Chapter 26 Promotion Model
Not long after Chen Zhixi sent the message, an assistant came to the hall and invited the two in.

They said Manager Lei wanted to meet with them.

The two men looked at each other and realized that this big flag was still very useful. There was nothing they could do. They really didn't want to lie, but these big shots were so hard to see.

Fang Hong, a reborn person, has to use all kinds of means, all kinds of deception, and all kinds of leveraging to succeed. Just think about those people who made movies but have no connections, how difficult it is.

There are too many examples of movies being made but not released, or finally being released but failing due to insufficient promotion.

Go to the third floor, in an office.

The office is quite large, spacious and bright, with a work area, a reception area and a rest area.

In the work area, besides Manager Lei, there were two other people, one of them was Wang Laoer, and the other was the investor who cooperated with him.

This investor is from Taiwan, and he is the eldest son of Mr. Guo, the boss of Foxconn. He is young but not very good looking!
When Wang Laoer saw Fang Hong walk in, his pupils slowly widened, as if he couldn't believe it?

"Hi, hello Wang Laoer!" Fang Hong was also quite surprised.

But it was also expected, because the movie "Love Announcement" was also slightly invested by China Film Group and was also distributed by China Film Group!

Hong Kong and Taiwan artists must find mainland companies to co-produce movies. This is the rule, and China Film Group and Bona Film Group are the first choices.

"How can you come here?" Wang Laoer blurted out.

This guy is too realistic. There is no respect for him at all. When they were in the crew, he was always treated as the elder brother.

Now he calls him by his name directly on the spot without giving him any face at all!
Fang Hong is no longer dependent on him, so of course he can be fearless, but his true colors are revealed!
"If you can come, of course I can come too!"

After Fang Hong finished speaking, he looked at Manager Lei and said, "I'm here because I made a movie and I'd like to ask Mr. Lei to watch it and help with the distribution."

"Please sit down!"

Manager Lei, who was sitting in the main seat, motioned for the two to sit across from the desk.

The man looked middle-aged, wore glasses and looked a bit plump. Behind him was a painting: The sea embraces all rivers!

The handwriting is very sloppy!
Fang Hong, Chen Zhixi and Wang Laoer sat on one side, opposite them was Manager Lei who was sitting in the main seat.

"Mr. Lei, I'm Fang Hong, chairman of Jade Rabbit Pictures, and this is the president Chen Zhixi. This is the movie we shot." After Fang Hong introduced himself, he placed the hard drive on the table.

Chen Zhixi was silent, feeling that this was a bit exaggerated. He didn't know when she became the CEO.

She didn't even know which direction the Jade Rabbit's door faced.

Wang Laoer looked at the hard drive. It had only been such a short time since this person left him. Could it be that he had managed to produce a movie in such a short time?
He didn't believe it at first, but the thing was right in front of him and he couldn't help but believe it. It was impossible to cheat in this place!
But then again, how can we attract investment and assemble a crew in such a short time?
"You guys didn't just take this shot casually, are you trying to fool people?" he asked doubtfully.

Fang Hong turned his head and looked at him and said, "Do you want to take a look? It's very exciting."

Wang Lao Er didn't finish the kissing scene with Liu Tianxian, so he filmed it, and of course it was wonderful.

I wonder what Wang Laoer would think after reading this!

"I don't watch stuff shot by small studios."

Wang Laoer is a man of shame. The person who used to be servile in front of him is now openly challenging him.

Where can he put his face?

In order to save face, he could only say this, which would highlight his nobility and let people know that he was superior to others.

Fang Hong smiled and ignored him, instead looking at Manager Lei.

Manager Lei didn't care about the grudge between them, but asked: "Does your movie really have investment from above?"

This is what he cares about!

"No, it's a support fund set up for art schools and institutions." Fang Hongdao.

This matter cannot be concealed; anyone can find out by simply asking around.

Wang Lao Er and his investor looked at each other. No wonder a poor student could get investment so quickly. It turned out that he had the support of a noble person. "So that's how it is." Manager Lei leaned back in his boss chair and said, "How do you want to start the business?"

"Don't you need to watch a movie first?" Fang Hong asked back.

"First, tell me how you want to distribute it, whether it's a buyout or profit sharing." Manager Lei said.

Now that the movie has been made, it has to be released. This is one of the responsibilities of state-owned enterprises. Even if they know it won't make money, they still have to release the movie.

Otherwise, if they produce hundreds of movies a year, wouldn’t they know they are losing money? That is to cultivate the market.

If no one takes responsibility, there will be no way for the market to flourish.

This means that with greater resources comes greater responsibility!

"Share it!" Fang Hong said.

Although the buyout will pay back quickly, the value of the film will be seriously underestimated. At most, he will make a little profit and then shoot the next one.

In this case, Fang Hong will never make a lot of money and will have to work for the rest of his life.

Manager Lei sat up straight, put his hands on the table and said:

“Then let me tell you the rules. There are two distribution cooperation models. The first is commissioned publicity and distribution. You need to pay the publicity fee, and the agency fee is 12%.

The second option is to advance the funds for publicity and distribution. The agency fee is 15%, and they also have to use your copyright as collateral. What do you choose?"

The second type of advance payment for copyright is when they are afraid that your movie will flop and the advance publicity and promotion fees may not cover the cost, so the distributor will sell the copyright of your movie to make up for the loss.

Both models guarantee the interests of the distributor, and any loss will be suffered by the producer!

There are also two other distribution models, guaranteed promotion and box office betting!

However, these two modes have not become popular yet, and the person who is best at playing these two modes is the one next to Fang Hong: Chen Zhixi!
Fang Hong moved closer to Chen Zhixi and lowered his voice, "What did you say?"

"What do you think?" Chen Zhixi asked back.

These two people really want to hear each other's ideas before expressing their own opinions.

Fang Hong thought Chen Zhixi was smart and had ideas, so he wanted to hear her opinion.

Chen Zhixi saw that Fang Hong had always made his own decisions and did things his own way since the filming of the movie began, and he seldom listened to her.

Now it seems unreal that I suddenly have to listen to her. When did this person become so democratic?

"Mr. Lei, we need to discuss whether we can borrow the reception area over there?" Fang Hong said.

"Go ahead!" Manager Lei gestured.

"Then you guys chat!"

Fang Hong glanced at Wang Laoer, then he and Chen Zhixi stood up and walked towards the reception area.

Wang Laoer also watched the two of them leave, then turned around and continued chatting with Manager Lei about what they had not finished discussing.

"The second option is that China Film Corporation will provide us with funds to help with publicity." Chen Zhixi said as soon as he sat down.

The main reason is that they don’t have much money left!

"The first way is to find a third party to promote it." Fang Hong wanted to make more money.

That is to say, China Film only distributes the films but does not help them promote them!
China Film's services are very expensive, higher than the market price outside. For example, publicity costs 100 million outside, but they estimate it to cost 200 million.

"If you do this, you won't be able to enjoy the resources and platform of China Film Group." Chen Zhixi said.

"It doesn't matter. I have already thought of a publicity plan. If this plan is implemented properly, it won't cost much money." Fang Hong said.

Seeing that he had made a decision, Chen Zhixi thought for a moment and said, "Since you said so, I think we need to add something to the first method."

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(End of this chapter)

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