Huayu started as a substitute director

Chapter 230 Capital Strategy
These days Liu Tianxian has been promoting "The Four" and participating in various events and interviews.

The premiere was a one-piece dress and short-hair look.

Liu Tianxian asked Fang Hong to go to their premiere, but Fang Hong didn't go. He was not interested in the movie at all and had no desire to watch it.

A great director like him can't even produce a film with a passing score of 6!

Fang Hong is busy with his own business. To do anything, one must have the ability. Everything else is empty talk.

Without strength, you can’t keep love.

"The Purge 2" is scheduled to be released on July 7.18, which is the summer vacation in the United States.

Next, Yu Xian will produce two films, one is "The Shallows" and the other is "Falling".

Both are thrilling suspense films, and do not require many actors, the former only requires one actress, and the latter only requires two actresses.

The investment in "The Shallows" was not large, only 1700 million. Although it is a solo performance by a female lead, the sharks also required special effects.

It’s a good opportunity to outsource some special effects to Yutu.

"Falling" cost $300 million. This was just a side project and we filmed it together.

However, it would be too busy to shoot two films at the same time, so we staggered the time a little bit and produced one while preparing for the other.

The total investment for the two films is 6950 million dollars. Previously, the box office of "Split" had a revenue of million dollars. Excluding the million dollars invested in Tesla and the million dollars invested in Mihoyo,
There is still 3950 million dollars left, minus the 1950 million dollars investment in the two movies, there is still million dollars left.

Of course, there is more money in the account of the Flower Growers. There is also the copyright of "The Conjuring", "Split", DVD, TV payment, and the copyright of other movies.

These are continuous, not one-off events, and as long as there is no world war, death can be achieved.

In addition to "The Shallows" and "Falling", "Fifty Shades of Grey" has entered the project establishment stage.

The production cost of "Fifty Shades of Grey" was 40 million US dollars, which is money that can be taken out of the Hua family's account. Moreover, the film will be completed and released next year, which is still many months away.

The production cost in the United States is really expensive. If it were in China, you could shoot it with 40 million.

Because there are no special effects, just some props, the scenes are grand, and the labor and actors are not that expensive.

"You've added too much burden to me at once, Sanbu, don't you want me to live anymore?" Yu Xian complained.

"Those who are capable should do more work!" Fang Hong said.

"I don't believe you. In the past, I finished one movie before filming the next one, which was fine. After that, I filmed one movie and prepared for the next one, and it was seamless. I understand you. You have difficulties.

Now I have to release one, produce one, prepare one, and approve one. Damn it, you think too highly of me. Why don’t you just split my salary into three parts?”

Yu Xian complained non-stop: "I can see that you are just boiling a frog in warm water, adding burdens to me little by little. Next time, you will release one, produce one, prepare one, approve one, and explore one. You have learned the essence of national scientific research."

"It's not that exaggerated." Fang Hong said.

"Why have you become so silent? This is unlike you!" Yu complained so much, but the other party only said a few words.

He knew his brother well. He had always been a liar in the past and his mouth was deadly.

Now it's become silent, I'm a little uncomfortable with it.

"We have encountered a lot of things, and many of the things we did in the past are coming back to us." Fang Hong said.

"You mean, plagiarism, attracting female box office fights, and eating alone will all backfire on the box office competition." Yu Xian understood what he meant at once.

After all, I have been in the United States for so long and have grown up.

"Yes, I offended a lot of people on the road to success. Now I am standing outside alone, with no friends and no one to help me." Fang Hong said.

I was silent for a while, and then I probably understood.

"It's okay. You have your own circle. Take your time and make it bigger and stronger. Everyone will depend on you in the future." Yu Xian comforted.

"I just feel a little sorry for putting all my pressure on you." Fang Hong said.

Facing so many elites in the entertainment industry, the two giants, plus some other supporting players, it is difficult for Yutu to be isolated.

He can only rely on Yu Xian to make big money. If his side collapses, Yutu will either collapse or attract capital to enter the market.

"That's right. I'm getting paid now, and I have some status now. Many of those blonde beauties who want to be famous and get roles want to climb into my bed."

Yu Xian changed his complaining attitude and became positive.

He is now somewhat famous in Hollywood. Although he is not starring in an A-level or super-A production, he is still considered to be a well-resourced person for a young actor.

The production level in the United States: more than 2 million is super A level, more than 1.3 million is A level; 0.8 to 1.3 is quasi-A level.

Next down is Class B, which is 8000 million.

The above units are all in US dollars.

In other words, the flower growers are not even at B level, and are several levels lower than B level.

So no matter how much money he makes, the Hollywood giants have little desire for him because his level is too low.

In the global Hollywood market, there are at least fifty movies a year that take in over 100 million US dollars at the box office.

The movies released by China's Flower Farm are exaggerated, but there are only a few of them a year, which is really insignificant.

"Don't get cheated. I heard that the guild prohibits unspoken rules." Fang Hong said.

"I know, if it's something we both agree on, and they don't want to, I won't force them." Yu Xian is very experienced.

"Ah, I didn't expect you to fall too."

Fang Hong sighed.

"Seriously, have you ever slept with Lao Liu?" Yu Xian was very interested.

"Of course I have. I don't know how many times. We do it several times every night." Fang Hong raised his voice.

"Hahaha, okay, okay."

Yu Xian didn’t know whether what he said was true or not, but it seemed a bit false. He had been fucking the same woman every day for such a long time that he even vomited.

Anyway, he was fucking a blonde beauty now, but he got tired of her after half a year and wanted to change. The two chatted and talked about dirty topics.

Fang Hong felt itchy during the chat. He envied Yu Xian for being able to change beauties at will and have sex with them whenever he wanted, and leave when he didn't want to.

He's in tears the more he talks!

