Huayu started as a substitute director

Chapter 450 Video Evolution

The animation involved too much of Yutu's funds, and the investment had been going on day after day for several years. This was not in line with the characteristics of a capitalist, but Fang Hong had been investing and never gave up.

As long as the animated film can be released and make money, Yutu will be revitalized and the restrictions will be relaxed.

If the animated film fails, then three or four years of hard work and hundreds of millions of dollars will all be wasted.

The only benefit is that we gained some skills and trained the team in the field of visual effects.

This is also the reason why Fang Hong is a little nervous and afraid of failure.

No one can guarantee that the animation will retain its original flavor if a different producer is produced, and the channel may not necessarily be the same as the original one.

Sometimes a mistake and a different channel can lead to completely different results.

But animation must be developed, it is an integral part of his larger content system, and it would be incomplete without it.

This year, competition for film and television content, including copyrights on Internet platforms, is extremely fierce, so Fang Hong has to speed up his pace.

Now BAT, including other capitals, are competing in the field of Internet content videos.

It can be said that not only is hot money pouring into the film and television industry, but the copyright market is also experiencing a capital carnival.

If you want to develop a video platform, copyright is essential. Without copyright, what can you put?
The landmark event of the copyright war was the investigation and removal of Qvod. It should be noted that Qvod has 400 to 500 million users, which is equivalent to the total number of users of several leading video platforms.

It is equivalent to the current scale of WeChat, which is very terrifying. However, when this video platform was investigated, a huge amount of traffic was freed up.

Who can take over this traffic? Everyone can only compete, because the investigation of Qvod means that copyright is regulated and the market is also regulated.

The content war is equivalent to the copyright war. Whoever has more copyrights has the right to survive in the market.

If you run a video platform but don’t even have the copyright to the content and others don’t allow you to broadcast it, then you’ll be in vain, just like Qvod.

As for how Qvod was investigated? I don’t know!
However, their video strategy is different from that of Chang'e Technology. They are spending money, constantly spending money to buy copyrights, and they are all high-quality content copyrights.

No matter how you compete, you are competing on content by spending money. If you want to create a hit and grab the exclusive broadcasting rights, you have to keep spending money to attract users.

Since there are no hits generated and we don’t know which ones are hits, capital will buy hits, such as major popular variety shows and film and television dramas.

LeTV has won the exclusive Internet copyright for the second season of the hit variety show "I Am a Singer" and has decided to broadcast it exclusively.

Needless to say, they brought in a large group of film and television stars and directors to help out, and they were also burning money like crazy, which later led to a financial collapse.

The phrase “returning home next week” became popular.

Tencent has snatched the exclusive rights to the third season of "The Voice of China" from Sohu. The model of spending money and snatching is so simple and unreasonable.

There’s nothing I can do, I have money and can do what I want!
This company is not good at producing content, so it asks others to do it for it, and it is quite good at it.

IQiyi is going public in the United States and spared no expense to acquire "Love Apartment 4". Even Mango TV's variety show resources such as "Happy Camp", "Day Day Up", "Variety Show", and "Let's Date" were sold to iQiyi at a total package price of 2 million yuan.

With the existence of Fang Hong in this life, iQiyi has not had any conflicts with Mango TV and the relationship is still very good.

But Fang Hong remembers that at the end of the year Mango TV would not sell any copyrights to other video platforms, but would play them on its own video platform.

It is similar to the model of Yutu and Chang'e Technology, which is why Mango TV can make a profit and continue to have users.

Sohu was the poorest and adopted a self-developed strategy, but it still spent a huge amount of money to acquire the video website 1290.com for US$56 million.

You may think that’s the end, but it’s not. There has never been a shortage of players in the video field, and Xiaomi has also joined the capital competition in this field.

Xiaomi poached Chen Tong, the editor-in-chief of Sina.com, and announced an investment of US$10 billion in content.

In addition to Xiaomi, Guangxian and 360 also announced the establishment of an Internet video company.

Whether they are in the mobile phone industry or the security industry, they have all joined the copyright capital competition.

It is said that this industry is not profitable and is very money-consuming, but capital is still flocking to it. The reason behind this is of course the occupation of the ecological niche.

Unlike other video platforms that have strong capital, the advantage of Chang'e Video is that it is backed by the parent company and Yutu, as well as Fang Hong's foresight advantage.

Anyway, Fang Hong knew that Sohu and LeTV were destined to be eliminated; Xiaomi and 360 were just joining in the fun and didn't even have the qualifications to sit at the table.

This business doesn’t mean you can play just because you have money, you need resources. Alibaba doesn’t have resources, but it acquired Youku and sent a CEO to the Youku board of directors. This is where its strength lies.

The copyright war is essentially a race for capital. Having money does not necessarily mean having content, but who can reap the fruits depends on who can survive in this copyright war, including online literature.

"Live!"

This is what Fang Hong has been reiterating to senior executives!
However, this also made him realize the urgency of the copyright competition.

No matter how far ahead he plans, once others start spending money, they will be able to quickly catch up with him and kill him.

Once something is capitalized, no matter how awesome you were before, a strategic mistake can put you out of the game, because your opponent cannot wait for you. That’s how potatoes died.

Recently, "Soul Ferry" on the Chang'e Video Platform has achieved huge success and response, and it also opened the era of online dramas.

This drama is not only very popular among young audiences, but the copyright sales are also very successful.

It has been sold to many countries in Asia and Europe, with copyright fees reaching 2 million yuan. The external market has a fixed suspense and horror group.

