Huayu started as a substitute director

Chapter 286: A soldier never tires of deceit
On New Year’s Day, January 2013, 1, Yutu was still criticizing the “Flower of Evil” and causing it to lose a large number of fans.

Tu Piaopiao released an announcement, with a valuation of 83 billion and a financing of 30 billion RMB.

Zheng Zhihao, CEO of Tu Piaopiao, said: "In the future, Tu Piaopiao will play a more important role in ticketing operations and subsidies, providing convenience for users, and will continue to increase subsidies for the film industry."

He added again: "Of course, users still need to pay more attention to the quality of the movie."

The latter sentence is nonsense; the former sentence is the key point, and it also makes the film forces led by Huayi very nervous.

It means that a huge amount of money will be invested in the film industry. Of course, TuPiaopiao is for traffic and users.

30 billion, enough to book the entire theater!
At the same time, it has also had an impact on the ticketing market. At this stage, except for a few Internet capitals and a limited number of ticketing platforms, few can compare with Tupiaopiao.

I'm talking about capital.

At present, Tencent has Yupiaoer; Baidu has Baidu Nuomi; although Alibaba has invested, it has not yet entered the ticketing business.

But their general style of play is to buy, buy and buy!

Alibaba's sensitivity in this regard is relatively backward. Tencent and Baidu have both entered the video platform, but it only acquired Youku in 16.

Tencent is still doing the same thing, and it is also developing Yupiator. Later, it also developed Weying and Weipiaoer, but it is not betting hard on Tupiaopiao.

Moreover, the subsidies for these two products are stronger than Tu Piaopiao. As the favorite product, Tu Piaopiao is still Yutu’s.

However, following the trajectory of the previous life, they still lost, and several companies merged into a new platform.

In the past, Maoyan’s strategy was to select a good movie and try to attract as many users as possible, rather than casting a wide net.

It's a single-point approach. Not every movie needs to be heavily supplemented. Who can afford it?

With the financing from Tupiaopiao, "Now You See Me" also released its first promotional video, which looked like a promotional video.

The promotional video showed several leading actors in the movie with their handsome and cool figures, the picture was very gorgeous, and then that was it.

There is not even any content, which is very suspenseful.

This forced the Huayi people to sit together again to deal with the situation, after all, "The Demons 2" would be released in a month.

There has to be a solution, whether to change the release date or to spend the money. The major ticketing platforms don't have that much money to make up for it, so the producers and distributors need to offer discounts.

That is, everyone contributes a portion.

But they don’t have a ticketing platform, so why should they pay money to the ticketing platform? Isn’t that like raising a tiger?

Huayi regrets not acquiring a ticketing platform as it is always one step behind Yutu.

Previously, they invested all their money in games, and in the past few months they invested in Shanda Games and became its second largest shareholder.

It is the company that developed the game "One Punch Man: The Strongest Man".

Don’t think that Huayi is stupid and doesn’t make games. Games are a big trend. Many film and television companies are engaged in film and game interactive entertainment. Some have even entered the film and television industry from the gaming field. That is perfect.

But only a few people have succeeded. It takes vision to do this, it's not a matter of money.

Although this year is the year when mobile games began to explode, there are so many newly emerged game companies, and competition is fierce in every industry.

If standing in the wind, even a pig can take off, but when the wind passes, it is the pig that falls to its death!
"Yutu Chen Zhixi said that the schedule for things that have been confirmed cannot be rescheduled. Either we give up the schedule, and they will give up the schedule next time." These words were said by Jiang Zhiqiang.

That is to move "Exorcist" to another schedule and let "Now You See Me" be released first.

Chen Zhixi was quite respectful to this person. After all, there was no conflict between them, so he spoke politely.

Of course, that's just nonsense.

"The next time will be during the summer vacation, which will take half a year," said Stephen Chow.

Only that period has a longer holiday and more audiences, as students are on vacation. The May Day period is too short.

"You can't trust what the principal says. What about changing the schedule next time? If you listen to him, you will make mistakes this year." Mr. Wang said indignantly.

He had been fighting with the principal for so long, but he had never heard the brat tell the truth. He just talked nonsense.

Jiang Zhiqiang ignored the grudge between them and asked him, "So you mean that you prefer to keep the schedule unchanged?"

"Yes, we can't avoid this. Yutu will not let us make money. I dare say that even if we give up the schedule this time, he will use other movies to block us next time."

Xiao Wang always sees through the principal and complains: "I even suspect that this is from some rich second generation. It cost so much money to build it."

Every time they make a move, it seems like they don’t care about the box office, and they rise so quickly.

"He should have a company in the United States." Jiang Zhiqiang is well-informed and familiar with Hollywood.

"Is that flower grower really his?" Mr. Wang widened his eyes.

It is rumored that the flower grower is the former American Jade Rabbit.

It’s just in English, not Chinese, and I’m not sure about the translation.

"It should be, but I don't know the details." Jiang Zhiqiang said.

He also couldn't figure out whether there was a shareholding structure behind the Flower Planting Company, or how many shares the principal held. Since they were not acquaintances, he had no way of finding out.

