Huayu started as a substitute director

Chapter 369 Big but not strong

In fact, this is not Fang Hong’s fault. He is not a person in this field. He just has a forward-looking vision, but he does not have a decisive advantage.

My uncle has been staying at Liu Tianxian's house these days, and Liu Xiaoli would also ask my uncle why he came again.

My uncle just said he had official business and did not mention the loan to Fang Hong. If he had mentioned it, he would definitely ask for details.

So no one said anything, and Liu Xiaoli didn't ask.

After the loan agreement was completely signed, my uncle returned to Wuhan and naturally helped with the loan issuance.

Liu Tianxian needs to be busy for a few days, attending events, endorsing brands, and taking some nice photos for fashion editors to be included in the September issue. September is coming soon.

Liu Tianxian is the busiest at this time every year, busy with business, it’s the golden September and silver October!
On August 8, "Ex-Files" was released. The success of this movie earned 16 million on the first day, which was simply terrible.

This is the movie with the lowest first-day box office on Yutu since "Those Years".

"Those Years" was released a few years ago and it had a box office of 545 million on its first day. "Ex-Files" was only slightly higher.

"SPL" performed very well, with 1344 million on the first day, almost twice that of "Ex-Files".

This is normal. "SPL" has big names like Jackie Chan and Eddie Peng, and it also won awards, so it has long been famous.

However, "Ex-Files" just followed the routine without any bombardment of publicity or gimmicks.

Fatty Yu was quite pleased to see this, and began to show off and sneer: "Some companies are just lacking in manners, thinking that they can get box office revenue by making a low-budget crappy movie that imitates The Great War. Facts have proven that they are just blindly arrogant."

This guy talks a lot and loves to argue. Mr. Wang doesn't talk that much and likes to play dirty.

People who talk too much are still very annoying.

"I don't know if you are blindly arrogant or not, but we won't know who has higher box office until the movie is over. It's too early to say anything now." Chen Zhixi also likes to tease him.

The two sides are arguing with each other, and netizens are just watching the fun.

In the next two days, the box office trend of "SPL" continued to rise, reaching 1842 million on the second day and 1729 million on the third day.

However, the box office of "Ex-Files" has remained at around 4 to 5 million, with no significant change.

This made Fatty Yu, who loved to complain about others, unable to hold back, and he started to talk again: "I think there's no need to wait for the release of Guild Wars. We've already won."

This time Chen Zhixi ignored him, because Chen Zhixi had no confidence. Not only did "Ex-Files" not do well at the box office, but the word of mouth was also terrible, and there was a lot of criticism online:
"Four screenwriters can't come up with a normal story that can happen to people."

“What a poor performance!”

"The whole thing is exaggerated, the story is rough, and the acting is collectively terrible!"

"It's a really bad movie!"

"I've seen boring movies, but I've never seen one as boring as this one. What a waste of time!"

"."

Most of the comments were criticizing the movie and the poor acting, which made Wang Ran and Li Xian quite depressed.

What's even more depressed is Li Xian, who feels like he can't act anymore after being scolded.

However, in the next few days, something seemed to be wrong. The box office of "Ex-Files" remained stable at more than 5 million, and even reached 6 or 7 million during the holidays, reversing the decline.

反观《激战》一路猛跌，第四日1014万；第五日728万；第六日629万；第七日641万；第八日直接跌破380万。

In just a few days, the box office fell from tens of millions to a level that was even lower than the millions of "Ex-Files", which was simply the fastest drop in history.

"Guild Fighting" has a very high rating of 7.9 points, and can be called a classic.

But the box office just kept falling and couldn't be stopped.

It's very simple, fairies don't like watching this kind of movie, they like watching romantic movies like "Ex-Files".

The little fairy not only loves to watch it, but is also very emotional. She cried her eyes out in the cinema, and she also loves to watch it with her boyfriend.

If I don’t have a boyfriend, I would just watch it quietly by myself. I would laugh as I watch, then cry as I watch, and then be quiet again after I finish watching.

After that I don’t want to be alone anymore, I want to be in love!

That's what this movie is about, and many men go to see it, not for anything else but to chat up the fairies.

This really happened. Someone actually got to know a girl while watching a movie.

But it depends on luck. The person you sit next to might have a boyfriend. It's hard to say.

