Huayu started as a substitute director
Chapter 464 Cultural Enterprise
Chapter 464 Cultural Enterprise
In order to cope with the revenue sharing of Chang'e Video and the opening of IP, iQiyi, Youku and Tencent Video had to successively re-formulate and subdivide their own revenue sharing models to cope with it.
There is no way. They also need those small and medium-sized workshops to provide them with content, and they cannot give up on them.
Next, iQiyi, Youku and Tencent Video also readjusted their profit-sharing rules one after another. iQiyi's profit-sharing method is to share the drama series by the entire film, and the other is to share the advertising by installments.
They will pay you after you finish filming, and pay you in installments for the advertising, only because their financial situation is the worst and they have the greatest financial pressure.
Youku uses a calculation formula to split revenue, which is based on members' viewing time and CPM advertising format. CPM is the number of impressions, and how much is paid for each impression.
The profit sharing has to be calculated very carefully, including the total viewing time of members, the total length of the series, the unit price, the coefficient, and finally how to share the profit.
The proportions are blurred and opaque.
Just like when you buy things on Taobao, the discounts are so generous that it makes your scalp tingle.
It's normal. Backed by Alibaba, they like to use big data.
But they are also very wealthy, and the highest price per episode can be up to 25 yuan, but of course you have to be able to calculate it.
Tencent's profit-sharing model is relatively simple, including the number of effective paid on-demand views, the unit price of effective paid on-demand views, and the profit-sharing ratio.
Depending on the level, the producer can also reach a 70% share of the profits, which seems to be inspired by Chang'e.
But it has a drawback, which is that it does not involve advertising revenue sharing, so the revenue from this part is far lower than that of Chang'e.
Another advantage is that Tencent will help the producers invest part of the money before investing in the project, which means that they can get half of the funds before the film is released.
This allowed the producers to receive financial rebates before the content was even aired.
Of course, there are not many producers who can get such cooperation opportunities, and certain qualifications are required. Anyway, no one is stupid, so who knows whether what you shoot is rubbish.
Companies including LeTV and Sohu have also established their own profit-sharing models and invested large amounts of money.
Each has its own advantages and disadvantages, but in the final analysis, it is still about burning money, burning money on a large scale.
These companies are not only focusing on the Internet, but also on TV boxes. Now is the time when Internet TV is becoming popular, and it is also a brand new track.
Anyway, Fang Hong knew that they were all going to fail. Chang'e Technology did not participate in the layout of the online TV field and only focused on the Internet, so the pressure would be much smaller.
Zhang Nan also asked Fang Hong at the dinner table whether he wanted to develop online TV. Fang Hong refused outright and said: "With the development of technology, people will watch TV on their mobile phones in the future. TV is destined to become a niche, and mobile phones will be interoperable with TV."
That is screen projection, which is not a technical difficulty.
"Even if they are interconnected, TV is a must-have item in a family. Old people and children won't use too much technology, right?" Zhang Nan was puzzled.
It’s okay for young people, but the elderly and children prefer to just turn on the TV and watch. Mobile phones are too complicated.
"It's hard to say. You will know later." Fang Hong didn't explain much.
No matter how the competitors adjust the profit-sharing rules, none of them are as generous as Chang'e Video, nor as transparent as Chang'e.
But they have another way, which is not currently available in Chang'e video and can only rely on Yutu.
It means buying popular products from all parties, such as "The Legend of Mi Yue" was bought by iQiyi; "Divorce Lawyers" was bought by Tencent; and "Line Walker" was bought by Youku.
But no matter what, Chang'e Technology's promotion of online dramas is unquestionable, and it has also pushed the entire industry forward a lot.
Film and television production is no longer a high-capital, high-investment industry, but has shifted to small and medium-sized workshops, with the financial pressure being shared by the platform.
The principal is undoubtedly the pioneer, and all online drama practitioners should thank him. Without him paving the way, many people would have wasted at least a few years.
Now Chang'e Technology has "Honor of Kings" to support it, so it can still hold on. It is prepared to make a loss of 1 billion yuan this year.
The main reason is that the power of online dramas has not yet been demonstrated. It will begin to show next year, and it is estimated that the losses will be greater because the profits will have to be shared with more partners.
