Huayu started as a substitute director

Chapter 481 Recommendation Algorithm Logic
Although there is a lot of public opinion in the film market and Han Han has been criticized, the box office is still rising steadily.

Because Chen Zhixi did not give up on publicity, it can be said that the movie "See You Tomorrow" performed better at the box office than its previous life.

In the previous life, this movie collapsed on the fifth day, with only more than 30 million viewers, but in this life it still had a performance of more than 60 million viewers.

Of course, the most powerful one is "Transformers 4", the total box office has exceeded billion, but the daily box office results are still explosive.

This movie can't compare. IP movies already have a basic audience.

There is really no way that domestic films can compete with Hollywood films right now. The gap is too big, and it requires national awakening.

In the international market, Get Out has been released for about a month.

This movie has a 99% freshness rating on Rotten Tomatoes, an 8.2 on IMDb, and a 7.8 on Douban.

Better than 73% of thriller films and 92% of horror films.

It can be said that this movie is the highest-scoring thriller movie of the year, and it is also the first box office dark horse, with a global total box office of more than 2.55 million US dollars.

2.55 million US dollars means that the flower growers can get about 6375 million US dollars, which is more than 4.4 million, and the money is made in the overseas market.

Of course, the cost is negligible, just over five million dollars.

Fang Hong was not yet able to touch this money and wanted to save it to settle the debt of the film and television base in one go. He was only short of the last 700 million.

After "Get Out", "The Purge 4" is about to be released.

Recently, Liu Tianxian went to shoot advertising covers and participate in activities for advertisers. It’s like this every year, and she has to be busy. Besides, there are only two months left before the golden September and October.

And she had just won the award, which was a time when she was favored by advertisers.

Her appearance attracted a lot of fans, and wherever she went, there were many people lining the streets to welcome her.

Moreover, she is a hot search on the Internet. Whenever she appears, she is a hot search, and it cannot be stopped. Liu Tianxian now has such influence.

There is no way. No matter in terms of status or achievements, she is incomparable to other young actresses and celebrities. She can be beaten to a ditch.

However, there are still people on the Internet who criticize Liu Tianxian, mainly because of her nationality.

This is inevitable. The more popular you are, the more people will criticize you.

Other big and small stars are also constantly hyping themselves up. Since you’re on the trending search, I’ll buy press releases to divert traffic from you.

Now Yang Mi is also very exposed, and another of her movie "Tiny Times 3" was released.

This movie can be said to be his masterpiece. When people mention her later, they probably think of this movie.

I can't remember any other movies.

This movie also received a lot of complaints and low scores from the audience.

Anyway, in terms of talent, Guo Jinming and Han Han cannot be compared.

Fang Hong recently went to Chang'e Technology, where he had to improve his own capabilities and race against hot money from capital.

The number of Chang'e Technology staff has now exceeded 10,000. After all, the company has been expanding and recruiting people this year, and of course most of them are programmers.

The first place he came to was Chang'e Technology to check out the engine, which is also the game engine. This thing has been in the works for more than three years and now has some progress.

In fact, it has been completed a long time ago, and the later part is all about optimization. It is easy to make it but difficult to optimize it.

It has to be smooth and easy to use.

Fang Hong and a group of technicians gathered around several monitors, watching a staff member compile and debug the effects of "Heroes of Glory" on the new engine.

"Will it be technically difficult to completely migrate "Heroes of Glory" to a new engine?" Fang Hong asked.

"It's quite high. Migration may be very unstable and requires a large number of senior technical personnel to debug and optimize," said Wang Yuanming.

He is the person in charge who specializes in engines.

"Oh, it's quite troublesome." Fang Hong said.

"Yes, of course migration will be faster with ready-made tools, but it is also unstable and requires professional personnel." Wang Yuanming said.

Fang Hong roughly understood that it was not impossible, but it would require some effort and a lot of work.

He asked Li Min next to him: "How is King of Glory now?"

"We are still working on testing and optimization. It will be launched for public testing on September 1st. The testing situation is going well at the moment," Li Min responded.

It will be online in just over a month.

Of course, we don’t know what the specific situation will be after it goes online, after all, we don’t have as good channels as Tencent.

But it is right to have the first-mover advantage. Tencent’s mobile MOBA game will not be launched until next year at the earliest.

Of course, Chang'e Technology’s channels are not bad either now.

Fang Hong thought about it and said to Wang Mingyuan: "We can do the migration work. We still need to use our own engine for games."

