Huayu started as a substitute director

Chapter 380 Online First, Backstage
Chang'e Technology is developing step by step, and it is unlikely that there will be earth-shaking changes in the short term. It can only be said that it is developing in a positive direction.

It can be said that Fang Hong has been busy with Chang'e Technology this year and has spent a lot of effort and time to adjust the company.

It's all worth it.

The matter of Shanda Literature is still under discussion, mainly focusing on the price.

Chang'e Video has also been providing movies and TV series. After "Family Level", there are TV series versions of "Love Is Not Blind" and "So Young".

"Love Is Not Blind" was broadcast on satellite TV, but the response was not good and the popularity was not high, but it did not lose money either.

"So Young" was not broadcast on satellite TV but was aired on Chang'e Video Network, where it received good responses. The total number of clicks has exceeded 4 million since its broadcast, with an average of more than 3000 million clicks per episode.

The first season received 6 million views in just two months, becoming another phenomenal TV series this year, but it’s just a web series.

It can be said that this achievement has allowed many people to see the future of online dramas, which can generate considerable profits even without being broadcast on TV.

Just keep costs under control.

"Fleet of Time" only has 16 episodes, and the production cost of each episode is one million, which is 1600 million.

This TV series generated 43 million in revenue for the Chang'e Video platform, all of which came from advertising fees. There is no membership, and Chang'e Video has not yet launched a membership system, mainly for attracting traffic.

Of the 70 million in profits, about million was given to Yutu, and Yutu alone can get %.

This made Zhang Nan taste the sweetness. Not only did he make money, but he also gained over 100 million traffic. So he went to Yutu in person to talk to Chen Zhixi about the web drama.

They have the same boss, so I don't know what there is to talk about. Although they are the same boss, they are not the same company, so we still have to talk.

Chang'e Technology does not produce its own online dramas, but only supports creators in creating content.

After going to Yutu, Zhang Nan went to those small content production groups, such as Wanhe Tianyi, Zheng Yun Studio, Dapeng, etc.

Let them provide their own short videos to Chang'e Video and Bilibili, and give them a share of the profits.

There are few companies that produce such funny short videos now, and Papi Jiang and Chen Xiang Liu Dian Ban have not yet been established.

There is no way. There are still too few high-quality contents on Chang'e's video site, and more high-quality content is needed to retain users.

We cannot afford to buy copyrights from regular video companies for the time being, nor can we outbid BAT, so we can only make breakthroughs from these small content groups.

"This web drama doesn't make money. The revenue is too low." After talking with Zhang Nan, Chen Zhixi complained to Fang Hong.

"Why is it too low?" Fang Hong wondered.

"I worked so hard and only earned a few tens of thousands. It's not interesting." Chen Zhixi shook his head.

They have production costs, but after deducting the production costs, they only made this little money after working for half a year. Compared with other TV series and movies released in theaters, the profits are completely disproportionate.

What she sees is different from what Zhang Yiming, Zhang Nan, and Zhang Lidong see. Zhang Nan and others see the huge traffic and advertisers that the future online drama market can bring to the platform.

There is also a secondary creation market for short and medium-length videos!
And it can control user time in all video sections under Chang'e.

If you want to watch long videos, medium videos, or news information, you can get it all in one stop on Chang'e.

These advertisers who came to Chang'e because of the TV series are its customers. Platforms such as Toutiao and Bilibili distribute streaming ads, which can make money for Chang'e.

Not only can you advertise on movies and TV, you can also advertise on other short and medium-length videos and Toutiao information distribution.

The whole package is packaged and arranged for you.

It can be said that the management of Chang'e Technology, while trying to retain users' time, is already thinking about how to make as much money as possible from advertisers.

But what Chen Zhixi is concerned about is whether Yutu can make money. Online dramas are the future, and that is a matter of the future.

It won’t be too late for Yutu to enter when you get up in the future, so it is normal to have such complaints.

"It's good enough for a company to earn tens of millions. You have very high standards now." Fang Hong was speechless.

Chen Zhixi smiled. She hadn't seen the principal for a long time. This was the last time she came back, so she just complained casually.

Moreover, Fang Hong originally wanted to produce a web drama, and she had also negotiated the supply with Zhang Nan.

"Why don't you do it online first and then offline? Why don't you distribute it to other video platforms? If that doesn't work, you can explore the Southeast Asian market. If movies don't work, TV series will definitely work. Even shows like 'My Love from the Star' can work, and so can South Korea, so why can't we?" Fang Hong said.

He remembered that the TV series was sold to many regions including Thailand, Malaysia, Singapore, Brunei and so on.

Thailand also remade it.

"Um, go online first and then backstage." Chen Zhixi was surprised that there was such an operation.

"As long as your mindset doesn't slip, there are always more solutions than problems. In this day and age, as long as you have content, it's hard to lose money."

Fang Hong said again: "I'm telling you, when television is in a slump, online broadcasting will be the biggest broadcasting platform. If people just give you a push, you can become popular. If you ignore them now, you won't be able to reach them in the future."

With the TV power-on rate in the future, it doesn’t matter whether it is broadcast on satellite or not. Its only significance is mainstream recognition and the chance to win awards.

The rest is meaningless because the audience is too small and no one watches it.

In order to maximize the interests of the audience, many TV dramas are first broadcast online and then on satellite TV, because they are eligible for awards after being broadcast on satellite TV, while they cannot be awarded without being broadcast on satellite TV.

Online dramas are not recognized by the mainstream.

You can make more money by broadcasting online first, but once you broadcast it on satellite TV, the value will be greatly reduced because the audience will no longer be interested in it.

For example, Liu Tianxian's later work "Dream of Splendor" was first broadcast on the Internet, then on satellite TV, and then won the award.

