Huayu started as a substitute director

Chapter 188 Raising Gu
This meeting is a very important one for Yutu. It is equivalent to having a distribution channel, which will be the basis for Yutu's rise.

This section connects the audience and the cinema.

Add to that Yutu Production, and a closed ecological loop of production, distribution, theaters, cinemas, and audiences has been formed.

As long as we continue to invest in it, a film ecosystem will be created.

As long as it develops smoothly, Yutu will have inherent advantages and more say in the film market in the future.

On December 12, in an office on the 31th floor of Yutu, the lights were dim, with only a white curtain in the front lit.

Meng Jun was holding a baton and gesturing at the white curtain.

It shows the growth data of Tupiaopiao in recent months, how many ticket machines have been installed, and the cooperation reached with several cinema chains to access their ticketing systems.

Active growth data such as how many tickets were sold and how many users there are.

There are also future expectations, future market trends, and a series of stories.

Wang Changtian from Guangxian, Zeng Maojun from Wanda, Liu Zhiping, President of Tencent’s investment department, and Wang Xing from Meituan.

These people were either leaning back in their chairs or putting their legs on the conference table. They didn't know how to sit or stand properly, and their expressions were indifferent, all of them acting like big bosses.

Wang Xing was relatively rigorous, but he was not as glorious and energetic as he was later.

It was just a startup and he was anxious about work every day, so how could he be so energetic? Moreover, Meituan now has many competitors, and each of them is better than it.

Among them, Lashou.com, a group-buying platform, raised as much as US$1.66 million this year, with a valuation of over US$11 billion. Dianping raised US$1 million in its Series C round.

Meituan only raised US$1200 million at the end of last year, and its Series B round in July this year was only US$7 million.

It's not even on the same level as the other two.

Let me put it this way, in 13, 6246 group buying websites were born across the country. These more than websites fought each other, and the blood flowed like a river!
This is the legendary "Battle of Thousands of Regiments"!
After 14 years of killing, only 213 families were left, and in the end only a few survived.

Even after 2020, they are still fighting each other. Ten years of fighting is so brutal. The film and television industry is nothing!
Real enterprises are created through real battles, and it is not an exaggeration at all.

It can be said that no matter which industry you pick, the level of competition is thousands of times more intense than in the film and television industry, especially in mobile phones and the Internet.

This little struggle between Jade Rabbit and humans is child's play!
Fang Hong was also sitting among them, leaning his body, and his sitting posture was not very good.

I still cough from time to time. Although I don’t feel like I have a high fever, my throat is still dry and itchy.

".Meet future expectations, thank you everyone." Meng Jun finished speaking and bowed to the people present.

The conference room lights come on.

"Mr. Fang has a cold and has been coughing." Wang Changtian turned his chair.

"I've been catching a cold lately and feeling unwell. I'm sorry to have embarrassed you all, bosses." Fang Hong took out two tissues and wiped his nose in public.

"If you have a cold, you need to rest more." Liu Zhiping said.

"My broken body is just a small matter. What I am afraid of is that I have wasted the valuable time of several CEOs. I feel bad about it."

Fang Hong's words caused everyone present to laugh. It was hard to say what to say about this flattery.

In fact, it is quite comfortable. They make millions or tens of millions in minutes.

It's just a small goal.

That's probably what it means.

"Then let's talk about business. After that, let Mr. Fang go back and have a good rest. He will have to take care of the ticketing platform in the future." Zeng Maojun, who was originally sitting with his legs crossed, began to sit up straight.

The others nodded and sat down.

I was just listening casually just now. The fact that you came here means you are planning to invest.

This is a round A financing, and Fang Hong will not release too many shares, about 30%, which means he holds 70%, leaving room for subsequent rounds B and C.

The valuation is not high now, and it would be a huge loss if all the funds were raised.

Fang Hong invested tens of millions of dollars in Tu Piaopiao and put a lot of effort into expanding it across the country. Its valuation is around 16 billion.

A 30% share would be 4.8 million, and each company only needs to invest 1 to 2 million to hold the shares.

Guangxian invested the most, with RMB 2 million, accounting for 12.5% ​​of the shares. Tencent invested RMB 1 million, accounting for 6.25% of the shares.
Wanda invested 1 million yuan and holds a 6.25% stake.

Meituan paid a premium of 1 million yuan and holds a 5% stake.

Tencent has traffic, Wanda has cinemas, and Guangguang has media. These parties are all supported by resources and are strategic investments, so there is no need for a premium.

Meituan is relatively weak here. Although it also has traffic and channels, it is still a small player at this stage and not the most important one, so it needs to acquire shares at a premium.

This share is only temporary, and if you do not continue to invest in rounds B and C, it will be diluted.

After the basics were settled, Fang Hong looked at the people present and said, "I need you to sign an exclusive agreement. This means that if you invest in mine, you cannot invest in others."

"Mr. Fang seems a bit overbearing." Liu Zhiping said.

He still doesn't know whether this thing can take off. If it can't, the struggle fails, and Tencent can't invest in other things, then Tencent will miss the opportunity.