Anyway, as long as the movie caters to the fairies, even if it is a bad movie, it will definitely not lose money. This is the iron rule that Fang Hong said at the beginning. It is also the audience group of the film market in the next ten years.

This is not only true for the film market, but also for other markets.

In fact, men don’t like watching movies without a woman by their side. They would rather play “Honor of Kings” at home!
Just like Fang Hong, he would rather play games than accompany Liu Tianxian to watch a movie.

When Fatty Yu saw that his movie’s single-day box office performance was not as good as “Ex-Files”, he stopped talking.

If this continues, his movies may really be surpassed by others, and it will be very difficult to surpass. I never expected such a phenomenon to happen.

Not only did he not expect this, but other people in the film and television industry also did not expect this to happen. They thought that "Ex-Files" would slowly decline.

I didn’t expect it to be so stable, neither high nor low!

During this period, Fang Hong did not pay attention to this matter. This matter did not arouse his interest. He had been studying the option pool and partners.

He was not in a hurry to talk to Chen Tianqiao about the acquisition. It was not so urgent for him.

Continuously adding sections will only make the company big but not strong, just like Canada and Russia, the two countries with the largest territories.

But it gives people a feeling of being weak and empty.

Such a situation can easily fall apart and become a mess, and it needs to be changed.

He needs to readjust the structure, find partners, establish the top-level architecture, and adjust the entire structural system of Chang'e Company.

The top management is not united and are all empty-headed. How can this company be good?

Fang Hong first made an appointment with Zhang Lidong and talked to him about inviting him to be a partner, fulfilling the promise he made when he recruited him.

When he was invited in the first place, it was said that he would be given shares and be responsible for commercial operations, but Fang Hong did not mention it later.

He wants to wait until the company is bigger before dividing it up, but that may not be possible now.

The reason for choosing him instead of Zhang Nan is that he can help Chang'e Technology make money, that is, commercialize and monetize. Before Zhang Nan was trained, he was at best an executor.

In the past six months, the commercialization of the small station has also produced results, with revenue reaching 1.31 million.

Game revenue was 8600 million yuan, advertising revenue was 1900 million yuan, and the rest was live broadcast revenue.

This is all thanks to Zhang Lidong!

Game revenue accounts for the bulk of the revenue, mainly from publicity and promotion to major game manufacturers, and their share of the revenue.

Mobile games and PC games are popular now, and the income from this part is very high.

This platform already has a large number of 2D users and game users, and is gradually forming a cultural ecology unique to young people with high stickiness.

Advertising revenue comes from random ads, which is very small and does not fit the characteristics of the platform, because many young people would rather play games than spend more.

But it cannot be absent, a little less will not make a difference.

And now we are focusing on promoting knowledge payment, that is, some UP hosts will publish some professional knowledge, and people who need to learn can buy membership to watch.

Of course, this part of knowledge needs to be reviewed and must be hardcore, so as to avoid being a mere formality and affecting the reputation of the platform.

In addition, we are also promoting the game peripheral mall. After all, with an IP like "Heroes of Glory", we can sell figures, T-shirts and other peripherals.

These do not affect the development direction of the platform and can also achieve monetization. They are all being promoted bit by bit by others.

Although there was income, there were also losses. The current loss has reached 3.72 million, which is far from Fang Hong’s goal of a billion loss this year.

In fact, he had already lost 500 million, but it was offset by the income. When he set this goal, the small site had little income.

The losses are mainly due to UP host content expenses, servers, bandwidth, operations, two-dimensional animation copyrights, etc.

It is not possible to create the two-dimensional world without purchasing copyrights, this is a feature of the platform; data centers cannot be used because the number of users is too large, so they can only be leased.

Now the monthly active users of Bilibili are very stable, reaching 1540 million, making it the platform with the largest monthly active users of Chang'e Technology.

With this scale, it is already a good content platform nowadays, while Meituan only has 50 million.

It developed early, thanks to Fang Hong's series of traffic diversions and the strategy of UP hosts creating content to make money, which worked.

At least users can see the content they can watch. As for whether they can see the content they want to see, this requires the improvement of the recommendation algorithm.

Fang Hong and Zhang Lidong chatted for a long time, from morning till dark, which was a kind of heart-to-heart talk.

(End of this chapter)