Huayu started as a substitute director

Chapter 402

The annual Lunar New Year holiday is approaching, and it’s time for films from major film companies to compete with each other and show off their prowess.

They all entered the promotion stage very early. After all, the end of November is the time for pre-release of the Lunar New Year films, and promotion usually starts a month or half a month in advance.

Among them is Liu Tianxian's "Four Famous Shops 2".

This year, Yutu has two movies, one of which is "Where Are We Going, Dad?". Yutu was originally going to lead the movie itself, but for the sake of its reputation, it was given to Tupiaopiao and Tianyu to lead.

The film was shot in just one week and cost about 20 million yuan, most of which was paid for the actors, and not much else.

Yutu did not spend any money, but only provided copyright and projects, acting as a leader with a 30% share, while the remaining 70% was divided between the other two companies.

This project is sure to make money, it's like a free gift, they should be content.

Another one is Chen Sicheng's "Beijing Love Story", which was originally scheduled to be released on Valentine's Day next year.

But Fang Hong rejected it because Valentine's Day is too close to the Spring Festival, and "A Bouquet of Love" was scheduled to be released during the Spring Festival. If it was released during the New Year, it would conflict with Liu Tianxian's "Four Famous Shops 2".

Movies starring one person don't look good together.

So we made some adjustments and released "Beijing Love Story" during the Lunar New Year holiday, and "A Bouquet of Love" during the Spring Festival holiday.

This arrangement is much more reasonable.

It’s just that Chen Sicheng was afraid that the competition would be too fierce during the Lunar New Year holiday, resulting in a box office failure.

"Personal Tailor", "Police Story 2013", "Drug War", "Storm" and other movies are all blockbusters. How could a fledgling director like him surpass them?

Youku also participates in "Storm", which means that Youku has entered the film and television industry.

Fang Hong encouraged him: "What are you afraid of? Just do it. That's how I got there."

"Everything has a first time. Last year, Guangtou Xu had the same worries as you, but he managed to get through it. Don't worry, I'll take care of it for you." Chen Zhixi patted his chest and promised.

She is now very good at this.

Chen Sicheng nodded. With the encouragement from the two bosses, he finally felt relieved.

The way of publicity has gradually changed and relies more and more on new media.

This means that in addition to Weibo, Space, and portals, Yutu's film and television publicity and promotion also rely on promotional platforms such as Bilibili, Toutiao, and Chang'e Video.

The above traffic is sufficient. The small site is currently developing well, with monthly active users stabilized at 3790 million and still growing slowly.

These are the stable users after the website adjusted its positioning several times, which is to split long videos and only use user-generated content, as well as those active users in the second dimension.

Being able to stabilize the traffic of the small site and occupy a place in the current situation was Fang Hong’s original strategy of giving money, and distributing money to UP hosts according to the number of views.

So now the content above is becoming richer and more diverse, including recording life, editing, explanation, news information, entertainment and other content.

But what’s even more popular are those ghost videos!

As the content becomes richer, the number of users is also increasing. The more users there are, the faster the losses will increase. This year's losses have reached 9000 million US dollars.

There are costs for two-dimensional content, costs for sharing profits with UP hosts, and operating costs.

If things continue like this, the losses will be even higher next year. It is estimated that Fang Hong will not be able to achieve his goal of a 10 billion yuan loss per year.

In addition to the small broken site, there are nearly 50 million monthly active users of Toutiao.

Adding Chang'e Video, which has over 1.5 million monthly active users, the entire sector has nearly million monthly active users, which is very impressive at the moment.

However, Chang'e Video is supported by a series of hit products, and has not formed an ecosystem or stickiness. If there is no hit content, the traffic will drop quickly.

There is no way. The content is not rich, there are no sports events, and no overseas dramas. Relying solely on existing hits is like forcing things to grow. Continuous output is needed.

As for Xiaohongshu, it was established too recently, so let’s ignore it for now and let it develop slowly.