If there hadn't been a transfusion from the United States, it would be hard to explain how the principal had recovered so quickly and could be on par with Hua Yi.

You have to know that Huayi has never lost in making movies and TV shows before, and it is also a listed company. With so many years of accumulation, its strength is much stronger than Yutu.

But it seems that she is not as rich as Yutu.

"Squeak!"

The door was pushed open, and an ugly, short man walked in with his head held high and a confident manner.

Mr. Xing, Mr. Xiao Wang, and Jiang Zhiqiang stood up and greeted, "Mr. Ma."

"I have heard about the matter. There is no need to change the schedule. I would like to see where Yutu comes from, so I can weigh it up." Jack Ma was very domineering.

As soon as he entered this industry, someone started to make trouble for him. He wanted to see how deep the water was in this industry and who the principal was.

This is how he struggled his way through. There is no way he could hide. He also knows very well that if he wants to enter this industry and want to influence it, how can he not fight with the lords of this industry?
Otherwise it would seem that Jack Maddox has no manners!
"Then we should increase publicity and promotion efforts, book prime time slots in cinemas across the country, and give rebates to the cinemas," said Mr. Wang.

With the ticket subsidies from the principals, they would book out the entire theater for promotion and show it to the audience. This method means they would give up their own profit points and give rebates to the theater.

That is, if the screening rate exceeds 40%, one more point will be refunded; if it exceeds 45%, two points will be refunded, and so on.

In its previous life, "The Demons 75" reached 7%. If this trend continues, at least points will be returned to the theaters.

In order to get more screenings, many films will do this, and "Tiny Times" was one of them.

Although the share has been adjusted now, some films will give rebates to theaters in order to please them and squeeze out other films.

Although this is the calculation, now that Yutu is involved, a 7-point rebate is not enough.

It's very simple. If you schedule 75% of the screenings, how much will be allocated to "Now You See Me" and other movies?
It’s impossible that other movies only account for 25% of the share?
Besides, it's the Chinese New Year now, and the cinema won't agree to give you a rebate of at least 10 points for working overtime.

10 points. If the cinema and the cinema chain take 55%, the cinema will take 65%.

That is to say, after deducting funds and taxes, production and distribution only account for 26.7% of the share.

Based on the previous box office of 12.4 billion, the box office revenue is 3.224 million, and the investment and publicity costs of this movie must be over million.

That means there is only a profit margin of about 2 million yuan.

Judging from the box office performance in the previous life, this movie cannot fail to make money. What Fang Hong needs to do is to make them earn as little as possible.

With so many investors, it’s enough for each of them to get a few tens of millions to satisfy their greed, and don’t make too much money.

As for really competing with Master Xing, I don't have the confidence! "You can do it this way." Jack Ma said.

Anyway, the profits are shared equally by all investors, not just Alibaba. He is just testing the waters to see how deep the water is in the film and television industry.

See if the principal is really as the legend says, he has never lost!
Since Mr. Ma has made the decision, they have no objection. They are not only investors but also shareholders of Huayi.

Although he has reduced his holdings a lot, he is still a shareholder of Huayi.

Jiang Zhiqiang had no objection. His share was small, so whether he earned more or less was not a big deal and would not have much impact.

It’s just that Stephen Chow seems a little depressed, as if something has happened.

In fact, they overestimated the principal and underestimated Stephen Chow's influence and his movie. Even if they didn't give him so much rebate, the principal might not be able to do better than Stephen Chow.

The main reason was that after two or three years of fighting, Hua Yi and the others had lost their confidence, and other people in the film and television industry also knew clearly about the principal's ability, and they had even less confidence.

Really, no matter whether the principal was taking the initiative or being passive, he was never passive and never lost.

The fact that so much money was raised this time makes people even more scared!
Coupled with the success of "Lost in Thailand", Yutu's strength has been taken to a new level.

Jade Rabbit is like a weather vane, and it has great appeal to the new generation of directors and filmmakers, because they are constantly cultivating new forces to replace the old ones.

Just as they finished their discussion and walked out of the reception room, Yao Dazui, who had been waiting outside for half a day, hurried forward to greet them.

"Mr. Wang."

Yao Dazui looked anxious, but when he saw other people, he still greeted them and nodded.

Master Xing, Jiang Zhiqiang and Jack Ma either nodded, said "hmm" or responded silently, all indifferently, and then left.

This person's affairs have nothing to do with them.

"What's the matter?" Mr. Wang asked.

"Can you please help Yutu stop buying articles to discredit me?" Yao Dazui requested.

She has been scolded to death by netizens these days. The label of "Flower of Evil" has been firmly stuck on her forehead. Her commercial value has been greatly reduced, and she has lost a lot of fans.

"Damn it, it's not over yet." Mr. Wang cursed.

Now that Li Bailian, Fan Xiaopang and others have left, Yao Dazui is their key training target.

Just look at the resources that Yao Dazui has in the next few years, "Control", "Storm", "Monster Hunt", "Nine-story Demon Tower" are all high-quality resources from Hong Kong and the mainland.

