Huayu started as a substitute director

Chapter 577: Shoulder to Shoulder Momentum
Fang Hong is very busy. Not only does he have to coordinate with Donna on publicity matters, but now all the marketing of "Gravity" is being promoted according to his ideas.

The effect was quite good, and the box office kept rising. Donna was very satisfied, so she asked the Universal Publicity Department to listen to him. Of course, he was just conveying ideas and opinions, and someone else would execute them.

As a large global company, Universal is professional in this area and of course spends a lot of money, just like running water.

The marketing expenses are shared equally by Yutu and Universal, and both parties have to bear the cost. The main reason is that the principal spends money all over the world as if it is free.

Spending money internationally is different from spending money domestically. Domestically, tens of millions can be used to carry out massive bombing, but internationally, tens of millions would amount to hundreds of millions.

Those blockbuster movies easily cost hundreds of millions of US dollars, and the marketing costs alone are enough to make another blockbuster.

Anyway, Fang Hong is well aware of this, and this is how he has come all the way. The scenes in which the movie reflects reality can be said to be a classic marketing case.

In fact, this is an imitation of "Inception"!
When "Inception" was promoted, posters on the streets of New York simulated the scenes in the movie, allowing the movie's special effects to invade real life and triggering a craze for movie-watching!
Fang Hong invited all the reporters to a specially designed room so that they could feel the shock of space.

It also sparked a movie-watching craze around the world!

The two are similar in nature, but because the Internet is now more developed and can spread information more widely, we need to find reporters.

In addition to being busy with publicity, Fang Hong also had to accompany Liu Tianxian to various events and shoot some magazine photos. It can be said that he was busy all the time.

Of course, this is something that other stars envy, simply because Liu Tianxian constantly appears in major international media and international magazines.

On February 2, the ninth day of the first lunar month, Liu Tianxian appeared on the cover of the latest issue of "Ocean Drive" Venezuelan version of the magazine, wearing a fiery red dress and a touch of red lips.

The cover background is blue, full of classical Chinese charm.

The appearance of this magazine cover indicated that Liu Tianxian was also very popular in South America, and "Gravity" also landed in South America.

Afterwards, Liu Tianxian wore a black Chanel dress and precious jewelry, and appeared on the cover of the February issue of the Spanish fashion and lifestyle magazine "Outstanding" in a heroic manner.

In March, he appeared on the cover of the March issue of the Argentine professional film magazine "La Cosa Cine".

Appeared on the cover of the March issue of Spanish professional film magazine "MK2".

Appeared on the cover of the March issue of Mexican professional film magazine "Cine Premiere".

At the same time, The Hollywood Reporter magazine also featured Liu Tianxian on its cover, listed her as a "rising star in Hollywood," and shot a feature film about her.

This cover faces Liu Tianxian's face, a full close-up, which is very eye-catching.

The most important thing is that Liu Tianxian appeared on the cover of the 100th issue of the British professional film magazine "CINEMATOGRAPHER" with the image of an astronaut movie poster, and the 80th issue overseas.

This magazine, translated as the American Society of Cinematographers, is the most authoritative entertainment magazine in the UK and the US.

For a time, Liu Tianxian was very popular internationally, and her status and popularity were rising steadily, giving people the feeling of an international superstar.

She has the aura to stand shoulder to shoulder with Black Widow.

Now, thanks to "The Avengers", Black Widow has become the spokesperson for superheroes in the hearts of movie fans around the world and is extremely popular.

Liu Tianxian also became very popular thanks to "Gravity" and the promotion she received from Fang Hong in Canada.

Of course, Liu Tianxian’s innate advantages are definitely not as good as others. She has too few international works and basically no high-grossing works, so her value cannot be compared.

This is just a temporary thing. Once the popularity of "Gravity" fades, Liu Tianxian will probably fade away.

"I need two copies, one to keep and one to lick!"

"A passerby is squatting for a copy, it's so tempting."

"Squat, squat, squat!! I must have all the magazines."

"Wait in line, I want them all!"

Since Liu Tianxian frequently appears on various international magazines, her fans spend all their money on buying various magazines. Some wealthy people even cleared out all their magazines, so the publishers have to print more copies.

The purchasing power of her fans is still very strong, both at home and abroad.

The strong global promotion of "Gravity" not only made Liu Tianxian famous all over the world, but also set new box office records.

In its second week, "Gravity" opened in 3575 theaters and grossed $6693 million, topping the North American box office chart.

The total North American box office in two weeks was 1.234 million, with strong money-making ability.

It surpassed the equally popular "SpongeBob SquarePants" and firmly sat at the top of the North American box office rankings this week, and broke the record for Hollywood film releases in February.

Someone calculated that the single-theater performance of "Gravity" actually remained at a terrifying level of 18721 US dollars, which is simply terrifying.

Some foreigners cried out: "Are we going to rely on Chinese films to save the market? Why would we lick a Chinese woman?"

This is because there are angry young people who are unhappy. No matter what, they exist in every country.

Anyway, the freshness rating on Rotten Tomatoes is still as high as 98%, and all the top critics gave it positive reviews.

The overall score of 47 media on MetaCritic is 96 points, with no negative reviews.

This level of professional critical acceptance is rare among major productions in recent years and can be described as "incredible".

"Words cannot describe the stunning visuals of this space opera, which can only be fully captured in 3D in a movie theater." -- Los Angeles Times.

"Gravity is pretty much the best experience you can have in a theater. It's a technical marvel and a blockbuster with soul!" --ThePlaylist

In addition to Cameron's praise, Gilmore also said: "The most designed, elegant and powerful science fiction film."

This is the director who made 007 and Hellboy.

Yu Xian also told the media: "The best space-themed movie in history!"