Next, Fang Hong came to the Tupiaopiao department, and "Painted Skin 2" had also entered the promotion period.

When asked about the simultaneous release of Lucy 1, producer Xiao Wang said: "We didn't take this movie seriously at all, because we didn't take Jade Rabbit seriously."

If you want to fight, then fight!
Now Tupiaopiao has completed the integration of resources provided by Tencent, Meituan, Wanda, and Guangxian.

It is the entrance to their channels.

Tupiaopiao has also completed the installation of ticket machines in more than 9,000 cinemas across the country.
The ticket machine can also be used to collect tickets, it is integrated.

For those areas that cannot be laid out, they have been connected to the cinema chains’ systems, which does not hinder users from purchasing tickets on Tupiaopiao or picking up tickets at the cinema.

Now, even if the cinema has sold tickets, you can still see the seats when you buy them through Tupiaopiao, but you just can't see how much the cinema sold for.

This is reported to the National Film Data Center, and you can get the box office information directly from there.

Tu Piaopiao has also undergone two major version updates, updating to version 4.0, which is more comprehensive and intuitive.

This time, Fang Hong convened a board meeting at Tupiaopiao. Representatives from Tencent, Wanda, Guangxian, and Meituan attended the meeting, which was chaired by Zheng Zhihao.

The meeting was simple: to implement a ticket subsidy program, which meant bringing people’s ticket purchasing habits online.

There are now 2.52 million smartphone users in China and 5.64 million Internet users, affecting 8.59 million households.

The implementation of ticket subsidies now is to bring people's ticket purchasing habits online, which is to seize the market. Competitors are already doing this, but the intensity is not great.

The company had previously raised 4.8 million yuan, but the money had not been spent. Fang Hong proposed to spend it all.

That means the average ticket price is now around 40 yuan. As long as you buy tickets on Tupiaopiao, you will get a 20 yuan coupon, and the movie ticket is 19.9 yuan each.

If 2 million people go to the movies, million will be spent!

This proposal made everyone present secretly gasp in astonishment. Nowadays, as long as a movie is not bad, it will have tens of millions or even twenty million viewers.

If we continue to add more people like this, the number of 20 million will be easily exceeded, because the public loves to take advantage of a bargain.

The Tencent representative asked: "Won't there be a limit of one ticket per person?"

"There are no restrictions. You can buy as many tickets as you want. Our goal is not to make money, but to promote and bring people's ticket-buying habits online," Fang Hong explained.

"Well, there are so many movies with tickets for Tupiaotiao, how can you afford this little money?" said the representative of Guangguang.

"I think you misunderstood. At this stage, we will only provide ticket subsidies for Lucy 1, and not for other movies for the time being. This is a movie we released ourselves, and if the box office is good, it can make up for some of the losses." Fang Hong said.

This made everyone present look at each other. After all this time, it was all because of this movie.

"This is a trial run first. Once we gain experience, we will expand it to other movies. After all, we are trying to seize the market and don't care about the gains and losses in one city or one place." Fang Hong added.

"I have no objection!" Wanda stated.

This is the capital strategy, which is equivalent to directly paying money to seize the market. It can also attract people who don’t watch movies or think they are expensive to watch movies, which is good for the theaters.

Not only did it expand the market, but it also made more people aware of Tu Piaopiao, killing two birds with one stone.

Although the principal is suspected of favoritism, it is not a big deal.

"Then why don't you subsidize the ticket sales for our movie The Four?" Guangguang was unhappy.

This issue was not raised before, but only after their movie "The Four" was released. I feel like the principal did it on purpose and treated us differently.

"I just thought of it too." Fang Hong said perfunctorily.

"Principal, you don't have any sincerity at all!" said the representative of light.

“It’s just a trial run, and there are many problems here. For example, I can adjust my movie at any time. If the cost is out of control, I can cut off the ticket subsidy at any time. If there is a technical failure, I can also bear the loss.

If something goes wrong, can you bear it? It will probably take a lot of time to communicate with you. "

Fang Hong said it very bluntly.

If the traffic volume is too large, Tupiaopiao may malfunction and fail to sell tickets or send out coupons, and the ticket prices vary from place to place, so the calculation workload is huge.

There will be many unpredictable problems here.

Or if the settlement is not timely and the payment to them is delayed, can they bear it?
Or maybe Guangguang sees that ticket sales are high and does not want to stop ticket subsidies, but Tupiaopiao thinks the cost of ticket subsidies is too high and needs to be adjusted.

I guess they are not willing to communicate through light.

"Let's do this according to Mr. Fang's wishes. We agree." Tencent agreed to the ticket subsidy.

This is how capital plays, but the principal is too conservative. According to their ideas, they fight to the death and do it in a big way.

He added: "Just this account, you have to calculate it clearly, it's best not to overspend."

Once this thing starts, it's not just about selling tickets, there are also a lot of costs such as bandwidth, traffic, servers, maintenance, computing, etc.

As traffic and customer flow increase, and sales revenue increases, many problems will be exposed.

"Okay, I understand." Fang Hong expressed his understanding.

The capital all agrees, and no matter how unwilling Guangxian is, it can only express helplessness. They all know that the principal is partial to his own interests, but Wanda, Penguin, and Meituan don’t care whose movies they are.

They are not the producers, so it has nothing to do with them.

It’s just that the light doesn’t feel right.

Because the ticket subsidy is paid by Tupiaopiao, and the producers enjoy dividends as usual, it does not prevent Guangguang from making more money, but it is Tupiaopiao that is losing money.

If Tupiaopiao wants to seize the market and attract people to buy tickets online, this is the path it must take.

Even if the representatives of Light Media disagree that it is not their movie, they have to bear with it. This is Fang Hong’s money, not theirs.

(End of this chapter)