Everyone had just started preparing for the project when Southern Entertainment and Dadao Culture Media approached Chen Zhixi to collaborate on the web drama "Grave Robbers' Chronicles".
The copyright of this novel is in Yutu's hands, so Yutu's participation is definitely needed.
Chen Zhixi was also willing to authorize them to shoot and was willing to invest part of the money, but there was a requirement, which was that the minimum salary for extras must be 200 yuan a day.
Don’t say that those who move things are not extras. No matter what they do, even the lowest-level job as odd jobs, they have to pay this number. No word games. This is a hard requirement, and it was also the promise Fang Hong once made to the extras.
The two CEOs didn't say anything and chose to agree.
The principal still had to be given this little face. 200 yuan was nothing to them. 200 extras would only be paid 2 yuan a day, because each extra would originally cost around yuan, and now another yuan was added.
Extras do not have work to do in a crew every day. They work for a crew for ten days to half a month at most, and three to five days is normal.
Because it is more of a one-man show for the male and female protagonists.
For the extra expenses, you can just cut some of them out from other budgets!
The partners of "Grave Robbers' Chronicles" agreed to Yutu's request and the investment funds met the requirements, so they gave them the opportunity to shoot. The male and female protagonists were played by Bai Yu, Yang Yang, and Nazha, and the other characters remained the same as in the previous life.
This is a high-quality web drama, and only wealthy owners would make such demands. Those small workshops will not ask for much money for an extra for the time being.
It is impossible for every crew to make such a request. For example, "School Beauty's Personal Bodyguard" was shot in a small workshop and it is a marginal drama, so there is not much budget. If they ask for a certain amount of money for the extras, it will be a huge expense for them.
Some other projects such as "Wuxin: The Monster Killer", "Soul Ferry 2", "The Rise of Phoenixes", and "Storm Returns" have also been launched one after another under the promotion of Jade Rabbit and Chang'e.
All the filming is done in the form of cooperation or authorization. If there is sufficient funds, we will ask for the wages of extras. If not, forget it.
But we can ensure that a large number of extras have work to do and something to do, and make sure they have food to eat first. Once the market gets better, we can improve it step by step.
Yutu is also preparing to shoot a number of high-quality dramas, such as "Nirvana in Fire", "The Disguiser", "The Journey of Flower", etc.
As long as there are 20 to 30 crews, Hengdian and Beijing can absorb tens of thousands of extras, or even hundreds of thousands, at once, because a blockbuster movie can absorb thousands of people. Fang Hong can be said to have good intentions.
In Yutu's own dramas, extras can get 200 yuan a day, and it has never changed, so extras like to work in the Yutu crew. As long as the Yutu crew looks for them, they will give priority to the Yutu crew.
Nothing else, high salary and good benefits!
If the budget is not enough, then just take the money from the stars' salaries or their accommodation. Fang Hong doesn't care about reason. If you want to act, act. If you don't want to act, get out!
This makes it difficult for actors who are invited to play the Jade Rabbit role, or to play a role with the Jade Rabbit as the main character, to choose between accepting the role and not accepting it.
Many film crews also complained to the Hengdian Trade Union, and the union wanted to talk to the principal, which was simply disrupting the market and not conducive to unity.
Anyway, Fang Hong would not listen to them. It’s my money, so you can give it to me however you want.
The leading actors of the two dramas "Langya Bang" and "The Pretender" have been changed to Zhou Yiwei or Guo Jingfei, while the male lead of "The Journey of Flower" has been changed to Zhang Zhiyao instead of Huo Jianhua.
The two are about the same age, but Zhang Zhiyao is much more handsome and more graceful, while the female lead is still Zhao Xiaodao.
Fang Hongcai doesn't like Hong Kong and Taiwan capital to talk nonsense. It's my play, I can invite anyone I want.
If we continue like this, we will become the target of public criticism, but it has not become apparent yet and is all undercurrent.
Pang Donglai was criticized for what it did. If the principal continues to do it this way, the company will only become many times bigger than Pang Donglai and can provide millions of people with a good income.
But now Fang Hong is still hiding and not showing his fangs, because no matter how you look at him, he doesn't seem like a person with such sentiments.
The principal has done all kinds of bad things for money!
