Huayu started as a substitute director

Chapter 234 Reaching the Peak
This self-destructive style of play is very harmful to competitors.

There are only so many people who watch movies. Let's say 20 million people watch the movie. If 10 million people are attracted to it, plus its own influence, there will be even more people.

That would be a blow to "Painted Skin 2".

Because a movie is nearly 2 hours long, half a day will pass by just watching it casually, and the audience does not have that much time to watch one or another.

There are some who watch it three or four times, but they are a minority after all.

Moreover, cinemas will schedule more screenings for those films based on the number of viewers.

The number of screenings is also limited, not infinite. If more screenings are given to some movies, fewer screenings will be given to other movies.

This can easily lead to a vicious cycle, and the strong will always become stronger.

You talk about the rise of a dark horse, just take the movie "Painted Skin 2" for example. The word of mouth after its release was so good that it earned 7 million yuan because it had no competitors in its previous life.

When there are competitors in this space and time, and when the competitors are paying money, it is really hard to say.

Anyway, Tupiaopiao doesn’t look at the box office, it only looks at the traffic, so the loss to Yutu is limited.

There are still two days before the movie is released, and Fang Hong has been keeping an eye on the download volume of Tupiaopiao.

"Currently, the competing life service platforms on the market include Douban, Shiguang, QQ Movie Tickets, Damai.com, Pudding, Tuan800, NetEase, and Guevara. Among them, Guevara has the largest number of tickets issued, and Douban has the most comprehensive coverage.

After Tupiaopiao started offering ticket subsidies, the number of downloads has clearly increased, and the current increase is 20.4 times, which is accelerating.”

Zheng Zhihao continued, "This is just the number of downloads. There are still many that have not been downloaded. There is also a lot of traffic coming in through third-party portals. It is expected that the number will exceed one million on the day of release."

It’s enough to break one million, and these people are here to buy tickets. As long as one million tickets can be sold on the platform, plus offline, the box office of 40 million a day can be guaranteed.

The good thing about big data is that it can calculate the minimum box office revenue for a day.

"What will be the reaction of other ticketing platforms?" This is what Fang Hong was worried about. He was afraid that the ticket purchase war would start prematurely and affect the pace.

"Except for Douban and Pudding, which offer a small amount of ticket subsidies, the others only offer ticket subsidies in specific occasions, such as group buying, fan movie viewings, celebrity movie viewing events, etc. After all, they don't just have movie tickets, they also have other lifestyle services," said Zheng Zhihao.

Now the ticketing platform APP not only targets movie tickets, but also other community businesses, performances, stadiums, etc.

Unlike Tu Piaopiao which is purely aimed at movies, the reason is very simple. The entire movie market has not taken off. Last year, the entire market only exceeded 10 billion tickets. This year it may be a little more.

So the market is still immature and investors are not so optimistic. They would be lucky if they can raise 20 million dollars.

That is 1.4 million, and most of the financing is only a few million dollars.

The reason why Fang Hong was able to raise so much money was that he had laid a solid foundation in the early stages of Tu Piaopiao. In addition, he was making money by distributing Yutu's movies and had the resources.

Other ticketing platforms do not make money, do not engage in distribution functions, do not have film resources, and are just platforms.

However, it is not yet the time for this platform to charge service fees.

It's very simple. No one will allocate part of the market share of their own movie to the current ticketing platform.

As long as BAT does not step down, those ticketing platforms will not be able to make waves, and QQ ticket purchase will not be a game for the time being. They are not cut out for product development.

Tony Ma knew very well what kind of people he had under him. They were the kind of people who couldn't even copy.

Now as long as the number of Tupiao tickets keeps growing, we will wait and see the effect when the movie is released.

Of course, the offline ticket price is still 40 yuan per ticket.

As for online ticket purchase and payment, Alipay now has 2.5 million users, and UnionPay can also be used for payment.

As long as it is cheap, users can figure out how to operate it themselves, and Tupiaopiao just needs to provide customer service.

