Huayu started as a substitute director

Chapter 28 Freeloading
If he can't even step on Wang Lao Er, then Fang Hong should just quit the film and television industry as soon as possible and change his career.

He once wished Wang Laoer to fail. He said that one must do what he said and be a man of his word!
Seeing that the young man was stubborn, Manager Lei agreed to schedule "Those Years" until August 8.

If he doesn't give me a ranking, you're saying I'm hindering his efforts!
The distribution has been settled, now it’s just a matter of promotion.

The two walked out of the China Film Building and got into Chen Zhixi's car.

Chen Zhixi asked while driving: "Why did you schedule the movie to be released on August 8?"

"Promotion! If we schedule it on this day, we can save a lot of publicity costs." Fang Hong was in the passenger seat.

"How to say?"

"We don't have any stars in this movie, only Liu Tianxian, and Liu Tianxian is the heroine of 'Love Announcement'. Do you think she will travel around the country to promote it?" Fang Hong said.

Chen Zhixi suddenly realized, "You mean, Liu Tianxian is promoting "Love Announcement" and is actually following us."

"You can say that, or you can not say that!" Fang Hong said.

"Oh, could you please finish your words? It's driving me crazy." Chen Zhixi said impatiently.

This person is smart, but he likes to keep people in suspense, which is quite annoying.

"Your car is good. Can you donate it to the company and use it as a company car?" Fang Hong said seriously.

He can also drive a shared car!

"Please don't think about my car. This is the only thing I have left."

Chen Zhixi was speechless. She had become broke for this movie. Not only had she invested all her money, she had also been out of work for several months. She just kept spending money, and now even her car was not spared.

She seemed to remember something and said, "I don't know when I became the president."

"Always!" Fang Hong said.

"As for the salary, give me a dime first."

Chen Zhixi stretched out a hand, and her words were full of joking. She knew that this man had no money at the moment.

"Hey, don't be so superficial, let's get back to the question just now."

Fang Hong pushed her hand back and changed the subject, "Liu Tianxian promoted Love Announcement for the sake of that movie. What we need to do is to grab their popularity."

"How to rob?" Chen Zhixi was curious.

"A gimmick. Using Liu Tianxian's first screen kiss as a gimmick. Do you think she will be asked about the kissing scene when she is promoting it?"

When Fang Hong said this, Chen Zhixi understood, as if he had grasped something.

In other words, as long as they hype up the topic of Liu Tianxian's "first screen kiss", this girl will inevitably not be able to avoid the topic of "first kiss" when facing questions from reporters, whether she is on a show or in an interview.

If handled properly, it could also snatch the popularity of "Love Announcement".

Because no matter where Liu Tianxian goes, there will always be people who care about her first kiss. She will tell everyone about which movie it was, how she kissed, and who she kissed with.

That's the gimmick!
In the previous life, "Love Announcement" was promoted with Liu Tianxian's first screen kiss as a gimmick, and it would be mentioned wherever it went.

And this time and space, Fang Hong had been planning it from the beginning!

There is no way, there is no money, no way to make money without extraordinary means.

"This way, we don't have to go on roadshows, don't have to appear on TV for promotion, and don't have to use any personal connections. We can just let Liu Tianxian take the money from the Love Announcement crew and do the running for us throughout the whole process," Fang Hong said.

Save time, effort, money, perfect!
But then again, even if Fang Hong and his team went on a roadshow, the audience wouldn't recognize them. To avoid embarrassment, they still had to take Liu Tianxian with them, and this girl's food, accommodation and transportation were expensive.

So Fang Hong made a good plan!

"The principal is worthy of being the principal. He is always thoughtful." Chen Zhixi praised.

In that case, the box office of their movie is guaranteed and they won't lose money.

After all, we can still get a few tens of millions of box office, even if China Film Group gets 12%, it's not a loss. I haven't thought about exceeding million, I dare not think about it, I was just bragging!

She teased, "I want to ask you, don't you feel guilty for taking advantage of other people's fame like this?"

“How does real estate work?”

"Stop, stop, stop!"

Chen Zhixi couldn't stand his real estate theories.

After joking, Fang Hong got down to business: "But this is only temporary. We still have to return to the quality of the film itself. Liu Tianxian can only stir up the topic, but she can't carry the box office."

In other words, you can increase popularity through Liu Tianxian, but this girl can't carry the box office, so if you want to break through the box office ceiling, you have to increase the box office through the quality of the movie.

Chen Zhixi understood what he said and asked directly, "What do you think?"

"Before the movie is released, hype the movie with gimmicks. The day before the movie is released, the public opinion should be immediately changed to focus on the word of mouth of the movie. Liu Tianxian's publicity model should be abandoned immediately."

Fang Hong was ruthless and threw away the items after use without any hesitation.

If Liu Tianxian heard this man's plan, he would probably not be able to help but beat him up.

"Then we have to spend our own money. We have no one to rely on." Chen Zhixi said.

"Yes, in order to save money, we also have a theme song, the heavy rain we missed in those years, the love we missed in those years"

"Can you please stop singing? It sounds so bad." Chen Zhixi complained.

I really don't understand how such a hoarse voice has the nerve to sing the theme song. Anyone can sing better than him.

"There's nothing to talk about. I've said everything I need to say. Now it's up to you to control the situation." Fang Hong spread his hands.

He controls the general direction, while Chen Zhixi actually carries out the operations!

And Chen Zhixi also knew what to do.

In the early stage, Liu Tianxian was used as a gimmick to increase popularity, and the day before the movie was released, public opinion was directed to the quality of the movie, and it was not tied to "Love Announcement", and the theme song was released by the way.

This will not only add fuel to the movie's popularity, but also allow the audience to understand the movie through songs and arouse their curiosity.

The day before the release, public opinion turned to the reputation of the film, which allowed time for the fermentation. If it turned on the day of the release, the reaction would have been too slow.

Of course, this method only works when the quality of the movie is good. If the movie is not good, it would be embarrassing to be criticized online because they don’t have that much money to fight against the huge amount of saliva.

In this era, movies still rely on word of mouth, unlike later when traffic was overwhelming.

Chen Zhixi asked: "Is your song good?"

If the song is not good, it will not have any publicity effect and it will be a bit difficult to operate.

"It sounds nice! Didn't I just sang it for you?" Fang Hong said seriously.

What you sang is a bad song. I don't even want to say anything about you. You should just listen to the version produced by Dong Dongdong. That way you will feel more at ease.

Chen Zhixi didn't discourage him, but asked: "Which company should we find for publicity? Do you have any suggestions?"

"No, you should be more familiar with this than me. I haven't even entered the circle yet, and you have been in it for many years." Fang Hong said.

In fact, he had a choice in his mind, and the marketing service of Yingxing Tianxia company was very good!
But it doesn’t matter to him. At this stage, he doesn’t know the company and there is no need to specify it!

Let Chen Zhixi explore and search on his own. This way he can see more and after comparing prices he might be able to find something better, cheaper and more suitable.

Promotional matters cannot be taken lightly, he believes in Chen Zhixi's wisdom, this is what he does.

The two determined the publicity strategy and then split up again.

Fang Hong is still focusing on movies, and Chen Zhixi is still doing external liaisons!
(End of this chapter)