Huayu started as a substitute director

Chapter 617 Social Fission
July is the annual summer season again, and this summer season is known as the most incredible summer season in history.

There are 101 movies released this season, including Hollywood movies.

This is the film market boosted by hot money from capital. Everyone comes to make movies, as if it is easy to make money in the film market now. Of course, most of them are cannon fodder.

For example, the movie "Silent Love" invested and produced by several companies had a box office of 46 on the first day and 3.2 on the second day. It was such a flop that even its grandmother couldn't recognize it.

The next film to be released was Chen Daren's "The Taoist Goes Down the Mountain", which was invested and filmed by Columbia and New Classics.

Chen Daren’s movies are naturally filled with big names.

Even if he fails again, his reputation and honorary status are still here.

The Jade Rabbit Movie is staggered with it by a few days. This summer, "The Monkey King: Hero is Back" will be released on July 7, and "The Pancake Man", a movie also invested by Wanda, will be released on July 10.

There is also a movie called "Wushuang", which will be released at the end of July.

This arrangement makes sense. Huayi's "Gardenia Blossoms" will also be released on July 7, and Huayi has two movies at the end of the month, one is "The Crossing" and the other is "Fated to Die".

So I went specifically to target Huayi.

Fang Hong remembers that this year there was a very awesome movie called "Monster Hunt", an Anle movie.

This is a comedy with "monsters" as the element. It is suitable for family of all ages to watch. There is still a market for comedy.

Tencent and Alibaba are both involved in this movie, and the publicity is very grand.

Bona has a film called "SPL 2" which was released in mid-June, and another film called "No. " directed by Derek Yee, which was released on the same day as "The Taoist Goes Down the Mountain".

The box office results are not very ideal, and Bonachon can’t get popular now. There’s nothing we can do.

And now Fang Hong is competing with Alibaba and Wanda for film market share, competing with Alibaba for the ticketing market, and competing with Wanda for theaters.

Some of Bona’s preferential treatment is gone.

Needless to say, in the ticketing market, with the competition between Tupiaopiao and Taopiaopiao, Tencent is not a big player. Apart from social networking, they don’t have any other good products.

Recently, after their new version of "King of Glory" was launched, their pay-to-win attitude was exposed, the online rate plummeted, and the revenue also dropped rapidly.

Players scolded him: "A dog will always eat shit. I will never play Tencent games again. I will play "Honor of Kings" instead!"

Even a large number of anchors were scolded by players, and many anchors who received payment did not dare to broadcast anymore and switched to "Honor of Kings".

The CEO of Tencent Interactive Entertainment waved his hands in anger and cursed directly: "You are a bunch of idiots. We spent so much money and resources to promote it, and this is what you did."

The people in Lightspeed Studio lowered their heads and dared not say a word. In fact, they really wanted to say, wasn't it you who set the KPI for us? Otherwise, who would want to reap the benefits so quickly?

It's impossible to have both.

"I think there is no need for LightSpeed ​​to exist anymore. Let's make some adjustments and merge with Quantum Studio." The CEO of Interactive Entertainment waved his hand.

The famous Photon Studio was born.

However, Tencent did not give up on mobile MOBA games, but instead placed its hopes on Tianmei Studio.

They didn't know that Fang Hong was behind the scenes fanning the flames. There was no difference between knowing and not knowing about this matter. They were originally going to launch this version online.

It's just that his factors brought it forward.

Seeing the large number of players leaving "King of Glory", Swan Castle was not idle either and quickly adjusted its strategy to seize the market.

"Honor of Kings" launched multiple new heroes and activities. For example, the skins of the heroes "Li Bai" and "Sun Wukong" were launched during the summer vacation and became popular purchasing items.

In order to increase user stickiness, we launched login rewards, task rewards and lottery activities to encourage players to log in daily to participate in the game and receive hero fragments, skin fragments and other props.

Even if you don’t spend any money, you can get free heroes and skin fragments just by playing and logging in every day.

In addition, by expanding the number of competitions, not only offline competitions are held, but also online competitions, such as city competitions and college competitions, the competitiveness and social attributes of the game will be further enhanced.

They have also set up task rewards on the Bilibili live streaming platform. As long as you play "Honor of Kings" and complete the designated tasks, you will be rewarded.

Of course, we also cooperate with other live broadcast platforms, set up rewards, and promote them vigorously to further expand our influence and popularity.

Not only are they allowed to broadcast for free, they are also paid to broadcast. For a time, "Honor of Kings" and "Honour of Kings" became the two most popular game live broadcasts.

Many small live streaming platforms are supported by these two games. Game live streaming is a hot topic in this era.

It allows a large number of passers-by to become cloud players and watch the game online.

The game competition was in full swing for a while.

In addition, we have introduced a reward mechanism for inviting friends to register and form team games, using social networks to quickly attract new members.

Social fission is the fastest way, and that’s how Pinduoduo does it.