Just when Tupiaopiao was making its move, Mr. Wang from Huayi also received the news.

Guevara doesn't have that much money for ticket subsidies, and they are giving him a 20 yuan discount. For five million people that's over million yuan, which is unbearable.

It’s okay for a small amount, but with discounts like 20% off, 90% off, or 3 or 5 yuan, they have always been so attractive.

Besides, their ticket subsidies will not be just for "Painted Skin 2", but for all movies.

For a movie, this kind of strategy is equivalent to spending the entire annual or even two years' ticket subsidy budget in one month.

It does not conform to the platform development strategy.

Ticket subsidies have actually always existed, but Tupiaopiao’s 20 yuan subsidy suddenly appeared, and other ticketing platforms simply cannot afford it. Moreover, it is only for a short period of time, spending several hundred million yuan at most in a month.

This is too exaggerated!
The cinema chain replied that it was okay to lower the ticket price, but they would have to reduce your share of the profits by a few percentage points proportionally. The labor, water and electricity costs of their cinemas are all costs, and opening the cinemas costs money, and these costs are fixed.

Lower ticket prices mean less profit, and the proportion has to be reduced accordingly, which makes Huayi very uncomfortable and makes them suffer losses as well.

Huayi just doesn't want to bear too big a loss, a small one is okay.

The cinema’s idea is very simple. Instead of lowering the ticket price, it would be better to show more “Lucy 1”. Now it’s not like you are the only movie, so the cinema has choices.

Tu Piaopiao reimbursed them the money as usual.

As long as the cinema offers a discounted price for "Lucy 1", there will be no shortage of people watching the movie.

"Painted Skin 2" is dreaming and wants them to share the losses.

Mr. Wang held his head with both hands, looking worried. Damn, this kind of fighting style is the first time I have seen it.

Just come openly and give out money, how should you respond?
"What can you do?" he asked.

"We have no choice but to expand publicity. We prepared too late. If we had prepared earlier and discussed with other ticketing platforms, it would still be possible."

What Vice President Chen Guo did not say was that he did not embrace big capital earlier.

Tupiaopiao is an approach that embraces capital.

"What if we do the opposite and spend money to buy their tickets, making them lose more money and quit because they can't bear it?" Mr. Wang said.

This is a dirty trick, it's worse than giving ticket subsidies.

"How much you lose is how much others lose. You are providing data for others." Deputy Chen Guo didn't know what was going on in this guy's brain.

What they want is data!

There is no good way for capital to play the game, unless Tupiaopiao makes a mistake himself, but this is impossible.

"At this stage, we can only increase the publicity and say that Lucy 1 is a terrible movie. Isn't it a movie with a strong female lead? Liu Tianxian is the only female lead, and her acting skills can't support the box office. We can blacken her. Her expressionless acting skills are the pinnacle." Deputy Chen Guo suggested. "Pah!"

Mr. Wang clapped his hands: "Good idea!"

As July 7th approached, Liu Tianxian was already promoting her film in South Korea, where the market is bigger and the country is smaller.

After exploring the Korean market, if the response to Southeast Asia, Hong Kong, Taiwan and other regions is good, then go there; otherwise, don’t go there.

There was no response, not many fans watching, no media coverage or comments. It would be awkward if I went there, so I went to Korea first.

The distributor here is CJ Entertainment, which has strong distribution capabilities and also has their own cinemas.

As expected, "Lucy 1" attracted over viewers in South Korea on its first day, topping the box office chart.

It suppressed a number of imported and domestic films such as "Midnight in Paris" and "Invasion of the Iron Floss".

There is no competitor in Korea at this point in time. The only competitor, "The Thieves", will be released on July 7.25, which is ten days away.

According to data from the Korean Film Council, "Lucy 1" exceeded 73.5 views in three days and has been dominating the charts for a continuous period.

This performance is not as strong as the previous "Big Shot", but it's okay, as the population is small.