"Okay!" Wang Mingyuan nodded.

The engine is not only used for games, but also for shooting movie special effects.

For example, virtual and real images require engine rendering processing, and now they all use engines from American companies.

Next, Fang Hong learned about the development progress of "Fortnite".

There is nothing much to understand about this. It is just a process of accumulating technology. We need to get all the basic technologies ready and then launch them online. We have to wait until PlayerUnknown's Battlegrounds is developed.

This game required a professional planner, the one named Brendan Green, who was later hailed as the father of PUBG!
But it doesn't mean that he can just come over and plan for PlayerUnknown's Battlegrounds. He needs to accumulate experience. By the time he finishes King of Survival, his experience will be pretty mature.

If you invite some professionals too early, it may be difficult for them to make what you want because they have not accumulated enough experience, and you may just be the test subject.

It’s hard to say whether they will go to the next company to develop another product and it will become a hit.

Just like "King of Survival" and "PlayerUnknown's Battlegrounds" are both battle royale games, but the latter has a greater influence than the former.

So we still need to wait for a while until "Survivor King" comes out.

Of course Fang Hong also sent an invitation email to the other party and talked to him about making games, and the other party also had the intention.

For people like this, just giving money is enough.

In the previous life, Blue Hole was able to invite people to come, so why can’t he be invited to come?

After reading about the game, Fang Hong went to the literature section, where Hua Wei was in charge of the work.

It has been half a year since the acquisition of Shanda Literature. Fang Hong originally asked him to cut off all other messy sections and only keep the male and female sections.

"Other websites like Tianfang Audiobooks, Yuedu.com, and Jinjiang Literature City have been sold as needed, integrated as needed, and the physical sections have also been sold, leaving only the male and female channels."

Hua Wei reported, and said again: "But they were all sold at a discount."

Just sell it and cut staff, even if the operating costs are saved, it will still be a huge expense.

Fang Hong asked: "How is the operation status?"

"It's normal operation, there won't be any major changes. We are not competing with anyone, so even if they provoke us to poach us, we won't respond.

What can we dig out of this industry? It's not a technical job. Editors can always be replaced. Even if a big author is poached, we can give more benefits to the lower-level authors, and soon someone will stand out. But you know what, this industry has a strong ability to generate revenue. This year there is a pretty good novel writer."

Hua Wei's words made sense. "But we can't let our guard down and stay sensitive to the external market." Fang Hong was afraid that he would focus on his own business and ignore the changes in the external market.

Many things and strategies change with the market.

"Okay, I'll pay attention. Now the daily and monthly active users are very stable."

Hua Wei said, and then said again: "By the way, Mr. Fang, Wu Wenfei came to see me."

"Why are we looking for you?" Fang Hong asked in confusion.

Wu Wenfei is the founder of Qidian.com and owns some shares in it.

"He came over to talk about the shares, saying that he wanted to be in charge of the literature section. If we are not allowed to take charge of this section, then let us take over the shares," said Hua Wei.

It's normal. If you can't take charge of the work, the shares you have are of no use and you are completely controlled by others.

"Isn't he in Tencent? Why is he coming here again?" Fang Hong asked.

"Who knows? Maybe he can't let it go. After all, he founded Qidian. It's a bit of his own child's mentality." Hua Wei speculated.

In his previous life, Wu Wenfei had been using the power of Tencent to attack Shanda Literature in order to acquire this company and take over Qidian.

But now that Fang Hong has intervened, it has become difficult for him to acquire the company. After all, Chang'e Technology is quite stable now and is not in a crisis like Shanda.

We have also made a series of reforms to reduce costs and increase efficiency, so it is no longer possible to go to Tencent.

Who knows how the market will change in the future?
"Then let him come over tomorrow and I'll talk to him." Fang Hong said.

It would be better to let Wu Wenfei preside over the literature section, after all, he has decades of experience.

Hua Wei was only appointed temporarily and did not understand any of this. He was just following Fang Hong's instructions.

Of course, if Wu Wenfei wants to take charge of this, Fang Hong will still retain his shares.

That's how it happened. After chatting with Hua Wei for a while, Fang Hong went to Zhang Yiming. This guy has been working on algorithms, which has always been his strong point.

In order to better promote his algorithm theory, he needs others to agree with his ideas.

Therefore, you should hold meetings frequently to convey your ideas to important technical personnel.

At this time, Zhang Yiming was in a meeting. The whiteboard in front of him was densely written with algorithm recommendation logic. Of course, it was not code, but Chinese characters.

