Huayu started as a substitute director

Chapter 430 Stealing Box Office

The combined box office of "Journey to the West: Conquering the Demons" and "The Man from Macau" did not exceed 100 million yuan, while "A Bouquet of Love" had more than twice their single-day box office.

This made everyone sigh that the principal was going all out and it was a mess.

It also allows people to see the power of Internet + e-commerce.

E-commerce is Tupiaopiao; the Internet is Chang'e Technology New Media, and its power is at least one version ahead of the current one.

It is unfortunate for Hong Kong films to have encountered him.

What they don't know is that this is the prototype of Fang Hong's four years of accumulation. He has been working diligently for four years, not daring to slack off in the slightest, and has continuously invested and made plans, which has led to such results.

But the effect was not ideal. It did not exceed 2 million on the first day. It would have been ideal if it had exceeded 2 million.

Now "A Bouquet of Love" has a very good reputation. It broke 8 points when it was first released. It is already considered a masterpiece, and the box office is very good among art films.

Of course, only the principal plays like this. No one can afford it, and no one dares to play like this. If it fails, the loss will be hundreds of millions.

The film not only received positive reviews from the audience, but Zhang Wei of the Film Critics Association also commented: "This is one of the best Chinese-language films in the past decade."

I only mentioned one of them, which seems to be conservative.

Literary critic Hu Zhifeng said: "I recommend young people to watch this movie. After watching it, their view on love will become more mature."

Audiences and scholars from all walks of life are optimistic about this movie, and Liu Tianxian has once again reversed the bad image of "The Four 2" with this movie.

At least no one said that her acting was bad, and everyone said that this movie was a masterpiece.

Anyway, the audience has gotten used to it. She tortures the audience with every good movie and every bad one. She is too willful.

Netizens once again called on her not to take on other people's films and to focus on working with the principal. This call has been going on for several years.

Liu Tianxian had no choice, those were all photos she had taken in the past, and the light wouldn't be reflected all at once, so she just let it go.

There is also a "The Four 3" this year, which is also melancholy.

Even a masterpiece like "A Bouquet of Love" has its flaws, which is that it makes people feel too uncomfortable, so a lot of counter-propaganda has appeared on the Internet.

“I don’t dare to watch it a second time after watching it!”

"This movie is so devastating, it will discourage you from falling in love after watching it!"

"'Love Like a Bouquet' tells the secrets of young people's love! Many people broke up after watching it!"

There are quite a lot of news and comments like this, telling people not to go into the cinema because you will not be able to bear it after watching it.

A small dose of competitor, nothing to worry about!

Just when everyone was optimistic about this movie and some were trying to discourage it, on the second day of the Chinese New Year, the box office of "A Bouquet of Love" dropped from 1.32 million yuan.

The box office of the other two films increased to varying degrees: "Journey to the West" 7851 million; "The Man from Macau" 2305 million, which together exceeded million.

But this plunge made Chen Zhixi feel very strange. Even if "A Bouquet of Love" was unpleasant to watch, it would not be so bad as to increase the box office of its rival.

Moreover, the reputation of the other party’s films was extremely bad, and online audiences criticized both films.

The evaluation of "Havoc in Heaven" is as follows:
"This film is so ugly that I can't even describe it. After watching it, I feel like the IQ of the entire street has been lowered."

"I heard it's a rip-off movie. Watching it is like laundering money."

"This is way worse than the movie next door, Bouquet of Flowers. At least it's good to watch and doesn't make people sleep. This movie makes people want to sleep."

"Fuck it, even compared to "Flowers", this is just a piece of crap. Chow Yun Fat has no moral integrity at all, and he still accepts such a crappy movie."

"."

This is the review of "The Man from Macau":

"Are all the tickets for Bouquet sold out? Let me watch this garbage."

"One star for the eternal Fa Ge!"

“Wang Jin, this sucks!!!!”

“I recommend watching “Bouquet”. These two Hong Kong movies are so damn bad that it’s outrageous.”