"Lucy 1" has an audience rating of 8.75 on NAVER in South Korea, which is the largest search engine in South Korea.

This rating is exaggerated!

The expert rating was 5.83, with most of the praise focusing on the film's "unprecedented action scenes" and Liu Tianxian's unparalleled acting skills.

And she is pretty, which fits the tone of Korean YY very well.

"A Chinese martial arts movie? Liu Tianxian is so pretty KKK!"

"Oh! So handsome!"

"Liu Tianxian is such a goddess! I'm shocked! Why is she so good at fighting? She taunts Mr. Zhao while fighting. It satisfies my imagination!"

“Great Korean dubbing!”

"Liu Tianxian in martial arts is unsurpassed by others."

"Does the Internet have no memory? Liu Tianxian has forgotten about insulting Han. What's the point of being beautiful? She's there to feed you or to wear. There's no reason to like someone who insults Han."

This is what Liu Tianxian once said about being bullied by Korean girls in school when she was a child. Some extreme Korean netizens exposed her and escalated the story into insulting Korea, which is very strange.

"."

Korean netizens have a limited number of words to describe the image, either handsome or beautiful, there are no other words.

The media was also very lively. According to a CGV official, "Lucy 1" follows the Chinese version of the Hollywood model, so it is very popular among young audiences.

The newspaper Yonhap News Agency reported: "Since its release, "Lucy 1" has received mixed reviews from the audience, but the younger generation has given the film a high rating, saying that the film is no less than Hollywood blockbusters."

"."

In a reception room, Liu Tianxian was wearing a blue suit, sitting elegantly with her legs crossed.

She is being interviewed by a South Korean KBS reporter.

The reporter asked: "Congratulations on the big hit of Lucy 1 in Korea. How do you feel after becoming famous?"

"I don't have any strong feelings. I was also very popular before." Liu Tianxian smiled and spoke directly.

The Korean reporters were stunned for a moment, obviously they didn't know Liu Tianxian. Other stars would express thanks and gratitude and be polite, but she was direct.

The reporter asked, "How did you get this role? Was it through an audition?"

"I didn't pass the audition, but when the director got the script, he thought of me to play the role," said Liu Tianxian.

The reporter asked: "Did he tell you that in person?"

"Yes, I have acted in martial arts dramas and martial arts movies before. He said that my temperament and image are quite suitable for the role." Liu Tianxian is not modest at all.

Fang Hong was bragging to outsiders. He said this to Zuoshandiao at the time.

Let’s also talk about Liu Tianxian!
The reporter thought there was some gossip, but there wasn't any, so he continued to ask: "Do you know if there are plans for a sequel to this movie?"

"There should be. The details depend on the producer's plan. I don't know."

"."

After Liu Tianxian finished the interview, she left the show. This kind of interview was easy for her.

And she doesn't have to pretend, she can just answer whatever is asked.

Just as Liu Tianxian walked out of the reception room accompanied by several assistants and walked into the corridor, another group of people passed by them.

"Miss Liu." Someone called out in broken Chinese.

Liu Tianxian turned around and saw a handsome man dressed as a gentleman walking up to her. She had heard of this man, Song Seung-heon.

She didn't say anything, but looked at the other person, not knowing what the other person was calling her for.

"Mr. Song said that she met you before when she attended an event in Shanghai. Do you still remember it?" asked the translator next to her.

"Remember!" Liu Tianxian nodded.

Song Seung-heon showed joy on his face and his eyes lit up as he looked at the beauty in front of him.

When he first saw this woman, he had a good impression of her. Her temperament, appearance, and conversation were mature and charming.

Maybe he has a crush on any beautiful woman!
"He said, welcome to Korea, can we have dinner together?" the translator asked.

"Thank you for your kindness, but I still have some publicity to do and I have to rush somewhere else after that, so I really don't have much time." Liu Tianxian politely declined.

After listening to the translation, Song Seung-heon expressed his regret and then invited her to take a photo together.

Liu Tianxian had no objection to taking photos.

(End of this chapter)