In short, with the joint efforts of Jade Rabbit and Chang'e, the entire online drama and TV drama market is about to usher in a prosperous era.
Read the error-free version at 69shuba! 6=9+shu_ba is the first to publish this novel.
Those actors, young stars and students from Beijing Film Academy also got opportunities in large numbers.
Whether they are in front of the stage or behind the scenes, whether they are actors or makeup artists, they all got job opportunities.
"Oh, I got a role." In a girls' dormitory, Chen Yao suddenly jumped up with joy.
Meng Ziyi was lying on the upper bunk of the bed. When she heard this, she sat up suddenly and looked down curiously.
"Really? Which company? What drama?" Wang Yifei was surprised.
"Yutu's 'Wuxin: The Monster Killer', the second female lead!" Chen Yao was delighted and made a scissors gesture.
"Wow! Jade Rabbit, you are amazing!"
Wang Yifei was very happy for her. Everyone knew that Yutu was a big company and that there was a chance of becoming famous by filming their dramas. That was how Zhao Xiaodao became famous.
Then she said sadly: "Oh, I really envy you. We are so miserable. We went to the audition but were rejected."
"Don't be discouraged. There are many opportunities now. It will definitely be your turn." Chen Yao comforted and glanced at each roommate.
They were still in their sophomore year, and Chen Yao got the chance first.
Meng Ziyi didn't say anything, and continued to lie down, holding the book signed by the principal and looking at it, with a look of disappointment on her face. How was she worse than this person? Why didn't the principal look for her?
Fang Hong doesn't care about this. He only cares about the majority and not any individual.
Unless you are Liu Tianxian!
On the other hand, Zhang Tianai also surprised her friends by reporting that she had gotten the female lead in "Go Princess Go".
And he said proudly: "I want to enter Yutu."
Not only these people, but also a series of new generations including Han Dongjun, Jin Chen, Sheng Yilun, Song Yi, Wu Lei, etc. have got the opportunity to perform.
Middle-aged and elderly actors including Wang Kai, Jin Dong, Liu Tao, etc. have also received performance invitations from Yutu.
Jin Dong even complained to his friends: "The pay for Jade Rabbit is really low."
"Then give me the chance." said the friend.
"How can I give in? Even if I give in, others may not necessarily want you. I will definitely recommend you if there is a chance." Jin Dong said with a smile.
My friends sneered at me, saying that I just like to pretend. It’s good enough that I can act. I’m complaining about it. I think I’m such a big shot.
Fang Hong's promotion of the film and television industry had an immediate effect. Although the film has not yet come out, the project has been approved and many people have obtained opportunities and jobs.
Therefore, his promotion of the performing arts and entertainment industries is unquestionable and meritorious, and it has been noticed by the higher-ups, as evidenced by a joint announcement by Guangming Daily and Economic Daily.
Yutu was awarded the honorary title of "Top 30 Cultural Enterprises" and a reward of 200 million yuan!
Yutu is also a company with an honorary title.
Although I don't know what this thing is used for, it is better to have it than not, and it proves that his superiors recognize him.
Even the HUB province is going to award Fang Hong one of the top ten young people, but it's just a rumor, and he hasn't contributed anything to Hubei.
The film and television industry is moving forward, and it will take time to show its power. As June approaches, the weather begins to get hot.
The annual summer season is coming soon, and it is time for movies from all over to compete.
However, there is a "Transformers 4" at the end of the month, and this movie is coming out very strongly, making many film and television companies afraid.
This is a Hollywood IP blockbuster, and TuPiaopiao is trying again to start pre-sales. It has tried it once before with "Bouquet" and it was successful, gaining a lot of new traffic.
This time, Tupiaopiao and theaters invested nearly 5000 million in promotional resources and subsidies to launch the pre-sale campaign for "Transformers 4".
Movie fans can purchase IMAX movie tickets three days in advance before the global release through Tupiaopiao and choose their preferred viewing seat online.
This time the purpose is to acquire customers, that is, to obtain mobile traffic, which is different from Fang Hong’s original purpose.
Because the ticketing market is also highly competitive, you will not be able to survive without spending more money.
Fang Hong didn't care about this matter. Unless it was a major decision, he would usually let it develop first. He would only intervene if there was a crisis, or when expansion and transformation were required.
(End of this chapter)
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