Tencent’s investment is to cast a wide net, investing a little here and a little there, and if anyone can succeed, they will fully support that person.

It is equivalent to watching the raising of Gu and seeing who becomes the Gu King.

In the past, Tencent did not invest in Meituan at the beginning. It was Ali who invested in Meituan at the beginning. It was only after Meituan became popular that Tencent squeezed out Ali and invested in Meituan.

The same was true of Maoyan in its previous life. Tencent initially suppressed Yupiaor, also known as Weying. After seeing Yupiaor being defeated, Tencent merged with Maoyan and acquired a stake in Maoyan.

Even with resources and traffic, people have done things like that. Traffic is not omnipotent. It also depends on the decision-making methods.

"I just don't want to compete in many ways. You invested in me, incubated it yourself secretly, or made bets in many ways. This is a waste of resources," Fang Hong explained.

"If you are really strong and capable, don't be afraid of competition." Liu Zhiping spoke with a certain degree of force.

This is what big companies and big leaders do.

In their eyes, Fang Hong is essentially a beggar.

"Mr. Liu, not everyone has as many resources and money as Tencent does. I understand you, but you should also understand that we stand together on the ticketing platform." Fang Hong said it nicely.

People of Liu Zhiping's level would naturally not be fooled by him: "I understand what you mean, but Tencent has its own investment strategy. We can't give up other possibilities just because of you."

I just won’t sign any exclusive agreement.

Essentially, you don't want to put all your eggs in one basket.

"What I need is for us to work together to make Tupiaopiao stronger and bigger. If you can't even do this, why bother investing in me?" Fang Hong changed his previous style and became a bit strong.

The other investors looked at the two people with different expressions.

Wang Changtian cannot compare with Tencent. Just as Fang Hong said, he does not have the ability and funds to make multiple bets.

So the choice is the choice!
Wanda's Zeng Maojun is in the business world and is not so sensitive to this online aspect. In their eyes, building more cinemas is better than anything else.

Things in the sky are destined to fall to the ground, so I don’t take it too seriously. The 100 million yuan investment is just to test the waters.

One hundred million is just a small goal for Mr. Wang!

Wang Xing was originally invited by Fang Hong to take advantage of the opportunity, which can be regarded as his involvement in the entertainment industry.

Since Fang Hong thinks highly of him, naturally he wouldn't have much opinion on him.

“We will provide the resources that should be provided and we will fulfill the contracts that should be fulfilled. Whether Tupiaopiao can succeed or not depends on the concerted efforts of you and your team, not on the investors.

We don’t understand this aspect. Only you, the founder, understand it. So we investors will not express our opinions. You have to make the decision yourself. We will take responsibility for both the right and wrong and the success or failure.

And if you don’t even have this confidence, how can you reassure us investors?”

Liu Zhiping was a very eloquent person, and he left Fang Hong speechless.

The two have different views. Fang Hong wants to have fewer competitors, while Liu Zhiping is a professional investor.

Investing is inherently risky. You have to accept success and failure and don’t care. This is what it means to be wealthy.

What Liu Zhiping said also makes sense. Providing money, resources and channels is one aspect, but ultimately it depends on the decisions and methods of the founding team, which are the determining factors for success.

There are too many examples of companies that are powerful in secret and have ample funds being defeated.

Alibaba killed eBay, and QQ killed MSN. These are all examples of counterattack.

Baidu wins easily!

Therefore, many investors do not interfere with the decision-making of the founding team. The reason is that if they interfere too much, it is very likely that one decision will lead to a complete failure.

Because you don’t know better than the founder.

Of course, there are also many founders who were fired, such as Sina.

This was how the meeting went. Fang Hong made concessions and compromised, and did not sign any exclusive agreement with them. It was still up to him to fight.

Others contributed money and effort, but the money did not arrive all at once, but in batches over a few months.

Afterwards, Tupiaopiao was officially launched on QQ and Meituan traffic channels, which means opening a separate channel.

For example, when you open the Meituan APP, there is an option to buy movie tickets, which directly jumps to the Tupiaopiao platform.

This is equivalent to killing the budding Meituan Movies, the predecessor of Maoyan.

In addition, Wanda’s ticket purchasing system will be fully integrated into Tupiaopiao, and all cinemas will be able to purchase tickets online through Tupiaopiao.

All the resources of Guangguang Media, including entertainment information, large-scale events and concert business, are also fully connected to Tupiaopiao.

Activities and concerts also require ticket purchases. It is not possible to limit ticket purchases to movie tickets. Concerts, talk shows, and drama performances have also expanded.

Information is a propaganda channel and entertainment gossip.

This requires all-round resource integration. With 4.8 million yuan, we will first integrate resources from all aspects for promotion and continue to install ticket machines.

This stage is originally a stage of burning money.

Of course, providing these resource channels is not without conditions, but they must have priority in the next round of B financing.

In other words, whether to invest next time depends on your mood. If you don’t invest, others will invest, which protects the rights and interests of investors.

After the meeting, Fang Hong sent those people away and then returned to the office where Liu Tianxian was reading a script.

(End of this chapter)