The people she collaborates with are either top-tier celebrities or top-tier directors, and Li Bailian is actually not as good as her.

He just ruined his reputation by asking for trouble.

"I will take care of this matter. Don't mess with Liu Tianxian again. You can't beat the principal." Mr. Wang warned.

Even they have to be wary, let alone an actor like Yao Dazui, who is not enough to pose a threat to the principal.

"Okay, I understand." Yao Dazui said dejectedly.

She also said that she was the number one sister and could be arrogant, show her presence, and let the entertainment industry know who the new big sister is. Unexpectedly, even the boss is not very good at it.

Mr. Wang didn't say much. He asked Huang Xiaoming to be the middleman to help make a phone call. He heard that he had a good relationship with Liu Tianxian.

He is someone who doesn't have much to do with this matter, so he can act as a middleman and resolve the issue.

There was no way he could make the call himself, simply because he couldn't afford to lose face.

Besides, it is not appropriate to fight with the principal now. "The Demons 2" is about to be released, and Huayi's focus is all on this movie.

In order to cope with this struggle, Huayi formed a business development team of more than 100 people to carry out promotional activities in cinemas across the country and coordinate the booking of theaters.

This requires preparation and coordination in advance.

It can be said that Huayi has a complete team, a complete structure, and a very mature system.

The publisher specializes in this and has been doing it for many years.

In this respect, Yutu is not as good as Huayi. They don't have such a team to run promotions around the country, coordinate bookings, and do rebates, and they are very professional.

Their distribution is outsourced.

"Hello, Mr. Lei." Fang Hong stood in front of the French window, looking at the snow scene outside Beijing, and answered the phone.

"Didn't you say that your movie 'Now You See Me' is going to be released? Why is there no movement at all? You haven't even come to me to choose a release date." said Manager Lei of China Film Group.

There are rumors everywhere that "Now You See Me" will be released on the same day as "Exorcist", but China Film Group has no plans to schedule Jade Rabbit for this.

"We are still studying it. Once we have completed the research, we will ask you to arrange the schedule." Fang Hong said.

Liu Tianxian was in the rest area, reading a book with her ears perked up, listening to Fang Hong's conversation with someone.

Today is New Year's Day, and she promised Fang Hong's mother that she would go to her house for dinner. When she heard that Fang Hong had to go to work today, she came running over and planned to go together in the afternoon.

"Why are they still researching it? There's only more than a month left." Manager Lei was puzzled.

"Wait a minute, let me think it over. I'm a little scared, you know, with such a huge investment, if the box office isn't good, I'll lose a lot of money." Fang Hong said.

"Oh, this is the first time I see you scared. You weren't like this before." Manager Lei teased.

In the past, Fang Hong was very confident, and he looked like he was ready to move forward and defeat anyone.

"That's because the barefoot are not afraid of the ones wearing shoes. If I fail, the worst that can happen is I can start over again. But I can't do that now. So many people depend on me for their livelihood," Fang Hong explained.

"Okay, okay, now that you're mature, you should change your schedule. Why bother to hurt each other? It's not good for anyone."

Manager Lei advised, then said, "Call me when you've made up your mind."

"Okay!" Fang Hong said.

The two chatted for a while and hung up the phone.

"Are you really going to release it during the Spring Festival, or are you pretending to release it during the Spring Festival?" Liu Tianxian put the book under his chin, unable to help but be curious.

Logically speaking, since the movie was released during the Spring Festival, these actors should have been arranged to promote it, but there was no movement at all. Just a promotional video was released, nothing else.

Although she wasn't allowed to do much promotion in the past, she would still be allowed to promote it a little when she attended events.

People like Zhu Yilong and Zhang Songwen have asked her, "I heard that Now You See Me is about to be released, so why don't you have any promotion plans?"
They didn't dare to ask the principal and could only ask Liu Tianxian.

"Of course it's fake. The movie hasn't even been done in post-production, so how could it be released?" Fang Hongzhi said. He had nothing to hide from Liu Tianxian.

If he doesn't tell others, it means he doesn't trust them. If someone tells Huayi, then all his work will be in vain.

"Then why are you telling everyone that the movie will be released during the Spring Festival? What's the situation?" Liu Tianxian said.

"I was trying to trick Huayi and the others into making less money. If they made too much, I couldn't stand it and would feel uncomfortable."

Fang Hong spread his hands, imitated "Jiang Kun", and thrust his hips with a mean look on his face: "I was just firing blanks at them."

"Hehe, could you please not be so funny?"

Liu Tianxian covered her mouth and laughed like a silver bell. She looked so funny, like a big pervert.

"I'm just describing it," Fang Hong returned to normal and just teased her.

"What you did is called all is fair in war, and you fired blanks. You even read The Art of War every day, but you use the wrong words." Liu Tianxian said to him.

Fang Hong walked over and sat next to Liu Tianxian, saying with a smile: "I didn't think of it for a moment, but my little Feifei is smart."

(End of this chapter)