"The principal has a conscience for once. I support him!"

"."

Anyway, it's a really bad movie. If it had no rivals and the audience had no choice, it would be fine. But now it is being suppressed by Yutu in all aspects, so it shouldn't be rising.

When there are strong opponents and the audience has choices, the number should decrease day by day.

Just as the film market was undergoing tremendous changes, Fang Hong, Xu Liyun, Liu Xiaoli and others were celebrating the Spring Festival together in Liu Tianxian's big villa. They didn't have to visit relatives or anything like that as they had already done that before.

All it takes is a phone call.

This Spring Festival was celebrated by the two families together, and it was quite harmonious. They sat together to eat New Year's Eve dinner, chat, play Landlord and so on, and were quite happy.

Liu Xiaoli has wealthy lady friends, and they also go out to party and play mahjong; Xu Liyun still likes watching TV dramas, and still likes watching idol dramas.

I'm just bored, so I take this as my hobby!

Now she is watching "The Heirs". This TV series has been shelved for about a year and was finally released. Several episodes have been aired.

Starring Zhao Xiaodao, with handsome guys like Cai Wenjing and Dou Xiao as supporting roles.

This drama was broadcast on both TV and the Internet, and was given to Jiangsu Satellite TV instead of Hunan Satellite TV. It caused a viewing frenzy as soon as it was broadcast.

Since there were only 20 episodes, it was sold to Jiangsu Satellite TV at a price of 2 million per episode, or million yuan.

This is the first round. Because it is so popular, the second and third rounds have already been sold out. Generally, the copyright fee for the second round is 50% off.

Zhao Xiaodao has become popular again with this TV series, and has the tendency to replace Da Mi Mi's ecological position, because she is pregnant. Seeing this situation, Da Mi Mi has to cover her pregnant belly to do some business, otherwise she will lose her position.

It’s just that Zhao Xiaodao is rustic, and his value doesn’t have a particularly big impact on young actresses like 85, but he still poses a threat. Do you know that he can’t be fashionable?

Therefore, the rise of Zhao Xiaodao also aroused the hostility of many young actresses. As a result, she was also accompanied by endless negative news, saying that she was unsophisticated and uncultured. This was something she had to go through.

Xu Liyun was watching TV. Fang Hong and Liu Tianxian were sitting together on the carpet not far away, with a cat next to them.

The two were bored, and Liu Tianxian was painting Fang Hong's nails with nail polish. The nails were crystal clear and had sequins on them.

She lowered her head, carefully painting her nails and said, "Hey, do you think we will be like in the movies, slowly accumulating some small conflicts, and then the conflicts will become bigger and bigger, and we will separate in the future?"

She had been quite touched after watching "A Bouquet of Love" before, so she had always wanted to talk about this topic with this man.

"No?" Fang Hong said.

"why?"

"We are completely different from the two people in the movie, and our personalities are different. We say whatever we want and never keep it in our hearts. We can also accept each other's shortcomings."

Fang Hong looked at her gentle appearance and said, "It's mainly because we have all grown up and know that love is a reality."

Liu Tianxian smiled with relief, and after applying one hand, she blew it gently with her mouth: "The other hand."

"How can I face people when I go out like this?" Fang Hong changed his hand.

Liu Tianxian didn't even raise her head, with a gentle and serious look: "It's New Year's Day, who do you want to see?"

"You, it's been a long time since I last saw you. I missed you so much." Fang Hong smiled.

Liu Tianxian glanced at him coquettishly: "It's only been ten days since we last met, and it feels like a long time."

I just saw her at the premiere, which was about ten days ago. She was out promoting the movie during this period and just got back.

"Haven't you heard that a day without seeing you feels like three years? We haven't seen each other for more than ten years." Fang Hong lied and moved closer to touch her head.

Liu Tianxian smiled sweetly: "Don't bother me. Don't blame me if I paint you later."

"Don't blame you, blame anyone else. You were the one who smeared it on me." Fang Hong said.

"Blame yourself." Liu Tianxian said.