This development is equivalent to Chang'e paying Yutu copyright fees; Yutu promotes film and television, packages artists, and gives the money to Chang'e, forming a self-production and self-sales model that transfers money between the two sides.

November 11rd was the opening day of the Golden Horse Awards, with Fang Hong and Liu Tianxian, as well as Wen Muye, Zhang Songwen, and some behind-the-scenes creators.

For example, art director Li Anran and special effects designer Chen Xiuwei, who did the special effects for Now You See Me and was nominated for an award.

Photographer Liu Yin was also nominated, but he didn't have time because he needed to prepare for the preliminary work of "Gravity", so he didn't come.

If you win a prize, just find someone to collect it on your behalf.

These are Yutu internal staff. For example, Tony Leung was nominated for the Best Actor for "Cold War" and Tong Dawei was nominated for the Best Supporting Actor for "Partners".

Anyway, there are quite a lot of Jade Rabbit film nominations this time, including Best Visual Effects, Best Cinematography, Best Visual Effects, Best Actor and Actress, etc.

This year was the year when Jade Rabbit Films shined in mainstream awards.

Although these awards were later restructured by capital and traffic and have little influence, they are still quite influential now.

Winning an award can make people look at you with more respect. Others won’t blame you for having made so many movies but never won an award.

Liu Tianxian is often criticized like this.

Since Zhang Songwen has already won the Golden Rooster Award for Best Actor, he was not nominated this time and was only here as a guest.

At least he has a certain status in the film and television industry.

This year marks the 50th anniversary of the Golden Horse Awards Ceremony. It can be said to be the strongest Golden Horse Awards this year. Of course, this was on Starlight. We have not seen such a star-studded lineup since then.

In the past, either one of them didn't come or that one retired, but this year it brought together the top film and television stars and well-known celebrities from both sides of the Taiwan Strait and Hong Kong.

The stars include: Maggie Cheung, Brigitte Lin, Tony Leung and Carina Lau, Andy Lau, Shu Qi, Tony Leung Ka Fai, Zhang Ziyi, Li Bingbing, Lau Ching Wan and his wife, Sammi Cheng, Fang Long, Aaron Kwok, Ti Lung, Cheng Yulin, Joan Chen, Xia Yu, Tse Kwan Ho, Qin Hailu, Zhang Hanyu, Nick Cheung, Huang Bo, Gui Lunmei, Rene Liu, Sylvia Chang, Huang Bo, Qin Xianglin
This year's Golden Horse Awards are too dazzling, but that is also the result of their influence.

There are still few stars from the mainland who come. After all, the new generation has not yet emerged, and the older generation of directors are basically not interested in this award.

Directors: Ang Lee, Wong Kar-wai, John Woo, Lee Hsing, Johnnie To, Hou Hsiao-hsien, Ann Hui, Peter Chan, Chen Kun-hou, Fruit Chan, Zhang Guoming, Tsai Ming-liang, Chung Mong-hong, Stanley Kwan
There was no mainstream mainland director. Fang Hong was just there to join in the fun with Liu Tianxian, so he was not nominated.

So have you ever seen Chen Daren come to the Golden Horse Awards? Lao Mouzi only won the Golden Horse Awards for Shadow later, and he had never been there before, and neither has Coming Home next year.

It can be said that none of the fifth or sixth generation directors has won a Golden Horse Award, as of now.

Feng didn’t even get the pants, he won it later for “I Am Not Madame Bovary”, which is why he always criticizes the Golden Horse Awards.

This is also why the mainstream directors in mainland China are not keen on the Golden Horse Awards. They would rather play for the Golden Rooster and Huabiao Awards than with this group of people.

There is indeed a gap between us and the Hong Kong and Taiwan circles!
The Golden Horse Awards are completely supported by the starlight, that is, the starlight of the group of people from Hong Kong and Taiwan. The older generation is too dazzling, such as Tony Leung, King Andy Lau, Nick Cheung, and Lau Ching-wan.

