals like Massachusetts General Hospital do not have an on-site registration system, except for emergency cases, but instead use an appointment system.

Whether you make an appointment at a community hospital or through an insurance company, you need to queue up. It is absolutely impossible for a patient to be given a number as soon as they walk into the hospital.

Unless it is an emergency, there is no need to queue.

But the emergency department means sky-high prices. For example, for a 911 call, including the cost of medical staff care, wheelchair cart service, oxygen service, necessary medical medications, etc., charging you five thousand dollars for one call is a small amount.

The bill for a visit to the doctor is tens of thousands of dollars. Is it affordable?

After discussion, Anthony's team decided to adopt the same policy as the China Infectious Disease Hospital, which is on-site registration.

What could create a more sensational advertising effect than seeing patients queuing up in long lines?
The principle is the same as when some companies release new products, they often find some people to deliberately create long queues overnight and then arrange for media interviews.

Consumers also buy into this idea. If people line up to buy something, it must be a good thing.

Professor Anthony and his team hurried to the A5 infectious disease building and found that the line from the registration window stretched all the way to the parking lot and made several turns. Including the onlookers, there were at least several thousand people.

Assistant Blake looked at his watch and reminded: "It's 1 a.m. now."

The temperature in Boston at night in March was still very cold. People in the queue were jumping up and down, and many of them were already cursing.

"Fuck, why can't I make an appointment?"

"Are you all idiots? You come to line up in the middle of the night!"

"Aren't you an idiot? What are you doing here now?"

"Oh my God, can Massachusetts General Hospital provide a few braziers? I'm going to freeze to death this night!"

Professor Theodore suddenly burst into laughter:
"Wow~~, so many people, haha, our tuberculosis department is going to be popular, we are going to make a fortune, haha~~"

Professor Anthony was also very happy, but as the head of the entire team and the operator of the tuberculosis project, he had more things to worry about.

"Carol, contact the media reporters right now and ask them to come for an interview. I know they may not be willing to do so in the middle of the night, so you can give each of them a big red envelope."

Assistant Carol nodded and hurried away with the folder.

"Blake, call the staff in the registration room right now. We'll open the registration now. Tell them that anyone who comes tonight will be given five times the overtime pay."

Blake knew the morality of the hospital staff and reminded them:

"Mr. Professor, these financial officers may not be willing to come. They would rather sleep at home than be paid five times the salary. What if there are not enough people at the registration window?"

Professor Anthony waved his hand:
"We have our own team to take charge, collect the money, and issue the numbers. It's that simple. We are fully capable of doing it, but it's a bit harder."

After that, Anthony encouraged the entire team:
"If the tuberculosis project is successful, I can guarantee that all of you will become multimillionaires this year. This is our new business. Ladies and gentlemen, go for it!"

“Okay~~~”

Anthony's team is composed entirely of medical professors and doctors, who are considered the elite class in the United States. They not only have strong business capabilities, but also strong execution abilities.

At 2 o'clock in the morning, all the staff were in place and the lights at the registration windows were lit up one by one.

Hospital security and even patrol police rushed over to maintain order.

Massachusetts General Hospital is one of the top hospitals in the United States, and even in the world. It can be said to be a hospital for the rich. It is of a very high level, so the police naturally dare not take it lightly.

Professor Anthony stood on the roof of a caravan, holding a loud speaker, and shouted to the thousands of people in the parking lot:

“Good evening, ladies and gentlemen. I am Anthony, the vice president of the Massachusetts General Hospital and the director of the tuberculosis program.

Thank you all for your trust in our Massachusetts General Hospital. It is very tiring to queue up overnight, so we decided to open registration from 2 o'clock, but this time is different from the past, so everyone please listen carefully.

To register, you must pay cash. It's not expensive, $200 per number. You must pay in cash. The number limit is 1000 per day."

The crowd began to talk, and reporters at the scene began to take photos and record.

"In addition, the cost of treating tuberculosis is relatively high. One course of treatment costs $10,000 for the drugs alone, and there are also various medical service fees. Severe cases require hospitalization, so the entire course of treatment costs at least tens of thousands of dollars.

In order to promote the specific tuberculosis drug, we are investing in clinical trials at a loss. Therefore, patients who want to receive treatment at our Massachusetts General Hospital have only two choices.

One is if you have medical insurance, then you can put it on account. Another is if you are willing to pay the medical expenses in cash, you can also wait in line.

Please note that we do not accept outstanding payments, and social welfare organizations will not advance the fees for the time being, so if you do not have medical insurance and are a patient without money, please leave." (End of this chapter)