Huayu started as a substitute director

Chapter 497: Still Have Time to Play Ball

After negotiating the profit sharing ratio with domestic Android phone manufacturers, we signed a three-year cooperation agreement.

That is to say, in the past three years, the commission ratio between "Honor of Kings" and mobile phone manufacturers was 50%, and the two parties were divided equally based on the turnover.

Game manufacturers provide channels by putting the official version of the game on their own app stores.

They don’t have to worry about advertising, promotions, rankings, etc.

Swan Castle is responsible for player data operations itself. Whether it succeeds or fails, it is all its own responsibility. Mobile phone manufacturers cannot interfere.

Those mobile phone manufacturers don’t care either. Who knows what the game is like? They have so many games in their app stores that they are already overwhelmed.

With so many games on the shelves every day, at least dozens of such commission agreements have to be signed every day. It’s just that Yutu is special and they are not allowed to operate channel services.

One advantage of engaging in channel services is that it can increase visibility and open up the situation more quickly. After all, it is operated by the mobile phone manufacturers themselves, so there will definitely be some preferential treatment.

It’s just that they love to make money and don’t care about the life or death of the game.

For example, they put gift packs in the game and sell the value of the game. Therefore, these mobile phone manufacturers do not cherish the games, nor do they care about the life and death of the games. They only care about quick cash flow.

With so many games, they don’t have to worry about not having games to put on the shelves.

Anyway, channel services have both advantages and disadvantages. The disadvantages are more for large game manufacturers because they will quickly consume the life of a game;

It has many benefits for small factories and can quickly recover funds.

As for Apple's IOS channel, there is no need to talk about how the commission is divided. They take 30% and Yutu takes 70%.

There is no need to talk about server operations such as channels. It is a closed system, and it knows exactly how much money you have recharged into its system.

Therefore, "Honor of Kings" can be put on the shelves directly and pre-download can be enabled.

Bilibili, Toutiao, and Chang'e Video also have official channels to enable pre-downloads. There is an advertisement for "Honor of Kings" in the lower right corner of the TV series and movies played on Chang'e Video.

These versions downloaded through their own channels do not require the mobile phone manufacturers to pay commissions, which can be regarded as bypassing the mobile phone manufacturers' channels.

Therefore, Chang'e Technology has a certain ability to bypass the channels of mobile phone manufacturers.

It is only in order to cope with the competition from game manufacturers such as Tencent and QQ, and other games, and to seize the market, that they choose to sign a commission agreement with mobile phone manufacturers.

If this is not the case, Chang'e Technology still has few channels, and it will be difficult for mobile phone manufacturers to report a virus error, and it will not be able to quickly seize the market.

Anyway, Fang Hong’s strategy is to be quick and not to delay!

On September 9, "Honor of Kings" was officially launched on major mobile app stores and started an open beta without deleting files.

Internet platforms such as Bilibili, Toutiao, Sina, Tieba, Duowan, and 9you have put up banners and released promotional videos, which are naturally promotional advertisements placed by Swan Castle.

In addition, various mobile app stores have also put up advertisements for "Honor of Kings".

This is called buying game traffic, which is to place advertisements on various popular channels in order to attract more users to download and install the game.

There are even a large number of game commentaries and sliced ​​videos on the small broken station, and there are also anchors who specialize in live broadcasting and commentating on this game.

In a live broadcast room named Pei Xiaofeng, the anchor started broadcasting as usual: "Hello everyone, my name is Pei Xiaofeng, and today I will bring you the latest game "Honor of Kings"!"

Nowadays, live broadcasts are still relatively formal and are all for commentary purposes, without as many pranks and exaggerations as later on to attract traffic.

The live broadcast screen appears and enters the game screen. The "Swan Neck" art animation appears, with a line of small words below: Swan Castle.

This "swan neck" is drawn by imitating the lines of Liu Tianxian's head-raising action, and it is quite beautiful.

Then the game is loaded, and an animation appears during the loading process: "Since ancient times, there has been an ultimate power in the universe, God, who brought it to a new world."