While the two were flirting, Fang Hong's cell phone suddenly rang, and he was about to search his trouser pocket for the phone.

"Don't get it on your pants, it's not dry yet!" Liu Tianxian stopped him.

"Then help me get it." Fang Hong leaned sideways and motioned for her to take the phone.

Liu Tianxian put away the nail polish, took out his phone for him, glanced at the screen and said, "It's Chen Zhixi calling."

Fang Hong took it and swiped his phone to answer it. Chen Zhixi's voice appeared on the phone: "Mr. Fang, I found that there are people stealing our box office in the market."

"Did the other party do it?" Fang Hong was very calm.

This is the norm in the industry. As long as it is not excessive, no one will pursue it because it is impossible to pursue it. Can you monitor every cinema?
So Chen Zhixi should have known about it, but when he called, it was the other party who stole their box office money, not the cinema.

Because generally the box office is stolen by cinemas, who use handwritten tickets without going through the system, or use a dual system and do not connect to the official system. This way the cinema can keep the money for themselves, and they do not have to pay taxes or give a share to the producers.

This is the theft by the cinema itself, which is generally difficult to supervise, but the cinema chain also suffers losses because it does not get a share of the money. This is also what makes the higher-ups very angry about this, as it is equivalent to tax evasion.

But the audience is not stupid and can be exposed at any time, so not all cinemas do this.

But even so, it still continues despite repeated bans.

"Lost in Thailand", "Beijing Love Story" and "Where Are We Going, Dad?" all had box office thefts, with hundreds of millions of dollars being stolen.

"Almost. Tupiaopiao has ground monitoring personnel. We found five cinemas, all in third- and fourth-tier cities." Chen Zhixi said.

Tu Piaopiao has about a thousand ground inspectors spread across the country, but most of them are in first- and second-tier cities, with only a small number in lower-tier cities.

Big cities generally don't do this. First-tier cities are full of brands and have large customer traffic. If they are caught, they will be heavily fined, which they cannot afford because it is equivalent to tax evasion.

Most small cities are in the process of making losses and lack of supervision. There is nothing that can be done about it. In addition, policies issued continuously in the past two years are regulating this industry.

New film management regulations were also issued in January this year to strengthen film market management and standardize the film ticketing system.

The reason why competitors steal box office revenue is through the phenomenon of profit sharing. Previously, the profit sharing was 57%, but it was increased to between 60% and 65%. The distributor and the theater reached an agreement to give the theater a larger profit share, so that the theater is happy to help steal box office revenue.

Of course, it evolved into a smart way: rebates!

But you can’t steal other people’s box office revenue with rebates. You can’t use the system to issue your tickets and show other people’s movies.

Therefore, this method can be changed to allow both voting housing and rebates.

And now there is a new way, which is to sign an agreement to purchase movie tickets directly!
It means buying tickets directly in the form of booking the entire theater, and then buying up all the seats directly through a third-party ticketing platform.

It means that a cinema has 100 seats and you just buy ticket sales directly, and that’s how ghost theaters and such come about.

There is a general saying about this method, which is money laundering!
The later "Ip Man 3" was made in the same way, with a ticket price of 233 yuan. They simply treated the higher-ups like fools, and the producer went bankrupt and the investors ran away.

Yutu only booked the entire theater and did not buy ticket sales. The tickets were actually sold to the audience.

Therefore, there are many ways to steal box office revenue: structural tickets, malicious ticket refunds, group tickets, etc. As long as they want to steal your box office revenue, they can do it by spending some money.

This thing is nothing more than profit. Just give enough money and let the theater make enough money, but this thing cannot be so blatant.

If big companies can do this so blatantly, then Dark Horse Movies will not exist. They will just steal to death.

The cinema chains have to be in charge and take responsibility. If your qualifications are revoked, you're done. Don't think that the cinema chains just take your money and do nothing else!

Similarly, if a cinema, as a franchisee, is disqualified from screening films by higher authorities, it will have to change its business.

(End of this chapter)