After this group of people became a thing of the past and mainland stars like Chen Sicheng, Guo Fan, Xu Guangtou, Shen Teng, Zhang Yi, Wu Jing and Lei Datou emerged, this award fell into disrepair.

Because they have the capital to play with it themselves, even if they don’t need Hong Kong and Taiwan stars, they can still create enough star power.

There are many reasons for the decline of the Golden Horse Awards, and starlight is one of them.

The chairman of this year's Golden Horse Executive Committee is Hou Xiaoxian, the chairman of the jury is Li An, and the image ambassador is Maggie Cheung, all of whom are heavyweights.

Held at the Memorial Hall, the red carpet will begin at 5:30 p.m.

The red carpet was star-studded. Audiences on both sides saw celebrities walking by in all their glory and actresses competing with each other for beauty.

Shu Qi's deep V-neck dress looks like a mountain from the front and a peak from the side; Maggie Cheung's long purple dress; Gui Lun's beautiful back is exposed; Li Bailian's lace dress shows her beautiful legs; Sui Tang's black dress is exposed, her chest is about to burst out; Zheng Yulin's low-cut dress is full of charm, and her face is full of wrinkles
Rene Liu wore a plain white robe, revealing her beautiful legs and covering her chest with her hands; Joan Chen was full of charm; Kevin Tsai wore a zebra on his head, looking very unique.

Ang Lee walked on the red carpet, hand in hand with Brigitte Lin, waving and smiling;
There are coquettish and serious ones on the red carpet, all of them are glamorous, but most of them are flat-chested. They like to show off their breasts, but it's a pity that Hao Lei didn't come this time. Her breasts are really top-notch. Fang Hong still remembers that she went topless a few years ago, and her breasts were so plump that they could kill all the others here.

Of course, Liu Tianxian was not much better, but she dressed conservatively. She had fair skin and beautiful looks in a black jumpsuit, revealing her shoulders, the smooth lines of her swan neck, and a slicked-back hair that made her look fierce.

As long as she wears all black and slicks her hair back, she will naturally have an aura.

Fang Hong naturally couldn't be outdone by her. He also had an arrogant hairstyle, with his hair combed back. The difference between him and others was that he had a small braid at the back of his head, a cool style.

There were more than just the two of them walking the red carpet. Wen Muye, Zhang Songwen, Li Anran, Chen Xiuwei and others were following behind, making for quite a large team.

They waved to both sides and stopped from time to time to be photographed.

"Ahhh!"

"Kakaka!"

There were screams and cheers on both sides of the red carpet, reporters kept pressing the shutter, and lights kept flashing.

Liu Tianxian took Fang Hong's arm and waved to both sides, while Fang Hong was like a piece of wood, with his hands in his pockets, looking very arrogant.

He hasn't appeared on the big screen for a long time, and many people have forgotten him. Of course, he still has a mass base, but it's just not here.

The two walked to the middle of the red carpet and stood for reporters to take pictures.

"Why don't you smile a little? Who are you showing that grim face to?" Liu Tianxian tilted her head and whispered.

"Show it to your fans, so that they won't tell me to get out again. I won't get out." Fang Hong said.

The last time she walked on the red carpet, Liu Tianxian's fans asked her to go away and wanted Liu Tianxian to take photos alone on the red carpet.

"Why are you acting like a child? Why are you arguing with my fans?" Liu Tianxian said.

"I'm fragile inside and need to be coaxed." Fang Hong said.

Liu Tianxian smiled and said nothing. This man was just idle. Looking at the enthusiasm of the fans at the scene, she waved to both sides as she walked.

She is quite popular in this place.

The team walked to the end of the red carpet, where there was a red carpet host who asked them some meaningless questions and then let them into the backstage.

The seats in the backstage are arranged in rows in a stepped oval shape. There are only guest seats, no audience seats.

Fans and viewers can’t get in and can’t see it.

The reason, of course, is that the memorial hall has limited space. It is good enough to accommodate filmmakers from both sides of the Taiwan Strait and Hong Kong, but there is no space for audiences.