This animation is very exciting and infectious, and is also used as a promotional animation on the Internet.

"What game is this?" a famous player asked.

"This is "Honor of Kings", a new MOBA mobile game launched by Swan Castle," Pei Xiaofeng replied.

"Is it from the same company as Glory of the Heroes?" the audience asked.

"Yes, it is equivalent to the mobile version of "Heroes of Glory." Pei Xiaofeng explained.

After hearing this, the audience in the live broadcast room had an idea of ​​what kind of game this was.

Even if you haven't played "Honor of Kings", you have watched its videos and live broadcasts.

The game screen appears quickly. The picture is fresh and simple, without so many fancy first-charge activities, various promotional activities, etc. It is very clean.

The interface is also very clean with two large picture buttons for battle mode and ranking mode.

In the battle mode, there are tutorials, human-computer and actual combat, or you can open a room.

It can be said to be clear at a glance and very simple.

There are now more than 30 heroes in "Honor of Kings", including Diao Chan, Lu Bu, Arthur, Old Master Q, Angela, Irene, Wu Zetian, etc.

Pei Xiaofeng quickly chose a Lu Bu and a skin. The skin had no attribute bonus, while the Tencent version had several attribute bonuses. In order to be more fair, Fang Hong did not allow the attribute bonus to be added.

The game loads quickly and starts right away.
The audience can basically understand this game at a glance, and there is no learning cost.

The screen operation is very simple. Swipe with your left hand to move, and tap with your right hand to use skills. The battle data is displayed in the upper right corner. The battle details of all game players can be seen by clicking the data in the upper right corner.

In the upper left corner of the map, it is clearly marked how many towers there are in the upper, middle and lower lanes for both sides, and where the crystals are.

It can be said that the picture is simple and clear, without too many frills, and anyone can understand it.

The operation is also simple and easy to use!
It’s just that the map has no texture and looks like a texture, but this does not affect the smoothness of the game.

In order to adapt to the current mobile phone configuration, "Honor of Kings" has cut out a lot of things and the memory is also controlled at around 200M.

IOS is slightly larger, about 300M, because this system is quite special.

The whole game was very competitive and entertaining, and was no less entertaining than "Honor of Kings".

Of course, mobile games cannot be compared with PC games in terms of professionalism. The same situation also occurred in other major anchor rooms. This was deliberately promoted by Swan Castle, who paid them to broadcast.

This has aroused great interest among some players and netizens. They don't need a computer or go to an Internet cafe. They can just download the game on their mobile phones and play it, which is very convenient.

So many people were interested and downloaded it from various channels to experience it. It was also easy to log in.

You can log in with your mobile phone number, or log in directly with your account of Toutiao, Bilibili, or Chang'e Technology. There is no identity verification and no additional restrictions.

And there are only two major areas, one Android area and one IOS area.

There are many small service areas, but all the areas are interconnected. In this area, you can match with players from another area, which is technically possible.

There is no way to avoid zoning, otherwise there will be jams due to too many people.

In just three days, the number of daily online users of "Honor of Kings" exceeded 451 million.

It’s still because the mobile game player base is large. It’s quite difficult for a PC game to exceed four million. Any game that exceeds one million is considered to be a very awesome game. No wonder so many people are developing mobile games.

Of course, it cannot be compared with "Honor of Kings" at present. This game has nearly 30 million daily active users worldwide and has a huge influence.

The global finals will be held again on October 10st and will be held in Taiwan, Singapore, Shanghai and Seoul.

The two rounds of group matches will be held in Taiwan; the quarterfinals will be held in Singapore; the semifinals will be held in Shanghai; and the finals will be held in Seoul.

Everything has been arranged. After all, it has been held twice and we have gained some experience.

The publicity and promotion of "Honor of Kings" did not use Tencent's publicity and distribution channels, and Tencent is not the only one dominating the Internet.

However, Tencent cannot stop the communication and dissemination of materials between players.

