Huayu started as a substitute director

Chapter 461 Fund to Support Originality

The banquet hall is decorated in a luxurious style, with a large stage background consisting of a huge LED screen with an artistic font on it: Video Evolution.

Below is a line of small words: China Online Drama Industry Summit.

There are also the logos of the organizing companies Yutu and Chang'e in the upper left corner.

The event was very formal and luxurious in appearance, not inferior to some award ceremonies, but all the people who came were strangers.

I didn’t see any famous directors, screenwriters, or CEOs of big companies in the industry. It’s just a web drama, and it’s aimed at small companies and workshops.

After everyone was seated and ready, Fang Hong, Chen Zhixi and their group appeared at the venue, and everyone's eyes were focused on them.

The emotions in their eyes were unclear, ranging from admiration to worship, and so on, and there was also a "buzzing" sound of communication at the scene.

Fang Hong and his friends did not communicate with anyone, but sat in the front row. The lights on the scene dimmed and the lights were focused only on the stage.

The guests in the audience also became quiet and focused their eyes on the stage, knowing that the meeting was about to begin.

Zhang Nan looked very decent in a white suit. When he walked out from the stage lights, he looked very holy, as if his whole body was glowing.

She held the microphone, smiled, and said, "Hello everyone, this meeting may be a bit long, please mute your mobile phones, and we will try to maintain a quiet environment."

The guests in the audience were also very cooperative. They took out their mobile phones and muted them so as not to disturb others in the meeting.

“Thank you for your cooperation. I am Zhang Nan, the operations officer of Chang’e Technology. I have gathered you all here to better promote the development of video content and support small and medium-sized content creators to create better content.

We didn't invite a professional host today, and I won't say polite words. You don't have to doubt whether our sincerity is enough. The principal is sitting in the front. If it is not enough, you can scold him. "

"Hahaha!"

Hundreds of people in the guest seats clapped and laughed.

Such meetings held by the public are different. They are more down-to-earth than official ones and they say what they think.

If such a meeting were organized by the government, they would certainly say a lot of clichés, such as what brilliant achievements have been made and that we should be grateful and make contributions.

Fang Hong didn't say anything, he definitely wanted to strongly support the development of online dramas.

"Okay, first, please invite Professor Yang Yuanying, the director of the Film Department of Beijing Film Academy, to come to the stage and say a few words for us." Zhang Nan invited him and stood aside without leaving the stage.

Yang Yuanying was sitting next to Fang Hong. He stood up and walked towards the stage.

She wore frameless glasses and had an elegant demeanor. She took the microphone handed over by the staff and stood still, facing the audience and said: "Before coming here, I asked Xiao Fang what I was going to say. He said you should just say a message.

A message, isn't that for students? It's too formal, so I won't give a message today."

The people in the audience all sat up straight and listened to the speech of this big shot. Simply put, he was a researcher under the Radio and Television Corporation.

What to research? Research whether you can win awards, and whether the film and television content you produce can be watched by people.

"In the past, we could only watch video content on TV, but now many young people prefer to watch video content in front of computers, on mobile phones or tablets. This means that viewers have more diverse viewing tools and are not restricted by venue. This will be a huge incremental market.

In the face of such industry dividends, what I want to say to you is that you must insist on content innovation. In the absence of large investments, let's tell stories well. Stories are the lowest cost and only consume brainpower, not money. That's all I have to say. Thank you."

After Yang Yuanying finished speaking, there was warm applause from the audience.

Teachers are different. They don’t talk unrealistically and they know that it won’t cost much to produce a drama, so they tend to let them tell the story well.

"Thank you, thank you Teacher Yang. What you said was very real. Next, we would like to invite Jiao Huajing, Xiao Mingchao, Han Jianv, and Guo Fan to discuss with us the direction of film and television content creation." Zhang Nan invited again.

Four people came on stage, sat in a row and started discussing. One of them was a screenwriter, one was a marketer, one was a producer, and one was a director, all with different identities.

This is a good opportunity to discuss your insights into the content and some of your creative experiences.

The audience listened very attentively, simply because these people are the best in the industry, and have written, produced, and directed many successful works.

Some of their experiences are already very insightful experiences for those who want to shoot web dramas.

After all, many people are just working in this industry and have not yet created a work independently.

The principal is very serious about promoting this industry.

About half an hour later, when they finished their discussion, the next four people to go on stage were Wen Muye, Zhang Disha, Zhang Chen and Yao Jun.

They have different identities, but they are all people related to film and television creation. For a film or television creation, you must have a screenwriter, director, and producer.

In this meeting, people of different identities are brought together to tell them that this is a team creative process.

Peng Yuxi in the audience was also listening attentively, as he wanted to seize this wave of online dramas.

After that came Yan Fei, Zheng Jianfeng, Bao Jinjin and others.

When Bao Jinjin went on stage for the discussion, she seemed shy and spoke very little. It was basically the other people who were talking, and she only occasionally said a few words when her opinion was asked.

Almost all the famous and accomplished people came on stage at this discussion meeting, and most of them were from Yutu, and they were only a part of Yutu’s elites.

If all the elites of Yutu come, they can fully support such an industry discussion summit.

