Restarting life by going to the countryside to support medical work

Chapter 671 Learning
The topic of returning to the Cheng family to inherit the family business was put to rest. The old patriarch of the Cheng family and Cheng Huaigu knew that they could put that idea aside from now on.

However, they weren't particularly disappointed because they had prepared for rejection in advance.

They just didn't expect that the reason for their rejection would be that.

From this perspective, Li Yancheng's refusal can actually be seen as a consideration for the Cheng family.

"Yan Cheng, is it because of that reason that you've refused to change how you address us?"

At this moment, Fu Shuyi, who hadn't spoken for a while, suddenly asked a question, and it was clear that her eyes were already misty.

As soon as she finished speaking, she felt her right hand being grasped. Looking down, she saw that it was Luo Min, who was sitting to her right, who had reached out and grasped her hand.

Fu Shuyi raised her left hand and gently patted the hand that her eldest daughter-in-law was holding twice.

Looking at her two daughters-in-law sitting on either side of her, the matriarch of the Cheng family felt quite emotional.

The two sons married two good wives, especially the eldest daughter-in-law, who comes from such a good family, yet she chose to marry her divorced son. Moreover, her son makes all the decisions at home, big or small, and she is not arrogant at all.

When she first met her, she thought her eldest daughter-in-law was a bit cold. But after getting to know her over the years, she realized that she wasn't cold-hearted; she just didn't care about things or people she didn't want to be involved with. She wasn't cold at all in front of her own son.

After getting to know her better, although she still didn't talk much, you could feel her heartfelt care in your daily interactions.

Watching the silent interaction between the mother-in-law and daughter-in-law, Li Yancheng nodded after a moment of silence.

Let them misunderstand, that's fine. It's better to let them understand it this way than to bluntly tell them that there's no way they'll change their minds.

His nod made the expressions on the faces of the Cheng family members become complicated.

In their eyes, Li Yancheng was thinking of the Cheng family, and they were all filled with guilt.

Fu Shuyi, in particular, had her eyes instantly turn red.

This is the child she carried for ten months and gave birth to. The heinous war of aggression launched by her husband separated them for more than thirty years. Now that they have finally been reunited, they are separated again for various reasons...

"Please don't look at me like that, it makes me feel embarrassed."

Seeing that the Cheng family members were depressed because of his words, and that Fu Shuyi was about to cry, Li Yancheng started to joke around. He couldn't stand anyone crying in front of him.

"Look, I'm blushing a little from all your stares."

He said the last sentence to Fu Shuyi. Looking at her eldest son's fair face, which showed no sign of turning red, the matriarch of the Cheng family rolled her eyes speechlessly.

This also effectively calmed the emotions that had just welled up in her heart.

Seeing that the expressions of the others gradually returned to normal, Li Yancheng smiled and pointed around the back garden.

"Look, what a beautiful garden, such a comfortable temperature. I called everyone here today, firstly to take possession of the house, and secondly to let everyone relax, enjoy life, and stop talking about those unpleasant topics. Let's talk about something happy. Look how much fun the children are having."

Following Li Yancheng's gaze, everyone turned to look at the children who were boating and playing in the small lake.

The children's laughter and innocent smiles quickly lifted their spirits.

"Big brother..." Hao Yushi spoke up at this moment.

Because Cheng Jianwen is currently staying in China, she brought her child with her. Their child, Cheng Zhenyu, is the same age as Xiaoyu, only slightly younger.

Cheng Zhenyu is currently studying in China, in the fifth grade of elementary school. With Li Yancheng's help, the Cheng family bought a courtyard house with two courtyards, which is a bit far from Meishan East Alley. The Cheng family members now live there.

"Ok?"

Hearing Hao Yushi call his name, Li Yancheng, who was watching the children play, turned around and looked over.

"Brother, I've finished the medicine you prescribed last time. Should I go get more medicine according to the same prescription, or...?"

Staying young forever is probably very tempting to anyone except children.

Oh, no, the working class at the very bottom of society might not think that way. People often lament that life is too bitter and they don't want to be reborn.

