Huayu started as a substitute director

Chapter 341 Worthless

This number made Fang Hong and Gao Zhun look at each other.

This exceeded their expectations; they had originally estimated it to be between 40 and 50 billion.

Qidian has 3 million US dollars, so 21 billion is about right, because Qidian contributes 60% of Shanda Literature’s revenue.

Qidian has made a great contribution to Shanda Literature’s profitability.

This is also the reason why Fang Hong only wants the starting point and doesn’t want anything else.

This is also the reason why people insist on packing up. If the starting point is gone, the others will lose money. Who wants it?

Of course, Shanda Literature has not yet been besieged to the point where it has to sell, so it is understandable that they can offer this price.

In the previous life, the company was not going to make the move until the end of next year. It was after being defeated by several major platforms and experiencing a series of huge blows such as obstacles to listing, team members leaving, internal turmoil, and the resignation of the CEO that it was sold to Tencent.

In the early stages of the move, Shanda had been denying the matter, and you can imagine how reluctant it was.

We had already experienced a team exodus in March, and then there was internal turmoil, with a large number of core staff leaving and the CEO leaving due to depression.

This is the war of capital. It can make people become like this, so you can imagine how bloody it is, not to mention that Baidu and Tencent both have platform advantages.

Do you think Chen Tianqiao will sell Shanda Literature to Tencent? I guess he hates Tencent, mainly because he has no choice but to sell it, because he has no team and no funds.

Unless new capital comes in, we can't afford to play with those people.

"We estimated that Shanda Literature was worth about 45 billion. You added so much money all at once, and you're taking advantage of us, Chang'e."

Gao Zhun paused and continued, "To put it bluntly, with this money, we might as well do it ourselves. Anyway, the current literary market is a mess, and it's still unknown who will win and who will lose."

These words were rather pointed, and only she could say them. Fang Hong could not say them, as saying them would offend people. As long as he did not say them, there would be room for maneuver.

“If you build your own platform, the team costs, resource costs, marketing costs, etc., the time costs, manpower costs and resource costs are beyond estimation.

You are taking Shanda Literature, which is equivalent to taking a ready-made one. We already have the team and the platform, and we don’t need to worry about marketing. All you need to do is operate it well, which will save you a lot of costs and time, and these costs cannot be measured in money. "

This was said by Luo Qianqian.

But what they said makes sense. If Chang'e does it herself, she will have to build a team, allocate resources, and do marketing, etc., and she may not be able to do it.

Didn’t you see that Alibaba collapsed suddenly? It failed to succeed despite its high momentum. They must have had money and resources.

"Now is the era of wireless Internet, and mobile ports are waiting to be developed. It is originally a blue ocean market. Moreover, if we use your platform, we will also face the risk of being targeted by the outside world." Gao Zhun said.

Now Shanda Literature is the target of collective attack. If it falls into Chang'e's hands, Chang'e will also be the target of collective attack.

"We have accumulated a large library of books, and these books have formed a readership base. Even if you start over, it will take you some time to accumulate the library to a certain level. Besides, is there no risk if you do it yourself?" Luo Qianqian also argued.

It is indeed time-consuming to accumulate a library of books, because online literature is different from traditional industries. Online literature needs to be serialized, and it takes at least several months to write a million words.

It would take at least a year to fill up the library to a certain level, which is still a short time, and most of the contents are garbage.

The two of them argued back and forth, but neither could convince the other. Both of them had their reasons. That's what negotiation is all about. You need to show your own strengths and the other party's weaknesses.

One is to lower the price, the other is to raise the price!
"Mr. Chen, Shanda Literature is a very good platform. I am also optimistic about it, but the price is beyond my expectations. I don't think many people in the market can afford it."

Fang Hong first confirmed that he was very interested in this platform, then hinted that the price was not right, and said that Shanda had no choice, and then said: "You don't have many choices. Alibaba will not take over, Baidu has its own, are you going to sell it to Tencent?"

"Of course I won't sell it to Tencent." Chen Tianqiao blurted out.

He hated Tencent so much that they poached his team, engaged in malicious competition with him, and put him in a situation where he was trapped both internally and externally. How could he possibly sell his products to Tencent?

This is what he is thinking now, otherwise he would not have been able to hold on for so long in his previous life and only took action when he could no longer hold on.

However, Chen Tianqiao regretted it the moment he said it. This guy was quite good at tricking him.

"That's it. I am also very sincere and hope Mr. Chen can give a suitable price." Fang Hong said sincerely.

"I can feel Mr. Fang's sincerity, but I want to make one thing clear. Shanda Literature is a question of whether I want to sell it or not, not a question of whether there is someone to take it over. As long as I want to sell it, I can let go of any grudges." Chen Tianqiao was trying to make up for what he had just said.

I wasn't paying attention just now and was tricked by this person.

"This is natural. As long as there is benefit, any grudges can be put aside." Fang Hong agreed.

"But I'm not the kind of person who only cares about profit. I will still sell Shanda Literature to someone I like, whoever can make me feel comfortable. I can accept more or less money. If Mr. Fang is interested, we can talk about it again." Chen Tianqiao wanted to stabilize the other party again.