It is to make people understand his recommendation logic and ideas.

Fang Hong entered the conference room. Everyone in the room saw him, but no one greeted him. They just looked at him respectfully and continued to watch Zhang Yiming speak in front of them.

In the company, Zhang Yiming is very strict with his subordinates. If he doesn't allow you to speak, you absolutely cannot speak.

Zhang Yiming also saw Fang Hong, but didn't say anything and continued to talk about his algorithm logic.

Fang Hong took a quick look at the logic he wrote on the whiteboard.

The whole process is divided into three stages:

The first stage is to record user behavior, obtain user group preferences, and recommend content they like to watch. This is a collaborative filtering algorithm.

It is to judge what content users like through explicit feedback behavior, implicit feedback behavior, positive feedback behavior and negative feedback behavior.

Explicit feedback behavior means that users have clear behavioral actions in response to content, such as: likes, follows, comments, etc.

Implicit feedback behavior means that users do not take explicit actions in response to the content, but it is also recorded by the platform, such as: browsing time, stay time, browsing history, etc.

Positive feedback behavior refers to the user's behavior indicating a tendency to like such content, such as: liking, following, making positive comments, staying for a long time, etc.

Negative feedback behavior refers to the user's behavior indicating that they do not like the content, such as: blocking, clicking, disinterest, negative comments, short-term stay, etc.

This algorithm is currently used on Bilibili and Toutiao, and it works quite well. After all, the number of users is growing and the stickiness is high.

The second stage logic is to find other users who are similar to a specific user.

The system will collect users' preference information, calculate the similarity of preferences between every two different users based on this information, and then make recommendations to designated users.

The third stage logic is to make recommendations based on the neighbor principle, which is very complicated and only exists in theory.

Anyway, Fang Hong could more or less understand the basic logic. When he was surfing the Internet in his previous life, he also saw experts analyzing the algorithm logic of Tik Tok.

But analysis is analysis, but it is difficult to do it, and it is difficult for you to obtain technical details.

It doesn't mean you can copy it just by knowing it. The core things are always kept confidential.

The meeting ended quickly. People in the meeting room picked up their notebooks, paper and pens, greeted Fang Hong one by one, "Mr. Fang", and then left one after another.

Only Zhang Yiming and Fang Hong were left.

Zhang Yiming put away his pen and said with a smile: "How come Mr. Fang has time to come here today?"

"Come and take a look. What you just said seems very profound. I admire your talent." Fang Hong joked.

"No, no. I'm still in the exploratory stage. Whether it's useful or not and how well it's applied still needs practical feedback." Zhang Yiming waved his hand.

These things are accumulated bit by bit and then innovated. It doesn't mean that they can be achieved overnight.

He only heard him say again: "But Mr. Fang has not lacked our funds, so we can develop well."

After the return of "Heroes of Glory", Chang'e Technology does have sufficient funds, after all, it still has 2 million US dollars of funds as a foundation at the end of last year.

But as the development goes deeper, the money is consumed quickly.

"Each has its own role."

Fang Hong said, and then asked: "Do you know Kuaishou?"

"I know. I've seen their software. Now they are transforming into short videos. Aren't Zhang Nan and his team incubating such a thing?" Zhang Yiming said.

"Yes, short videos will be a trend in the future, and we need to shift our focus to this."

Fang Hong said again: "Short, flat and fast, it fits the definition of fragmented time you mentioned at the beginning."

He said the purpose of this is to make him pay more attention to short videos, and it would be best if they could be developed faster.

Zhang Yiming thought about that thing, but he only had a vague concept. After all, he was not a reborn person, so how could he know everything clearly.

In the previous life, TikTok was not developed by him, but by Zhang Nan and his own team. Of course, the core algorithm was someone else's.

"If you slice some of the ghost videos on the small broken station into just a dozen seconds, it is equivalent to an alternative short video." Fang Hong was more specific this time.

This gave Zhang Yiming a clearer concept.

"This thing you're talking about should be easy to deal with," he said.

"It's actually quite easy to do, except that the competitive promotion aspect might be a bit troublesome." This is what Fang Hong was worried about.

In fact, the TikTok software is not complicated and can be made by finding some programmers. What is complicated is the algorithm system and recommendation system behind it.

"When I have time, I'll go to Zhang Nan's place to see what they have done." Zhang Yiming said.

After seeing the results of that thing, he finally understood.

(End of this chapter)