Seeing the public beta of "Honor of Kings" and its overwhelming publicity, which was quite popular for a while, knowing that it was a strong rival, the Tencent's game department could no longer sit still.

The "King of Glory" and "Heroes of War" which are under development are about to be launched, but these two games are still in testing and development, so how is it possible to bring semi-finished products to the market?

It would be funny if it died suddenly while being served, and it is basically impossible to revive it.

No game can be revived after it dies, unless it was very fun in the past and a nostalgic server was opened.

Either go back to the drawing board and redo it, and change the name when it comes out.

"After spending so much money, so much time, and so many resources, you tell me that it hasn't been done yet. Are you all just sitting there doing nothing?" Ren Yuxin, president of Tencent's interactive entertainment business group, flew into a rage in a conference room.

The game department leaders present in the conference room were all silent, with their heads down.

Those attending the meeting included the general manager of Lightspeed Studio and the production staff of "King of Glory", as well as the general manager of Tianmei Studio and the production staff of "Heroes of War".

"Bang bang bang!"

Ren Yuxin slammed the table heavily: "I don't know what you guys are doing every day. After so long, two studios can't do more than one person. Do you have any sense of crisis?"

His next words were very serious, but the whole audience remained silent and no one dared to say anything.

"Chen Yu, what did you do yesterday?" Ren Yuxin called out directly.

This was the general manager of Lightspeed Studios, which later merged with Quantum Studios to become Photon Studios.

"Play golf." Chen Yu lacked confidence and looked embarrassed.

"You can't even survive, and you still have the leisure to play ball?" Ren Yuxin shouted, and with a "bang", he slammed the document heavily on the desk, looking very angry.

Everyone present couldn't help but tremble, mainly because they were scared.

"I don't care whether you work overtime or add more people. I want to see the finished product online before the end of the year. If not, then you can just stop working and do whatever you want." Ren Yuxin gave a direct order.

Damn, these people are used to living a good life and don’t have any pressure at all. If we don’t put pressure on them, they will really be attacked by others.

You have to know that games are the core of Tencent's monetization. Let's forget about the PC games before, which didn't have a big base to begin with, and now mobile games have taken the lead.

These people simply don't have the slightest sense of crisis.

This is normal. They are big companies and are used to copying. They will copy whoever innovates. Plus, with such huge social traffic, basically no one can stop them.

In fact, Tencent has always been slow to act, and this is also the case with MOBA mobile games. Tencent has already made "Chaos Westward Journey", and other manufacturers have made "Heroes of Order & Chaos", and this game has been on the market for two years.

Tencent has not yet launched its own MOBA mobile game.

However, these game manufacturers that released the game early either require players to spend money to develop their game, or they require players to synthesize certain equipment and values.

I always can't control the urge to spend money to make money and make money. This disease is deeply rooted in my bones and I can't change this habit.

So in the end, Tencent had the last laugh. Being a latecomer has its advantages, as it can learn from other people’s mistakes.

Coupled with its own strong strength, it soon surpassed the competition.

Fang Hong doesn't compete with them for gameplay or content, but for service. He treats players as human beings, and he also has traffic and funds.

In fact, this kind of game is all about copying. There is no skill involved. It all depends on who copies better.

The CEO of Tencent Games and Interactive Entertainment was furious, and the same thing happened at QQ Millionaire, but QQ Millionaire was relatively calm.

They wanted to get into competitive gaming, but they didn’t have the genes for it, so they didn’t get as much of a reaction as Tencent.

There are competitors to "Honor of Kings" on the market now, and it depends on who can maintain their stability and retain players.

Players of such games all come from groups. They will play the game that has the most players and the one that does not require pay-to-win.

There are still many poor people in this world.

As long as you don't commit suicide and are not blinded by greed, you can wear out your opponent. Many times, it is the opponent who commits suicide.

For example, the once popular "Freedom Fight" and "Vainglory" were all caused by their own mistakes, which gave Tencent the opportunity.

(End of this chapter)