Huayu started as a substitute director

Chapter 425 Absolute strength crushing

The three of them joked for a while and then started talking about business, mainly about how to promote "A Bouquet of Love".

The reason why Zheng Zhihao was called here was because of ticket subsidies and big data crowd matters. He is the CEO of Tu Piaopiao, and this movie is also distributed by Tu Piaopiao.

It is equivalent to the joint issuance of Jade Rabbit and Rabbit Tickets.

Nowadays, ticket subsidies are a very common means of attracting customers, and many ticketing platforms on the market are also doing this.

After a year of development and promotion, Tupiaopiao has not only matured its team, but also undergone many revisions, with its transaction volume exceeding 30 billion.

Behind this transaction volume is the fact that Tupiaopiao has collected a lot of data on moviegoers, including their age, gender, and what kind of people they belong to. This is very useful.

This transaction volume does not refer to how many movies have been released, but rather the transaction data of users buying tickets on it. However, this does not make money and service fees are not charged.

Now is not the time to charge service fees.

You can buy tickets for any movie on it, such as the recent "Journey to the West" and "The Man from Macau", without any restrictions.

This is just a trading platform. There must be a certain degree of fairness, and there are ticket subsidies. There are not many people who receive subsidies of five or ten yuan, but they will be given in order to attract traffic.

But whether or not a large amount of money will be given depends on the platform and the producer, and whether or not screen splash promotion will be given is another matter.

Of course, biological sons will definitely receive preferential treatment.

Now let's get down to business. Fang Hong asked, "How much money did you burn last year?"

"6 million, covering 85% of the cinemas in the country, and the number of users reaches 1.5 million." Zheng Zhihao counted them all.

"Then you must have collected a lot of data, such as which groups like to watch what and which age group has the largest audience," Fang Hong said.

This was the first thing he proposed, to build a database to collect all movie box office information, number of moviegoers, viewing habits, and viewing groups.

“这个一直在做，据我们观察，52%的观影者来自90后，80后和70后各占40%和8%。其中屌丝逆袭励志类和小清新、小鲜肉类影片最受90后欢迎。80后偏爱回忆类影片，70后偏爱家庭类影片。”

Zheng Zhihao knew everything about it, and Chen Zhixi was stunned.

It seems that others are still using the most traditional promotional model, Internet bombardment, roadshows and events, and have just started to get involved in new media, while Mr. Fang has already started playing with big data.

We are already analyzing which users like to watch what and which groups have the largest number of users. Obviously, the post-90s generation is the largest group.

Always ahead of others.

"In this way, you can share this data with Chang'e Technology and let them analyze the user portrait again." Fang Hong said.

"Isn't this bad?" Zheng Zhihao said.

It is somewhat not good that the data they have collected with great effort is shared with others so easily.

"What's wrong with that? You share your data with them, and they will further analyze and process it for you, screen out high-quality users, and accurately push the promotion to a specific group of people, saving promotional fees and resources," said Fang Hong.

Chang'e Technology's technical strength is definitely stronger than Tupiaopiao, and it reaches more users.

Several APPs have tens of millions of daily active users. With a push from the background, tens of millions of people can see it at once, and it can also be pushed accurately to fixed user groups.

Focus on reaching a certain user group.

The advantage of doing this is that it can avoid wasting resources and directly target the target group.

Zheng Zhihao was silent, as if he was thinking.

"Let me give you a very simple example. For example, if a user watched the promotional video of "A Bouquet of Love" on a small broken website and also bought movie tickets on Tupiaopiao, the system would determine that this user is willing to watch this movie, and would focus on pushing one advertisement to this user every day.

For example, there is a user who has never bought a movie ticket, but this user often watches Liu Tianxian's information or watches movies and TV shows on Bilibili and Chang'e Video, then it can be concluded that he is her fan.

Are they potential moviegoers? Then give these users a 19.9 discount to watch a movie. This will not only attract new users to Tupiaopiao, but also contribute to movie tickets. Isn't that the truth?

For example, if you just watched the advertisement for "A Bouquet of Love" out of curiosity, it means that you don't have a strong desire to watch this movie. You are equivalent to a passerby. Can I give you a 9.9 experience?

Doing this is equivalent to promoting Tupiaopiao, attracting new users to Tupiaopiao, and allowing you to collect more crowd data. Do you think you are losing out?"

Fang Hong's repeated words made Zheng Zhihao fall into deep thought. It seemed to be true. Although the data was sold, Tupiaopiao did not lose anything and quickly attracted many new users.

Chen Zhixi was beginning to find it hard to accept it. This concept was too advanced, at least one version ahead of the current one.

Everyone is playing with big data, what can the opponents do?

In its previous life, Maoyan had an information barrier with ByteDance, and platforms such as Bilibili and Penguin Video were not willing to cooperate with Maoyan on big data.

Only Alibaba is doing this, so even though Alibaba's movies are bad, they rarely lose money. It really knows what you like to watch and is also analyzing what you like to watch.

Even super bad movies like "The Captain" and "The Bravest" can earn you tens of billions or hundreds of billions at the box office. Can you say that it is a coincidence?
It is estimated that the cooperation with Alibaba was the most glorious time for Brother Xiao Ming. The movies in which he starred had never achieved such a high box office in his life.

Tencent is far behind in this regard. None of them is willing to analyze what content users like to watch. They only analyze whether you have paid for the game and why not.

In this life, Fang Hong can integrate this area, including Bilibili, Xiaohongshu, Chang'e Video, Toutiao, and Tupiaopiao. No matter whether it is text or video, everything you clicked on and watched can be turned into big data for you.