It should be said that at the very least, wealthy people especially hope to stay young forever, which is particularly alluring to women.

Li Yancheng can't stay young forever either. He's human, not a god. He doesn't have that ability. At most, he can use the knowledge he inherited to slow down the aging process of his skin with medication.

Moreover, it can only be one prescription per person. For example, the prescription he gave to Hao Yushi might not be fatal to anyone else, but they would definitely feel unwell for a period of time and might even cause irreversible damage to their body.

Li Yancheng stared at Hao Yushi's face for two or three seconds, and after confirming her current skin condition, he spoke.

"Don't take that prescription anymore. I'll take your pulse later and give you a new prescription. After this prescription is changed, you only need to adjust it every six months."

Hao Yushi has been taking the medicine he prescribed for almost a year now. Her skin condition and overall energy are completely different from what they were a year ago, and the changes are very obvious.

She, as the person directly involved, felt this change most deeply, which made her admire her brother-in-law immensely.

In her opinion, if this were in Europe or America, her brother-in-law could make a fortune just by using this skill, and wealthy people in Europe and America would definitely flock to him.

Let alone Europe and America, if wealthy people knew that there was someone in China who could slow down aging, they would definitely try to come over.

One person doesn't need much, just $100,000 or $80,000. At the beginning, they need to come in to change the prescription at least three to five times a year, and then once a year thereafter. Ugh... I don't dare to do the math.

You can also make a profit by preparing the medicine. The cost is only a few cents, but you can sell it to rich people for thousands or tens of thousands of dollars. This profit and the speed at which you make money is faster than robbery.

When Hao Yushi was calculating this back then, the more she calculated, the brighter the stars in her eyes became.

It's not that she's particularly fond of money. As the daughter-in-law of the Cheng family, she also owns some shares in the Cheng Group, receiving dividends of several million US dollars every year. She has more money than she can spend.

Since she has so much money, why does she still need to calculate that amount, and why does her eyes seem to sparkle?
To put it bluntly, a person's ability is basically directly proportional to how much money they can legally and legitimately earn.

People who are truly capable yet unassuming, and who can focus on doing things diligently and practically, are indeed worthy of admiration.

"Thank you, brother!" "You're welcome." Li Yancheng waved his hand.

"Brother, is it really impossible to mass-produce this anti-aging drug you have?"

Seeing that his wife and brother had finished talking, Cheng Jianwen looked at his brother expectantly and asked.

When the topic of this anti-aging drug comes up, he can't help but sigh with regret. In fact, he has asked this question more than once or twice, and the answer he gets each time is the same, but he still can't give up.

He hoped to hear a different answer from his brother.

If this drug can be mass-produced, even if the output is small—no, the smaller the output, the better, because scarcity increases value, and that way it can fetch a higher price.

If that's the case, then the Cheng family will have a "moat" and can use a sled to rake money home from the market.

However, he was destined to be disappointed, or rather, Li Yancheng's answer was not unexpected, so there was no question of disappointment.

"You've asked this question so many times, I definitely can't give you the answer you want."

Li Yancheng spread his hands helplessly and said, "You should focus on the freckle removal product first. Develop more products based on its freckle removal effect, and sweep through the high, medium, and low-end skincare markets. This market is enough for you to digest for a while. Be careful not to bite off more than you can chew."

He does have other formulas, but he doesn't want to use them now. He's not short of money. He received a million dollars from the previous freckle-removing formula, and after the money arrived, he received a total of 2.6 million Chinese yuan.

According to the official domestic exchange rate of one to two, he would only receive two million. In the end, it was only through special approval from higher-ups that he was awarded six hundred thousand.

As for why he was rewarded? Well, it's because of the joint venture.

After deliberation, the higher authorities ultimately voted and, with the minority yielding to the majority, approved Li Yancheng's proposal to jointly establish a daily skincare product manufacturing plant with the Cheng family.

The investment wasn't large. The factory was completed last year, and after six months of operation, it started making money. The profits weren't huge, but they were enough to recoup the entire investment.