After all, the principal had no grudge against him. It was better to give it to the principal than to Baidu or Tencent. Those two had ruined his mood, especially Tencent.

"Okay, then let's talk about this first. We can find a time to talk about the details next time." Fang Hong stood up and stretched out his hand.

Chen Tianqiao shook hands with him.

Such a large amount of money, such a large industry, and such a large merger and acquisition cannot be successfully negotiated in just one or two times.

This will take some time. The other party needs to see Chang'e's strength, see the market trend, and discuss whether 45 billion is appropriate. Gao Zhun just revealed the figure of 45 billion, which is a signal.

Moreover, Fang Hong also needs time to raise funds. Without money, no matter how much he says, it will all be empty talk. Without money, he will have no confidence in negotiations.

If he had money and the other party asked for 55 billion, he could have agreed directly and signed the contract straightforwardly, but he didn't.

In this conversation, you only need to make your intentions clear to the other party. If one party changes their mind, you can notify the other party.

After sending the two away, Gao Zhun asked, "Mr. Fang, are we really going to acquire Shanda Literature?"

"Really? Even if the other party raises the price, we will still carry out the acquisition. We are determined to win." Fang Hong said firmly.

This is not a matter of money, but it is related to his IP library, an important part of the entire chain.

With literature, as long as it is managed well, film, television, and animation no longer need to buy other people’s copyrights for adaptation, but instead have their own IP incubator.

"The online literature world is very competitive right now. If you take over, it will be like a hot potato and everyone will target us." Gao Zhun said worriedly.

This is the core. If Shanda Literature takes over, the entire online literature circle will besiege them. Shanda can't cope with it, let alone Chang'e's size.

This is a very difficult thing to do!

"It's okay. I know my limits." Fang Hong said.

He doesn't care about the attacks from the outside world. As long as he holds on, his opponents will make mistakes on their own.

Those Internet companies were in full swing at the beginning, with good policies and lavish spending, but they soon showed signs of fatigue and made mistakes.

Online literature is no different from other literature. It’s not about who has more money or more influence, but it depends on the content and the author.

With many excellent authors and good content, it will naturally attract a large number of readers.

If the content is not good and there are not many authors, no amount of money will help. Of course, authors also look at money and whether they can make money.

In fact, sometimes the struggle is very simple. It just depends on who doesn’t make mistakes. As long as you don’t make mistakes, you can maintain your basic base.

This is an era of comparing the worst. As long as he does better than others, just a little bit better, the opponent will self-destruct.

"By the way, can you help me evaluate Chang'e's assets and also help me make an appointment with a bank manager to see if there is anyone willing to lend us money." Fang Hong still wanted to borrow money.

This cannot be done without borrowing money, otherwise the situation cannot be improved.

Moreover, this is Chang'e Technology's business, and it cannot be done in the name of Yutu. If it's Yutu, Fang Hong can only pledge his personal equity, or use it as a loan.

"Mr. Fang, let me say something unpleasant. Except for games, all other sectors of Chang'e are currently losing money. And when it comes to data, banks will never make an overestimation, so we can't borrow much money," said Gao Zhun.

It is difficult for an industry like the Internet to borrow much money from banks, unless the company is as big as BAT, then banks will feel at ease.

That's because they are already making money, have office buildings, connections, and pay a lot of taxes.

What does Chang'e have except a bunch of data? The office building is rented, and only the equipment is worth a little money, and these things are depreciating in value.

In the eyes of banks, apart from things that can be seen tangibly, data does not maintain its value at all, so they cannot make a valuation too high.

Although games are said to make money, in the eyes of banks, games are also data. Data-related things are too risky. If someone plays them today, they are valuable, but if no one plays them tomorrow, they will be worthless.

Therefore, many Internet companies can only seek capital investment and cannot find any from banks. They like tangible things that are visible and tangible.

For example, real estate has land, steel bars and cement, which are valuable in the eyes of banks. This is also the reason why it is easy to borrow money from banks for real estate.

This is also the reason why some companies can borrow hundreds of billions or even trillions of dollars, because their assets are actually there.

In addition, it is easier to borrow money for a physical factory, and the site and equipment are all in front of you, making it easy to estimate.

"I know. Please help me make an appointment first." Fang Hong wanted to see how much money he could borrow. He would borrow as much as he could and see if he could think of some other solution from other places.

"Okay! I'll make an appointment for you." Gao Zhun nodded.

In fact, Fang Hong also understood this. It was the same with Yutu before. It couldn’t borrow much money. It was only after the movie had box office success that it borrowed tens of millions.

Before that, I won’t borrow too much.

Because movies and TV shows are also data in the eyes of banks. Just the data in the hard drive, do you think it is valuable? They say it is worthless.

You have to show it to people to demonstrate its value. If you don't show it to people, it will be worthless.

A few years ago, when Feng Kuzi borrowed money from the bank to make a movie, he first took out insurance before the bank gave him the loan. Moreover, the money was not used to buy the movie, but to buy the value of Feng Kuzi as a person.

Wu Jing also mortgaged his house to shoot "Wolf Warrior". How great do you think the bank thinks your movie is?
That's impossible. The bank thinks your movie is worthless. That's the reality!
Go to the bank and try to raise funds first. If that doesn’t work, think of other options.

(End of this chapter)