Then push you to watch movies and TV series.

This can also assist Chang'e Technology in recommending algorithms.

Anyway, Zheng Zhihao was quite surprised when he heard this. He asked, "It's still difficult to achieve now, right?"

Analyzing thousands or even hundreds of millions of people is a massive amount of data, and it is impossible to achieve it in one step, whether in terms of technology or hardware.

Moreover, many people now have several accounts, and the era of one mobile phone number for all accounts has not yet arrived. And collecting data is a long-term job.

"At least there is such a concept. We can push and promote it roughly first. It is better to have it than not to have it." Fang Hong said.

You can be more advanced than your opponents with just some effort.

This industry does not have this concept yet, and I guess only Alibaba has this concept.

"I'll go back and arrange the data sharing." Zheng Zhihao agreed to give his data to Chang'e Technology, which would be extremely beneficial for their publicity.

The previous promotional methods were too crude. This way, we can directly tell a certain group of people.

"But ticket subsidies still need to be done. There must be a plan for whether it is 19.9 or 9.9, and the subsidy must be large. Didn't we just spend 6 million last year? We should spend more this year and use it all up." Fang Hong said.

We have previously raised 30 billion yuan in financing, and there should be around 20 billion yuan left, plus there are operating costs, administrative costs, etc.

Of course, they also made some money by distributing Tu Piaopiao. Basically, every Yutu movie earned tens of millions.

In the future, if it is exclusively released, we will collect more.

"Okay!" Zheng Zhihao had no objection.

This year and next year are supposed to be the decisive years. There are too many ticketing platforms on the market and they need to be cleaned up.

Fang Hong looked at Chen Zhixi and said, "You should come up with the publicity plan. You can ask Tu Piao Piao for the publicity plan and data."

There's not much to say about the publicity, it's just about arousing resonance among the audience and using a bombardment style of publicity.

"Okay." Chen Zhixi said again: "Then how do we deal with the opponent?"

"There's no point in you criticizing those people. Everyone has black spots on them. They've all come this far, yet they're still standing." Fang Hong said.

This is true, Hong Kong movie stars like Chow Yun-fat, Wong Chin, and Yuzhou Dan all have a lot of black spots on them, but they are still fine and have many fans who support them.

Throwing dirty water won't solve the problem.

It's like this, King Liu has such a good reputation, but the movies he made just don't do well at the box office; while those with bad reputations do well at the box office, what can you say?
The Big and Small Wangs, Fatty Yu, and the principal were criticized harshly, but their movies just sell well.

It still depends on the film itself, on publicity and promotion, on capital and on strength.

"Do a good job of publicity, book out all the theaters when necessary, give out commissions when necessary, and be prepared for this film not to make money. The key point is to discourage the other party and lower the market value. This is the key point.

With fewer investors, naturally there is no capital to look for them, so we are the ones who are in charge of this market. If you really want to throw dirty water, throw it on the other party's movie." Fang Hong said.

This time he did not intend to target Hong Kong movie stars, but to destroy their value, making them of little value in the market and letting people know that they did not make money.

Of course, this cannot be solved in one or two times, it requires many confrontations.

In addition, the value of Liu Tianxian can be improved!

"I understand." Chen Zhixi knew what to do.

Yutu is rich now, so there is no problem for it to spend 100 million yuan to splurge, just as if the movie "Where Are We Going, Dad?" didn't make any money.

Big data pushes publicity, plus Tupiao ticket selection and ticket subsidies, plus private screening and rebates, so how will the other party respond? Absolute strength and big data crush.

Huayi had played the game of booking the entire venue and getting rebates before, and had a good fight with Yutu.

But this time, Yutu is not going to pretend and plans to just run over the things that don’t make money.

Book-to-own is equivalent to renting a cinema, that is, for example, you book a certain cinema, and this cinema will no longer sell tickets for other movies to the public. It is only open to specific groups of people or to watch a specific movie.

For example, if the cinema is booked by Yutu, you can only watch "A Bouquet of Love" and not other movies.

Of course, there may be no audience, but that doesn’t matter. I won’t watch it myself, and I won’t let my opponents watch it either.

The price for booking a theater is relatively fixed. It costs about 5,000 yuan to book a theater, and each show lasts two hours, which means about 30,000 yuan a day. 1,000 theaters would cost 30 million yuan.

And one thousand rooms is equivalent to one eighteenth of the total.

There are only more than 10,000 screens in China now, and many of them are rubbish and there are no people.

The price of five thousand is very high. Some can be done for two or three thousand, and there are discounts for large quantities.

Therefore, booking a thousand cinema halls will not cost 30 million. That is just an exaggerated estimate.

And this is only the price for one day, so few people can afford it. Imagine if you booked the whole seven days of the Spring Festival? It would cost hundreds of millions, so who can afford it?

And you can’t pack it all, there’s always room.

Cinemas are also happy with this approach. They don’t have to bear the risk of loss. Whether it’s a loss or a profit, it’s all yours. They make pure profit, so why not do it?

After the basic strategy was discussed, Chang'e Technology also received the data information of Tu Piaopiao.

This is also beneficial for them, as they can find ways to attract those people who have bought movie tickets, and these people have purchasing power.

We can analyze which groups of people are the main consumers of movies, and focus on promoting traffic to these people. We can also analyze who likes to watch this type of romance movie.

It is beneficial to push content to this group of people.

Of course, the analysis is still very rough, but it does not prevent this from being done, as Zhang Yiming has been working on recommendation algorithms.

(End of this chapter)