After the first quarter financial report is released this year, after deducting all costs, if dividends are distributed, the domestic company can receive nearly one million US dollars.

This silenced the leaders who had opposed the joint venture.

The 600,000 Chinese yuan had only arrived in his hands a week ago.

After deducting the cost of renovating the courtyard, his family still has 2.3 million yuan in savings. In this era, this amount is an astronomical sum for any Chinese person, one that they would have no way to spend even if they wanted to.

Therefore, Li Yancheng could not possibly offer any more prescriptions to exchange for money at this point; he really had no use for so much money.

Hearing his brother say this, Cheng Jianwen could only shrug helplessly, but he wasn't too disappointed. As he had said before, this answer was not unexpected.

"Okay, bro, I'll do whatever you say."

"Hmm," Li Yancheng nodded, and after thinking about it, he decided to give Cheng Jianwen some pointers.

"Your thinking is still a bit limited. Regarding your experience, you could do it this way..."

Beep beep beep

Sitting in the lakeside pavilion in the back garden, Li Yancheng began to give his younger brother his first lesson: the diversity of products and the precise targeting of customer groups.

He talked for half an hour, and that was just a rough outline. If he were to go into detail, it would take more than a day, maybe even a week, to finish.

The others were dumbfounded; it was just a simple freckle removal product, yet they had managed to make it so elaborate.

Luo Min suddenly felt a surge of impulse; she wanted to crawl into her man's head and see what else he didn't know.

"Remember this: for wealthy people, the effectiveness of a product is one aspect, but more importantly, it's about uniqueness. If I have it and you don't, that's what makes it unique."

You yourself are a wealthy person, so you should understand the mentality of wealthy people better. For example, if you and your younger siblings go to a formal dinner party, the kind where you need to wear formal attire.

For men, it's just a suit and tie, maybe with a slight change in color, but it's still a suit. Women are different, with all sorts of dresses. If they wear the same thing, only they know who will feel embarrassed.

Therefore, when women attend such formal banquets, they rack their brains to choose their outfits so that they can stand out from the crowd and not wear the same clothes as others.

From what I've seen, those who can attend such banquets are all wealthy people, and you can tell their mindset from their clothing alone—they are different from others.

They can also launch customized, limited edition, and commemorative models—in short, to cater to the desires of wealthy people.

Remember, every product has a target customer group. What you need to do is to grasp the psychology of these customers and achieve precise positioning, rather than simply producing the product, putting it on the counter in the store, and waiting for customers to come and buy it. You need to attract them to buy it.

Don't assume that just because my product is effective, people will definitely buy it. Can't I just use other skincare products to cover up the blemishes on my face when I go out? I have to apply them anyway.

You need to cater to the customer's psychology, whether they are rich or poor. If you try to sell your ten-dollar bottle of spot-removing cream to someone whose monthly salary barely covers the end of the month, will they buy it? Impossible.

But if your low-end product makes him feel that buying one bottle won't have much impact on his life, do you think he'll buy it? Although he still might not buy it, the probability of him buying it is much higher than before, wouldn't you agree?

"Hehe, okay, I've said a bit too much today. Think about it carefully and see if what I said is right."

After saying that last sentence, Li Yancheng stood up and beckoned Jin Zhihai, who was looking at him with a surprised expression, to go outside the pavilion for a smoke.

"Where did you learn all this?"

After leaving the pavilion, Jin Zhihai asked curiously.

"Learn what? Where can you learn from? You're just figuring it out on your own."

"Hey, I'm really impressed by you. You can make anything sound so reasonable." As he spoke, Jin Zhihai turned his head and glanced at the pavilion. He noticed that apart from his wife and Luo Min, the Cheng family members were sitting there silently. It was obvious that they were all thinking about what their good brother had just said.

"There's something to learn everywhere if you pay attention." Li Yancheng chuckled as he took out a cigarette from his pocket, handed one to Jin Zhihai, and lit one for himself.

"Like the department store where your wife works, aren't those salespeople arrogant? They often scold the customers like they're their grandchildren."

"Uh...hehe, that's true."

(End of this chapter)