This will maximize benefits.

This is also the reason why Fang Hong wants to build a video platform. He can produce and sell his own products, and sell his own products to achieve a closed loop. "Is it true?" Chen Zhixi was skeptical, but he seemed to think it was possible.

"Really, my prediction is correct. Otherwise, why would I work so hard on this? I would do it even if it means losing money, because it has strategic significance." Fang Hong said seriously.

Chen Zhixi thought about it but couldn't figure it out. Even if she could figure it out, what good would it do? She was just a content producer, not an Internet manufacturer or platform.

She said: "It was broadcast on Chang'e Video, and you still asked us to sell it to other distribution platforms. Didn't you say that we are not allowed to sell it?"

“No one said we can’t sell it. As long as you haven’t bought the exclusive version, you can play it a second or third time. It’s no longer new.” Fang Hong didn’t care.

Only by continuously producing content can it maintain its vitality. Old content can only serve as filler to give users more choices to watch.

Chen Zhixi nodded to show that he understood.

"Ex-Files" has been taken off the screen recently, with a total box office of 1.29 million yuan, which is about 1 million higher than "SPL", which grossed 1.17 million yuan.

There is no way, the main reason is that the box office of "Ex-Files" was too stable. It was stable for almost 20 days before it dropped to the million level.

As for "SPL", the box office in the first few days was terrible, but it collapsed afterwards.

Seeing this situation, Fatty Yu kept silent and chose to play dead.

This kind of person is like this. When they see themselves winning, they become complacent, and when they see themselves losing, they become silent.

However, netizens still mocked him: "Can't afford to lose!"

"You are just jealous. You are too narrow-minded. You are too petty. You bully the weak and fear the strong. If you don't have the ability, don't talk nonsense."

"He's nothing like the principal. He never talks much and never criticizes anyone. He's very calm. He's already quite old, but he still acts like a child."

"How much tolerance can you expect from a man who relies on women to get to the top and then abandons his wife to marry a mistress?"

"."

Fatty Yu didn't say anything when netizens complained about him. I don't know whether he saw it or not. I guess he saw it, because everyone goes online in this era.

These big names in the entertainment industry don’t have a good reputation, only Wang Changtian is okay, and Fang Hong is also okay in people’s eyes.

Of course, these are all people who pay attention to the entertainment industry. If you don’t pay attention to the entertainment industry, you don’t even know them.

September 9th is the day when "Dragon King of the Gods" was released, and "Lucky Key" was also released on this day.

Huayi and Yutu are working hard again, and Bona has also joined in. "A Way Out" will be released on the 30th, which is two days later.

Other movies would stagger their release date by a few days if possible. These guys are big names and can afford it, but they can’t.

But there are only a few good time slots, and they can’t be adjusted too far away, so basically it’s only during the National Day holiday.

The film market is like this, with only a few good schedules, and you’ll see them everywhere, and bloodshed is inevitable.

It all depends on who has more resources, more money, who knows how to have fun, and who makes better movies, and who will win.

But now Yutu also has resources. Although it cannot compare with those big Internet companies and capital, it is still comparable to those guys in the film and television industry.

The box office figures haven't come out yet. On the same day, the Golden Rooster Awards ceremony opened. Liu Tianxian didn't go, and she wasn't nominated, so why did she go?

Fang Hong didn’t go, and neither did Liu Tianxian, so why would he go?

Zhang Songwen, Zhu Yilong, Li Xian, Xie Miao, Song Jia and others went, as well as director Wen Muye, the screenwriters and special effects artists behind the scenes, and they were nominated.

Zhu Yilong and Xie Miao are the representatives of the movie "Now You See Me". Not many people went, just a few rising movie stars.

In addition, external actors who played in the Jade Rabbit movie, such as Deng Chao, Duan Yihong, Tong Dawei, and Huang Bo, will also go.

This year's Golden Rooster Awards ceremony was held in Wuhan, Hubei, and there was also a lot of controversy.

International actress Zhang Ziyi won 12 Best Actress awards for her role in “The Grandmaster”, and Yan Bingyan won 8 Best Actress awards for her role in “Thousand Arrows Piercing the Heart”.

People originally thought that the Golden Rooster Award for Best Actress would be chosen from these two, but unexpectedly it was given to Song Jia.

As for why the two did not win the award, there are explanations. Someone said: "Zhang Zijian and Yan Bingyan have already won the Golden Rooster Award, and it is difficult to win the Golden Rooster Award twice."

But you said that it was the second time to win the Golden Rooster Award. Huang Xiaoming got it easily.

Anyway, the Golden Rooster is a mysterious operation.

However, in this life, Huang Xiaoming’s “Partners” was cancelled by Fang Hong, and now he still doesn’t have a Golden Rooster Award.

The last time I won the award was for "The Bravest", which was 20 years ago.

It’s okay for Song Jia to win the Best Actress award, she has the ability.

What people complained about most was the double yolk award for Best Actor, which was given to Zhang Guoli and Zhang Songwen respectively.

When hearing the news, Zhang Songwen was very excited and hugged Wen Muye, Xie Miao, Zhu Yilong and others.

After all, it’s the first time I’ve won a mainstream award, so I’m very happy. It doesn’t matter whether it’s a double yolk or not, as long as I can win it, it won’t be a waste of the principal’s hard work.

Zhang Songwen won the award for "The Partners"; Zhang Guoli won the award for "1942".

It can be said that this is another competition between Huayi and Yutu. Yutu was not seen at such award ceremonies before.

But this year, we can frequently see Jade Rabbit artists winning awards.

Wang Da, Wang Xiao, and Feng Kuazi were all in the audience, all looking unhappy. Giving the awards to Yutu and Huayi respectively seemed intentional.

(End of this chapter)