This made many people see the potential and creative space of online dramas. It turns out that the censorship of online dramas is so loose that "ghosts" can appear!
As a result, major platforms and film and television producers began to follow suit, and projects with "ghosts" such as "The Bell Record", "Ancient Mirror", "No. 81 Chaonei", "The Living Dead of Proud Soul", etc. were launched one after another.

Even so, Chang'e Video was the first one to try it out.

The success of Soul Ferry not only ushered in the era of online drama explosion, but also launched a series of peripheral derivatives and offline activities, such as the sale of soundtracks and the opening of theme cafes, and was built into a brand. This is also the reason why this drama can be filmed continuously and even made into a movie, with a brand effect.

As for why we were not allowed to shoot later, I won’t explain the reason. Anyway, we just cut it if we can.

Chang'e Video is also using big data to collaborate with Yutu to shoot similar themes, including idol dramas about overbearing CEOs.

It's themes like "The Heirs" and "My Love from the Star" that satisfy the Qiong Yao-style audience group.

Qiong Yao no longer makes TV series, but her audience group is always there, that is, the fantasy-loving fairies, and her style is also easy to imitate.

It can be said that we have grasped the pulse of this group of people.

The explosion of the online drama market and the capital competition made Zhang Nan feel the crisis. He knew that Yutu was not completely independent in the field of film and television content.

Yutu can create hits, but it cannot meet the needs of the platform. The platform needs a variety of rich content, including videos on the small broken station.

Idol dramas, urban dramas, historical dramas, and fantasy dramas are needed to satisfy a variety of users.

Chang'e Technology recently held a meeting to discuss how to deal with the increasingly fierce copyright competition in the Internet copyright market.

Read the error-free version at 69shuba! 6=9+shu_ba is the first to publish this novel.

If we want to break through the restrictions and own more copyrights, we must break away from relying on Yutu’s single supply and need content producers from multiple aspects.

In fact, Zhang Nan has been making efforts in this regard, but with little success.

"We can send out invitations to all film and television production companies and content creators, and we will hold the first online drama industry summit in Beijing," said Fang Hong.

"The first online drama industry summit? Will they come?" Zhang Nan was surprised. The name sounded quite high-sounding.

But I guess many people won’t come because it is not authoritative and meaningless.

"Whether they come or not, we embrace those workshop-style creators and support them to create content, so that we can satisfy Chang'e, and the scraps they produce can also satisfy Xiaopo Station."

Fang Hong said again: "It's better than visiting each one of them. You don't even know about some of the workshops that are not well-known or famous."

Zhang Nan thought about it and realized that this was the truth. She had heard of all the platforms she ran, but many of them were cooperating with other video platforms.

For example, Wanhe Tianyi is cooperating with Youku and it is impossible to pull it over.

"That will cost money." Zhang Nan said.

"It doesn't matter if you spend a little. I've already picked a name. This summit will be called: Video Evolution. You pick a date, put up slogans and banners, and there's no limit on the number of people, anyone can participate."

Fang Hong added: “When promoting, just mention the advantages of a large platform, large coverage, and big data to help more creators. That will make you look more impressive.”

Zhang Nan smiled and thought that it would be easy to fool people this way. The principal really had some ideas.

"But we can't be without some solid information this time. We need to redefine the standard for online dramas. How to divide the profits and how to cooperate must be clearly listed and open and transparent. We can tilt more benefits towards content producers. That's okay," said Fang Hong.

"Okay, let's study it." Zhang Nan thought it was no problem.

This operation is simpler than running the business as she does, and it can also recruit more creators.

She then asked, "Will you and Zhixi come to this summit?"

These two people have prestige in the film and television industry. If they come, they can attract a lot of people. They are in the Internet industry, and their influence in film and television is still small.

"Of course I will come. I can also help you get some heavyweights over." Fang Hong said.

"That's fine, no problem." Zhang Nan agreed.

As long as there are heavyweight people involved, this will have an impact.

Chang'e Technology was going to hold a web drama industry summit, and on the same day, banners were hung on Bilibili and Chang'e Video, and Toutiao also had the information.

Naturally, it was known to several rivals such as iQiyi, Youku, Tencent Video, Sohu, and LeTV.

"It's so flashy and I don't know what the principal is doing." Someone said.

So what if you know it? Content is king!

Aren’t they spending money for content? In fact, everyone is reaching the same goal, just using different methods.

Fang Hong’s approach is to embrace more workshop-style creators. Online dramas are not something high-end.

Just follow the trend and shoot some weird content, like "The Heirs from the Stars".

If you really don't want to, just show some flesh and wear less clothes. That's what Fang Hong did in his previous life. He spent millions to hire a female lead with a snake-like face, and he could just shoot her with her breasts exposed. How did Xu Dongdong become so famous?

Anyway, the authorities are not strict about online dramas now.

Fang Hong only remembers a legendary figure, the king of Internet celebrities: Peng Yuxi. He just followed the trend and flirted with it.

Play with the password of large network traffic in a very cool way.

If we get him here, he can at least fill a part of the ecological niche.

If that doesn't work, bring in short plays, such as "The Commander Favors His Concubine and Kills His Wife", "Boss Lu Refuses to Divorce", "After Breaking Off the Engagement, the Female Warrior Regrets and Cries", "At the Age of 50, I'm Pregnant with the Child of a 20-Year-Old Domineering Boss", etc.

Just hearing the title of this drama makes people want to watch it.

(End of this chapter)