Of course, it's meaningless to discuss it by myself, but there's nothing we can do now. In the early stage, we haven't supported too many people yet, so we can only do this. Time passed slowly, some guests went to the bathroom, some made quiet phone calls, but few people left.

Just because the principal hasn’t said anything else.

About two hours later, the discussion was almost over, and Zhang Nan invited again: "Next, please invite Yutu President Chen Zhixi to come on stage and give us a speech."

Chen Zhixi tidied up his appearance, then stood up and went on stage. He took the microphone from the staff and began his speech alone.

"I agree with Mr. Yang's point just now. In the absence of large investments, the focus of online dramas should be on the story."

Chen Zhixi held the microphone and said: "I think creators must have their own expression, rather than just catering to the market and imitating the templates and road movies that sell well.

This is wrong. The content market should allow a hundred flowers to bloom. You will see that Yutu used to make youth films, but now it doesn't. We know that following trends and imitating others will lead to no future.

Every creator must have a strong desire to express themselves and firmly express their works. "

She spoke for a long time, sharing her experience in producing films, and there was still applause when she finished.

"Maybe everyone is getting impatient, so let's invite Mr. Fang to come on stage and give us his final speech," Zhang Nan invited.

Read the error-free version at 69shuba! 6=9+shu_ba is the first to publish this novel.

The guests in the audience immediately perked up. It was finally the principal's turn. They had been sitting here for so long just to hear what the principal would say.

Fang Hong took the microphone, faced the audience, and said, "I don't quite agree with Mr. Chen's point of view. The creative teams at the beginning have little money and no team. If they can't follow the trend and use story templates, like those small workshop-style creators, how can they be confident that the content they shoot can make money?

There is no guarantee. Only by learning from popular content and following the trend, and ensuring that you have successfully earned your first pot of gold, can you express what you want. This is the safest way. "

"Mr. Chen, am I right?" Fang Hong asked with a smile.

"Clap clap clap!"

There was immediate applause from the audience; the principal really understood them.

Without following the trend, it is hard to say whether anyone can guarantee success.

After all, good scripts and good creative ideas are rare, and the chances of failure are high, so most people just follow the trend.

Chen Zhixi smiled and clapped her hands in her seat. She recalled the story of her first collaboration with the principal and the success of copying someone else's work.

Although the second part was not plagiarized, it also took other people's successful stories to make a movie.

Successful novels all have a certain audience!

Now that she has succeeded, she starts talking about letting a hundred flowers bloom and how there is no future for imitation, completely disregarding the reality.

Of course, all successful people are like this. They will talk a lot about originality, innovation, differentiation and so on, but when they started out, none of them had a clean start.

They all started out by pirating. IQiyi, Youku, and Tencent all pirated my content. In the early days, no one followed the rules.

Now the video platforms are almost integrated, and as competitors are eliminated one by one, they are starting to demand that others abide by the rules.

“Of course, I am not encouraging following trends or copying story templates, which is wrong. I still support original innovation, because only original and good stories can ensure that the quality of content is different. Content homogeneity is not desirable, and the popularity of following trends will sooner or later be ruined.

Only original content can ensure the long-term development of this industry.”

Fang Hong said again: "In order to ensure content innovation, Chang'e Technology has decided to set aside 3 million yuan each year as a fund pool to help small and medium-sized creators create more high-quality content."

When these words were spoken, the audience was immediately surprised and exclaimed in amazement. Someone asked his companion, "Did I hear it wrongly?"

"No, just 3 million." The companion was shocked.

3 million! If the investment in a web drama is million, web dramas can be supported every year.

The cost of 10 million is already at the standard for making a movie. The popular "Tiny Times" only cost 20 million to shoot. A web drama can be shot with a few million. If you spend money in a timely manner, Chang'e Technology can support hundreds of web dramas a year.

There are hundreds of films a year for them to try and make errors, which is simply terrifying.

Even Zhang Chen of Happy Twist was a little surprised, as the budget for the movie "Charlotte's Troubles" they were planning to shoot was only 20 million.

The principal gave out 3 million yuan at once, and will ask Yutu for more money after the meeting. He is so generous.

“Of course, there are certain limitations. We need to evaluate your script. We can’t just invest in any story you pick. This is a fund that supports original creations.

Of course we will supervise your filming, but don't worry, it will not affect your creation.

There is also the question of qualifications. I have given so much money to support you in making movies and TV series, so you should at least show me your team. You don’t need a large team, you should at least have a few people to direct and write the film.”

Fang Hong roughly talked about some restrictions and requirements. Anyway, it must be a good story, with a basic team, that is, who shoots and directs, and there must be real people there.

Otherwise, anyone can apply for this fund. What if those who get the money just do something haphazardly to get the job done and run away with the extra money?
So after spending so much money, there must be restrictions and supervision.

The people in the audience didn't think there was anything wrong with what he said. It made sense. When people invest in you to make a film or TV show, you have to have the right to supervise. The same is true for any other investor or platform. There is nothing wrong with it.

Moreover, the principal is quite relaxed and does not want too many teams. He also gives them autonomy so as not to affect their creativity.

(End of this chapter)