And the stage in front is not very big. It looks very small. Compared with the stage of the Shanghai Film Festival, it is really pitifully small.

It's understandable, it's a small place!
After entering the memorial hall, Fang Hong told Wen Muye, Zhang Songwen and others: "Find your own positions!"

They all have their own seats, which are all arranged. Fang Hong and Liu Tianxian are in the front row. After all, Fang Hong is a big boss and Liu Tianxian is a family member.

Zhang Songwen and others went to find their own seats.

Because the seating is a bit crowded and the range of movement is slightly limited, when celebrities come in, they will find a seat to sit down.

Each position is also arranged.

The moment Fang Hong and the others appeared, naturally people turned their eyes to them. Looking at the principal's attire and hairstyle, he looked like a cool teenager.

You're already a big boss, but you're still so immature.

There are people here who I don’t know or are not familiar with, such as Brigitte Lin, Maggie Cheung, Tony Leung, Ti Lung, etc. Who knows them at all?

Just because you've seen her on the screen doesn't mean you're familiar with her in real life. Fang Hong has only licked one star in his life, Liu Tianxian, and that was a real lick.

Fang Hong is not at all interested in the celebrities in the entertainment industry. No matter how big your background, how famous you are, how popular you are, or how good your personality is, they are all the same in his eyes.

There were still people he knew here. Liang Jiahui watched Fang Hong walk down the stairs, stood up and stretched out his hand, saying, "Principal!"

"Hello there!"

Fang Hong shook hands with him and said with a smile: "There was a traffic jam when we came here today. Did you get stuck in traffic?"

"Then Principal, you must be driving a Rolls-Royce. We are driving a Mazda, so there is no traffic jam." Tony Leung smiled with wrinkles on his face. This was a joke.

He has starred in several of Yutu's films, from the very beginning of "Bad Genius" to "Cold War" and the upcoming "Beijing Love Story".

He can be said to be the Hong Kong star who gets the most Jade Rabbit resources, and no one else can get them.

Everyone else smiled as well. Zhang Hanyu stood up and shook hands with Fang Hong. The two nodded to each other.

Although he is a Huayi artist, his grudges are with the big and small Wangs, not with their artists.

And many of these artists are about to leave.

After that came Tong Dawei, Qin Hailu, international star Zhang Ziyi and other mainland movie stars who all came to pay their respects.

The principal's influence is growing day by day.

The Hong Kong and Taiwan movie stars and directors just stared blankly, neither coming up to greet them nor saying hello, they just stared blankly.

I don't know what's so good about it. If Feng Kuzi was here, he would definitely say, "I've never seen such a handsome boss before."

But he has no grudges against these people!
Liu Tianxian was also very busy standing by, dealing with this and that. Everyone knew her relationship with the principal.

"You look so beautiful in this outfit, fairy." Zhang Ziyi had nothing to say.

"Thank you, you too." Liu Tianxian said.

"You'd better go easy on me later!" Zhang Ziyi was talking about the competition for Best Actress, for which both of them were nominated.

"You are insulting me, aren't you? Everyone knows that you will be the winner of this year's Golden Horse Awards. I am just here to run for you and applaud you." Liu Tianxian said.

"Just kidding. If you win, I will applaud you and celebrate."

"."

Liu Tianxian chatted casually with Zhang Ziyi and other people. She knew a lot of people and had been in this circle for a long time. She had met some of them at events and had also worked with them.

For example, when she walked down the stairs again, she greeted Ang Lee and chatted with Zhu Yanping.

She can chat with anyone, but she always keeps it to a certain point and it’s all in the past.

"Teacher Li." Fang Hong greeted Li Xuejian.

This is the Best Supporting Actor nominee for "1942".

"Xiao Fang." Li Xuejian seemed quite enthusiastic and held his hand and shook it vigorously.

"You're in such good health!" Fang Hong felt that the other person's hand was quite strong.

"Hahaha, not bad." Li Xuejian said with a smile.

　Today I will update it first, and I will make up for it tomorrow.

　　
　
(End of this chapter)