As long as the majority of the audience likes it, it doesn't matter if there are some reactionary voices.

IMAX Theaters President Richard Manager said: "Gravity is the savior of 3D theaters!"

This is a very high evaluation! Just because the data is public, the 3D box office ratio of Gravity reached 80%, the best of the year.

It even surpassed "Avatar" with 3% and "Life of Pi" with 72%, which are also representative 68D movies.

323 IMAX screens contributed 20% of the film's weekend box office, reaching 1123 million US dollars. This figure not only broke the record, but also ranked ninth in the history of IMAX films.

3D was very popular in the years after Avatar, but after the craze died down, many producers began to lose faith in 3D.

Because the market is flooded with a lot of fake 3D movies that make audiences feel cheated, but now there is a movie with a very shocking 3D viewing experience that has aroused the enthusiasm of audiences, so how can they not pursue it?

Due to Liu Tianxian's frequent appearances in major magazines and the attention of mainstream entertainment media, "Gravity" has become the most important commercial blockbuster this year!
The North American box office cannot recover the cost because it has to be shared with Universal. Jade Rabbit and Universal also have costs for publicity and promotion, and those costs must be deducted.

As for the international market, due to different release times, "Gravity" grossed $8290 million in its first week. Excluding the domestic box office, the global box office exceeded $2 million.

This achievement far exceeds that of "The Forbidden Kingdom" and its influence is far greater.

People have long forgotten what a crappy movie it is!

Except for Fang Long and Jet Li, there is nothing memorable about the others, whether it is the plot or the actors.

"North American box office summary: Gravity retains its top spot." -- Sina Entertainment.

"The masterpiece of the year 'Gravity' won the global box office championship!"--China News Service.

"Gravity is the money-making movie! It grossed over 2 million US dollars worldwide. Cameron: It's the best space movie ever!" - Movie.net.

Domestic media quickly followed up with reports, causing the popularity of this movie and Liu Tianxian to continue to explode.

The entire film and entertainment circles have fallen silent. Many young actresses have stopped making trouble recently and just want to take advantage of the popularity to imitate Liu Tianxian's makeup and style.

For example, Dabaobe imitated Liu Tianxian's style and was praised by a group of fans as being more beautiful than Liu Tianxian.

Of course, it is inevitable that he will be called a fake by Liu Tianxian’s fans!
In a photo studio, there are shadowy figures. Liu Tianxian and Fang Hong are at the shooting location. The surrounding fill lights are shining on their heads, making them look very bright.

The two of them posed in various postures, sometimes hugging each other's shoulders, sometimes hugging each other's waists, and sometimes embracing each other, sometimes pure, sometimes lustful, and sometimes ambiguous.

As they struck various poses, the camera in front kept flashing.

The two were shooting for the cover of Time magazine.

Liu Tianxian had her hair tied in a ponytail, and was wearing a black dress similar to that of a lady. Her eyes had sharp makeup on, and she looked very aggressive. I guess her eyes could scare children at first glance.

Her face is smooth and shiny, and her lips are crystal clear.

Fang Hong still looks the same, in a suit and tie, he is not a young hunk, and his makeup has not changed much.

When the two of them looked into each other's eyes and gently stroked each other's faces, Fang Hong couldn't help but glance to the side.

"Ka-ka! Outside?" The visual director standing not far away asked in English.

"I'm sorry, her eyes were too sharp and I suddenly felt scared." Fang Hong couldn't help laughing.

"He was joking. Let's do it again."

Liu Tianxian said to the director, glaring at Fang Hong, and this glare made her more aggressive. She said, "Be serious."

"This is the first time I see you with such sharp makeup. When you looked at me, I felt nervous." Fang Hong said.

"Why are you nervous? I'm not going to hit you." Liu Tianxian was speechless. They slept face to face every day, but he said he was afraid of her. What a joke.

"That's true." Fang Hong said.

“Even if I want to hit you, I will wait until the photo shoot is finished.” Liu Tianxian added.

Fang Hong asked, “Eh?”

"Don't talk, let's start filming." Liu Tianxian said, placing her hand gently on his face and looking at him.

The two looked at each other. In fact, Liu Tianxian's eyes were still very gentle, but the makeup around her eyes was too sharp.

Fang Hong was not afraid of her, it was just that they were too familiar with each other. He was not used to this kind of makeup and it felt like he was the bottom and Liu Tianxian was the top.

Seeing how engaged the two were, the visual director asked the photographer to take more photos from different angles.

"OK, OK, Wai Ruigude!" The visual director signaled a pause.

Several makeup artists hurried forward, removed Liu Tianxian's makeup, and put on light makeup again.

The foreign visual director came over and talked to the two of them about the requirements for the next shooting, "grunting" and describing with gestures. Liu Tianxian nodded repeatedly to show that she understood.

Even so, it does not affect the makeup artist next to her who is applying makeup on her face. They are all professionals, and Liu Tianxian does this often.

Fang Hong doesn't need it, it's still the same.

By the time the foreigner had finished talking, her makeup was done. This time her makeup was not so sharp, but became ordinary, just like how she usually looked.

She has very good skin, so she doesn't need to put on much makeup.

A staff member brought a chair, similar to a throne.

When the communication was almost over, Liu Tianxian said to Fang Hong: "Sit on that chair with your legs crossed. Look like a big boss. We want to use this as the cover."

Hearing this, Fang Hong sat on the chair, crossed his legs, leaned back, and looked relaxed.

Even when he was serious, he still had a sense of aura.

Liu Tianxian sat slumped beside his legs, with her hands folded on his legs, and then her head placed on them, facing the camera with her face sideways.

Both of them were looking at the camera, and the photographer took several photos.

(End of this chapter)