Seeing the opportunity, Xiao Wang registered a company called Panda Interactive Entertainment in Shanghai, introduced investments from 360 Company and some private equity funds, and planned to establish "Panda Live"!
He also used his own influence to invite celebrity anchors including Lin Gengxin, Dabaobei, JJ Lin, Chen He, Ruofeng, PDD, and Yin Suwan to quickly attract a large number of users.

Among them, Ruofeng was originally a host of a small broken station, but was poached by Xiao Wang. Fang Hong knew that it was not a big deal, as he was just a host.

What he needs to do now is to expand the influence of "Honor of Kings", quickly seize the market, and kill the enemy while he is weak.

As long as users form a habit, they will continue to play this game. He also knows that Tencent will not give up and will definitely fight back, but there are no competitive works now.

As the capabilities of competing products weakened and with the launch of new activities, the average daily turnover of "Honor of Kings" showed explosive growth, reaching more than 80 million and the peak reaching 100 million.

In other words, if you can make 1 million every day, that would be 7 million US dollars in 1 days, and 30 billion in a month, which is simply terrifying.

It was only 2.5 million a month before, but that was just the beginning last year, and now the mobile Internet changes every year.

Of course, this is only summer income. It is hard to say after this stage. With such a high cash flow, a lot of things can be done.

Not only did he pay back the money owed to Guangxian, which was all paid off in just half a year, he also provided the capital injection to Tu Piaopiao to help it go public.

We also have money to promote TikTok and continue to develop technology to complete the ecological construction of this product.

In addition, it plans to acquire Moonton Technology, the company that produced "The Peak" and is very popular in Southeast Asia.

Now is the best time to acquire the company. Moonton Technology has not yet made this game and will not make it until next year. However, the company does have a product, a card tower defense game.

The market share is not large, so it is best to acquire it now, and it doesn’t cost much.

Fang Hong asked Gao Zhun and Zhang Lidong to handle this matter.

As for Pinduoduo, Fang Hong gave up because they have a lot of capital behind them, as well as strong local support and policy support.

There is no point for him to go in, he just wants to get a share and then sell it after it appreciates after listing, which means he can make some money, but he has no say at all.

If he doesn't have the right to speak, he won't get on the bus.

He joined just to convert traffic into cash, but social e-commerce like Pinduoduo is a bit of a pushover. It is suitable for social networking like WeChat, but not for the Chang'e sector.

July 7th, just one day before "The Monkey King: Hero is Back" was released.

This day was also Fang Hong’s first day at work. He hadn’t been to work for a long time. As soon as he got to work, all kinds of people came to congratulate him.

"Happy wedding, Mr. Fang!"

"Happy wedding, Principal!"

"."

Lu Dabao followed and gave each of them wedding candies. These were all wedding candies from his supermarket, which was equivalent to helping his business.

"thanks, thanks!"

The place was suddenly filled with joy.

In the Oval Office, Fang Hong and Chen Zhixi met, and the two were still competing for the external environment.

"It's still the same. Wanda has reduced the number of screenings for us, and Alibaba has restricted our flow of visitors," said Chen Zhixi.

"Is there no limit to the goose factory?" Fang Hong was stunned.

"They can get through by paying money. WeChat and other social media rely on advertising revenue. These sectors will not care about your entertainment fight."

Chen Zhixi explained, and then said: "Ali is the one that has touched their roots. They have many media companies and channels. UC, Weibo, Momo and other 20 to 30 media channels have restricted our traffic."

This is indeed the case with Tencent. Each business group is relatively independent. You are not involved in entertainment matters and have no control over WeChat, information and other sectors.

Unless Tony Malay orders a blockade.

That is a real struggle for interests. For example, ByteDance in the past and Alibaba now, Yutu is not good enough and neither are movies.

Alibaba is different. It has movie ticketing and several film and television companies, and it regards movies as one of the core elements of big entertainment.

Therefore, even though Yutu’s promotional and marketing capabilities are strong and growing day by day, it cannot withstand the double attack from Alibaba and Wanda.

Wanda reduces screenings and Alibaba limits traffic.

But when it comes to the film and television industry, they don’t have absolute control over it. If they really could, other movies would have no future.

This is the audience voting with their feet. Wanda’s reduction in screenings does not mean there will be no screenings, and limiting the flow of traffic does not mean there will be no traffic.

Netizens can promote the movie themselves. Many movies became popular because of the promotion by netizens and word of mouth.

Moreover, Chang'e Technology itself has hundreds of millions of traffic that can open up channels for Tupiaopiao.

Wanda Cinema is not the only one dominating the market. Yutu has its own cinema. It can use the advantages of Tu Piaopiao to guide users to other cinemas.

It’s all about how to promote the film and attract people to the cinema.

"In this way, we can promote it through social fission. As long as there are children in the family, you can reward them with movie tickets. A family of three or four will have three or four movie tickets at once. Parents will be happy to send their children to watch the movie." Fang Hong said.

“Social fission?”

Chen Zhixi heard a new word, which was quite fresh.

(End of this chapter)